Tag: Viacom Motion Pictures

  • Biopics & sports-based films help popularise sporting culture in India

    Biopics & sports-based films help popularise sporting culture in India

    MUMBAI: “Sattar minute, sattar minute hai tumhare paas … shayad tumhari zindagi ke sabse khaas sattar minute … (Seventy minutes, seventy minutes is what you have … may be the most important seventy minutes of your life..)”.

    These famous lines spoken in true Shah Rukh Khan style and many other such nuggets woven into a drama with various twists and turns, and ups and downs went on to make the 2007 Hindi film Chak De India — loosely based on real life incidents highlighting the Indian women’s hockey team’s journey from outcasts to gold and glory having being coached by a disgraced goalkeeper — one of the biggest hits of that decade. It also gave India an iconic phrase: ‘chak de India’, denoting winning against odds.

    Though India is primarily a cricket-crazy nation and success of sports theme based films like Chak De and later Pan Singh Tomar (a national athlete’s life story from the sports tracks to that of an outlaw ultimately shot down by police) notwithstanding, the local film industry put more faith in action and romantic flicks. Unlike Hollywood that always turned to the sports field to get inspiration for gut-wrenching and raw drama. Remember Raging Bull, the Rocky series or flicks based on boxing legend Muhammad Ali’s life and footballer Pele? Or, for that matter, Escape to Victory?

    However, India has witnessed a trend of late: movies being made on both popular and not-so-popular sports and sports personalities. The rationale being viewers convert into fans boosting the popularity of non-cricket sports desperately needed in India. 

    Bollywood suddenly discovered that biopics of sports personalities do get the cash registers ringing in theatres and, later, when the rights were sold to TV channels. Stars who won medals to empty stands or forgotten are now getting the glory they deserve.

    If Chak De India pitchforked the much-neglected-in-need-of-a-boost hockey into limelight and also conceiving of fast-paced hockey leagues with foreign and domestic players, films like MS Dhoni, Sachin: A Billion Dreams,Azhar and Jannat capitalised on popular cricketers and the darker side of betting and match-fixing, respectively. Dangal and Sultan (wrestling), Mary Kom (boxing), Bhaag Milkha Bhaag (athletics) not only turned out to be box-office hits, but also did a lot of good to lesser followed sports, creating newer fan bases.

    “Sports biopics have played an important role in inspiring generations of youth not just in India, but globally. They help in channelising youth’s energies positively and in a way that contributes towards society building. It also drives home a deeper message on life and showcases the pain and toil that go behind the achievement of fame, popularity and, above all, respect,” says Sportscomm Co-Founder Abhoy Chattopadhyay.

    In recent years Dangal, undoubtedly, is the most popular sports films, highlighting the travails and glory of Haryana’s Phogat sisters, trained by their former national champ wrestler-father for the big stage and medals. Launched in December 2017 with a budget of Rs 70 crore, the box office collection went to clock Rs 2,122 crore worldwide, out of which more than Rs 1,300 crore was made only from the Chinese market where most viewers saw sub-titled versions to experience the true flavour and energy of the local language. The film has also been watched over 345 million times on Chinese streaming platforms.

    The Broadcast Audience Research Council viewership of some of the top sports biopics premiered on TV includes Dangal (16.2 million impressions) followed by MS Dhoni (8 million impressions).

    The movie Mary Kom helped boxing increase its reach and popularity in India as people started watching and following the game more fervently as they connected with players like Mary Kom and now-turned pro boxer Vijender Singh.

    According to Chattopadhyay, by reproducing the life journey of a successful athlete on the silver screen, the target audience is “taught to appreciate the years of dedication and hard-work behind all that glitz and glamour” and the fact that there are no short-cuts to success – and in life.

    Said a sports executive: “In a country bereft of a sports culture, sports biopics help in creating an ecosystem for the future where parents encourage children to take up a particular sport as a career option — a support system so vital to producing sporting champions — simply because movies play a huge influencing role in society.”

