ITV

Tag: Viacom

  • Pamela Kaufman replaces Raffaele Annecchino to lead Paramount Global’s international business

    Pamela Kaufman replaces Raffaele Annecchino to lead Paramount Global’s international business

    Mumbai: Pamela Kaufman has been appointed as Paramount Global’s new president and CEO of international markets, global consumer products, and experiences. Prior to joining this position, Kaufman was the president of global consumer products and experiences.

    This newly created position reports to Paramount president and CEO Bob Bakish. The company said that this move reflects its ongoing strategy of globalising its operations. has decided to leave the company in his role as

    Former Paramount International Networks, Studios, and Streaming president and CEO Raffaele Annecchino, who, according to the studio, has “decided to leave the company,” was suddenly put on leave last month. At the time, no more information concerning his departure was made public.

    In her expanded role, Kaufman will be responsible for driving the continued growth of Paramount’s international business and ensuring the strength of the company’s international operations across six continents, including broadcast and cable networks, streaming and studios, and the company’s commercial capabilities. She will work closely with Paramount’s international leadership team, as well as the global content and streaming organisation, to do so, including helping to guide the continued international rollout of Paramount+ and Pluto TV. Kaufman will maintain her current responsibilities overseeing the global multi-billion-dollar consumer products and experiences organisation.

    “Pam has been the strategic force behind growing and expanding some of the most iconic global franchises and properties in entertainment,” Bakish said in a statement. “She is a proven and trusted visionary leader who has transformed our consumer products organisation by driving innovation and operating as a global business. Pam is uniquely qualified to lead our international business as we expand and diversify our worldwide footprint and accelerate Paramount’s transformation to operate with a truly global approach.”

    Bakish added, “I want to extend my thanks to Raffaele Annecchino for the critical role he has played in building Paramount’s international business and expanding our global footprint. I am grateful for the dedication he has shown throughout his 25 years at Paramount and wish him well in the future.”

    Speaking on joining her new role, Kaufman said, “I am honoured to take on this role at such a pivotal time for Paramount’s international business. I know firsthand the global strength of our brand portfolio, and I look forward to working with Bob and the incredible international team as we continue pursuing our global growth strategy, investing in key partnerships, furthering our push into mobile and digital platforms in new markets, and operating as one team globally.”

    In November 2021, Kaufman assumed the role of Paramount president, global consumer products and experiences, overseeing worldwide product and business development, marketing, franchise planning, creative strategy, retail sales, and consumer insights for all brands in the portfolio. In less than a year, Kaufman has led the transformation of the consumer products business, unifying the organisation by placing the full power of the Paramount ecosystem behind its most valuable IP. Her commitment to transformation, innovation, and brand building has led to some of the most groundbreaking partnerships in the company’s history, including cutting-edge co-branded collaborations with the biggest names in social media.

    Kaufman was also responsible for Viacom’s first direct-to-consumer e-commerce site in 2019 – The SpongeBob Shop – and has since led the expansion of additional online direct-to-consumer businesses for merchandise tied to various top CBS and Showtime programming, including similar standalone initiatives for brands such as Star Trek, South Park, and MTV.

    Prior to that role, she served as Nickelodeon’s president of consumer products and CMO. She was responsible for building Nickelodeon’s franchises, ranging from PAW Patrol to SpongeBob SquarePants, shepherding them through important tentpole campaigns and milestone celebrations.

    Before joining Nickelodeon back in 1997, Kaufman held positions at Turner International, Equity Marketing, and Grey Advertising.

  • MTV celebrates the Asli Roadie spirit of Mumbai Police, distributes raincoats

    MTV celebrates the Asli Roadie spirit of Mumbai Police, distributes raincoats

    Mumbai: Viacom18’s youth, music, and English entertainment (YME) cluster MTV has donated 1,000 raincoats to the Mumbai Police on the anvil of monsoons.  

    The initiative recognises the spirit of ‘Asli Roadie’, personified by the Mumbai Police while keeping the city of dreams unencumbered by challenges, including those of the rainy season.  

    The high-quality protective raincoats provided by MTV and created by Yashlok Welfare Foundation, are created by marginalised sections of society such as the unemployed youth, women, rural population, and differently-abled individuals.

    As MTV Roadies journey in South Africa, India’s biggest genre-defining adventure reality show nears its grand conclusion, the brand celebrated the quintessential Roadie code of indomitable resolve, pluck and fellowship demonstrated by the Mumbai Police in safeguarding its citizens.

