Tag: Viacom 18

  • Mary Kom:..for…. awards.Kom

    Mary Kom:..for…. awards.Kom

    MUMBAI: Sports films are not the best bets on the Indian screen, least of all biopics. Bhaag Milkha Bhaag worked thanks to its climax where Milkha outruns a Pakistani champ in Pakistan. Indians may lose to all of world but winning against Pakistan matters the most.  Mary Kom offers no such satisfaction. It remains a sports biopic drama.

    Mary Kom was in news in 2012 when she won an Olympic bronze, which was not much when one thinks about her six world amateur wins; five gold and one silver medals. She would, hence, be expected to win a Gold at the Olympics.

    However, it is a story of grit and determination of a young woman from Manipur, who finds a boxing glove one curfew-imposed night in the trouble-torn Manipur state, far removed from rest of India and the comforts and facilities the rest of India enjoys. Mary’s and other Manipuri’s valid grouse is that they are proud of India but most of the Indians don’t even consider ‘us’ as Indians.

    Priyanka Chopra plays Chungneijang, as she was christened at birth and rechristened M C Mary Kom by M Narjit Singh (played by Sunil Thapa), the state boxing coach. Mary Kom has been fascinated by the sport of boxing since finding that glove in her childhood. Since then, boxing becomes her aim and ambition in life. She is a rebel, the eldest of three children in her family, and she always does what she wants to do for herself.

    Producers: Viacom 18, Sanjay Leela Bhansali.

    Director: Omung Kumar.

    Cast: Priyanka Chopra, Darshan Kumaar, Sunil Thapa.

    One day, Chopra discovers a boxing academy where the coach is a stickler and reluctant to accept her. She has to pass a one month test sitting on bench and watching others training before she is accepted. Eventually, her determination gets her through and the coach accepts her as his ward. This is where the legend of Mary Kom begins. Soon, she is on the national boxing scene, followed by the Asian and later international scene.

    The rest of the film is about Mary Kom’s travails through family resistance, her marriage and children that follow; balancing between her boxing life and bringing up her twin children, one of whom is seriously afflicted with a heart problem. Yet, her husband, Onler (played by Darshan Kumaar), is her mainstay, who realises that boxing is her life and goes all out to support her to continue her boxing even after marriage with a promise to look after the children.

    After her marriage and children, Mary Kom returned to boxing due to coaxing by her husband with eight years gone by. What follows is well-known and is not covered in the film except her return.

    The film also points to the poor conditions and diet of tea and bananas that the Boxing Federation provides, the high-handedness of politicians controlling the Federation and their manipulations in team selections. The film dwells deeply on the rigorous training and endurance tests that Mary Kom goes through, which one was not aware a boxer needed to do.

    Like with other recent heroine-oriented films, here too all except Chopra are new faces. This is supposed to not only balance the budget but also land a touch of reality as the co-performers have no set image. Thus, Thapa, Kumaar and others make a perfect foil to the protagonist, Chopra, trying to get under the skin of a living character, Mary Kom. Chopra, on her part, gives her best to this film and excels. Her performance is sure to be lauded by critics and rewarded with awards.

    Direction is praiseworthy this being Omung Kumar’s first film and a tough one at that being a biography. The film does sag at times but that is inevitable. The last fight, as she fights in China while her little child is undergoing a heart surgery is cliche like a 70s film where the protagonist ONLY takes punches and a miracle happens as the operation in Gurgaon is successful, fuelling Mary Kom with a newfound determination to win the fight in the third round. Dialogue is earthy and laced with humour at times. The film has too many songs for the kind of film it is; some relate the state of mind of Mary Kom while the lullaby is meant to show her balancing her career and family ties. Cinematography by Keiko Nakahara is excellent.

    Mary Kom is being released on a big scale at multiple screens wanting to cash in on the huge hype created in the media. The film will find patronage mainly at elite multiplexes while it has no appeal for the typical single screen patrons. The film has been exempted from paying entertainment tax while some other states are expected to follow but that won’t be much help.

  • Star, Zee and Viacom 18 among successful bidders for FTA channels on DD Freedish

    Star, Zee and Viacom 18 among successful bidders for FTA channels on DD Freedish

    NEW DELHI: Rishtey owned by Viacom18, Zee Anmol and Star Utsav are among the six slots filled through the 14th online e-auction for the direct-to-home (DTH) service of Doordarshan Freedish conducted on 11 and 12 August.

