Tag: Viacom 18

  • Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner.

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

    Commenting on the appointment, Viacom18 Digital Ventures COO Gaurav Gandhi said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

    Expressing his views on the immense scope that the brand presents,  Mullen Lintas chairman and CCO Amer Jaleel said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”
    On winning the new mandate,  Mullen Lintas  CEO Virat Tandon said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

  • BARC week 10: Pogo’s Chhota Bheem on top of the program list

    BARC week 10: Pogo’s Chhota Bheem on top of the program list

    MUMBAI:Pogo TV’s Chhota Bheem and the Incan Adventure topped the program list for week 10, which saw Viacom 18’s Nick staying strong at its top position as per  Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    Nickl bagged  77946 (000s sums) ratings, followed by Pogo TV with 74796 (000s sums) and Disney Channel was next with 58329 (000s sums) ratings. Turner’s Cartoon Network  took the fourth spot with a viewership rating of 56442 (000s sums), while Hungama came last among the five most watched channels in the genre with a rating of 53974 (000s sums).

    Amongst the top five programs in the kids genre, as mentioned above, Pogo TV’s  Chhota Bheem and the Incan Adventure took the lead with a rating of 713 (000s sums) closely followed by Nickelodeon’s  Motu Patlu Mission Moon  with 695 (000s sums) ratings. POGO TV’s  Tashi  took the third spot with a slightly lower rating of 665 (000s sums), while  its Chhota Bheem Dholakpur Maha Mela  followed after 643 (000s sums) ratings. Last but not the least among the top five program’s list was Nick’s Motu Patlu Deep Sea Adventure  with a ratings of 573(000 sums) . It must be noted that the top program ranking is based on average rating across all airings in the week, including original telecasts and repeats.

  • BARC week 10: Pogo’s Chhota Bheem on top of the program list

    BARC week 10: Pogo’s Chhota Bheem on top of the program list

    MUMBAI:Pogo TV’s Chhota Bheem and the Incan Adventure topped the program list for week 10, which saw Viacom 18’s Nick staying strong at its top position as per  Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    Nickl bagged  77946 (000s sums) ratings, followed by Pogo TV with 74796 (000s sums) and Disney Channel was next with 58329 (000s sums) ratings. Turner’s Cartoon Network  took the fourth spot with a viewership rating of 56442 (000s sums), while Hungama came last among the five most watched channels in the genre with a rating of 53974 (000s sums).

    Amongst the top five programs in the kids genre, as mentioned above, Pogo TV’s  Chhota Bheem and the Incan Adventure took the lead with a rating of 713 (000s sums) closely followed by Nickelodeon’s  Motu Patlu Mission Moon  with 695 (000s sums) ratings. POGO TV’s  Tashi  took the third spot with a slightly lower rating of 665 (000s sums), while  its Chhota Bheem Dholakpur Maha Mela  followed after 643 (000s sums) ratings. Last but not the least among the top five program’s list was Nick’s Motu Patlu Deep Sea Adventure  with a ratings of 573(000 sums) . It must be noted that the top program ranking is based on average rating across all airings in the week, including original telecasts and repeats.

  • 4th edition of IAA Leadership Awards to the best in respective industry

    4th edition of IAA Leadership Awards to the best in respective industry

    MUMBAI: The 4th edition of IAA  Leadership Awards was a glorious affair where the who’s who of the marketing, advertising and media industry got together to facilitate the best work amongst their peers and recognise the stalwarts who are leading their teams best in this dynamic ecosystem.  Union Minister of States of Home Affairs Kiren Rijiju was the chief guest and presented the awards to the best creative minds.

    The evening also lent itself to many learnings and forward thinking discussions for the industry at large. Viacom 18 group CEO Sudhanshu Vats in his opening address defined the three ‘I’s and an ‘A’ as ‘ Inference’, ‘influence’, ‘intuition’ and ‘agility’. Elucidating, Vats said a great leader must infer from the emerging trends that he sees around, must take his contacts and networking seriously and be ready to influence with the resources he has at his disposal, be intuitive with the current changing dynamics and be able to translate his judgement into action quickly.

    Speaking on the occasion, IAA’s India Chapter   president Srinivasan K Swamy said, “The IAA Leadership Awards are testimony of the inspirational work that industry leaders and creative minds accomplish during the course of the year. Today, we are celebrating the extraordinary work and journey of the industry at large from the year gone by. The campaigns have achieved much success in the brand’s positioning and perception. I congratulate the winners and hope to see such incredible work for years to come.”

