ITV

Tag: Viacom 18

  • Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    MUMBAI: Leaving no stone unturned, Viacom 18’s Hindi general entertainment channel, Colors is all prepped up for Balaji Telefilms’ new show Kasam…Tere Pyaar Ki. Starting from 7 March, the show will be aired at 10pm from Monday to Friday. The channel has roped in Indiagate Basmati Rice as the powered by sponsors for the soap

    Kasam…Tere Pyaar Ki, a tale of star-crossed lovers Rishi played by Ssharad Malhotra and Tanushree played by Kratika Sengar, highlights the connection between their souls since childhood, but the vagaries of destiny pulls them apart.

    Talking with Indiantelevision.com, Colors programming head Manisha Sharma said, “This is an older man and younger girl reincarnation love story. I am hoping it will be as romantic as Ekta’s other shows. I am sure the new offering from Balaji will have all the flavours. The show further marks the strengthening of our relationship with Balaji Telefilms, with which we have delivered path-breaking content time and again. Balaji’s Telefilms proficiency at depicting the various shades of love has made it a master storyteller with a strong hold on the pulse of the audience’s hearts”.

    As reported earlier by Indiantelevision.com, the new show Kasam will replace one of the most popular show on Colors,  Meri Aashiqui Tum Se Hi  which is yet another Balaji production. Talking about the same, Sharma added, “Its time to bid goodbye to Meri Aashiqui Tumse Hi because it has lived its life. It used to do well for us and was loved by our audience but it has to end, because you can’t keep stretching love stories for long.“

    Speaking about the show, Balaji Telefilms producer Ekta Kapoor said, “Kasam…Tere Pyaar Ki redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree’s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers. The show’s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love”.

    Colors has devised a 360-degree integrated marketing campaign for the show that includes print, broadcast, OOH, and radio among others. Kasam…Tere Pyaar Ki will also be promoted via a robust digital strategy engaging viewers across social media platforms like Facebook, Twitter and Instagram.

     
  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • Viacom 18 launches MTV Kickstart with #StartUpIndia

    Viacom 18 launches MTV Kickstart with #StartUpIndia

    MUMBAI: Viacom18 has joined hands with #StartUpIndia, an initiative of the Department of Industrial Policy and Promotion (DIPP) to launch MTV Kickstart – one of India’s largest outreach program for young entrepreneurs in a bid to woo bright young minds brimming with exciting ideas.

    MTV Kickstart will be an annual program that will equip the youth of India to start their own business.

    What’s more, the initiative will ultimately be taken on the small screen as a reality TV show titled MTV Kickstart. The show will have youngsters fighting out for their pie of the funds from the investors. As a reward, the winners will get seed funding for their idea.

    Viacom18 EVP and business head youth and English entertainment channels Ferzad Palia said, “The show that will go on MTV is just a part of the initiative. MTV Kickstart is well beyond the show. It’s all about educating the youngsters in this country who have so many amazing ideas but don’t know how to go about it. When you say the word ‘business,’ several people get intimidated by the heavy jargons. While not lessening the importance of the start-up business, we need to approach the youth in a way that they are not put off with it. MTV being a youth icon with a huge following deemed as the right informal platform to relax the intimidation quotient, bring in a bit of a fun while keeping the importance of the initiative intact.”

    Department of Industrial Policy & Promotion (DIPP) secretary Amitabh Kant said, “I am excited about our association with Viacom18’s MTV for instituting a platform called MTV Kickstart. The multi-platform program will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.”

    Launched as an annual property, MTV Kickstart is a multi-platform initiative that will start with an outreach plan spanning 52 weeks, reaching out to 300 colleges across the country with media buzz across TV and digital. MTV along with #StartUpIndia will be hosting two-day long Start-Up Festivals across Tier 1 & 2 cities to allow the youth to have personal interaction with India’s top entrepreneurs and investors.

    Viacom18 group CEO Sudhanshu Vats added, “Viacom18 has always been at the forefront of being the catalyst of change within the media and entertainment space in India. We are in the business of entertainment that enriches the lives of our audiences through meaningful content and by engaging with them across multiple platforms. We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India. The government of India has done a commendable job at addressing the need of the hour by instituting initiatives such as #StartUpIndia to encourage young Indians to become entrepreneurs. Through the launch of MTV Kickstart, we are delighted to partner with #StartUpIndia to cultivate a culture of innovation within India and help young minds create exciting new ventures that drive India’s growth story.”

    Delivered through engaging and interactive content via television, web, mobile and social media, MTV Kickstart will work towards educating youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.