                                                         

    Doordarshan sources told indiantelevision.com that the slots were auctioned in the range of Rs 4.5 crore to Rs 4.7 crore, while the reserve price had been Rs 3 crore. The other slots went to Big Magic, B4U Music, and Shree News.

     
    The e-Auction was conducted by Synise Technologies, Pune, on behalf of Prasar Bharati.

     
    Prasar Bharati CEO Jawhar Sircar had said earlier this month that the aim was to reach the target of 97 channels by October-end and 125 by March-end.

     

    The participation amount given by the channels had been Rs 1.5 crore which was deposited in advance along with processing fee of Rs 10,000 (non-refundable).

     
    Applicants also deposited a demand draft of Rs 5,500 as registration amount (mandatory) favouring Synise Technologies, payable at Pune at the time of submission of the application.
     

    Prasar Bharati sources said that the demand drafts of unsuccessful bidders were to be returned within a week after the e-auction process was completed. 

  • News18 India launches in the US

    News18 India launches in the US

    MUMBAI: Three months after the distribution JV between TV18 and Viacom18 called IndiaCast announced that its news brand called News 18 is going to be distributed internationally very soon, TV18 has now entered the US market with the launch of News18 India. The 24 hours television news channel is designed to give global audiences a window into India. The channel went live on 30 July on Dishworld and Dish Network Channel 711. 

     

    It can be noted that News18 India is already present in key south Asian diaspora markets that include the UK, Singapore and the Middle East (the latter two were added only recently).

     

    News18 India will be available to all viewers on the international base pack, English News pack and Hindi Mega pack, making this one of the most widely distributed Indian News channels in the US.

     

    News 18 provides all types of news from India including political and business as well as weather reports. The same team that produces news for the existing news channels in the IndiaCast portfolio such as CNN-IBN, CNBC TV-18, IBN7 produce news for News 18.

     

    News18 India is a unique news channel offering a dynamic and customised blend of business and general news programming at times that suit the US audience ensuring greater relevance for the viewers in the region.

     

    In addition to News18 India, IndiaCast distributes the flagship general entertainment channel Colors, other channels such as Rishtey, MTV India International and 6 ETV branded services in overseas markets.

     

    IBN News Networks CEO Avinash Kaul said, “It gives me immense pleasure to expand our global footprint and to take the best of Indian News to every household outside of India. News18 India is a destination for definitive news for the Indian diaspora, a community of high achievers seeking Indian news and for ethnic conglomerates with business interests in India. At a time when the world is watching India, News18 India will serve as the world’s window into India.”

    “After UK, Singapore and the Middle East, News18 India now launches in the US. We are confident that News18 India, with a customised offering for the US market, will fill the void of a comprehensive business and general news service from India. This would be our seventh channel on the Dish network and with them we found a perfect partner to bring this channel to all viewers who want a window into India,” added India Cast group COO Gaurav Gandhi.

  • TV18 reports PAT of Rs 104 crore in FY-2014

    TV18 reports PAT of Rs 104 crore in FY-2014

    BENGALURU: TV18 Broadcast Limited (TV18) has reported a PAT of Rs 103.63 crore (5.27 per cent of net total income from operations or Op Inc)   in FY-2014 as compared to a loss of Rs (-25.45) crore in the previous fiscal. The company reported a (-30.51) per cent drop in Q4-2014 PAT to Rs 35.91 crore (6.37 per cent of Op Inc) from Rs 51.68 crore (9.83 per cent of Op Inc) in the immediate trailing quarter, but more than double (2.08 times) the PAT of Rs 17.30 crore (3.44 per cent of Op Inc) of the year ago quarter Q4-2013.

     

    Note :  100,00,000=100 lakh = 1 crore = 10 million.

     

    TV18 reported Op Inc of Rs1968.13 crore in FY-2014, which was 15.83 per cent more than the Rs 1699.13 crore in FY-2013. Op Inc in Q4-2014 at Rs 563.29 crore was 7.2 per cent more than the Rs 525.47 crore in Q3-2014 and 18.67 per cent more than the Rs 474.68 crore in Q4-2013.

     

    Two segments – Media Operations and Film production and distribution contribute to TV18’s revenues.

