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Tag: Viacom18 Media

  • Times of India hires WPP talent chief for recruitment overhaul

    Times of India hires WPP talent chief for recruitment overhaul

    MUMBAI: Bennett Coleman & Co, publisher of the Times of India, has hired Roshin Mascarenhas as its new head of talent acquisition, luring  her from WPP Media where she led recruitment across South Asia.

    The appointment signals the Indian media conglomerate’s push to revamp its hiring strategy as traditional publishers grapple with digital disruption and fierce competition for top talent. Mascarenhas brings 15 years of recruitment experience, including stints at Viacom18, Disney, and the Aditya Birla Group.

    Her move to the Times of India building in Mumbai marks something of a homecoming. Early in her career as a search consultant, she worked on critical roles for the newspaper group. Her husband also spent his formative professional years at the company, making this appointment as much personal as professional.

    At WPP Media, Mascarenhas managed geographically dispersed recruitment teams and standardised hiring practices across the advertising giant’s Indian operations. She oversaw campus programmes, implemented data-driven recruitment metrics, and championed internal mobility initiatives.

    Her LinkedIn announcement is peppered with rocket ship emojis and effusive praise for her new employer’s “heritage and integrity.” She describes herself as a “talent magnet” and “mindfulness champion” who believes technology cannot replace the “human touch” in recruitment.

    The hire comes as India’s media landscape undergoes rapid transformation. Traditional publishers like Bennett Coleman face pressure to attract digital-native talent while competing with technology firms and streaming platforms for the best candidates.

    Mascarenhas’s track record includes notable achievements such as recruiting 120 people in two months for UTV Stars’ Bollywood channel launch in 2011 and implementing hiring automation systems. Her appointment suggests Bennett Coleman is serious about professionalising its talent acquisition function.

    Whether her “positive vibes” approach and emphasis on creating “meaningful careers” can solve the structural challenges facing India’s traditional media remains to be seen. But for a company seeking to blend legacy with innovation, hiring someone who describes every recruitment as “a story” seems oddly appropriate.

  • Betting racket whacked for Rs 307 crore as ED strikes in Dubai

    Betting racket whacked for Rs 307 crore as ED strikes in Dubai

    NEW DELHI: India’s financial crimes enforcers have seized Dubai property and domestic bank deposits worth Rs 307 crore in a crackdown on an online betting operation centred around the Fairplay platform, according to a PTI report. 

    The Enforcement Directorate froze land, villas and flats in the Gulf emirate alongside Indian bank accounts under anti-money laundering laws, the agency said on Monday. The haul represents one of the largest asset seizures in India’s escalating war against illegal online gambling.

    The probe stems from a complaint filed by Viacom18 Media with Mumbai Police’s cyber wing, alleging the betting platform had inflicted revenue losses exceeding Rs 100 crore through violations of information technology and copyright laws.

    Investigators subsequently bundled together multiple cases against Fairplay and its associates for illegal online betting operations. The web of connected entities suggests a sophisticated money-laundering network spanning domestic and international jurisdictions.

    The seizures underscore how Indian authorities are pursuing betting operators’ offshore assets with increasing vigour. Dubai has emerged as a favoured destination for parking proceeds from India’s booming but largely illegal online gambling sector.

    The Fairplay case highlights the complex interplay between broadcasting rights violations and betting operations, with platforms allegedly using pirated content to drive traffic to gambling sites.
    India’s regulatory crackdown on online betting has intensified as authorities grapple with the sector’s explosive growth and its links to money laundering and tax evasion.

  • YouTube ropes in Viacom18 cricket advertising veteran

    YouTube ropes in Viacom18 cricket advertising veteran

    MUMBAI: YouTube has hired Shridhar Venkataramana as strategic partner manager for content partnerships, marking a significant coup for the Google-owned video platform in India’s lucrative cricket advertising market.

    The appointment sees Venkataramana move from Viacom18 Media, where he spent three years as senior director of cricket brand solutions. He brings deep expertise in cricket monetisation, having previously orchestrated brand partnerships across marquee tournaments including ICC, BCCI and ACC events during his six-and-a-half-year tenure at Star TV network. At Star Sports, he progressed through roles spanning revenue strategy and key account management, developing pricing models for some of cricket’s most valuable properties.

