Tag: Viacom18 Sports

  • Nikita Aneja joins Netflix talent team

    Nikita Aneja joins Netflix talent team

    MUMBAI:  Nikita Aneja has announced on Linkedin that she is joining Netflix’s talent team as an HR business partner, effective July 2025. Aneja shared her “excitement” about the move, noting her long-standing admiration for Netflix’s innovative approach to work culture.

    Prior to her move to the streaming behemoth,  Aneja served as lead – HR business partner for digital biz & sports monetisation at JioHotstar for nine months. Before that, she was the head of HR at Viacom18 Sports for three years.

    Her extensive career in human resources also includes a three-year, three-month stint as a senior human resources business partner at Disney Star. Aneja also spent over three years at Edelweiss Financial Services, where she held roles as a human resources business partner and manager for talent management, campus relations, and strategic HR. Her early career saw her as lead – campus recruitment & employer branding at Tata Motors and assistant manager, corporate HR at Godrej Industries Ltd.

    Aneja holds an MBA in human resources management from the Goa Institute of Management (GIM), a management development programme qualification from the Indian Institute of Management, Indore, and a bachelor of business administration from Jai Hind College Entrepreneurship Summit. Her appointment is set to bolster Netflix’s talent strategies in the region.

  • Rohit Dhawan transitions to  JioStar India as head of brand solutions (sports)

    Rohit Dhawan transitions to JioStar India as head of brand solutions (sports)

    MUMBAI: Rohit Dhawan, a veteran marketing and media professional with over two decades of experience, has recently taken up the position of head of brand solutions (sports) at JioStarIndia.

    In this role, Dhawan will lead strategic advertising solutions for marquee sporting properties such as the IPL, ICC, and BCCI events. His focus will be on driving innovative brand partnerships at the intersection of sports, media, and technology to enhance engagement across both digital and television platforms.

    Reflecting on his career, Dhawan highlighted his passion for leveraging storytelling to create impactful campaigns. “The last nine years have been particularly fulfilling in building new business models and revenue streams through various forms of content,” he noted.

    Prior to this appointment, Dhawan served as vice president of customer marketing at Viacom18 Sports, where he played a pivotal role in managing customer marketing strategies for major sports events. He also held senior roles at Mindshare, including vice president of content plus, where he managed brand partnerships and solutions marketing.

    Dhawan’s extensive career portfolio includes leadership positions at Hindustan Times Media, ESPN Star Sports, and Mindshare, where he worked on prominent accounts like Pepsi, Pizza Hut, and KFC. His areas of expertise include sports marketing, digital strategy, brand partnerships, and media innovation.

  • Tonic Worldwide appoints Nishant Gopalia as senior vice president, media & martech

    Tonic Worldwide appoints Nishant Gopalia as senior vice president, media & martech

    MUMBAI:  Tonic Worldwide has announced the appointment of Nishant Gopalia as senior vice-president for media & martech.  Gopalia, who brings over 18 years of experience in digital media, marketing, and strategy, joins from Viacom18 Sports, where he served as senior director and lead for digital media.

    At Viacom18, Gopalia spearheaded digital strategies for major sports properties, including the Indian Premier League (IPL), FIFA, and the NBA. He was instrumental in driving user acquisition and retention for the company’s digital platform, JioCinema, through performance marketing campaigns, content innovations, and data-driven decision-making.

    Prior to Viacom18, Gopalia held leadership roles at Tata Communications, Mindshare India, Performics, Disney Star, Wavemaker, Hungama Digital Services, and Dentsu Webchutney. His expertise spans app marketing, social media management, programmatic advertising, performance marketing, and digital content strategy.

    In his new role at Tonic Worldwide, Gopalia will oversee media strategy and marketing technology initiatives, driving innovation and business growth for the agency’s clients. His appointment is expected to bolster Tonic’s capabilities in delivering comprehensive digital solutions.

    Said Gopalia : “I look forward to contributing to its vision of delivering impactful and data-driven digital strategies.”

  • Damyant Singh Khanoria resigns as CMO of  sports at Viacom18

    Damyant Singh Khanoria resigns as CMO of sports at Viacom18

    Mumbai: He was a high-profile hire in 2024. And now he has quit. Damyant Singh Khanoria has stepped down as chief marketing officer (CMO) of sports at Viacom18, ending his tenure that began in January 2024.