    Viacom18 youth, music, and English entertainment head Anshul Ailawadi said, “An ‘Asli Roadie’ is not just defined by adventure, but also a spirit of compassion and camaraderie to take everyone along on the journey. This is embodied by Mumbai Police every day. As they brave the monsoons yet again, this is our token of gratitude for their ceaseless commitment towards keeping the city safe.”

    Speaking about the initiative, superstar, philanthropist and the host of MTV Roadies – Journey in South Africa Sonu Sood said, “I have the utmost respect for our Mumbai Police and thank them for their extraordinary hard work, which makes our ordinary lives safe. This contribution of a thousand raincoats from MTV Roadies is our way of saluting them and further equipping them for their duties.”   

    The latest power-packed season of the show, Infinix Smartphones MTV Roadies journey in South Africa, co-powered by CoinSwitch, Paree Sanitary Pads, Leverage Edu, and Lakmé Sun Expert is all set to pit the best of the best in its thrilling grand finale on 10 July at 7 p.m.

  • Media mogul Sumner Redstone dies at 97

    Media mogul Sumner Redstone dies at 97

    KOLKATA: The man who ruled over media for decades and is believed to have coined the famous cliche ‘Content is King’, Sumner Redstone, died on 11 August at the age of 97. The cause of his death was not mentioned.

    The Harvard-educated media mogul is the pioneer of multiplex model in the 1960s and turned it into a multi-billion-dollar media empire. He started the trend of bringing movies into shopping malls as well as more than one screen at the same site. Following the success in theatres, he started investing in movie companies. 

    Later in the mid-1980s, when he realised the rapidly increasing value of cable television, he went after Viacom. He bought Viacom for $3.4 billion in 1987 and later he acquired Paramount for more than $10 billion. He did not stop there. His quest for content led him to add CBS to the portfolio in 1999 in a deal valued at $37 billion. As he once said, “I’ve always wanted to win” was not a vague motivational talk as his acquisition of Viacom has mostly borrowed money, a risk very few could take.

    The student of law, his knowledge often reflected throughout his life whenever there was a legal battle to expand or save his empire. Not only is his career in media colourful but he has also been a rockstar everywhere. He worked with an elite US Army unit that cracked Japanese codes during World War Two while he was a student at Harvard. After he earned his law course, he successfully pleaded a case before the US Supreme Court. 

    Redstone always boasted that he never wanted to retire. But in the later years of his life, his health condition made investors, shareholders question if he was fit for the responsibilities anymore. In 2016, he stepped down as executive chairman of CBS. His adventurous ride in media was depicted by himself in one of the most spectacular business autobiographies “A Passion to Win.”

    “Sumner Redstone was a brilliant visionary, operator and dealmaker, who single-handedly transformed a family-owned drive-in theatre company into a global media portfolio,” said ViacomCBS president and CEO Bob Bakish.

    “He was a force of nature and fierce competitor, who leaves behind a profound legacy in both business and philanthropy. ViacomCBS will remember Sumner for his unparalleled passion to win, his endless intellectual curiosity, and his complete dedication to the company. We extend our deepest sympathies to the Redstone family today,” he added.

    Redstone’s later years were full of public disputes with his family members as well as former girlfriends. To a better ending, his daughter Shari E Redstone, who once wanted to go on a different path, gradually took control over the giant business.

    "My father led an extraordinary life that not only shaped entertainment as we know it today but created an incredible family legacy. Through it all, we shared a great love for one another and he was a wonderful father, grandfather and great-grandfather. I am so proud to be his daughter and I will miss him always," she shared in a statement:
     

  • Sudhanshu Vats resigns as Viacom18 group MD & CEO

    Sudhanshu Vats resigns as Viacom18 group MD & CEO

    MUMBAI: In a surprising turn of events, Viacom18 announced that its group CEO and managing director Sudhanshu Vats has resigned from his post. He held the position for eight years.

    The press release issued by the company states that Vats is leaving behind a strong leadership team looking after the various verticals in the group and they will continue to manage those under the leadership of Network18 group managing director Rahul Joshi. Vats will be serving at Viacom18 till 15 April 2020.