     

    TV18’s Media operations segment reported operating revenue of Rs 1895.46 crore in FY-2014, 20.85 per cent more than the Rs 1568.45 crore in FY-2013. The segment reported an operating profit of Rs 185.05 crore which was more than double (2.22 times) the Rs 83.23 crore in FY-2013. For Q4-2014, the segment reported operating revenue of Rs 579.41 crore which was 15.05 per cent more than the Rs 503.59 crore in Q3-2014 and 33.2 per cent more than the Rs 434.98 crore in Q4-2013. Media operations segment reported an operating profit of Rs 54.33 crore which was (-33.12) per cent lower than the Rs 81.24 crore in Q3-2014, but 2.55 times the Rs 21.30 crore in Q4-2013.

     

    Let us look at the other Q4-2014 and FY-2014 numbers reported by TV18

     

    The company’s film production and distribution (film) segment reported an operating loss of Rs (-24.20) crore in FY-2014 as compared to a loss of Rs (-0.42) crore in FY-2013. Revenue reported by this segment in FY-2013 at Rs 101.77 crore was (-41.32) per cent lower than the Rs 173.43 crore in FY-2013. Loss reported by TV18’s film segment in Q4-2014 was Rs (-4.59) crore against a negative operating revenue of Rs (-14.61) crore. The segment had reported operating revenue of Rs 35.53 crore and a loss of Rs (-14.28) crore in Q3-2014, while in Q4-2013, it had reported  operating revenue of Rs 54.20 crore and an operating profit of Rs 6.16 crore.

     

    TV18’s Total Expense (Tot Exp) in FY-2014 at Rs 1813.19 crore (92.13 per cent of Op Inc) was 11.30 per cent more than the Rs 1629.04 crore (95.87 per cent of Op Inc) in FY-2013. Tot Exp in Q4-2014 at Rs 513.76 crore (91.21 per cent of Op Inc) was 11.66 per cent more than the Rs 460.12 crore (87.56 per cent of Op Inc) in Q3-2014 and 11.66 per cent more than the Rs 450.97 crore (95.01 per cent of Op Inc) in Q4-2013.

     

    TV18’s programming cost in FY-2014 at Rs 508.64 crore (24.84 per cent of Op Inc) was 7.74 per cent more than the Rs 472.10 crore (27.78 per cent of Op Inc) in FY-2013. In Q4-2014, the company spent Rs 155.28 crore (27.57 per cent of Op Inc) towards programming cost, which was 8.9 per cent more than the Rs 142.58 crore (27.13 per cent of Op Inc) in Q3-2014 and 47.34 per cent more than the Rs 105.39 crore (22.20 per cent of Op Inc) in Q4-2013.

     

    The company paid Rs 60.53 crore (3.08 per cent of Op Inc) towards finance cost in FY-2014 which was less than half (42.15 per cent) of the Rs 143.61 crore (8.45 per cent of Op Inc). Finance cost in Q4-2014 at Rs 13.16 crore (2.34 per cent of Op Inc) was (-23.09) per cent lower than the Rs 17.10 crore (3.26 per cent of Op Inc) it paid in Q3-2014 and (-42.66) per cent lower than the Rs 24.46 crore (5.15 per cent of Op Inc) in Q4-2013.

     

    Network18’s marketing expense in FY-2014 at Rs 597.44 crore (30.36 per cent of Op Inc) was 5.18 per cent more than the Rs 568.03 crore (33.43 per cent of Op Inc) in FY-2013. Marketing expense in Q4-2014 at Rs 150.48 crore (26.71 per cent of Op Inc) was 6.89 per cent more than the Rs 140.78 crore (26.79 per cent of Op Inc) in Q3-2014 and (-16.87) per cent lower than the Rs 181 crore (38.13 per cent of Op Inc) in Q4-2013.

     

    Other expense in FY-2014 at Rs 366.61 crore (18.63 per cent of Op Inc) was 25.67 per cent more than the Rs 291.73 crore (17.17 per cent of Op Inc) in FY-2013. TV18’s other expense in Q4-2014 was 11.55 per cent more at Rs 108.36 crore (19.24 per cent of Op Inc) as compared to the Rs 97.14 crore (18.49 per cent of Op Inc) in Q3-2014 and 34.1 per cent more than the Rs 80.81 crore (17.02 per cent of Op Inc) in Q4-2013.

