ITV

Tag: Viacom 18

  • Motu Patlu slips; Nick maintains lead: BARC week 48

    Motu Patlu slips; Nick maintains lead: BARC week 48

    MUMBAI: Going by Broadcast Audience Research Council (BARC) India’s all India (U+R) data for week 48  in NCCS All 4-14 Individuals category, Cartoon Network’s Bhoot and Friends displaced Motu Patlu at the number one position.

    When it comes to the channel rankings however, ‘Bhoot and Friends’ good performance didn’t win Cartoon Network the top spot. Viacom 18’s Nick stayed strong as the leader of the genre with  69602 (000s sums) ratings. Turner International’s Pogo TV was seen at the second spot with  followed by Cartoon Network with 55007 (000s sums) and Disney Channel followed  closely behind with 54226 (000s sums) ratings. Cartoon Network took the fourth spot with a viewership rating of 50955 (000s sums), while Hungama came last amongst the five most watched channels in the genre with a rating of 50341 (000s sums).

    public://barc1_0.jpg
    Cartoon Network’s Bhoot and Friends led the top five kids programmes chart with a rating of 587 (000s sums) closely followed by the all time favourite Motu Patlu 36 Ghantey Race Against  It  with 551 (000s sums) ratings.

    Nick’s Motu Patlu repeated on the third spot as Motu Patlu in Carnival Island  with a viewership  rating of 534 (000s sums), while  Disney Channel’s Doraemon The Movie was fourth most watched programme with 466 (000s sums) ratings.

    public://barc2_0.jpg

    Last but not the least is on the top five program’s list was Pogo TV’s Ek Se Badhkar Ek  with a ratings of 454 (000 sums) . It is to be noted that the top program ranking is based on average rating across all airings in the week, including original telecasts and repeats.

     

  • Colors campaign inspires men to take over Sunday chores

    Colors campaign inspires men to take over Sunday chores

    MUMBAI: Colors has launched a new movement called #SundayIsHerHoliday. The campaign — one Sunday at a time — is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

    The next step aims at enabling action by offering tips to men and handholding them through some Sunday chores. The final step will be celebration by showcasing what actually happens when women get 24 hours from their own time, every week, off.

    “You might ask why Colors is doing this? We believe that entertainment should, where it can, nudge society forward, in big ways or small. This campaign is an embodiment of that belief. Gender equality is a man’s issue too, and as COLORS, we have always believed in doing our bit in bringing about change in mindsets,” said Viacom18 Hindi Mass Entertainment CEO Raj Nayak.

    While he believes that the network giant can do its bit in giving a little nudge to our men-folk to lend a hand and make a difference, Publicis South Asia CCO Bobby Pawar believes that #SundayIsHerHoliday is an honest attempt at giving women her due. He added, “The insight was simple. All women are working women. Most of them just end up working twice as much, at the office and at home. The realisation that it was unfair that they, unlike most other working people, don’t get a day off, struck us and gave birth to #SundayIsHerHoliday. As Publicis I can say that we are proud to have Raj,COLORSand the entire Viacom18 network on our side to ensure that the message reaches out to a large audience which brings about a genuine difference.”

    A growing number of men are taking on the responsibility of caring for children and taking up household chores as their partner works. But a lot still needs to be done in breaking down traditional gender stereotypes.

    Creative team: Roshni Kavina, Srijan Shukla, Siddharth Joglekar, Abhishek Sawant, Ajinkya Bane.

    Digtal Lead: Sreeraman Thaigarajan

    Production House: Offroad Films

    Director: Abhijit Sudhakar

    Producer: Khalil Bachooali

    Lyrics: Manoj Tapadia

    Colors Team:

    Head, Creative, Marketing and Digital: Sapangeet Rajwant

    Marketing Leads: Tony Pratap, Vishal Desai

    Digital Lead: Saloni Thakker

  • Colors campaign inspires men to take over Sunday chores

    Colors campaign inspires men to take over Sunday chores

    MUMBAI: Colors has launched a new movement called #SundayIsHerHoliday. The campaign — one Sunday at a time — is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

    The next step aims at enabling action by offering tips to men and handholding them through some Sunday chores. The final step will be celebration by showcasing what actually happens when women get 24 hours from their own time, every week, off.

    “You might ask why Colors is doing this? We believe that entertainment should, where it can, nudge society forward, in big ways or small. This campaign is an embodiment of that belief. Gender equality is a man’s issue too, and as COLORS, we have always believed in doing our bit in bringing about change in mindsets,” said Viacom18 Hindi Mass Entertainment CEO Raj Nayak.