    During his years at the company, Vats expanded the media network’s footprint into new business lines of Digital, Experiential Entertainment and Consumer Products. He also strengthened Viacom18’s position in Hindi mass entertainment, regional, kids, music & English entertainment and turned around the filmed entertainment business with content-led cinema. Viacom18 has grown from a six to a 54-channel network with its video-on-demand platform, Voot, helping it establish a strong digital presence.

    Network18, RIL’s flagship in Media and Entertainment, has driven value-addition and synergies across the multi-platform group comprising broadcast, digital, filmed and experiential entertainment and media businesses. As a part of the Network18 group, Viacom18 has grown as a prominent entertainment broadcaster (ex-sports), with an 11.1 per cent viewership share and is poised for accelerated growth in broadcasting, film studio and OTT offerings.

    Speaking on the development, Network18 board chairman Adil Zainulbhai, said, “Sudhanshu is a dynamic and admired leader in corporate India today. Not only has he led from the front in shaping up Viacom18’s growth story, he has also championed the cause of the sector at the various industry bodies that he has captained. While we are sad to lose him, it is equally reassuring to know that we have a strong second line that’s raring to go. I’d like to wish Sudhanshu all the very best for his future endeavours.”

    Speaking about his journey at Viacom18, Sudhanshu Vats said, “It has been an extremely challenging and satisfying 8 years at the helm of Viacom18. I have had the privilege of working with some of the best minds in M&E industry to chart the growth story of Viacom18. We have together built one of the most admired media company of brilliant storytellers with diversified presence across screens and platforms. As I look forward to taking up newer challenges, I shall always cherish the learnings in leading India’s youngest and fastest-growing media and entertainment company.”

  • ViacomCBS reports $6.871 bn revenue in Q4

    ViacomCBS reports $6.871 bn revenue in Q4

    MUMBAI: ViacomCBS today reported financial results for the quarter and full year ended 31 December. The company’s full year revenue increased 2 per cent, driven by growth in advertising, affiliate and content licensing. Significantly, it reported the first quarterly earnings as a combined company.

    ViacomCBS reported $6.871 billion revenue compared to $7.092 billion in the same quarter of 2018, down by three per cent. The company also mentioned in a press release that transitional Q4 included merger-related expenses. For the full year, it reported revenue of $27.812 billion.

    “In less than three months since completing our merger, we have made significant progress integrating and transforming ViacomCBS. We see incredible opportunity to realise the full power of our position as one of the largest content producers and providers in the world. This is an exciting and valuable place to be at a time when demand for content has never been higher, and we will use our strength across genres, formats, demos and geographies to serve the largest addressable audience, on our own platforms and others,” ViacomCBS president and CEO Bob Bakish commented.

    ‘In 2020, our priorities are maximising the power of our content, unlocking more value from our biggest revenue lines and accelerating our momentum in streaming. With this as a backdrop, we’ve set clear targets for the year and are providing increased transparency around our business to demonstrate ViacomCBS’ ability to create shareholder value today, as we continue evolving and growing our business for tomorrow,” he added.

    In the quarter, affiliate revenue increased one per cent, as strong growth in reverse compensation, retransmission and subscription streaming revenue more than offset declines in the pay TV landscape. Domestic advertising revenue was affected by significant declines in political advertising compared with the prior-year quarter. Domestic Cable Networks’ advertising revenue grew  nine per cent while content licensing revenue declined 11 per cent due to the timing and mix of deliveries.

    On the full year basis, advertising revenue increased two per cent, driven by five per cent growth in domestic advertising sales, reflecting CBS’ broadcasts of Super Bowl LIII and the NCAA Division I Men’s Basketball Tournament’s national semifinals and championship games, as well as higher revenues from Advanced Marketing Solutions which includes Pluto TV, partially offset by lower political ad spend.

    Affiliate revenue grew three per cent, fueled by 20 per cent growth in reverse compensation and retransmission, as well as strong subscription streaming revenue, which more than offset declines in pay TV subscribers.

    Content licensing revenue rose five per cent, reflecting higher revenues from licensing library and original production to third parties. Domestic streaming and digital video business – which includes subscription revenue and digital video advertising – generated approximately $1.6 billion in revenue.

  • 2019: The year industry got hit in the gut

    2019: The year industry got hit in the gut

    MUMBAI: The year of churn. Gut-wrenching churn like the industry has never experienced before. That’s how the media and entertainment history books will describe the year 2019. CEOs of media companies had to develop cast-iron stomachs to see it through.