    Chak De, for example, gave women’s hockey a new lease of life as well as contributed towards the growth of women sports in the country. Dangal too played a very critical role in helping wrestling reach out to various corners of the country and encourage many more girls to take up the sport in what is still a patriarchal society. Movies like MSD may not have boosted the popularity of cricket, already a craze, but, according to the sports executive, it helped many youngsters from smaller towns gather the courage to take up sports as a career option, including cricket that was earlier looked upon as an urban game with most cricketers coming from big cities and metros.

    Speaking to Hindustan Times newspaper in September last, the 43-year-old actor Farhan Akhtar, who essayed the role of the Flying Sikh Milkha Singh in  Bhaag Milkha Bhaag admitted that the film was a “turning point” for him with the rigorous training and strict diet for the shoot having positive side effects. “I have not been able to go back to the way I used to eat or drink before I started training for the film,” Akhtar explained, adding, “Working on the movie made me realise the true meaning of fitness and the value of getting enough rest.”

    More biopics and sports-based films in the pipeline include Gold and Soorma on some now-forgotten Indian hockey stars, flicks based on the life and times of Indian badminton stars Saina Nehwal and PV Sindhu, and the country’s lone individual Olympics gold-finger shooter Abhinav Bindra.

    A three-language biopic is also being readied on former badminton champ P Gopichand, the mentor of quite a few current sensations like Sindhu, Nehwal and K. Srikanth, in Telugu, Hindi and English. Another movie is dedicated to the great all-rounder and India’s first cricket World Cup lifting captain Kapil Dev.

    Viacom18 Motion Pictures last year announced that it had acquired the rights of a film on the life and times of Indian woman cricket team captain and legend Mithila Raj, who also happens to be the highest run-getter in the world. It was under her captaincy that India went to reach the final in the women’s cricket World Cup 2017.

    While Viacom18 Motion Pictures COO Ajit Andhare said the studio had always showcased content with strong women characters and was proud to be collaborating with the “young and inspirational” Raj, Varun Chopra, Director, Medallin Sports, who facilitated the Raj-Viacom association, went a step further to opine the proposed film would inspire and motivate future generations [of young girls]. 

    Sports biopics nudge people’s interest in newer sports in a cricket-crazy nation. However, the sport on which no biopic has been made yet, but the game itself is a hit on TV (Pro Kabbadi League on Star Sports) is kabbadi. We hope that too will happen soon.

    Also Read :

    The year of big switch in sports broadcasting

    PKL season 6 and 7 dates announced

    Star ushers in IPL’s new era with a bang

    Launch of 1st indian sports radio channel – sports flashes 

  • GSEAMS gets into a 3 movie marketing deal with Viacom Motion Pictures

    GSEAMS gets into a 3 movie marketing deal with Viacom Motion Pictures

    MUMBAI: Arjun Singgh Baran and Kartik Nishandar who had just turned entrepreneurs with their new venture, GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) get into a three movie marketing deal with Viacom Motion Pictures.

    GSEAMS has already done the marketing alliance of the first regional movie of Viacom Zapatlela 2 – 3D and will be involved in handling the marketing for Viacom Motion Pictures two regional movies 72 Miles – Ek Pravas and Kumari Gangubai Non Matric.

    Clear domain understanding and a passion to market movies through new age channels and mediums are the reasons why Arjun and Kartik chose these projects as the first under their movie marketing division.

    “We have been quite fortunate to have been involved with the promotion of Viacom Motion pictures’ first regional movie Zapatlela 2-3D within 10 days of our company launch. After the success of the movie we have been thankful to the Viacom team specially Jayesh Muzumdar (Viacom Regional Movies – business head) and Neeraj Joshi (Viacom Regional Movies- marketing head) to have extended the deal to two more regional movies to be marketed, We look forward to working with the brand and creating great synergies in the future” says Baran.