    While he believes that the network giant can do its bit in giving a little nudge to our men-folk to lend a hand and make a difference, Publicis South Asia CCO Bobby Pawar believes that #SundayIsHerHoliday is an honest attempt at giving women her due. He added, “The insight was simple. All women are working women. Most of them just end up working twice as much, at the office and at home. The realisation that it was unfair that they, unlike most other working people, don’t get a day off, struck us and gave birth to #SundayIsHerHoliday. As Publicis I can say that we are proud to have Raj,COLORSand the entire Viacom18 network on our side to ensure that the message reaches out to a large audience which brings about a genuine difference.”

    A growing number of men are taking on the responsibility of caring for children and taking up household chores as their partner works. But a lot still needs to be done in breaking down traditional gender stereotypes.

    Creative team: Roshni Kavina, Srijan Shukla, Siddharth Joglekar, Abhishek Sawant, Ajinkya Bane.

    Digtal Lead: Sreeraman Thaigarajan

    Production House: Offroad Films

    Director: Abhijit Sudhakar

    Producer: Khalil Bachooali

    Lyrics: Manoj Tapadia

    Colors Team:

    Head, Creative, Marketing and Digital: Sapangeet Rajwant

    Marketing Leads: Tony Pratap, Vishal Desai

    Digital Lead: Saloni Thakker

  • Vh1 to air the latest season of The X Factor UK in India

    Vh1 to air the latest season of The X Factor UK in India

    MUMBAI: The most talked about TV show, The X Factor UK, is back on Vh1, yet again! This time, it’s back with some of the show’s most loved judges. The latest season of The X Factor will air in India on the 30 of August with a special two-episode premiere, following which, all-new episodes of the 13 season will be aired every Monday and Tuesday at 10 PM only on Vh1.

    This year, The X Factor will be graced by the presence of Rock royalty Sharon Osbourne, pop sensation Nicole Scherzinger and chart maestro Louis Walsh, who will all sit alongside The X Factor creator and music mogul Simon Cowell on the panel. This season, they will all join returning host, Dermot O’Leary, to kick off the new series. In addition, one of the fans’ favourite aspects of the show has been revived, the legendary “room auditions”.

    Commenting upon the return of the show on Indian television screens, Viacom 18  Head of Marketing – English Entertainment Sabrina D’Souza shared, “The X Factor UK has always been a favourite amongst the Indian audience. With its cutting edge format and being the talent hub that it is, it has been a source of entertainment as well as an aspirational platform for our viewers. We are thrilled to air the latest season of this highly-anticipated show.”

    Renowned for her straight-talking, Sharon Osbourne was one of the original X Factor judges, appearing on the panel from 2004 to 2007 and then again in 2013. Of course, Sharon also has more than 30 years experience in the music industry, managing some of the biggest bands in rock.

    Speaking of her return, Sharon said: “I’m overjoyed about going back to The X Factor, sitting with Lou, gorgeous Nicole and naughty Simon. But most of all, I can’t wait to meet baby Eric.”

    Nicole Scherzinger was a hugely popular judge on The X Factor in 2012 and 2013, securing victory in her first series with James Arthur and proving a huge hit with viewers for her enthusiastic and passionate approach. As a singer, Nicole has achieved global success, selling millions of records both as one of The Pussycat Dolls and then as a solo artist.

    Nicole said: “I can’t wait to be back in the UK and on the show with the best judges sitting alongside me on the panel. I’m excited about discovering, mentoring and winning with an exciting new act this year. And having had winning contestants in the past, Simon knows I will do it.”

    Music manager and X Factor legend Louis Walsh reprises his role on the panel, returning for a record-breaking 12th series as a UK X Factor judge. 

    Talking about his comeback, Louis said: “He’d say otherwise but I knew Simon missed me last year! I’m delighted to be back on the panel especially beside my two favourite female judges Sharon and Nicole, and I’m looking forward to taking them all back to Dublin this year when we head there for auditions.”

    Talking about the new series, Simon warned: ‘Be careful what you wish for!’

    Artists discovered by The X Factor have sold more than 200 million records worldwide, including 200 No. 1s, making it the most successful show in history for finding chart superstars. This includes One Direction, who have sold 70 million records worldwide; Olly Murs who has achieved success with four multi-platinum albums and total sales of more than 16 million and Little Mix who have sold 15 million records globally.

    Promo Link: 

  • Vh1 to air the latest season of The X Factor UK in India

    Vh1 to air the latest season of The X Factor UK in India

    MUMBAI: The most talked about TV show, The X Factor UK, is back on Vh1, yet again! This time, it’s back with some of the show’s most loved judges. The latest season of The X Factor will air in India on the 30 of August with a special two-episode premiere, following which, all-new episodes of the 13 season will be aired every Monday and Tuesday at 10 PM only on Vh1.