     The initiative will be driven by iconic youth brand MTV and will also witness unprecedented media push across the entire might of Viacom18 and Network18 media assets, and be relayed across MTV India channels in over 40 countries.

  • Viacom 18 launches MTV Kickstart with #StartUpIndia

    Viacom 18 launches MTV Kickstart with #StartUpIndia

    MUMBAI: Viacom18 has joined hands with #StartUpIndia, an initiative of the Department of Industrial Policy and Promotion (DIPP) to launch MTV Kickstart – one of India’s largest outreach program for young entrepreneurs in a bid to woo bright young minds brimming with exciting ideas.

    MTV Kickstart will be an annual program that will equip the youth of India to start their own business.

    What’s more, the initiative will ultimately be taken on the small screen as a reality TV show titled MTV Kickstart. The show will have youngsters fighting out for their pie of the funds from the investors. As a reward, the winners will get seed funding for their idea.

    Viacom18 EVP and business head youth and English entertainment channels Ferzad Palia said, “The show that will go on MTV is just a part of the initiative. MTV Kickstart is well beyond the show. It’s all about educating the youngsters in this country who have so many amazing ideas but don’t know how to go about it. When you say the word ‘business,’ several people get intimidated by the heavy jargons. While not lessening the importance of the start-up business, we need to approach the youth in a way that they are not put off with it. MTV being a youth icon with a huge following deemed as the right informal platform to relax the intimidation quotient, bring in a bit of a fun while keeping the importance of the initiative intact.”

    Department of Industrial Policy & Promotion (DIPP) secretary Amitabh Kant said, “I am excited about our association with Viacom18’s MTV for instituting a platform called MTV Kickstart. The multi-platform program will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.”

    Launched as an annual property, MTV Kickstart is a multi-platform initiative that will start with an outreach plan spanning 52 weeks, reaching out to 300 colleges across the country with media buzz across TV and digital. MTV along with #StartUpIndia will be hosting two-day long Start-Up Festivals across Tier 1 & 2 cities to allow the youth to have personal interaction with India’s top entrepreneurs and investors.

    Viacom18 group CEO Sudhanshu Vats added, “Viacom18 has always been at the forefront of being the catalyst of change within the media and entertainment space in India. We are in the business of entertainment that enriches the lives of our audiences through meaningful content and by engaging with them across multiple platforms. We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India. The government of India has done a commendable job at addressing the need of the hour by instituting initiatives such as #StartUpIndia to encourage young Indians to become entrepreneurs. Through the launch of MTV Kickstart, we are delighted to partner with #StartUpIndia to cultivate a culture of innovation within India and help young minds create exciting new ventures that drive India’s growth story.”

    Delivered through engaging and interactive content via television, web, mobile and social media, MTV Kickstart will work towards educating youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.

     The initiative will be driven by iconic youth brand MTV and will also witness unprecedented media push across the entire might of Viacom18 and Network18 media assets, and be relayed across MTV India channels in over 40 countries.

  • Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    MUMBAI: Viacom 18’s Nick continues to stay strong in its top position in week three of Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category with a viewership rating of 86669 (000s sums).

    Cartoon Network follows close at heel with 56852 (000s sums), which is a considerable dip from its last week’s rating of 69169 (000s sums); while Pogo TV stands at the third spot with ratings of 56828 (000s sums).

    Hungama takes the fourth spot with a viewership rating of 50329 (000s sums). Though Disney Channel retained its fifth position in the genre, it is the only channel in the list whose ratings went up from last week’s 41479 (000s sums) to 46137 (000s sums) in week 3.

    When it comes to the five most watched shows in the genre, Nick’s Shiva once again takes the lead with a viewership rating of 623 (000s sums), followed by last week’s chart topper Motu Patlu Deep Sea Adventure with 576 (000s sums) and Motu Patlu Mission Moon with 557 (000s sums) ratings.

    Pogo TV’s Bade Dilwale, Bheem Aur Indiawale took the fourth spot with ratings of 492 (000s sums), while the same channel’s Prem Dilwala Aur Bheem Dholakpurwala followed closely behind a with 490 (000s sums) ratings.

  • Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    MUMBAI: Viacom 18’s Nick continues to stay strong in its top position in week three of Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category with a viewership rating of 86669 (000s sums).

    Cartoon Network follows close at heel with 56852 (000s sums), which is a considerable dip from its last week’s rating of 69169 (000s sums); while Pogo TV stands at the third spot with ratings of 56828 (000s sums).

    Hungama takes the fourth spot with a viewership rating of 50329 (000s sums). Though Disney Channel retained its fifth position in the genre, it is the only channel in the list whose ratings went up from last week’s 41479 (000s sums) to 46137 (000s sums) in week 3.