    Khanoria, a seasoned marketing professional, brought over two decades of experience in leading global brands. Prior to his role at Viacom18, he served as CMO of Oppo India for over three years, overseeing the brand’s marketing strategies and campaigns. His career also includes a significant stint at Apple, where he led Marcom operations for nearly four years.

    Earlier, Khanoria held senior roles at adidas for over a decade, including senior marketing director and head of product marketing for sports performance. He also managed brand communications at Mudra Communications, handling key accounts such as McDonald’s.

    Known for his expertise in brand strategy, sports marketing, and product innovation, Khanoria’s departure marks a significant development in Viacom18’s leadership.

    The company is yet to announce his successor.

  • Tech Mahindra Global Chess League to live stream on JioCinema from 3 October

    Tech Mahindra Global Chess League to live stream on JioCinema from 3 October

    MUMBAI: Chess lovers can rub their hands in glee. For all those who missed watching the Indian grandmasters and international masters take India to a record win at the FIDE Chess Olympiad, here’s a chance to make up for that lost opportunity. 

    The Global Chess League (featuring five-time world champion, Viswanathan Anand, current world No 1 and five times world champion Magnus Carlsen), which is a joint venture between Tech Mahindra and FIDE , is to be streamed live on Jio Cinema between 3 and 12 October. 

    “We are delighted to continue our association with the world’s largest franchise chess league. Indian chess is at an exciting juncture, and we believe GCL will play a part in fuelling the growth of the sport furthermore,” says Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “JioCinema will enable the league to reach a wider audience. We remain steadfast in our endeavour to innovate and engage sporting fans.”

    Adds Global Chess League CEO Sameer Pathak:, “We are delighted to have JioCinema onboard once again. Their support in the past season as streaming partners was tremendous and it allowed us to accomplish our mission of reaching the masses. We are delighted to extend our association with them in the second season as we continue our mission to spread chess across the world and set new standards for fan engagement.”

    The league is being held at Friends House in London and features six teams with six players in each team. Among the franchises figure: Triveni Continental Kings, Alpine SG Pipers, Ganges Grandmasters, PBG Alaskan Knights, American Gambits and UpGrad Mumba Masters. Each team – having two superstar women, an icon, two superstar male players and a player born in 2003 or later (prodigy)- necessarily have to play 10 matches since the Tech Mahindra Global Chess League is a double round-robin tournament between six teams. 

    An icon will play on board no 1, two male players on board no 2 and 3, two female players on board no 4 and 5, and one player born in 2003 or later will play on board no 6. All players of a particular team will play with the same color which the team gets. In the first match between the teams, this shall be determined by a drawing of lots or similar method of chance held 30 minutes prior to the scheduled start time. In the second match between the teams, the teams shall play with the other colour.

    Teams will also play in a fixed board order which cannot be changed after the draw of lots. The time control will be 20 minutes with no increment. Instead of simultaneous start of all six games, it will be staggered start – two games will start after the interval of every two minutes. 

    Game points (GP) are awarded in the following way: four GP for a game won with black (including forfeit wins); three GP for a game won with white (including forfeit wins); one GP for drawn game and  zero GP for a lost game. Match points (MP) are awarded in the following way: three MP for the team that scores more GP than their opposing team;  one MP for a team that scores the same GP as their opposing team and zero MP for the team that scores fewer GP than their opposing team.

    The Ganges Grandmasters has opted for Viswanathan Anand as its icon player; Alpine SG Pipers for Magnus Carlsen; UpGrad Mumba Masters for Maxime Vachier-Lagrave; Triveni Continental for Alireza Firouzja; American Gambits for Hikaru Nakamura and PBG Alaskan Knights for Anish Giri.

    The teams are as follows:

    Alpine SG Pipers has GM Magnus Carlsen, GM R Praggnanandhaa, GM Richard Rapport, GM Yifan Hou, GM Kateryna Lagno and GM Daniel Dardha on their squad.

    The Triveni Continental Kings has GM Wei Yi, GM Firouzja Alireza, GM Radjabov Teimour, GM Kosteniuk Alexandra, GM Gunina Valentina and  GM Sindarov Javokhir.

    PBG Alaskan Knights has world rapid 2019 champion GM Nodirbek Abdusattorov and world rapid women 2022 champion, GM Zhongyi Tan,  GM Anish Giri, GM Shakhriyar Mamedyarov, IM Alina Kashlinskaya and GM Nihal Sarin.

