ITV

Tag: Viacom18 Network

  • DD Free Dish announces Sony Pal & Colors Rishtey to go live effective 1 December

    DD Free Dish announces Sony Pal & Colors Rishtey to go live effective 1 December

    Mumbai: Prasar Bharti’s free direct-to-home (DTH) platform announced the return of two general entertainment channels, Sony Pal and Colors Rishtey, effective from 1 December. The free-to-air platform has unveiled the comeback news of big media giants via a tweet shared on 21 November.

     

     

    Colors Rishtey and Sony Pal won the 63rd e-auction process, which was conducted on 18 November 2022.

    Recently, the public broadcaster has invited applications for allotment of vacant MPEG-2 and MPEG-4 slots of DD Free Dish platform on a pro-rata basis for the period from 1 December 2022 to 31 March 2023.

    In April 2022, four big broadcasters—Zee Entertainment Enterprises, Viacom18 Network, Sony Pictures Networks, and Disney Star India—withdrew their flagship channels from bouquets. The decision came in January 2020, when the Telecom Regulatory Authority of India (Trai) announced NTO 2.0, which capped a bouquet channel price at Rs 12 instead of Rs 19 (as per the first NTO).

    In order to increase their advertising revenue and gross rating points (GRPs), the broadcasters decided to rejoin the DD Free Dish platform, as it has a lesser number (176+) of TV channels to compete with than private DTH (500+) services.

    Earlier, when the big players decided to quit the platform, they were completely aware that they had taken on the risk of losing subscribers and ad revenue through that move. Broadcasters knew that if they did not bring back their channels on the platform, then they may have to shut down these channels, as at present, free users are shifting to DD Free Dish for free entertainment and paid DTHs are moving towards OTT streaming apps.

  • Viacom18 teams up with Seagram’s Imperial Blue & Wavemaker India to celebrate Diwali

    Viacom18 teams up with Seagram’s Imperial Blue & Wavemaker India to celebrate Diwali

    Mumbai : Viacom18 Network’s branded content team has once again collaborated with Pernod Ricard – Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India to celebrate Diwali, the festival of lights.  

    This association is an extension of their collaboration following the huge success of their Holi campaign earlier this year.

    Viacom18 and Wavemaker collaborated to create the lighthearted campaign videos, which are being widely promoted across platforms.

    Ex-Bigg Boss contestants Rubina Dilaik, Karan Kundrra, Pratik Sehajpal, Nishant Bhat, and ex-Bigg Boss Marathi contestants Jay Dhudhane, Meenal Shah, Vikas Patil, and Vishal Nikam appear in the campaign.

    The campaign features these celebrities, who are also friends, as they celebrate the festival of lights. The campaign video celebrates the oddities associated with the exchange of sweets and gifts during Diwali.

    The lighthearted and entertaining video capitalises on a common and very popular emotion that every Indian probably feels when they receive a box of soan papdi as the rotational gift every year. What happens when this group of friends is faced with the same dilemma, and it is presented by someone you cannot refuse? The film concludes on a lighthearted note that will make viewers smile.

    Commenting on the association, Viacom18 branded content head Vivek Mohan Sharma said, “We are thrilled to be to partnering with Imperial Blue packaged drinking water again and celebrate the festival of lights. The campaign is a beautiful rendition of friends coming together and celebrating Diwali with loved ones. Though the spirits are visibly low at the beginning, the mood lights up when a loved one comes in to share the joy. We are sure this fun filled campaign will strike a chord and help the brand message be more conspicuous, leaving an impact on the audience.”

    Pernod Ricard India Marketing general manager Ishwindar Singh commented, “The festival of lights, Diwali, is the symbol of joy and prosperity bringing loved ones together for celebrations. The brand Imperial Blue inspires its consumers to embrace life with a smile and with this campaign we bring forth a light-hearted take on the festivities and the art of ‘gifting’ around Diwali.”

     Wavemaker India  chief content officer and GroupM India  branded content head  Karthik Nagarajan commented, “It is a great collaboration on Wavemaker’s part with Pernod Ricard India
    and Viacom18 of putting together this creative and innovative campaign. We are sure this campaign will connect well with the audience and elevate their festive spirits through brand messaging of celebratory times of the year.”

    The campaign is aimed at the Hindi and Marathi markets and is intended to convey the message of unconditional love and celebration with loved ones. The video is available on the COLORS and Colors Marathi television channels, as well as VOOT and the networks’ and artists’ social media accounts.

  • Viacom18 hires Utpal Das as Chief Commercial officer

    Viacom18 hires Utpal Das as Chief Commercial officer

    MUMBAI: From Zee to V. V as in Viacom18. That’s the route that Utpal Das is taking. Viacom18 Media today announced that the long time Times group and Zee TV professional has joined the company as chief commercial officer effective 1 August.

     

    Utpal will be reporting in to Viacom18 CEO Sudhanshu Vats and will be a part of the Viacom18 leadership team.

     

    Announcing this appointment Vats said, “As a network we are growing exponentially. In our next phase we are committed to strengthening our central functions to build efficiencies and drive synergies. Utpal brings rich and diversified experience to the team and I am confident he will contribute to our growth story. I welcome him to the Viacom18 family and look forward to working with him.”

     

    “I have always been in awe of the Viacom18 network for the strength of the channel portfolio and the way they have set benchmarks for television and film entertainment. Its indeed a privilege to be part of this wonderful team,” commented Das.

     

    Utpal brings to the table more than two decades of experience across several companies in the very diverse business segments ranging from Larsen & Toubro in engineering to Zee Entertainment and BCCL in media. Das is a bachelor of engineering from Regional Engineering College-Silchar and executive masters in international business from IIFT Delhi.