Tag: Viacom 18

  • BARC week 23: Nick continues to lead  the kids genre with Motu Patlu

    BARC week 23: Nick continues to lead the kids genre with Motu Patlu

    MUMBAI: Week 23 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    The channel has bagged a 95275 (000s sums) ratings, followed by Hungama with 71679 (000s sums) and Disney Channel on the third spot with 70307 (000s sums) ratings.

    Turner International’s Pogo TV was on the fourth spot with a viewership rating of 55133(000s sums), while its sister channel Cartoon network came last amongst the five most watched channels in the genre with a rating of 33996 (000s sums).

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu was the uncontested ruler with all the top five positions taken by Nick’s flagship characters, and the trend seems to have continued for the past couple of weeks.

    While Motu Patlu In Alien World – Part I secured top spot with 1101( 000s sums) ratings, Motu Patlu In Carnival Island was second in the list with 1000(000s sums), followed by Motu Patlu 36 Ghantey Race Against Time with 934(000s sums) viewership ratings.

    Motu Patlu Mission Moon and Motu Patlu Deep Sea Adventure were fourth and fifth in the list with 929 (000s sums) and 807 (000s sums) respectively.

  • Colors to air season 2 of ’24’ with sponsors Maruti Suzuki and Oppo

    Colors to air season 2 of ’24’ with sponsors Maruti Suzuki and Oppo

    MUMBAI: Featuring an intense and rugged looking Anil Kapoor as Jai Singh Rathod, Colors unveiled the first look of its much- anticipated espionage thriller 24 season 2 or 24s2. The first trailer revealed much about the upcoming season, leaving the audience awestruck.

    The trailer makes it evident that Jai Singh Rathod has isolated himself from the world to become a recluse in self-imposed exile. It shows that his dark past has made him a fugitive; while his daughter Kiran supports him, his son Veer, who has become a part of the intelligence bureau, does not. Season two will also show how drug-lord Haroon Sherchan threatens to release a contagious airborne virus which could eradicate humanity unless his brother Roshan is released from prison. Setting in motion a series of events, the one man- army Rathod returns to thwart every sabotage attempt and face political blackmail, while battling an unseen enemy with a personal vendetta at the same time.

    The Indian adaptation of the US series 24 has been co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva.

    Season 2 of 24 is to be a weekend show. Though the channel didn’t officially announce the date, it is believed that the show would launch on 16 July at 9pm on Saturday- Sunday.

    Speaking with Indiantelevision.com, Colors CEO Raj Nayak said, “24 Season 2 is a weekend show, while the time and date has not been decided as yet, it is most likely to be in July. Also deciding the time slot is more of challenge for us because we have so many shows on the channel and it’s difficult to decide which show 24s2 will replace. It is likely to be a 9pm show.”

    Nayak expressed, “The first edition of 24 was an unprecedented game- changer, it conquered the Indian television industry with its freshness and gripping narrative. The show pushed the traditional boundaries with the device of presenting the plot within a real time format. Anil Kapoor and the team have an incredible job as the second season looks even more riveting in terms of storytelling and very international in terms of look and feel. Every time when we make show on Colors our expectations are very high. We worked hard towards making the show and try making it big.”

    The show will see a robust multi-media promotional plan across key markets, including a 360 degree marketing campaign. “We are looking at this show as a film. We won’t leave out any medium be it radio, digital, outdoor, cinema, television or print. The weightage will differ, but visibility will be there across the channels,” informed Nayak.

    The show has also earned the support of the advertising community with Maruti Suzuki coming on-board as the presenting sponsor and Oppo Mobiles as the ‘powered by’ sponsor for the second season of the show. According to industry guestimates, Maruti Suzuki had agreed to invest close to Rs 23 crore for the title sponsorship.

    A source close to the development informed Indiantelevision.com, “The show’s ad rate is Rs 2.5 lakh per 10 second slot and the production cost of per episode is between Rs 1.5
    crore- to Rs 1.7 crore.” Tthe production cost per episode of the first season has been estimated around Rs 1.4 crore.

    Divulging details about season 2 of the show, actor and producer Anil Kapoor said, “The real star of 24 is the concept which will compel viewers to think about national sensibility and sentiment. We have devised a complex plot which when combined with Jai Singh Rathod’s volatile relationships, strong instincts and adrenaline- fuelled action, will be the perfect setting to foil a devastating terrorist plot. We are exploring different plotlines to enhance content relatability, shooting at multiple real locations outside Mumbai, and anteing up the production scale to enhance to overall television viewing experience.”