    “We are struggling to just survive,” said a CEO of a leading news broadcaster to indiantelevision.com. “I am praying that I can see through the next 12 months with my head above the water.”

    In the backdrop of an impending global recession sparked off by the trade spat between two presidents – the US’ Donald Trump and China’s Xi Jinping – and the dreaded Brexit chaos under Boris Johnson, the industry had to deal with the cautious mind state that crept into the business on account of the slowdown. Add to this the lending phobia that has become endemic in the banking system, courtesy the implosion of a few financial institutions and banks. Net result: cash evaporated in the economy, leaving many organisation cash strapped.

    The year started with a new TV pricing order which was finally enforced, sending the pay TV broadcast, cable, satellite industry into a tizzy. While welcomed by all, the manner in which it was rolled out was questioned as the distribution fraternity, for the most part, was not geared up for it.  Subscribers vanished. What were considered important genres once were hit by an earthquake that saw ratings plummet. Niche regional language channels suddenly raced to the numero uno spot, thanks to the fact that they were free to air.

    Mergers shook the landscape globally, including India, as the year 2019 and were all set to hit the Indian landscape as the year was ending with Mukesh Ambani having parleys with Sony to merge with his TV18 and Viacom18 venture. Disney went through with the execution of its merger globally with Fox reflected in India in the form of Star absorbing Disney India. Unlike the rest of the world where Disney was the primary driver of the union. Viacom merged with CBS in a deal that could have repercussions worldwide. The promoters of Zee Entertainment Enterprises bit the bullet on ownership, in order to pay off hungry creditors. They chose to sell their equity and retain a minority position, and paid off creditors through the proceeds but keep India’s largest indigenous broadcast network in play amongst the top three.  Free to air channels flourished and blossomed, even as the pay TV sector groaned under the changing paradigm brought about by the new tariff order. However, the entire pay TV sector acknowledges openly that the NTO is the best way forward for the entire industry. On the advertising front, WPP sold 60 per cent of its stake in Kantar to Bain Capital.

    2019 will be noted as the year when advertisers tightened the noose on promotional spends, what with consumer off-take slowing down. Almost every category of product witnessed reduced or stagnant custom.

    The top agencies also splurged to improve their digital expertise. Havas Group acquired UK management consultancy Gate One, UX agency Think Design, and digital agency Langoor.

    It was the year of elections – both at the centre and in different states. But strangely for the news channels, the advertising dollars did not shower on them as expected.

    A relatively insipid festival season meant that not enough cars were driven out of the showroom; not enough consumer – both fast-moving and durables – were bought like it used to be. Estimates were that the advertising industry would have grown at around the pace of the economy.

    Cricket, cricket – it was the year of cricket. 2019 witnessed a host of high-end cricket events rolling outright from the World Cup to the IPL to India’s tours domestically and internationally. And of course, they sucked in a fair bit of ad spends, across Star and Sony.

    But optimism continued to run high as channels continued to hit uplink stations and playout facilities. The Epic group launched a free to air channel and was in line to introduce more. Zee TV was also pacing the sidelines with its new regional language offerings.

    On the distribution front, Airtel flirted with the acquisition of DishTV, which was still recovering from the indigestion it suffered following its swallowing loss maker Videocon d2h. Tata Sky on its part emerged as the satellite platform, which knew where it was headed thanks to the strong leadership, which has instituted discipline in its deal making with content providers and a very strong customer orientation.  The distribution platforms started pushing devices which in turn had the streaming services installed in a bid to retain consumers.

    Streamers gathered steam as the platforms swore to spend big on churning out eye-popping content, even as they continued to focus on customer acquisition and retention. And they tossed around money for productions like a gambler with a winning streak on the casino floor, giving birth to a new breed of producers, creators who let loose cutting edge content, much to the delight of a select bunch of OTT viewers.  Following in the footsteps of their global brethren, the Indian streamers as well acquired or commissioned producers to create exciting local shows. Global leaders in turn had to reorient their pricing strategies and introduce low level value packs in line with that of the Indian OTTs and more suitable to Indian incomes.

    On the people front, the year witnessed upheaval of sorts. The bad economic clime apart, which led to companies focusing on productivity, saw head counts falling. Then there was the merger pressure, which led to attrition. Estimates are that almost 2,500 media executives lost their jobs in 2019.