    When it comes to the five most watched shows in the genre, Nick’s Shiva once again takes the lead with a viewership rating of 623 (000s sums), followed by last week’s chart topper Motu Patlu Deep Sea Adventure with 576 (000s sums) and Motu Patlu Mission Moon with 557 (000s sums) ratings.

    Pogo TV’s Bade Dilwale, Bheem Aur Indiawale took the fourth spot with ratings of 492 (000s sums), while the same channel’s Prem Dilwala Aur Bheem Dholakpurwala followed closely behind a with 490 (000s sums) ratings.

  • Viacom names Amit Arora as VP – strategy & biz development for Asia

    Viacom names Amit Arora as VP – strategy & biz development for Asia

    MUMBAI: Viacom International Media Networks (VIMN) has appointed Amit Arora as vice president – strategy and business development, Asia, with immediate effect.

     

    Arora will be based in Singapore and serve on the Asia leadership team, reporting to VIMN executive vice president and managing director for Asia Mark Whitehead. He will also be working closely with the global strategy team in New York. In this newly created role, Arora will drive the cross-business growth strategy and business development opportunities in Asia to help shape the organisation’s decision-making.

     

    “We are thrilled to have Amit join the VIMN family. Amit has a strong track record in driving business growth and executing new channel and digital expansion. His outstanding analytical and strategic abilities coupled with extensive knowledge in the media and telecom sectors enable him to develop effective growth strategies. He will be a terrific addition to the team as we position the organisation for future growth and strengthen our competitive leverage in the region,” said Whitehead.

     

    Most recently, Arora was with BBC Worldwide in Singapore as head of business development and strategy, Asia. He joins VIMN Asia with 15 years of experience in the media, telecom, cable and technology industries including business development, analytics and strategic advisory roles in well-known media businesses such as ABC Television/The Walt Disney Company, Turner Broadcasting, and Time Warner Cable in the U.S.

  • Viacom names Amit Arora as VP – strategy & biz development for Asia

    Viacom names Amit Arora as VP – strategy & biz development for Asia

    MUMBAI: Viacom International Media Networks (VIMN) has appointed Amit Arora as vice president – strategy and business development, Asia, with immediate effect.

     

    Arora will be based in Singapore and serve on the Asia leadership team, reporting to VIMN executive vice president and managing director for Asia Mark Whitehead. He will also be working closely with the global strategy team in New York. In this newly created role, Arora will drive the cross-business growth strategy and business development opportunities in Asia to help shape the organisation’s decision-making.

     

    “We are thrilled to have Amit join the VIMN family. Amit has a strong track record in driving business growth and executing new channel and digital expansion. His outstanding analytical and strategic abilities coupled with extensive knowledge in the media and telecom sectors enable him to develop effective growth strategies. He will be a terrific addition to the team as we position the organisation for future growth and strengthen our competitive leverage in the region,” said Whitehead.

     

    Most recently, Arora was with BBC Worldwide in Singapore as head of business development and strategy, Asia. He joins VIMN Asia with 15 years of experience in the media, telecom, cable and technology industries including business development, analytics and strategic advisory roles in well-known media businesses such as ABC Television/The Walt Disney Company, Turner Broadcasting, and Time Warner Cable in the U.S.

  • Nick continues to reign over kids genre with ‘Motu Patlu:’ BARC week 2

    Nick continues to reign over kids genre with ‘Motu Patlu:’ BARC week 2

    MUMBAI: The second week of 2016 sees Viacom 18’s kids channel Nick staying strong in its position at the top as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

     

    Nick, with 87947 (000s sums) ratings, was followed by Cartoon Network with 69169 (000s sums) at the second spot. On the other hand, Pogo TV trailed closely behind with 65903 (000s sums).

     

    Hungama took the fourth spot with viewership rating of 53475 (000s sums), while Disney Channel stood at the fifth position in the genre with a rating of 41479 (000s sums).

     

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu Deep Sea Adventure stole the show with ratings of 670 (000s sums) and was closely followed byMotu Patlu In Carnival Island – Part 1 with 617 (000s sums) ratings. 

     

    Pogo TV’s Bang Bang With Bheem took the third spot with a slightly lower rating of 594 (000s sums), while the same channel’s Chhota Bheem: Master of Shaolin followed in the fourth spot with 551 (000s sums) ratings.

     

    Last but not the least on the top five programs’ list was Nick’s latest original show Shivawith ratings of 545 (000 sums). It is to be noted that the top program ranking is based on average rating across all airings in the week, including original telecasts and repeats.