    Venkataramana’s career trajectory began at PepsiCo, where he cut his teeth as a management trainee before advancing to area sales manager. His LinkedIn announcement cheekily noted the transition from being “on YouTube” to being “in YouTube.”

    The hire underscores YouTube’s ambitions to capture a larger slice of India’s sports advertising pie, particularly as cricket viewership increasingly migrates to digital platforms. With India representing YouTube’s largest market by user base, securing experienced sports media executives has become critical to the platform’s revenue growth strategy.

    The appointment, effective August 2025, positions YouTube to better compete with established broadcasters for premium cricket content partnerships and advertising deals in the world’s most cricket-obsessed market.

  • Simran Singh advances to director of sales – ecommerce & retail at Spotify

    Simran Singh advances to director of sales – ecommerce & retail at Spotify

    MUMBAI:  Simran Singh, a seasoned sales professional with extensive experience in digital marketing and branded content, has announced her new role as director of sales – ecommerce &  retail at Spotify. She was earlier director of sales at the audio streaming service.

    Previously, Singh served as the regional head of ad sales at Sony Pictures Networks India, where she significantly contributed to revenue generation and business development over a span of two years and eight months. She also held the position of vertical lead for global business solutions at TikTok India, managing key strategies that drove growth in a competitive market.

    With a master’s degree in marketing management from the Army Institute of Management, Singh’s career has been marked by her expertise in developing innovative media formats and achieving revenue targets. She has a proven track record of establishing new business ventures, including her leadership role at Optimal Media Solutions and her tenure at Viacom18 Media, where she oversaw revenue generation in south and east India.

    In her new role at Spotify, Singh aims to leverage her experience to enhance the company’s ecommerce and retail strategies. Her appointment signifies Spotify’s commitment to strengthening its market presence in India and expanding its digital sales capabilities.

  • Vani Rane transitions to JioStar as creative head of network branded content

    Vani Rane transitions to JioStar as creative head of network branded content

    MUMBAI: Vani Rane, has recently taken on the role of creative head for the expanded branded content vertical for the network at JioStar, following the merger of  the two media powerhouses – Disney Star TV India  and Viacom18 Media under the Reliance Industries umbrella.  With over 18 years of experience in content development and production, Vani is eager to leverage this new opportunity to push creative boundaries and deliver innovative content.

    Expressing her excitement about the transition, Vani stated, “My playground just got a whole lot bigger and better!”

    She is enthusiastic about leading a talented team, emphasizing that their collaboration will enable them to create compelling stories and branded content. The merger has opened up expansive possibilities for content creation, positioning the team to explore exciting new directions in both television and OTT platforms.

    Prior to her move to JioStar, Vani served as the creative Head at Viacom18, where she honed her skills in both fiction and non-fiction content development. Her impressive portfolio includes successful projects like Swipe Ride with Shruti Haasan and various brand partnerships across different media formats. Vani’s tenure at prominent companies such as Zee Entertainment, Zoom, Maxus ESP and Culture Machine further cements her reputation as a leader in branded content.

    With her new role, Vani aims to elevate JioStar’s content strategy, focusing on creative solutions and partnerships that resonate with audiences. 

  • Jiostar gives Vipul Nagar programming responsibility for Star Bharat as well

    Jiostar gives Vipul Nagar programming responsibility for Star Bharat as well

    MUMBAI:  JioStar network has expanded  Gujarati language business head  Vipul Nagar’s role to include Star Bharat programming, starting earlier this month. Earlier in November 2024, Vipul had transitioned from Viacom18 Media  where he was heading content for Colors Rishtey to Jiostar where he was given the responsibility of the Gujarati language business.

    Prior to Viacom18 Media, Vipul spent nearly 15 years at Radio Mirchi which he finally quit as senior vice-president & national creative director (brand solutions) in September 2021.

    Nagar’s career highlights include working as AVP & cluster programming head, Gujarat at Mirchi, where he handled programming of four Gujarat stations. He also served as AVP & station director in the Varanasi area, India, and cluster programming head at Lucknow, Kanpur, and Varanasi.

    In his current role, Nagar will oversee programming for Star Bharat and business development for the Colors Gujarat Cluster at JioStar Network. His appointment is a testament to his exceptional leadership skills, creative vision, and industry expertise.