    Commenting on its association, Maruti Suzuki India Ltd executive director (Marketing and Sales) RS Kalsi said, “We always like to associate ourselves with the brands which are equally powerful, synergistic and reinforce our relevance. Talking about these three factors, 24 is a premium content based on international format following a global standard. S-Cross is a premium offering, which offers a unique combination of power and performance of a SUV and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross and 24.”

    Oppo MD of International Mobile Business and president of Oppo India Sky Li also added, “We are thrilled with this partnership with the popular show 24-the most awaited show this season on Colors. Oppo Mobiles has been a game-changer in the mobile devices industry through its innovation and leadership in selfie technology and camera performance and so is show 24 with its action packed drama amid twists and turns. Our alliance with the show enables us to draw synergies with the its target audience and cater to their needs while increasing market penetration and brand recall.”

  • Colors to air season 2 of ’24’ with sponsors Maruti Suzuki and Oppo

    Colors to air season 2 of ’24’ with sponsors Maruti Suzuki and Oppo

    MUMBAI: Featuring an intense and rugged looking Anil Kapoor as Jai Singh Rathod, Colors unveiled the first look of its much- anticipated espionage thriller 24 season 2 or 24s2. The first trailer revealed much about the upcoming season, leaving the audience awestruck.

    The trailer makes it evident that Jai Singh Rathod has isolated himself from the world to become a recluse in self-imposed exile. It shows that his dark past has made him a fugitive; while his daughter Kiran supports him, his son Veer, who has become a part of the intelligence bureau, does not. Season two will also show how drug-lord Haroon Sherchan threatens to release a contagious airborne virus which could eradicate humanity unless his brother Roshan is released from prison. Setting in motion a series of events, the one man- army Rathod returns to thwart every sabotage attempt and face political blackmail, while battling an unseen enemy with a personal vendetta at the same time.

    The Indian adaptation of the US series 24 has been co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva.

    Season 2 of 24 is to be a weekend show. Though the channel didn’t officially announce the date, it is believed that the show would launch on 16 July at 9pm on Saturday- Sunday.

    Speaking with Indiantelevision.com, Colors CEO Raj Nayak said, “24 Season 2 is a weekend show, while the time and date has not been decided as yet, it is most likely to be in July. Also deciding the time slot is more of challenge for us because we have so many shows on the channel and it’s difficult to decide which show 24s2 will replace. It is likely to be a 9pm show.”

    Nayak expressed, “The first edition of 24 was an unprecedented game- changer, it conquered the Indian television industry with its freshness and gripping narrative. The show pushed the traditional boundaries with the device of presenting the plot within a real time format. Anil Kapoor and the team have an incredible job as the second season looks even more riveting in terms of storytelling and very international in terms of look and feel. Every time when we make show on Colors our expectations are very high. We worked hard towards making the show and try making it big.”

    The show will see a robust multi-media promotional plan across key markets, including a 360 degree marketing campaign. “We are looking at this show as a film. We won’t leave out any medium be it radio, digital, outdoor, cinema, television or print. The weightage will differ, but visibility will be there across the channels,” informed Nayak.

    The show has also earned the support of the advertising community with Maruti Suzuki coming on-board as the presenting sponsor and Oppo Mobiles as the ‘powered by’ sponsor for the second season of the show. According to industry guestimates, Maruti Suzuki had agreed to invest close to Rs 23 crore for the title sponsorship.

    A source close to the development informed Indiantelevision.com, “The show’s ad rate is Rs 2.5 lakh per 10 second slot and the production cost of per episode is between Rs 1.5
    crore- to Rs 1.7 crore.” Tthe production cost per episode of the first season has been estimated around Rs 1.4 crore.

    Divulging details about season 2 of the show, actor and producer Anil Kapoor said, “The real star of 24 is the concept which will compel viewers to think about national sensibility and sentiment. We have devised a complex plot which when combined with Jai Singh Rathod’s volatile relationships, strong instincts and adrenaline- fuelled action, will be the perfect setting to foil a devastating terrorist plot. We are exploring different plotlines to enhance content relatability, shooting at multiple real locations outside Mumbai, and anteing up the production scale to enhance to overall television viewing experience.”

    Commenting on its association, Maruti Suzuki India Ltd executive director (Marketing and Sales) RS Kalsi said, “We always like to associate ourselves with the brands which are equally powerful, synergistic and reinforce our relevance. Talking about these three factors, 24 is a premium content based on international format following a global standard. S-Cross is a premium offering, which offers a unique combination of power and performance of a SUV and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross and 24.”