     

    TV18’s take on its results:

     

    Note: Reported results are inclusive of the financial consolidation of ETV News (100 per cent) and ETV Entertainment (50 per cent) from 22 Jan 2014 till 31 March 2014. On 22 Jan 2014, post receipt of required regulatory approvals, TV18 completed the acquisition of the ETV channels – 100 per cent of ETV News, 50 per cent of ETV Entertainment and 24.5 per cent of ETV Telugu. In accordance with the accounting policies, ETV News and ETV Entertainment have been consolidated at 100 per cent on a line by line basis.

     

    FY-2014

     

    Reported annual revenues on a consolidated basis are up 15.8 per cent to Rs 1,968.1 crore and operating profits (EBITDA) have nearly doubled to Rs 210.5 crore.

     

    On a consolidated basis, advertising revenues grew 11 per cent year on year. Net Distribution Income (NDI) continued its steady climb to close at Rs 178 crore, up from Rs 15.7 crore in FY13.

     

    Operating profits from television operations doubled from Rs 114.2 crore to Rs 233.6 crore. General News delivered a 6.9x growth in annual operating profits and grew to Rs 22 crore. Business News remained stable despite a downturn in the markets and the absence of the Union Budget.

     

    Infotainment broke into positive territory and entertainment television business registered a 2.9x growth in operating profits (EBITDA) which stood at Rs 108.4 crore.

     

    Q4-2014

     

    Reported revenues on a consolidated basis are up 18.7 per cent YOY. Advertising revenues stood at Rs 357.8 crore. The Entertainment and General News businesses witnessed encouraging advertising revenue growth. Net Distribution Income (NDI) continued its strong financial performance through the quarter.

     

    The company successfully launched MTV Indies and Rishtey in the entertainment segment and ETV Bangla, ETV Kannada and ETV Haryana in the regional news segment.

     

    On a consolidated basis, operating profits (EBITDA) grew 2x to Rs 69.7 crore, with television operations delivering a 2.4x growth from Rs 31.6 crore to Rs 74.4 crore.

     

    TV18 Head Honcho Speak:

     

    Network18  managing director Raghav Bahls said, “We are enthused by the outstanding performance of TV18 for this financial year. All our businesses contributed positively to achieve our highest ever post-tax profits of Rs 103.6 crore, despite the continued uncertainty in the macro-economic environment. We are confident of sustaining our growth trajectory, as we continue to extract value from our existing operations as well as profitably grow our newer initiatives.”

     

    Network18Group former CEO B. Saikumar said, “We are extremely pleased that all our broadcast operations continued to deliver their margins despite softness in the advertising environment. IndiaCast has delivered a stellar swing in net distribution income. While our Business news operations remained stable, our General news operations, led by CNN IBN, have turned around this year, due to a strong focus on operational synergies, further aided by the elections. Infotainment operations at A+E Networks I TV18 broke into positive territory. Our broadcast entertainment business at Viacom18, led by Colors, profitably grew operations along with the successful launch of Rishtey and MTV Indies. We are focused on delivering a strong performance in the coming year, as we look forward to an improving media landscape.”

     

    Viacom18 

     

    Viacom 18 Media is a 50/50 joint venture operation in India between Viacom Inc and the Network18 Group, (with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others).

     

    Viacom 18 Media Pvt. Ltd. operates six  general entertainment channels – MTV, Nickelodeon,  Vh1, Colors, Sonic, Comedy Central and film business through Viacom18 Motion Pictures, that produces, acquires and distributes Hindi films, This apart, Viacom18 also runs Viacom’s consumer products division in India.

  • Indian screen community celebrates  cinema on world IP day

    Indian screen community celebrates cinema on world IP day

    MUMBAI: In recognition of innovation and creativity in content industries, the MPDA is partnering with local screen associations and industry bodies to organize events in support of World IP Day, this year designated Movies: A Global Passion.

    On April 26, 2014, in association with strategic alliance partner, the Andhra Pradesh Film Chamber of Commerce (APFCC) and leading multiplex chains across the country, the MPDA launched an online quiz for multiplex staff entitled ‘Be A Movie Cop’. This initiative attempts to raise awareness on the threats and challenges of camcording in cinemas, while rewarding theatre staff with exciting prizes, including a ‘Movie Cop’ badge in recognition of their efforts to curb content theft in their cinemas.