    Seconding him, IAA Leadership Awards committee chairman Sam Balsara said, “This year, at the 4th IAA Leadership Awards, we have seen some tough competition that has been carried out by teams across industries. The decision-making process has been robust and after deep deliberation, we have finally arrived on the list of winners who have been honoured today. As the evening draws to a close, I would like to extend my heartiest congratulations to the winners and look forward to some great work from them in coming years”.

    While Aditya Birla Group CEO Kumar Mangalam Birla took away the CEO of the Year award, ICICI Prudential digital business and marketing EVP and head Manish Dubey, Hindustan Unilever;s Samir Singh, Lenovo marketing director Bhaskar Choudhuri and  Maruti Suzuki’s Randhir Singh Kalsi were amongst the few who won the much coveted The Marketer of the Year Awards that were given away  in 14 categories. Birla credited his win to his impeccable team which is forward thinking and intuitive to the market changes.

    Dentsu Aegis Network South Asia CEO and chairman Ashish Bhasin was awarded with The Media Agency Head of the Year Award. Sharing his joy for being acknowledged for the hard work, Bhasin added, “As late entrants in the industry, it gives me immense joy and pride in the organization’s efforts. We sort of challenged the market with a target to be the second best in the field by 2017. Acknowledgements  such as this from such a  well recognised body makes me feel that we are on the right track and gives us the confidence to move forward.”

    Upon bagging the Creative Agency Head of The Year, BBDO India chairman and CCO, Josy Paul said, “”This is not just a leadership award, it’s a leadership ‘team’ award. I am receiving it on behalf of my partner Ajai Jhala and the amazing leaders at BBDO India who create the outstanding work that gives me this moment of glory. I share it with them. I’m nothing without them.”

    In television, Colors CEO Raj Nayak was awarded the Media Person of the year, while India TV chairman and editor in chief Rajat Sharma was recognised as the Television Anchor of the Year. In the special categories, Bharat Patel was included in the Hall of Fame, while actor Varun Dhawan was awarded as the Brand Endorser of The Year.

    The 4th edition of the IAA Leadership Awards recognized the achievements of diverse groups of individuals for their incredible contribution in designing path-breaking and high impact marketing initiatives to strengthen their respective brand’s promise and standing amongst  consumers.

    Congratulating the winners,  Rijiju said, “I am impressed with how the evening and awards have been conceived. IAA is an important body when it comes to championing the marketers. As India is taking its rightful place in the world, the marketing and advertising world is catapulting India even faster. A decade ago, we used to have respect but we were never perceived as leaders. However, today, we receive tremendous recognition abroad. We have begun recognising our leaders – news is getting anchor-specific and editor-centric. Even Narendra Modi is a brand! This is the moment that belongs to India.”

    Click here for the complete list of winners.