    Oppo MD of International Mobile Business and president of Oppo India Sky Li also added, “We are thrilled with this partnership with the popular show 24-the most awaited show this season on Colors. Oppo Mobiles has been a game-changer in the mobile devices industry through its innovation and leadership in selfie technology and camera performance and so is show 24 with its action packed drama amid twists and turns. Our alliance with the show enables us to draw synergies with the its target audience and cater to their needs while increasing market penetration and brand recall.”

  • MIB’s clearance of 21 more TV channels takes tally to 890

    MIB’s clearance of 21 more TV channels takes tally to 890

    New Delhi: With clearance to twenty-one more private satellite television channels in the past two months, the total number has risen to 890 of which news and current affairs channels number 401.

    The Information and Broadcasting Ministry has said it had given permission to 1028 channels but later cancelled permission to 138.

    With five more channels getting permission in May, the number of general entertainment channels is 489 as on 31 May.

    Twenty channels including seven news channels have been permitted to uplink from India but not downlink within the country and there has been no change in this category.

    A total of 774 channels including 395 GECs are allowed to uplink and downlink in the country while 96 including 81 GECs are uplinked from overseas but allowed to downlink into TV homes in the country.

    After 31 March, the news channels cleared are: News18 Goa, News18 Tamil Nadu, News18 Kerala, News18 Punjab, News18 J&K and News18 Assam/North East of the TV18 Broadcast Ltd; and ETV HD of Eenadu TV Pvt Ltd.

    The Non-News channels cleared are & Youth HD and & Music from the Zee Group; Nationcast, NXT, ZAP, Powerplay and UPLEX from Viacom 18; DHAMMAL GUJJUU of Sab Global Entertainment Pvt Ltd; SIX 2 of Multi Screen Media Pvt Ltd,; Goodness TV of Goodnews Channel Pvt. Ltd; MK Tunes and MK Six of Madurai Krishan Network Pvt. Ltd; Sai Sabha of Sai Babha Network Pvt. Ltd; and Shubh Cinema of Shubh Media Pvt. Ltd

    The Information and Broadcasting Ministry site (mib.nic.in) also contains the full details of the owners of these channels, the languages in which they will beam, and the date on which the clearance came. However, there are no details of channels denied permission.

  • MIB’s clearance of 21 more TV channels takes tally to 890

    MIB’s clearance of 21 more TV channels takes tally to 890

    New Delhi: With clearance to twenty-one more private satellite television channels in the past two months, the total number has risen to 890 of which news and current affairs channels number 401.

    The Information and Broadcasting Ministry has said it had given permission to 1028 channels but later cancelled permission to 138.

    With five more channels getting permission in May, the number of general entertainment channels is 489 as on 31 May.

    Twenty channels including seven news channels have been permitted to uplink from India but not downlink within the country and there has been no change in this category.

    A total of 774 channels including 395 GECs are allowed to uplink and downlink in the country while 96 including 81 GECs are uplinked from overseas but allowed to downlink into TV homes in the country.

    After 31 March, the news channels cleared are: News18 Goa, News18 Tamil Nadu, News18 Kerala, News18 Punjab, News18 J&K and News18 Assam/North East of the TV18 Broadcast Ltd; and ETV HD of Eenadu TV Pvt Ltd.

    The Non-News channels cleared are & Youth HD and & Music from the Zee Group; Nationcast, NXT, ZAP, Powerplay and UPLEX from Viacom 18; DHAMMAL GUJJUU of Sab Global Entertainment Pvt Ltd; SIX 2 of Multi Screen Media Pvt Ltd,; Goodness TV of Goodnews Channel Pvt. Ltd; MK Tunes and MK Six of Madurai Krishan Network Pvt. Ltd; Sai Sabha of Sai Babha Network Pvt. Ltd; and Shubh Cinema of Shubh Media Pvt. Ltd

    The Information and Broadcasting Ministry site (mib.nic.in) also contains the full details of the owners of these channels, the languages in which they will beam, and the date on which the clearance came. However, there are no details of channels denied permission.

  • ZEEL’s legal head Anil Lale quits

    ZEEL’s legal head Anil Lale quits

    MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL)’s Anil Lale has put in his papers and is stepping down from his position as head of legal and group general counsel.

    A source close to the broadcaster informed, “ Anil Lale has officially put down his papers and is currently serving his notice period. He will stay in office till mid July.”