    Senior executives said sayonara to their companies. Amongst the high profile departures included: Raj Nayak, CEO of Colors, Sunil Lulla at Balaji Telefilms, Sanjay Gupta at Star India, Sunil Nair at Alt Balaji, Ashok Venkatramani at Zee Media, Barc India CEO Partho Dasgupta,  Sneha Rajani at Sony Pictures Networks, Uday Sodhi at SonyLiv, Nikhil Gandhi at Zoom, among several others. 

    Other executives got reappointed: Punit Goenka as the head honcho of Zee Entertainment for the next five years (despite the fact that he – along with his brother Amit and father Subhash Chandra – is a minority shareholder today), and Jawahar Goel as the chief at Dish TV India.   Even as the year was ending, Uday Shankar found a real cool way to fill the mighty big shoes of Sanjay Gupta. He handed over the entire TV operations of Star Disney to his long time regional language colleague K Madhavan, while temporarily retaining control of Hotstar. Apparently, a senior executive with long experience in both television and streaming is slated to be announced as the new Hotstar lead very soon, if insider info is to be believed. Voot hired a new CEO in Gourav Rakshit, who filled in a seat which had been left vacant with the departure of Gaurav Gandhi in 2018.

    Dentsu Aegis Network found a new India CEO in Anand Bhadkamkar as incumbent Ashish Bhasin moved to Singapore to lead as APAC CEO. Its daughter company SVG Media suffered a big human loss with the untimely demise of its CEO Anurag Gupta. Erstwhile COO Deven Dharamdasani was promoted to the vacant post.

    Most of the TV executives are making a beeline for the digital world. Examples: Sanjay Gupta towards Google, Sunil Nair towards Firework, Nikhil Gandhi as Byte Dance boss.

    While 2019 left a lot to be desired for those in the business, executives are hoping that 2020 will prove to be closer to being a twenty-twenty year.

  • WoW Music in a Brand New Avatar → iLove! Activates DD Freedish – Adding 125 million viewers!

    WoW Music in a Brand New Avatar → iLove! Activates DD Freedish – Adding 125 million viewers!

    MUMBAI: PEN Studios TV Broadcast arm, revamped its WoW Music Channel to iLove, which will now cater to an additional 30 million households across India! iLove has evolved into the fastest growing music channel, successfully more than doubling its viewership in the last 6 months!

    DD Freedish is equipped to provide access to more than 30 million households(~ 125+ million viewers), most of which fall under the HSM(Hindi speaking Markets). iLove is poised to quadruple its viewership leveraging DD Freedish starting December 01, 2019.

    This is in conjunction with permissions from MIB (Ministry of Information and Broadcasting) authorizing the re-branding to iLove.

    PEN Studios has Eight TV Broadcast Channel licenses, Two of which are on-air viz. B-Flix and iLove. Six more channels are being prepped to launch in 2020 including MTunes+.

    PEN Group is the fastest growing Entertainment Powerhouse. Pioneering Film syndication since the 1980’s to Doordarshan and subsequently to C&S channels across all major broadcasters viz. Zee, Star, Sony, Viacom, to name a few. After producing smashing box office successes like Kahaani and Shivaay, they recently announced a big production with Sanjay Leela Bhansali titled “Gangubai” starring Alia Bhat. PEN is very strong on theatrical distribution and formed a Joint Venture, ‘PEN Marudhar’ last year. PEN Marudhar has distributed over 20 movies till date including Zero, Badla, Dream Girl, Marjaavan to name a few and will be distributing the upcoming Love Aajkal 2 and Angrezi Medium. Acclaimed for its multitude of box office returns, PEN has a legacy of working with some of the most inspiring minds from the film industry and has been consistent in enabling quality content catering to a wide range of audiences across India. PEN has tied up with VFX company Famulus which furnished VFX for Mission Mangal.

  • Viacom tops earning estimates in Q4; reports revenues of $3.43 billion

    Viacom tops earning estimates in Q4; reports revenues of $3.43 billion

    MUMBAI: Viacom Inc topped earnings estimates in its fourth quarter earnings reporting revenues of $3.43 billion. The company adjusted earnings of 79 cents per share in the quarter.

    Revenues of the company surpassed Zacks Consensus Estimate by 0.4 per cent and earnings per share beat the Zacks Consensus Estimate by 3.9 per cent. The company’s domestic advertising revenue rose 6 per cent for the quarter and 1 per cent for the full year.