    Commenting on the association Nishandar further added “GSEAMS as a team couldn’t have asked for a better association to start its movie marketing division and having been involved in promoting one of the biggest commercially successful Marathi regional movie Zapatlea 2- 3D. We look forward to the next “Twinkle Khanna, Ashwini Yardi and Viacom’s 72 Miles and Gangubai Non Matric.”

    “Thanks to Jayesh and team Zapatlela 2 has given us a benchmark to move to the next level & do better with GSEAMS foray into Bollywood movies. We have got great response on our first movie marketing involvement with Bajatey Raho but would like to up our benchmark with one of the most awaited movie of the year to be released in November which we would like to disclose closer to the date of release.” adds Nishandar.

    “I have known Arjun and Kartik for a past few years and have been aware about their work on the 50 strong IP’s created during their days at Reliance. Thus when they approached me for Zapatlela 2 – 3 D marketing and presented us with a great plan we thought about getting them onboard for the same. Also since movie marketing at various levels such as alliances and tie-ups help grow the top line and visibility for the movie. We look forward to working with the team and create an exciting association” says Viacom Regional Movies – business head Jayesh Muzumdar.

  • John Abraham gets lean look for his home production Madras Cafe

    John Abraham gets lean look for his home production Madras Cafe

    NEW DELHI: Known for his well-proportioned figure, Bollywood’s quintessential poster boy John Abraham was forced to sport a leaner frame to get into the skin of his character of a special agent against gangsters in Viacom Motion Pictures, JA Entertainment, and Rising Sun Film’s political thriller, Madras Cafe.

    The director Shoojit Sircar wanted the actor to sport a body which was more real and naturally lean as opposed to a bulked-up body, and so John adopted a special diet and fitness routine to look the part.

    Says Sircar, “Yes, audiences will see a leaner John Abraham since I did not want him to particularly stand out in a crowd and he needed to look like one of them; hats off to his dedication, since he worked really hard on his physique for the film.”

    Talking about the warm equation he shares with his film’s lead, the director added, “John and I are good friends…We have similar vision when it comes to films and are planning a few more together – We do not interfere in each other’s space and enjoy working together”.

    Says producer and actor John Abraham, “Madras Café has been my dream project and we have been in discussions for years over the subject – We have worked extremely hard on the film and are satisfied with the outcome – What I can assure you is audiences will be talking about the film even after they’ve stepped out of the theater… it is a high-on-content, thought provoking film”.

    The film is scheduled to release 23 August and also stars Nargis Fakhri, Prosenjt Chatterjee, and Rashi Khanna. The film is political spy thriller set against backdrop of the Sri Lankan Civil War of the 1990s.

  • Vh1 runs contest for ‘Mission Impossible: Ghost Protocol’

    Vh1 runs contest for ‘Mission Impossible: Ghost Protocol’

    MUMBAI: Vh1 India and Viacom Motion Pictures have partnered to allow movie fans to watch an advance screening of the new ‘Mission Impossible‘ film.

    The viewers get a chance to be a part of the exclusive screening and catch the action before it unravels to the world by participating in ‘Vh1 All Access Contest to Mission Impossible: Ghost Protocol‘.

    The viewers need to SMS MIGP to 56882 to enter the contest and the few winners get a chance to watch the film at the special fan screening at IMAX Wadala on Sunday 4 December, 2011.
     
    ‘Mission Impossible: Ghost Protocol‘ will release on 7 December, 2011. The film sees Tom Cruise return. The other cast members include Tom Wilkinson, Simon Pegg and also Bollywood superstar Anil Kapoor.

    Vh1 India channel head Ferzad Palia said, “The ‘Mission Impossible‘ series has an ardent fan following in India and Tom Cruise continues to rule the hearts of many. We at VH1 India have always tried to offer our viewers an experience which is unforgettable and hence we wanted to give the fans here in India a chance to be a part of this phenomenon much before the rest of the world does”.