    “We are happy to collaborate with the Motion Picture Dist. Association, India and the APFCC on this interactive and educative initiative. Cinema staff are the frontline of defense and need to be equipped with the right understanding and tools to help combat camcording in cinemas,” said Ashish Saksena, Chief Operating Officer, Big Cinemas.

    “As the leading multiplex chain in the country, we at INOX take ample measures to curb piracy across all our multiplexes. We are happy to be a part of this initiative of MPDA, India and the APFCC to combat this menace and will continue our efforts to uproot and eradicate this threat out of our industry.” said Daizy Lal, Chief Operating Officer, Inox Leisure Ltd.

    On April 26, in celebration of the global passion for movies, the American Center, New Delhi in association with MPDA (India) will host special screenings of three Hollywood blockbuster films – Captain America: The Winter Soldier, Disney – UTV, Noah – Viacom 18 and Rio 2 – Fox Star Studios, India which will also feature an IP quiz. Over 150 guests comprising Government of India officials, the U.S. Embassy and students from various universities will attend the event.

    “India and the United States both have diverse and incredibly vibrant film industries,” says Joshua W. Polacheck, Cultural Attache for north India at the U.S. Embassy in New Delhi, “and we are proud to work together with MPDA, India and our partners across India to promote intellectual property rights. The creative workers in both countries deserve these protections and consumers must understand the very real negative implications of piracy on the cinema we all love.”

    MPDA, India will also participate in a conference organized by FICCI’s IPR division in association with the Department of Intellectual Property Office (IPO). The conference on ‘Fostering Innovations and Creativity in Indian Industry through Intellectual Property for Higher Growth Trajectory’ will focus on the role of IP in boosting creativity, the economic impact and challenges of online content protection in a digital economy.

    Hollywood and Indian cinema both value films as products of Intellectual Property (IP). Audiences are often unaware of the creative process that goes into creating music, lyrics and screenplays and the value of the talent and skill of technicians, composers, lyricists, editors, producers, cinematographers, sound designers, animators, and creators of special effects.

    Cinema is a global passion today and plays a significant role in creating jobs in addition to contributing to the economy of a nation. According to a study commissioned by the Motion Picture Dist. Association, India (MPDA) in association with the Federation of Indian Chambers of Commerce and Industry (FICCI), the Film Federation of India (FFI) and the Film and Television Producers Guild of India (FTPGI), the Indian motion picture and television industry is one of the largest and fastest growing sectors, contributing c. USD 8.1 billion (c. INR 50,000 Cr.) to the country’s economy, equating to 0.5% of GDP, in 2013, and supports a significant 1.8 million (18.8 lac) jobs.

    “The opportunities to increase potential and growth in this industry would be significant, if content was better protected. Content theft through camcording in cinemas and rogue/ illegitimate websites continues to undermine profits and threatens jobs in our creative industries. As we join our partners on World IP Day to increase awareness and respect for creative works in a digital age, creating a legislative framework that promotes and protects the film industry which supports millions of jobs, while recognizing the challenges of a digital economy is the need of the hour,” said Uday Singh, Managing Director, MPDA, India.

    A copy of the Deloitte Economic Contribution of the Indian Motion Picture and Television Industry 2013 full report and infographic summary are available to view and download at www.mpaa-india.org.

  • COLORS associates with Idea and Gionee for “Khatron Ke Khiladi – Darr Ka Blockbuster”

    COLORS associates with Idea and Gionee for “Khatron Ke Khiladi – Darr Ka Blockbuster”

    MUMBAI: COLORS’ upcoming show, Khatron Ke Khiladi – Darr Ka Blockbuster is all set to up the ante with thrilling action with action maestro and entertainer Rohit Shetty along with celebrity contestants. COLORS has joined hands with telecom major Idea Cellular and Gionee Smart Phone who have associated with the fifth season of Fear Factor Khatron Ke Khiladi as Presenting Sponsor and Powered by Sponsor respectively.

    The adrenalin filled high octane adventure with Rohit Shetty as the stunt architect promises to create an unparalleled viewing experience that will help the sponsors connect with their core target group. The show produced by Endemol India Pvt Ltd is currently being shot in South Africa will hit airwaves in March, 2014.
     