    Nagar holds a post graduate diploma in digital marketing from Narsee Monjee Institute of Management Studies, Mumbai, and a bachelor’s degree in mathematics from Veer Bahadur Singh Purvanchal University, Jaunpur.

  • Reliance Industries: a subsidiary change

    Reliance Industries: a subsidiary change

    MUMBAI: Network18 Media & Investments informed the Bombay stock exchange on the evening of 31 December that Viacom18 India had ceased to be its subsidiary on 30 December and become a direct offshoot of Reliance Industries Ltd (RIL).

    This, it said,  happened when RIL converted 24,61,33,682 compulsorily convertible preference shares (CCPS) held by it in Viacom18 into 24,61,33,682 equity shares. Post this conversion, RIL’s equity holding in Viacom18 went up to 83.88 per cent and 70.49 per cent on a fully diluted basis. Network18 ended up with 16.12 per cent of Viacom18’s  total equity share capital and 13.54 per cent on a fully diluted basis. On 14 November, RIL had informed  the exchange that its stake in Viacom18 was at 70.49 pr cent on a fully diluted basis following its acquisition of Paramount’s 13.01 per cent stake (on a fully diluted basis) in it for Rs 4,286 crore. 

    AS per the BSE regulatory filing, Viacom18 was a material subsidiary of Network18 with nil turnover and a net worth of Rs 26,928.17 crore (representing 90.39 per cent, of the annual consolidated net worth of  Network18) for the financial year 2023-24.

    Network18    received     intimation     from     Viacom18     on 30 December at 7:46 p.m. regarding the allotment of equity shares to RIL pursuant to conversion of CCPS.

    The shareholders of Network18 had earlier approved this change of ownership.

    With this transition, Viacom18 will now operate under RIL control.

  • MIB gives nod to RIL’s Viacom18 to transfer TV channel licences to Disney’s Star India

    MIB gives nod to RIL’s Viacom18 to transfer TV channel licences to Disney’s Star India

    MUMBAI: The creation of a media monolith in India got another tick mark over the weekend.

    Oil to telecom to retail giant the Mukesh Ambani-owned Reliance Industries Ltd and its broadcast subsidiary  TV18  Broadcast Ltd informed the Bombay stock exchange that the ministry of information & broadcasting (MIB) has given its offshoot Viacom18 Media the go-ahead to transfer its non-news and current affairs TV channel licences to the Walt Disney owned Star India.  

    The ministry issued the clearance on 27 September, stating that it is subject to complying of conditions laid down by the Competition Commission of India (CCI). 

    RIL and the mouse house had on 28 February announced that the two giants were “setting up a strategic  joint venture to  bring together the most compelling and engaging brands in India.”

    The transaction had valued the joint venture at Rs 70,352 crore, with RIL pumping  Rs 11,500 crore into it.

    The two had also agreed to merge Viacom 18 Media’s assets with Star India with the  transfer and vesting of the Media Operations Undertaking from Viacom 18 and Jio Cinema into Digital 18, a subsidiary of Viacom 18.

    RIL owns a clutch of channels including the Colors and Sports 18 brands through  Viacom18 as well as the OTT platform JioCinema whereas Star operates market leader Star Plus, several regional language channels  and the OTT service Hotstar. 

    Under the finalised deal, RIL and its affiliates will hold a 63.16 per cent  stake in the newly formed entity, which will manage two streaming services and 120 television channels. The Walt Disney Company will retain the remaining 36.84 per cent stake.

    Permissions for the initiative got the CCI green signal, subject to certain conditions, on 28 August, while the Mumbai bench of the National Company Law Tribunal (NCLT) gave its clearance on 30 August for the two to merge, subject to clearance for the transfer of licences by the MIB.

    Post the merger, RIL director Nita Ambani will be appointed as the chair person of the new entity with Uday Shankar being  the vice-chairman. 

  • Viacom18 Media, WATConsult win big at 2019 BrandVid Awards

    Viacom18 Media, WATConsult win big at 2019 BrandVid Awards

    MUMBAI: The first edition of Indiantelevision.com's BrandVid Awards, which recognized the best-in-class brand films, brand integration and branded programming, was a huge success with several agencies, production houses, and projects winning big for cutting-edge work in the world of branded video.

    The big winners on the night were Viacom18 Media Pvt Ltd with seven metals and WATConsult, from the Dentsu Aegis Network stable, with six. Viacom18 Media Pvt Ltd also won the maximum gold metals on the occasion.