    American Gambits, a new team in the league replacing Chingari Gulf Titans, has ‘speed king’ GM Hikaru Nakamura, FIDE world cup 2021 winner GM Jan-Krzysztof Duda, GM Yangyi Yu, two-time consecutive world blitz women’s champion, IM Bibisara Assaubayeva, GM Elisabeth Paehtz and GM Jonas Buhl Bjerre.

    Upgrad Mumba Masters features  GM Vidit Gujrathi, GM Koneru Humpy, GM Harika Dronavalli, GM Maxime Vachier-Lagrave, GM Peter Svidler and GM Raunak Sadhwani.

    Finally, Ganges Grandmasters has  GM Viswanathan Anand, GM Arjun Erigaisi, GM Parham Maghsoodloo, GM R Vaishali, IM Nurgyul Salimova and GM Volodar Murzin.

    The opening ceremony was held on 2 October, with the first round commencing on 3 October at 1:15 pm London time (5:45 pm  IST). The second match starts at 3:55 pm LT  (8:25 pm IST) and  the third at 5:15 pm LT  (9:45 pm IST).  While the same schedule will be followed on all days, there will be an additional game on 4,5,6 October at 2:30 pm LT (9:30 pm IST).  The final is scheduled to be played on 12 October with the first game at 1:15 pm LT (5:45 pm IST) and the second one at 2:35 pm LT (7:05 pm IST).

    The Global Chess League also is looking to set benchmarks for tech innovations in the sport as Tech Mahindra will explore unique fan engagements to promote the game, particularly across London and the UK by leveraging next-gen technologies such as AI, metaverse, AR/VR, among others.
     

  • JioCinema introduces brands for JioCinema brand spotlight at TATA IPL 2024 Opener

    JioCinema introduces brands for JioCinema brand spotlight at TATA IPL 2024 Opener

    Mumbai: JioCinema, the official streaming platform for the TATA IPL 2024, has announced the first-ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight. Charged by Thums Up, Parle, Britannia, Dalmia Cements, and PayZapp by HDFC Bank will debut their respective campaigns for the TATA IPL 2024 during the first five overs of the opening game between MS Dhoni’s Chennai Super Kings and Royal Challengers Bangalore, on March 22. As the nation aggregates to catch the start of the opening season of the TATA IPL, the five brands will be a part of this golden moment by showcasing exclusive spots of their campaign within the first five overs of the match on the opening day.

    In addition to having a priority spot to launch their engaging TATA IPL opening day blitz, JioCinema Brand Spotlight will facilitate a first-of-its-kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built. These campaign stories will be available to viewers on an exclusive JioCinema brand spotlight rail on the JioCinema App.

    Brand Spotlight is one among a slew of innovations for advertisers around the upcoming TATA IPL season. The packages and offerings have been specifically designed to help advertisers across the board, no matter what the objective, category, and scale of business. Each proposition from JioCinema has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract digitally.

    “The mood around the opening day of the TATA IPL has evolved over the years to become a moment where fans don’t just anticipate thrilling match action but also eagerly look forward to brands putting their best creative foot forward,” said Viacom18 Sports head of revenue, Anup Govindan. “With digital, it is possible to harness this euphoria into an actionable moment for advertisers and that is where Brand Spotlight comes to the fore. We are delighted to have Charged by Thums-Up, Parle Products, Britannia, Dalmia Cements, and PayZapp by HDFC Bank on board with us. The first five overs of the TATA IPL 2024 are going to be historical with the spotlight on these brands, and we believe Brand Spotlight is going to be an anchor offering in the coming years.”

    Speaking about partnering with JioCinema, HDFC Bank group head, chief marketing officer and head direct to direct-to-consumer business Ravi Santhanam said, “Our PayZapp campaign for the TATA IPL is built on the idea that customers can pay anyone, anyhow, anywhere and we felt this proposition synchronises almost perfectly with JioCinema’s vision for digital, which is to make digital omnipresent. Introducing this communication right at the beginning of the season under Brand Spotlight is going to help us give it the platform it deserves by taking it far and wide in the country.”

    Speaking about partnering with JioCinema, chief marketing officer, Britannia Amit Doshi said, “With Hungry For Gold, we aspire to instil pride in every Indian and inspire a nation hungry for victory in all areas. By partnering with six remarkable athletes and integrating an engaging gaming promotion, we are not only showcasing their incredible journeys but also fostering a deeper appreciation for various sports. We are excited to partner with JioCinema for Brand Spotlight to make this message reach millions.”