    Commenting on the association, Raj Nayak, CEO – COLORS, said, “Khatron Ke Khiladi, over the past few years, has created a strong brand value in the minds of the audiences who associate the show with unlimited blockbuster action and entertainment. Through innovative integration and branding opportunities, we are looking forward at creating synergies that will mutually benefit us and our sponsors.”
     

    Speaking about their association, Sashi Shankar, CMO – Idea Cellular said, “This is the third season of Khatron Ke Khiladi where we are associating with COLORS as the Presenting Sponsor. The show has garnered high visibility over the seasons and has helped us in creating high recall amongst our target audience. This time around we are looking forward to engage with our consumers through multiple initiatives that will further our brand proposition.”
     

    First time powered by sponsor of Khatron Ke Khiladi Gionee Smartphones India Head, Mr. Arvind. R. Vohra said, “Gionee being a global brand sees Khatron Ke Khiladi as great opportunity to connect with our target audience. This genre is a perfect way to reach out and establish connect with the young and adventurous new generation. Gionee believes in creating a benchmark in innovation with every new offering and KKK is the apt choice to connect with those who too believe in taking greater risks to achieve the best. We have created some very exciting integration in the show and hope that the consumers will enjoy the same”

    Additionally Mahindra Scorpio and Amul Macho have come on board as the Associate Sponsor on the Show.
     

    Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster powered by Gionee Smart Phone is a stunt-based action-packed small-screen blockbuster which combines thrill and fear to make for an unparalleled entertainment experience with celebrity contestants who will perform stunts fueled by their inner strength and willpower.  With the biggest entertainer of Bollywood Rohit Shetty as the stunt architect the show is being filmed in the scenic locales of South Africa will feature young and talented bollywood actors Mugdha Godse, Nikitin Dheer, Ranvir Shorey, Rajniesh Duggall, Ajaz Khan, television stars Gauahar Khan, Kushal Tandon, Pooja Gor, Dayanand Shetty, cricket commentator Rochelle Maria Rao, choreographer Salman Yusuf Khan, television couples Gurmeet Choudhary and Debina Bonnerjee, Karanveer Bohra and Teejay Sidhu, model-turned-actor Deana Uppal, and Bollywood stuntwoman Geeta Tandon.

  • Is ETV Bangla looking at a news foray?

    Is ETV Bangla looking at a news foray?

    Kolkata: Is Bengali infotainment channel ETV Bangla ready to shed its current avatar and spawn a 24 hour Bengali news channel? The buzz in Kolkata is that indeed it is. And this change will reportedly happen in the next two months, if sources are to be believed. More than 100 professionals – including journalists and techies – are expected to be recruited for the news foray. Apparently, the company has already got a news uplinking licence; and the new pay TV channel will be given a moniker which includes the words “ETV Bangla” in it. 

     

    An ETV Bangla executive  explains that it already has the set up to run a 24 hours news channel, and the deadline that has been drawn up for its launch is 15 March 2014. Says he: “ETV Bangla currently employs 135 people. So for the news channel some employees would be common and the rest we will hire.  We will also make further investments.” 

     

    He further adds that the news channel’s reporting stance will be to give updates and analyse developments in an objective and unbiased manner. Uplinking will take place from either Hyderabad or Noida where Network18 has uplinking facilities. 

     

    He points out that it is quite likely that ETV Bangla will be converted into a complete GEC, and the three news bulletins under the brand Aamar Bangla running on it will be dropped, once the news service becomes operational. Currently, ETV Bangla airs Aamar Bangla from 7 am to 7:30 am, 7:30 am to 8 am and from 4 pm to 4.30 pm. 

     

    Viacom18 executive vice-president Ravish Kumar refused to confirm or deny that any such moves were underway at ETV Bangla. 

     

    It should be noted that ETV Bangla, part of the ETV Network, was launched in Kolkata in 1999 and it currently takes a rice plate approach for airing a variety of programs – including cultural events, family dramas, movies, debates, children’s programs, tourism, and the occasional news bulletins.

     

    Some of the original programmes telecast on the channel include: Prathamar RannagharJhalak Dikhlaja Bangla, Ranga Mathaye Chiruni, Bigg Boss Bangla and Sadhok Bamakhyapa among others.