    Viacom18's impressive tally comprised 3 golds, 3 silvers and one bronze. This also included wins of Best Creative Director for Sanhita Das and Next Gen Award for Vedushi Sinha. Its ‘Nickelodeon Egg Opera Ident’ won the gold in ‘Best Brand Film: Entertainment and Media’ category, silver in ‘Most Innovative Brand Video’ category, and bronze in ‘Non-Fiction’ category.

    WATConsult won 1 gold for ‘#Unplanned (Bajaj Allianz General Insurance)’, 2 silvers for ‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) and Zor Mat Lagao (Naturolax), and 3 bronze metals for #IndiasBestFreestyler (Apollo Tyres), Tata Harrier Conquers Ladakh (Tata Motors PVBU), and Ensure Diaries Campaign (Ensure) campaigns.

    Pocket Aces bagged the Best Branded Content Studio while Excel Entertainment Pvt Ltd. was recognised for making the Most Innovative Brand Video for Gold ‘Stand Up For Gold’.  MTV India was honoured with the BrandVid Movers and Shakers of the Year award for its exemplary creative contribution to the industry.

    Zee Entertainment Enterprises Ltd. (Zee Cinema) took home the gold in the ‘Best Use of Social Media by a Brand’ category for its ‘#ZingaatWorkoutChallenge’ for the movie Dhadak.

    Here is the full list of the winners:

     

    Categories

    Project Name

    Company Name

    Title

    1

    Best Brand Integration: Digital

    If Salary Were A Person (Zoomcar)

    Pocket Aces Pictures Pvt. Ltd.

    Gold

    Best Brand Integration: Digital

    Mom & Co (Saregama Carvaan)

    The Zoom Studios

    Silver

    Best Brand Integration: Digital

    Zor Mat Lagao (Naturolax)

    WATConsult

    Silver

    Best Brand Integration: Digital

    Lost At Kumbh ft. Shreya Mehta (Dabur)

    Arré U Digital Content Pvt. Ltd.

    Bronze
             

    2

    Best Brand Integration: Digital Series Format

    Dishaheen Navyuva Helpline (HDFC)

    Arré U Digital Content Pvt. Ltd.

    Gold

    Best Brand Integration: Digital Series Format

    Pursuits by Skoda (Skoda India)

    Bloomberg|Quint

    Silver

    Best Brand Integration: Digital Series Format

    Home Sweet Office (Amazon India)

    Amazon Seller Services Pvt. Ltd.

    Silver

    Best Brand Integration: Digital Series Format

    Mahindra Marazzo

    Mahindra and Mahindra Ltd.

    Bronze
             

    3

    Best Brand Integration: Movies

    Playgard Condoms (Badhaai Ho)

    Alkem Laboratories Limited

    Gold

    Best Brand Integration: Movies

    Bira 91 (Gully Boy)

    Excel Entertainment Pvt. Ltd.

    Silver

    Best Brand Integration: Movies

    Pregakem – Pregnancy Detection Kit (Badhaai Ho)

    Alkem Laboratories Limited

    Bronze

    Best Brand Integration: Movies

    ET NOW (Baazaar)

    ET NOW

    Bronze
             

    4

    Best Brand Integration: Music Video

    Helmet Saves Children

    Exide Life Insurance

    Gold

    Best Brand Integration: Music Video

    Rudra Music Video (Nick-India)

    Viacom18 Media Pvt. Ltd.

    Silver

    Best Brand Integration: Music Video

    The Dance Project (Cinthol & L'oreal)

    Sony Music Entertainment

    Silver
             

    5

    Best Brand Integration: Television Fiction

    Zee Cine Awards 2019 (Bhabhiji Ghar Pe Hai)

    Zee Entertainment Enterprises Ltd.

    Bronze
             

    6

    Best Brand Integration: Television Non–Fiction

    Winds of Change (PM's Ujjwala Yojana GOI)

    NGC Network (India) Pvt. Ltd.

    Gold

    Best Brand Integration: Television Non–Fiction

    Nickelodeon Rock Ident (Nickelodeon India)

    Viacom18 Media Pvt. Ltd.

    Silver

    Best Brand Integration: Television Non–Fiction

    Nickelodeon Egg Opera Ident (Nickelodeon India)

    Viacom18 Media Pvt. Ltd.