    Lale joined ZEEL on 26 August 2014, where he lead a growing legal team that enabled Zee’s media businesses across the world and managed all related litigation. This included the broadcast business of entertainment and news with a portfolio of 36 channels, international distribution and carriage of television channels across platforms throughout the world and content licensing of television programs, movies and formats across the world.

    Lale’s duties also included legal matters related to content production of television programs and Bollywood films, music label under the brand Zee Music Company where music is produced, acquired and licensed across platforms. Apart from this he was looking after the digital businesses including one of the largest OTT platforms (Ditto TV), commercial web portals and upcoming ventures in the digital space and news print business under the brand DNA.

    Prior joining ZEEL, Lale worked with Viacom 18 as a legal associate vice president.

  • ZEEL’s legal head Anil Lale quits

    ZEEL’s legal head Anil Lale quits

    MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL)’s Anil Lale has put in his papers and is stepping down from his position as head of legal and group general counsel.

    A source close to the broadcaster informed, “ Anil Lale has officially put down his papers and is currently serving his notice period. He will stay in office till mid July.”

    Lale joined ZEEL on 26 August 2014, where he lead a growing legal team that enabled Zee’s media businesses across the world and managed all related litigation. This included the broadcast business of entertainment and news with a portfolio of 36 channels, international distribution and carriage of television channels across platforms throughout the world and content licensing of television programs, movies and formats across the world.

    Lale’s duties also included legal matters related to content production of television programs and Bollywood films, music label under the brand Zee Music Company where music is produced, acquired and licensed across platforms. Apart from this he was looking after the digital businesses including one of the largest OTT platforms (Ditto TV), commercial web portals and upcoming ventures in the digital space and news print business under the brand DNA.

    Prior joining ZEEL, Lale worked with Viacom 18 as a legal associate vice president.

  • BARC week 20:  Motu Patlu takes over kids’ top 5 TV programming

    BARC week 20: Motu Patlu takes over kids’ top 5 TV programming

    MUMBAI: Viacom 18’s Nick continued to dominate the kids genre in week 20 as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    Leading with 94908 Impressions (000’s) at the first spot, the channel was followed by followed by Turner International’s Pogo TV in the second spot with 86536 Impressions (000’s). Hungama took the third spot with 68403 Impressions (000’s) followed by Disney Channel in fourth place with 67086 Impressions (000’s). Cartoon Network took the fifth spot with 59112 Impressions (000’s).

    The top programming list for BARC week 20 saw a phenomenal change with Motu Patlu overtaking the entire list, ushering Nickelodeon to be the lone star in the genre. Nick’s Motu Patlu In Alien World – Part I dominated the airtimes with 1127 (000s sums), followed by Motu Patlu Kungfu King Returns with 1094 (000s sums) ratings.

    Motu Patlu Deep Sea Adventure bagged 1039 (000s sums) making it the third most watched program in the kids genre. Motu Patlu Kungfu Kings was the fourth most watched show with 924 (000s sums) while Motu Patlu Mission Moon took the fifth spot with 915(000’s) ratings.

  • BARC week 20:  Motu Patlu takes over kids’ top 5 TV programming

    BARC week 20: Motu Patlu takes over kids’ top 5 TV programming

    MUMBAI: Viacom 18’s Nick continued to dominate the kids genre in week 20 as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    Leading with 94908 Impressions (000’s) at the first spot, the channel was followed by followed by Turner International’s Pogo TV in the second spot with 86536 Impressions (000’s). Hungama took the third spot with 68403 Impressions (000’s) followed by Disney Channel in fourth place with 67086 Impressions (000’s). Cartoon Network took the fifth spot with 59112 Impressions (000’s).

    The top programming list for BARC week 20 saw a phenomenal change with Motu Patlu overtaking the entire list, ushering Nickelodeon to be the lone star in the genre. Nick’s Motu Patlu In Alien World – Part I dominated the airtimes with 1127 (000s sums), followed by Motu Patlu Kungfu King Returns with 1094 (000s sums) ratings.

    Motu Patlu Deep Sea Adventure bagged 1039 (000s sums) making it the third most watched program in the kids genre. Motu Patlu Kungfu Kings was the fourth most watched show with 924 (000s sums) while Motu Patlu Mission Moon took the fifth spot with 915(000’s) ratings.

  • Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    MUMBAI: Viacom18 has elevated Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the role from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.

    Commenting on this development, Viacom18  Group CEO Sudhanshu  Vats said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

    Vats further added, “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

    LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

    Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’