    “Our strong performance in the fourth quarter capped off a pivotal year for Viacom and reflects the successful execution of our strategic priorities to evolve the company for the future. We achieved several important milestones. First, we grew domestic ad sales for the full year, driven by the continued acceleration of Advanced Marketing Solutions,” Viacom president and CEO Bob Bakish said.

    “We also grew full year domestic affiliate revenue, driven by the extended reach of Viacom's distribution across more viewing platforms. And, for the first time in four years, we returned Paramount to full year profitability – a testament to the strength of our strategy and content slate. As we look to the future of a combined ViacomCBS, we’re thrilled with the momentum we have to create one of the world’s preeminent content companies,” he added.

    Viacom Media Networks achieved full year growth in domestic advertising and affiliate revenue, driven by continued acceleration in Advanced Marketing Solutions and advancement in Viacom’s distribution strategy.

    At 30 September , Viacom’s gross debt outstanding was $8.74 billion, a 13 per cent reduction from 30 September, 2018 and adjusted gross debt was $8.09 billion.

  • Viacom Digital Studios International enters into worldwide deal with Facebook

    Viacom Digital Studios International enters into worldwide deal with Facebook

    MUMBAI: Viacom Digital Studios International has partnered with Facebook to create a series of short- and mid-form digital video series for the social media giant’s Watch platform. Under the new deal, Viacom’s digital content studio will shows in the UK, Germany, Spain, France, Asia and the Americas.

    “The point I’d let you know that’s really exciting is that it’s a multi-territory, worldwide partnership with Facebook,” Viacom Digital Studios International senior VP and general manager Brendan Yam said. “We can create original, locally relevant programming."

    While Viacom Digital Studios International will also make eight shows in Asia based on a partnership with MTV Asia, four of the series will premiere later this year and the remaining four will be developed next year.

    The unit will create four shows in the Americas including stand-up comedy series Portugal Realengo, featuring vlogger Rafael Portugal and it will make spin-offs of MTV UK shows for Watch in Europe while the UK shows will be localised for Germany, Spain and France.

    “By partnering with Facebook, we are harnessing the power of our globally-recognised brands and IP and leveraging local talent and production capabilities to drive engagement with digital-first audiences around the globe,” Yam added.

  • Entropik Tech helps broadcasters better monetise content

    Entropik Tech helps broadcasters better monetise content

    MUMBAI: With the implementation of the new tariff order a few months back, the broadcasting industry has become more consumer-centric than being dependent on ad revenue for functioning as it gives the consumer the power to choose what one wants to see. The insight was shared by Entropik Tech founder and CEO Ranjan Kumar during an exclusive interaction with Indiantelevision.com, where he was talking to us about his company, which he claims to be India’s only EmotionAI startup.

    Kumar added that the growth of digital technologies and OTT services has made it quite difficult for broadcasters to monetise their content as consumers now have the choice to view it on other platforms.

    “That’s where technologies like EmotionAI can help the broadcasters. We help them create more consumer-centric content by bringing in deeper insight into the user behaviour and emotions in a scalable manner,” said Kumar, who is currently working with big broadcasters like Viacom18 and Star.

    He shared that using tools and technologies like brain wave mapping, facial coding, and eye-tracking, Entropik Tech is able to better understand the nuances of content and support the creative process for the broadcasters.

    “For example, say Netflix is launching the new season of Sacred Games, and comes to us with the promo to test how impacting it is. We will map a users brain waves and eye movements, etc, to record what part of the promo they liked, what part fell flat, and which characters drew their attention the most. They can then optimise that promo based on these inputs for creating a better impact on the audience,” Kumar elaborated.

    The whole research is done on a sample group consisting of members from the target audience as defined by the client. Then they are given a chance to view the content and their cognitive behaviour is noted and studied by neuro-scientists. The creative and data team then shares inputs with the client to help them optimise the content for the right audience.

    The EmotionAI technology of Entropik Tech can also help advertisers in recognising correct time slots and channels to advertise on based on rich consumer data and insight that the platform can provide. “We take the good currency to the right content, leveraging technology,” said Kumar.

    Explaining more the prospects that Entropik Tech has for brands, Kumar revealed that it can help brands in designing better packaging or choose the right fragrance and colour for the products as well as using the cognitive technologies for increasing saleability.