    Bronze
             

    7

    Best Publisher Brand Collaboration for Video

    Pursuits By Skoda (Skoda India)

    Bloomberg|Quint

    Gold
             

    8

    Best Brand Influencer Collaboration for Video

    #ZingaatWorkout Challenge for Dhadak (Zee Cinema)

    Zee Entertainment Enterprises Ltd.

    Silver

    Best Brand Influencer Collaboration for Video

    #IndiasBestFreestyler (Apollo Tyres)

    WATConsult

    Broze
             

    9

    Best Brand Film: Automobile

    Go Home For Diwali (Mahindra Auto)

    Flying Cursor Interactive

    Gold

    Best Brand Film: Automobile

    Tata Harrier Conquers Ladakh (Tata Motors PVBU)

    WATConsult

    Bronze
             

    10

    Best Brand Film: BFSI

    #Unplanned (Bajaj Allianz Life Insurance)

    WATConsult

    Gold

    Best Brand Film: BFSI

    ‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance)

    WATConsult

    Silver

    Best Brand Film: BFSI

    The Marathon of Life 2.0 (Franklin Templeton Investments)

    Mirum Digital Private Limited

    Bronze
             

    11

    Best Brand Film: Consumer Products Consumer Durables

    Bhajan Vani

    Shemaroo Entertainment Ltd.

    Bronze
             

    12

    Best Brand Film: Ecommerce

    Straight Outta Street

    Myntra Designs Pvt Ltd.

    Gold

    Best Brand Film: Ecommerce

    Desi Mom FK (Flipkart)

    ScoopWhoop Media Pvt. Ltd.

    Bronze
             

    13

    Best Brand Film: Entertainment & Media

    Nickelodeon Egg Opera Ident (Nickelodeon India)

    Viacom18 Media Pvt. Ltd.

    Gold

    Best Brand Film: Entertainment & Media

    MX Player – Brand Film

    MX Player

    Silver

    Best Brand Film: Entertainment & Media

    #WhereIsMyChannel (Zee English Cluster)

    ZEEL

    Bronze

    Best Brand Film: Entertainment & Media

    Firstpost Print Launch Campaign

    Network18 Media & Investments Ltd.

    Bronze
             

    14

    Best Brand Film: Food & Beverages

    Its time to #Unstereotype (Brooke Bond – Red Label)

    Prime Focus Technologies

    Gold
             

    15

    Best Brand Film: Healthcare / Pharmaceuticals

    Ensure Diaries Campaign (Ensure)

    WATConsult

    Bronze
             

    16

    Best Brand Film: Retail

    Straight Outta Street

    Myntra Designs Pvt. Ltd.

    Silver
             

    17

    Best Brand Film: Services

    Awesome Assam (Government of Assam)

    NGC Network (India) Pvt. Ltd.

    Gold
             

    18

    Best Brand Film: Social Initiative

    Mahindra Powerpath

    Mahindra and Mahindra Ltd.

    Gold

    Best Brand Film: Social Initiative

    Helmet Saves Children

    Exide Life Insurance

    Silver

    Best Brand Film: Social Initiative

    MO SCHOOL CARAVAN

    Studio Eeksaurus

    Silver
             

    19

    Best Brand Film: Technology

    Mahindra Powerpath

    Mahindra and Mahindra Ltd.

    Gold

    Best Brand Film: Technology

    If Your Home Was Like Your Office (Samsung)

    ScoopWhoop Media Pvt. Ltd.

    Silver
             

    20

    Best Brand Film: Series

    Straight Outta Street

    Myntra Designs Pvt. Ltd.

    Gold

    Best Brand Film: Series

    The Marathon of Life 2.0 (Franklin Templeton Investments)

    Mirum Digital Private Limited

    Bronze
             

    21

    Most Innovative Brand Video

    Gold – Stand Up For Gold

    Excel Entertainment Pvt Ltd.

    Gold

    Most Innovative Brand Video

    Nickelodeon Egg Opera Ident (Nickelodeon India)

    Viacom18 Media Pvt. Ltd.

    Silver
             

    22

    Best use of Social media by a Brand

    #ZingaatWorkout Challenge for Dhadak (Zee Cinema)

    Zee Entertainment Enterprises Ltd.