     

    Only time will tell if ETV Bangla will be reincarnated once again. We will be watching the channel closely for further developments. 

     

  • ETV Marathi’s Crorepati eyes double bonanza in Season II

    MUMBAI: Viacom 18 took its first bold step in the regional space after acquiring a clutch of ETV channels by introducing one of India’s biggest and boldest non-fiction shows on its Marathi channel. Thus, Kaun Banega Crorepati became Kon Hoeel Marathi Crorepati on ETV Marathi. Now back for a second run, just four months after the last season ended, the channel is looking at increasing its cash inflow as well as eyeballs from the flagship show.

     

    The second season will see Sachin Khedekar back as host but facing not one, but two contestants as the theme this year is about couples or jodis. The prize money has also been doubled to Rs 2 crore. “The dynamic of two people changes a lot of things. These two people may be anyone in a family,” says BIG Synergy MD Siddhartha Basu.

     

    A huge marketing campaign had rolled out on TV and radio about four weeks ago emphasising on the number ‘two’ that is the theme. 

     

    The print campaign will strike on 13 January, the day the show launches. A digital app is expected to roll out soon after the launch of the show that will try to engage the younger audiences through social media. With the response it received from season 1, this time the channel has gone overboard on its marketing, spending nearly about Rs 4 to Rs 5 crore.

     

    Airing on Monday and Tuesday from 9:00 pm to 10:30 pm, it will replace two shows on these two days, which will now air four times a week. The current season is expected to run for three months with 36 episodes in all. According to sources, the cost of production is approximately Rs 8-10 crore for season two.

     

    The studio set up was created in Film City in December and six episodes have been shot so far with average shoot hours daily totting up to 12 hours.

     

    Last season, KHMC garnered about 3 TRPs and this time the channel is looking at starting off at that and doubling it amongst Marathi speaking audiences.  “It is worthy to say that nonfiction shows don’t really get such high ratings in languages,” says Viacom 18 EVP and business head Anuj Poddar. Last year KHMC doubled the channel’s overall ratings.

     

    Conversations are on with a slew of advertisers and sponsors, with Lever brand Clinic plus already coming on board as the presenting sponsor and the target is to reach about five to six advertisers, this time. The average per 10 second rate for commercials has been pegged at Rs 70,000 that is about 60 to 70 per cent higher than last year.

     

    Although only Marathi speaking people are allowed to participate in the show, it has seen a 50 per cent increase in the participants claims the channel.

     

    “The show is a very generous one. Our average pay out per episode is about Rs 6.5 lakh,” says Basu. “With growing viewership not just broadcasters but also advertisers and sponsors are also putting their money into such formats. A broadcaster takes it as a game changer and it is a huge investment for him as well.”

     

    The targets it has set for itself are high but will the channel be able to live up to its own as well as the people’s expectations? We will soon find out as it launches this Monday.

  • MTV forays into gadgets’ space in partnership with Soundlogic

    MTV forays into gadgets’ space in partnership with Soundlogic

    MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.

    Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”

    The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.

    Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”

    MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today!   The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.

    Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”

  • After FreeDish, Rishtey rides onto Dish TV

    After FreeDish, Rishtey rides onto Dish TV

    MUMBAI: It debuted in India on 1 December on the pubcaster DD’s free DTH service FreeDish. Now Viacom 18’s second GEC channel Rishtey has got carriage on India’s oldest DTH platform Dish TV.

    Rishtey is currently running its test feed on Dish TV at LC number 1000 as well as on Freedish, India’s only FTA DTH broadcaster. Deals with other cable and DTH players are in progress to get the channel’s distribution intact before launch. Sources say that it would have paid anywhere between Rs 4 to Rs 6 crore get carriage on the pubcaster’s DTH service.

    IndiaCast – which is distributing the channel in India – sources indicate that test feeds will soon commence on Airtel Digital TV and Videocon d2H as well.

    The FTA channel that launched September last year in the UK, broadcasts reruns from Colors and original programming from channels in Pakistan such as Maat (currently on) and Humsafar (completed).

    Recently, Rishtey UK doubled its ad rates on completion of its successful run in year one during the course of which it beat even Colors there. Primetime commercials are being sold there for as high as ?600 for a mainstream advertiser and ?100 for an ethnic one.