    This year, The X Factor will be graced by the presence of Rock royalty Sharon Osbourne, pop sensation Nicole Scherzinger and chart maestro Louis Walsh, who will all sit alongside The X Factor creator and music mogul Simon Cowell on the panel. This season, they will all join returning host, Dermot O’Leary, to kick off the new series. In addition, one of the fans’ favourite aspects of the show has been revived, the legendary “room auditions”.

    Commenting upon the return of the show on Indian television screens, Viacom 18  Head of Marketing – English Entertainment Sabrina D’Souza shared, “The X Factor UK has always been a favourite amongst the Indian audience. With its cutting edge format and being the talent hub that it is, it has been a source of entertainment as well as an aspirational platform for our viewers. We are thrilled to air the latest season of this highly-anticipated show.”

    Renowned for her straight-talking, Sharon Osbourne was one of the original X Factor judges, appearing on the panel from 2004 to 2007 and then again in 2013. Of course, Sharon also has more than 30 years experience in the music industry, managing some of the biggest bands in rock.

    Speaking of her return, Sharon said: “I’m overjoyed about going back to The X Factor, sitting with Lou, gorgeous Nicole and naughty Simon. But most of all, I can’t wait to meet baby Eric.”

    Nicole Scherzinger was a hugely popular judge on The X Factor in 2012 and 2013, securing victory in her first series with James Arthur and proving a huge hit with viewers for her enthusiastic and passionate approach. As a singer, Nicole has achieved global success, selling millions of records both as one of The Pussycat Dolls and then as a solo artist.

    Nicole said: “I can’t wait to be back in the UK and on the show with the best judges sitting alongside me on the panel. I’m excited about discovering, mentoring and winning with an exciting new act this year. And having had winning contestants in the past, Simon knows I will do it.”

    Music manager and X Factor legend Louis Walsh reprises his role on the panel, returning for a record-breaking 12th series as a UK X Factor judge. 

    Talking about his comeback, Louis said: “He’d say otherwise but I knew Simon missed me last year! I’m delighted to be back on the panel especially beside my two favourite female judges Sharon and Nicole, and I’m looking forward to taking them all back to Dublin this year when we head there for auditions.”

    Talking about the new series, Simon warned: ‘Be careful what you wish for!’

    Artists discovered by The X Factor have sold more than 200 million records worldwide, including 200 No. 1s, making it the most successful show in history for finding chart superstars. This includes One Direction, who have sold 70 million records worldwide; Olly Murs who has achieved success with four multi-platinum albums and total sales of more than 16 million and Little Mix who have sold 15 million records globally.

    Promo Link: 

  • BARC week 30: Nick leads kids genre with Motu Patlu

    BARC week 30: Nick leads kids genre with Motu Patlu

    MUMBAI: Viacom 18’s Nick was yet again the most watched channel in the kids entertainment segment, according to Broadcast Audience Research Council (BARC) India’s all India (U+R) data for week 30 in NCCS All 4-14 Individuals category.

    The channel has bagged 67139 (000s sums) impressions showing a drop in its ratings as compared to week 29 Nick is followed by Turner International’s Cartoon Network by securing 63251 (000s sums) impressions.

    Its sister channel Pogo TV has locked a viewership rating of 50610(000 sums) securing it the third spot on the list, followed by Hungama from Disney India on the fourth spot with 45578 (000s sums) impressions. The list shared by BARC India concludes with Disney Channel at the fifth spot with 45025(000s sums) impressions.

    When it comes to the top five most watched programs in the genre, Motu Patlu has maintained its stronghold in the genre dominating three out of the top five spots.

    Nick’s Motu Patlu In Carnival Island – Part 1 leads the chart with 827 (000s sums), followed by Motu Patlu 36 Ghantey Race Against Time Part – I from the same franchise grabbing the second spot with with 640 (000s sums) impressions.

    With a slightly lower ratings of 559 (000s sums) Motu Patlu in Wonderland was third most watched show in the category . CN’s Lights, Camera, Roll No. 21 Kris In Bollywood made an impressive entry back on the top five program list at number four, with 534(000 sums) impressions.

    Hungama’s Doraemon The Movie Nobita The Explorer Bow! Bow! claimed the fifth spot in the program list with 508(000s sums) impressions. Overall there was a significant drop in total viewership in the genre.