    On being part of the Brand Spotlight stable, Dalmia Cement (Bharat) Ltd COO Sameer Nagpal said, “We have tried to make our communication highly distinctive from the norms of the cement category. We have a differentiated consumer proposition and have presented it in a unique style using engaging visuals and music, along with one of the most unique stars of this generation, Ranveer Singh. We truly feel that JioCinema’s Brand Spotlight will do justice to our creative efforts by giving our campaign the kind of reach and scale that only TATA IPL on JioCinema can.”

    Commenting on being a part of Brand Spotlight, Parle Products VP Mayank Shah said, “The objective behind our TATA IPL 2024 campaign is to further our cause started in 2017-18 of positioning ‘Parle’ from ‘House of Brands’ to a ‘Branded House’ while building an emotional connect with consumers. Our TVC is packaged to deliver the message with classic elements of wit and humour but underscores the core thought of positioning Parle as a top corporate brand. We took that finished product to JioCinema’s Brand Spotlight, as in addition to giving us unprecedented reach and customization options, the Brand Spotlight rail on the app is a great platform to take viewers behind the scenes to talk them through this campaign in a never-been-done-before manner.”

    Fans will be able to catch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

     

  • Viacom18 announce an incredible experts line-up for the 2024 WPL

    Viacom18 announce an incredible experts line-up for the 2024 WPL

    Mumbai: Viacom18 announced their expert panel for the 2024 WPL, starting 23 February. Anjum Chopra, Reema Malhotra, Sushma Verma, Mona Meshram, Nuzhat Parveen, Karuna Jain, Aakash Chopra, Parthiv Patel, Saba Karim, Srikkanth Anirudha, Sarandeep Singh, Nikhil Chopra, and Abhinav Mukund will come together for a five-language presentation on JioCinema for free.

    The season-opener on 23 February will see Delhi Capitals taking on defending champions Mumbai Indians, which will be presented in English, Hindi, Kannada, Tamil, and Telugu on JioCinema. On TV, viewers can catch the action live in English, Tamil, Telugu and Kannada on Sports18 – 1 SD & HD. Sports18 – 2 SD and Sports18 Khel will broadcast the Hindi feed.

    “We look to build on the blockbuster Season 1, as we continue to offer viewers an immersive experience which is accessible, affordable, and in multiple languages to scale up the league’s impact and reach further,” said Viacom18 Sports head of content Siddharth Sharma. “After delivering the highest viewership for any women’s event globally last season on JioCinema, we aim to create new benchmarks and celebrate the incredible cricketers who bring the excitement and pizzazz to the league where a boundary was scored every fifth ball in the last season.”

    In the build-up to the 2024 season, the network has offered fans and viewers light-hearted content on WPL Huddle that features top players like Harmanpreet Kaur, Jemimah Rodrigues, Smriti Mandhana, Richa Ghosh, Deepti Sharma among others. WPL Heroes will take fans through compelling background stories of players with insights from their families and coaches from all franchisees. Fans will also be treated with a peek into the training sessions of all the teams, along with expert reviews leading up to the start of the inaugural season.

    Through their exclusive partnerships with Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals, JioCinema users will have access to a wide variety of exciting content, including exclusive interviews with the marquee players from the franchisees.

    Viacom18 will offer studio shows with expert analysis and player interviews to fans throughout the season. The anchor-led daily show will see Sanjana Ganesan, Ridhima Pathak, Supriya Singh, and Preeti Dahiya at the helm.

    The full expert panel:

    Hindi: Anjum Chopra, Reema Malhotra, Sushma Verma, Mona Meshram, Nuzhat Parveen, Parthiv Patel, Aakash Chopra, Saba Karim, Sarandeep Singh, Sunil Taneja, Nikhil Chopra, Prasanna S

    Tamil: Bagawati Prasad, Sudhir Srinivasan, Aarti Sankaran, Niranjana Nagrajan, Shailaja Sundar, Abhinav Mukund, KB Arun Karthick, Srikkanth Anirudha

    Kannada: Raghvendra Raj, Sujay Shastri, Karuna Jain, Vanitha VR, Sahana Pawar, Bharat Chippli, Srinivas Murthy

    Telugu: Sravanti Naidu, Sunitha Anand, Akshath Reddy, Ashish Reddy, Sandeep Bavanaka

  • India-Afghan T-20 series attracts strong advertiser support for Viacom18 Sports

    India-Afghan T-20 series attracts strong advertiser support for Viacom18 Sports

    Mumbai: This evening when the telecast of the three-match India-Afghanistan T-20 series begins on JioCinema and Viacom18 Sports, the roster of advertisers will impress one and all. Amongst the ones who have got on board include: Tata Commercial Vehicles and HDFC Bank as co-presenting partners.