    Gold

    Best use of Social media by a Brand

    Home It’s A Feeling (ALTBalaji)

    White Rivers Media

    Silver

    Best use of Social media by a Brand

    Sterling Reserve Music Project

    Allied Blenders and Distillers

    Bronze

    Best use of Social media by a Brand

    The Dance Project (Cinthol & L'oreal)

    Sony Music Entertainment

    Bronze
             

    23

    Best Creative Director

    Sanhita Das

    Viacom18 Media Pvt. Ltd.

    Gold
             

    24

    Gen Next Award

    Vedushi Sinha

    Viacom18 Media Pvt. Ltd.

    Gold
             

    25

    Best Branded Content Studio

    		  

    Pocket Aces

    Gold
             

    26

    BrandVid Movers & Shakers of the Year

    		  

    MTV India

    Gold

    The awards night followed the the second edition of the BrandVid Summit that saw a series of sessions on the branded video landscape in India and the world. Some of the finest creative minds graced the occasion, deliberating over key themes of the conference.

  • Viacom18’s Sudhanshu Vats: Indian media’s growth will be similar to China

    Viacom18’s Sudhanshu Vats: Indian media’s growth will be similar to China

    MACAU: Even as he said that the growth trajectory of the Indian media space will be similar to that of China, Mumbai-headquartered Viacom 18 Media group CEO Sudhanshu Vats made it clear that both television and digital spaces were complementary to each other having a great future in India.

    “Indian media market’s evolution will be very similar to that of China. Where we (India) are today in 2017 is where China was in 2011,” Vats said on Wednesday during the opening keynote on the third and last day of the CASBAA Convention 2017 here in a conversation with media industry veteran Marcel Fenez of Fenez Media.

    “In India, the future of television is television and also digital. If you are a content provider or a story teller, you have an advantage,” Vats said, adding that he expected a significant growth surge on the AVoD and SVoD sides of the media business.

    Vats went on to highlight the reasons for pushing the company’s digital venture VOOT, stating that not only has the app downloads run into double digit millions, but that about 15-18 per cent of the content on the platform was exclusive even as the Viacom18 team learns from the digital evolutionary processes in the US and China markets. Launched in early 2016, VOOT engages kids as well as adults with 17,000 hours of network content.

    “We do a lot of content around digital, which is called VOOT exclusive. India has a big appetite for reality shows and there is a huge amount of curiosity about what happens behind the scenes,” Vats explained. Viacom18 hosts some of India’s biggest reality shows – ‘Fear Factor’ and `Bigg Boss’. He also thinks that India will skip credit cards to e-payment, which can help aim for VOOT SVoD with a paywall.

    According to Vats, a Unilever India veteran marketer-turned-media professional (he jokingly mentioned that in his previous company he was famously referred to as the `Laundry Man’ for driving Unilever’s home washing products in India), “Essentially we are storytellers. The big business we are in is content and we need a robust pipeline of content and creative talent. But the challenge is getting talent, and retaining them.”

    In this context, he explained later, Viacom18 has started a start-up initiative, encouraging young talent to express themselves in a creative manner as new disruptive ideas in Indian media will not come from within an organisation, but from outside.

    (Another reality show running on MTV India is Dropout, a nationwide hunt to find hidden creative talent in ‘dropouts’ to be groomed by industry leaders into entrepreneurs, to solve real-world business problems in a short span of time.)

    Terming Viacom18’s 10-year eventful existence as “fantastic” when it had grown 40x, Vats, whose many passions include running marathons world over, said the company’s journey had “now just begun” in India’s media landscape that has been changing dramatically over the years pushed by content, delivery mechanism and technological evolutions. (Incidentally, he completed his daily quota of an hour’s running before getting ready for the morning keynote.)

    As part of innovations being undertaken by Viacom18, Vats pointed out that the company plans to set up an engineering hub in India’s Silicon Valley, Bangalore, to help various in-house products.

    “The big media companies are consolidating and coming together with telecom companies,” Vats said highlighting the disruptions and convergence happening in the Indian media landscape, “If you had asked me before, I wouldn’t have thought that would happen.”

    Batting on the front foot for a digital India, Vats said the country was an “exciting” market. “It’s at the cusp…ready to take off. If you have a five-year horizon, it (India) is where you should be,” he aptly summed.

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