  • BARC week 30: Nick leads kids genre with Motu Patlu

    BARC week 30: Nick leads kids genre with Motu Patlu

    MUMBAI: Viacom 18’s Nick was yet again the most watched channel in the kids entertainment segment, according to Broadcast Audience Research Council (BARC) India’s all India (U+R) data for week 30 in NCCS All 4-14 Individuals category.

    The channel has bagged 67139 (000s sums) impressions showing a drop in its ratings as compared to week 29 Nick is followed by Turner International’s Cartoon Network by securing 63251 (000s sums) impressions.

    Its sister channel Pogo TV has locked a viewership rating of 50610(000 sums) securing it the third spot on the list, followed by Hungama from Disney India on the fourth spot with 45578 (000s sums) impressions. The list shared by BARC India concludes with Disney Channel at the fifth spot with 45025(000s sums) impressions.

    When it comes to the top five most watched programs in the genre, Motu Patlu has maintained its stronghold in the genre dominating three out of the top five spots.

    Nick’s Motu Patlu In Carnival Island – Part 1 leads the chart with 827 (000s sums), followed by Motu Patlu 36 Ghantey Race Against Time Part – I from the same franchise grabbing the second spot with with 640 (000s sums) impressions.

    With a slightly lower ratings of 559 (000s sums) Motu Patlu in Wonderland was third most watched show in the category . CN’s Lights, Camera, Roll No. 21 Kris In Bollywood made an impressive entry back on the top five program list at number four, with 534(000 sums) impressions.

    Hungama’s Doraemon The Movie Nobita The Explorer Bow! Bow! claimed the fifth spot in the program list with 508(000s sums) impressions. Overall there was a significant drop in total viewership in the genre.

  • IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    MUMBAI: Jointly owned by TV 18 and Viacom 18, IndiaCast Media’s associate marketing director Rahul Mishra has put down his papers and will be serving his last day on 1 July.

    A source close to the development confirmed the news to Indiantelevision.com, “ Rahul Mishra will serve his last day on 1 July and will be joining movie production company Cineplay as a chief revenue officer.”

    Mishra will report to Cineplay CEO and founder Subodh Maskara.

    Mishra joined Indiacast in November 2014, where he was handling trade marketing for domestic channels and consumers as well as trade marketing for its international channels such as Colors, Rishtey and News18.

    Prior to joining IndiaCast, he worked with BBC World News where he had a successful stint of nearly eight years as Asia Pacific marketing manager. Mishra was also worked with WorldSpace India as manager for north and has worked for the sales and marketing teams of Hyatt and Le Meridien Hotels and Resorts.

  • IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    MUMBAI: Jointly owned by TV 18 and Viacom 18, IndiaCast Media’s associate marketing director Rahul Mishra has put down his papers and will be serving his last day on 1 July.

    A source close to the development confirmed the news to Indiantelevision.com, “ Rahul Mishra will serve his last day on 1 July and will be joining movie production company Cineplay as a chief revenue officer.”

    Mishra will report to Cineplay CEO and founder Subodh Maskara.

    Mishra joined Indiacast in November 2014, where he was handling trade marketing for domestic channels and consumers as well as trade marketing for its international channels such as Colors, Rishtey and News18.

    Prior to joining IndiaCast, he worked with BBC World News where he had a successful stint of nearly eight years as Asia Pacific marketing manager. Mishra was also worked with WorldSpace India as manager for north and has worked for the sales and marketing teams of Hyatt and Le Meridien Hotels and Resorts.

  • BARC week 23: Nick continues to lead the kids genre with Motu Patlu

    BARC week 23: Nick continues to lead the kids genre with Motu Patlu

    MUMBAI: Week 23 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    The channel has bagged a 95275 (000s sums) ratings, followed by Hungama with 71679 (000s sums) and Disney Channel on the third spot with 70307 (000s sums) ratings.

    Turner International’s Pogo TV was on the fourth spot with a viewership rating of 55133(000s sums), while its sister channel Cartoon network came last amongst the five most watched channels in the genre with a rating of 33996 (000s sums).

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu was the uncontested ruler with all the top five positions taken by Nick’s flagship characters, and the trend seems to have continued for the past couple of weeks.

    While Motu Patlu In Alien World – Part I secured top spot with 1101( 000s sums) ratings, Motu Patlu In Carnival Island was second in the list with 1000(000s sums), followed by Motu Patlu 36 Ghantey Race Against Time with 934(000s sums) viewership ratings.

    Motu Patlu Mission Moon and Motu Patlu Deep Sea Adventure were fourth and fifth in the list with 929 (000s sums) and 807 (000s sums) respectively.