    On the associate partner list figure: Matrimony.com, Eureka Forbes, Beam Suntory, Oppo, Kajaria, Hero Electronix and Farmley.

    Crex, MPL, Komaki EV and MP Birla bring up the rear as associates.

    The white ball series has been generating a lot of interest courtesy of the comeback of both Rohit Sharma and Virat Kohli to the Indian squad after an absence of 14 months. Also noteworthy is the absence of world-class all-rounder Rashid Khan from the Afghanistan squad. Khan is recovering from surgery a few weeks ago. Additionally, the Afghanis proved a world-class side, beating some of the better-known teams in the recently concluded ICC run One Day World Cup.

    Expect some great action over the next week.

  • Viacom18 Sports appoints Rohit Dhawan as VP – customer marketing

    Viacom18 Sports appoints Rohit Dhawan as VP – customer marketing

    Mumbai: Viacom18 Sports has welcomed Rohit Dhawan as their newly appointed VP for customer marketing. Rohit Dhawan took to LinkedIn to announce this exciting news.

    In his new role, he will assume the responsibility of spearheading the customer marketing division for prominent sports properties such as IPL, BCCI cricket, ISL, and more.

    With over 19 years of professional experience, Dhawan has a solid background in comprehending consumer behavior, cultural insights, and driving business growth. He has previously held roles with esteemed organizations, including ESPN Star Sports, where he served as manager of research and planning, and Mindshare, where he held the position of VP of content plus for more than 11 years.

  • Fifa World Cup Qatar 2022: Viacom18 Sports announces a regional experts panel

    Fifa World Cup Qatar 2022: Viacom18 Sports announces a regional experts panel

    Mumbai: Viacom18 Sports has announced its roster of regional commentary panellists for the upcoming FIFA World Cup Qatar 2022. The most prestigious football competition in the world will be brought to viewers in India in five languages: English, Hindi, Tamil, Malayalam, and Bengali on JioCinema, which is now available across Jio, Vi, Airtel, and BSNL subscribers. From 20 November to 18 December, all viewers will be able to watch the competition on the pay-TV channels Sports18, 1 SD and HD.

    Dempo SC’s CEO and former coach Pradhyum Reddy and Brazilian footballer Jose Ramirez Barreto will form the English expert panel. India footballer Robin Singh, current Indian women’s national team goalkeeper Aditi Chauhan, Kerala Blasters FC assistant coach Ishfaq Ahmed, and former player Karan Sawhney will form the Hindi language panel.

    “The panel lends to our commitment to present the FIFA World Cup Qatar 2022 like never before with regional customisation and fresh perspectives from seasoned as well as first-time experts across five languages on JioCinema, which is now available to download across Jio, Vi, Airtel, and BSNL subscribers. We are pulling out all the stops to offer the best experience to viewers across geographies so they can enjoy the FIFA World Cup the way it should be,” said Viacom18 Sports head of content Siddharth Sharma.

    Former Indian men’s national team goalkeeper Subrata Paul and former players Mehtab Hossain, Alvito D’Cunha, Shilton Paul, and Manas Bhattacharya will serve the viewers in Bengali. Tamil viewers will be able to enjoy the voices of former India player and notable commentator Raman Vijayan along with Nallapan Mohanraj, Dharmaraj Ravanan, and Vijayakarthikeyan. Coverage in Malayalam will be headlined by former and current national team players Jo Paul Ancheri, CK Vineeth, Mohammed Rafi, Rino Anto, Sushanth Mathew, and Feroz Sherif.

    The panel will be part of Visa Match Center Live, which will give fans the ultimate experience of the FIFA World Cup Qatar 2022, including in-depth analysis, pitch-side coverage, and locker room access from the convenience of their homes. The Visa Match Center Live will be a fully immersive studio show customised in all five languages on JioCinema, with legends like Wayne Rooney, Luis Figo, Robert Pires, Sol Campbell, and Gilberto Silva joining for the English coverage.