    Winner List for the 4th Edition of the IAA Leadership Awards

    CATEGORY NAME

    WINNER NAME

    Marketer of the Year – Banking

    Karthi Marshan, Kotak Mahindra Bank

    Marketer of the Year – Insurance

    Manish Dubey, ICICI Prudential

    Marketer of the Year – FMCG – Food

    Varun Berry, Britannia

    Marketer of the Year – FMCG – Beverage

    Nadia Chauhan, Parle Agro

    Marketer of the Year – FMCG – Home Care

    Ajay Dang, Godrej

    Marketer of the Year – FMCG – Personal Care

    Samir Singh, Hindustan Unilever

    Marketer of the Year – Auto: Two-Wheelers

    Yadvinder Singh Guleria, Honda Motorcycle & Scooter

    Marketer of the Year – Auto: Passenger Vehicles

    Randhir Singh Kalsi, Maruti Suzuki

    Marketer of the Year – Consumer Durables

    Ranjivjit Singh, Samsung

    Marketer of the Year – Mobile Devices

    Bhaskar Choudhari, Lenovo

    Marketer of the Year – Mobile Services

    Srinivasan Gopalan, Bharti Airtel

    Marketer of the Year – E-Commerce

    Amit Agarwal, Amazon

    Marketer of the Year – Home Improvement

    Amit Syngle, Asian Paints

    Marketer of the Year – Retail

    Sanjay Behl, Raymond

    CEO of the Year

    Kumar Mangalam Birla, Aditya Birla Group

    Media Person of the Year

    Raj Nayak, COLORS

    Television Anchor of the Year

    Rajat Sharma, India TV

    News Editor of the Year

    Sanjay Gupta, Dainik Jagran

    Media Agency Head of the Year

    Ashish Bhasin, Dentsu

    Creative Agency Head of the Year

    Josy Paul, BBDO

    Hall of Fame

    Bharat Patel

    Brand Endorser of the Year

    Varun Dhawan

  • 4th edition of IAA Leadership Awards to the best in respective industry

    4th edition of IAA Leadership Awards to the best in respective industry

    MUMBAI: The 4th edition of IAA  Leadership Awards was a glorious affair where the who’s who of the marketing, advertising and media industry got together to facilitate the best work amongst their peers and recognise the stalwarts who are leading their teams best in this dynamic ecosystem.  Union Minister of States of Home Affairs Kiren Rijiju was the chief guest and presented the awards to the best creative minds.

    The evening also lent itself to many learnings and forward thinking discussions for the industry at large. Viacom 18 group CEO Sudhanshu Vats in his opening address defined the three ‘I’s and an ‘A’ as ‘ Inference’, ‘influence’, ‘intuition’ and ‘agility’. Elucidating, Vats said a great leader must infer from the emerging trends that he sees around, must take his contacts and networking seriously and be ready to influence with the resources he has at his disposal, be intuitive with the current changing dynamics and be able to translate his judgement into action quickly.

    Speaking on the occasion, IAA’s India Chapter   president Srinivasan K Swamy said, “The IAA Leadership Awards are testimony of the inspirational work that industry leaders and creative minds accomplish during the course of the year. Today, we are celebrating the extraordinary work and journey of the industry at large from the year gone by. The campaigns have achieved much success in the brand’s positioning and perception. I congratulate the winners and hope to see such incredible work for years to come.”

    Seconding him, IAA Leadership Awards committee chairman Sam Balsara said, “This year, at the 4th IAA Leadership Awards, we have seen some tough competition that has been carried out by teams across industries. The decision-making process has been robust and after deep deliberation, we have finally arrived on the list of winners who have been honoured today. As the evening draws to a close, I would like to extend my heartiest congratulations to the winners and look forward to some great work from them in coming years”.

    While Aditya Birla Group CEO Kumar Mangalam Birla took away the CEO of the Year award, ICICI Prudential digital business and marketing EVP and head Manish Dubey, Hindustan Unilever;s Samir Singh, Lenovo marketing director Bhaskar Choudhuri and  Maruti Suzuki’s Randhir Singh Kalsi were amongst the few who won the much coveted The Marketer of the Year Awards that were given away  in 14 categories. Birla credited his win to his impeccable team which is forward thinking and intuitive to the market changes.

    Dentsu Aegis Network South Asia CEO and chairman Ashish Bhasin was awarded with The Media Agency Head of the Year Award. Sharing his joy for being acknowledged for the hard work, Bhasin added, “As late entrants in the industry, it gives me immense joy and pride in the organization’s efforts. We sort of challenged the market with a target to be the second best in the field by 2017. Acknowledgements  such as this from such a  well recognised body makes me feel that we are on the right track and gives us the confidence to move forward.”

    Upon bagging the Creative Agency Head of The Year, BBDO India chairman and CCO, Josy Paul said, “”This is not just a leadership award, it’s a leadership ‘team’ award. I am receiving it on behalf of my partner Ajai Jhala and the amazing leaders at BBDO India who create the outstanding work that gives me this moment of glory. I share it with them. I’m nothing without them.”

    In television, Colors CEO Raj Nayak was awarded the Media Person of the year, while India TV chairman and editor in chief Rajat Sharma was recognised as the Television Anchor of the Year. In the special categories, Bharat Patel was included in the Hall of Fame, while actor Varun Dhawan was awarded as the Brand Endorser of The Year.

    The 4th edition of the IAA Leadership Awards recognized the achievements of diverse groups of individuals for their incredible contribution in designing path-breaking and high impact marketing initiatives to strengthen their respective brand’s promise and standing amongst  consumers.

    Congratulating the winners,  Rijiju said, “I am impressed with how the evening and awards have been conceived. IAA is an important body when it comes to championing the marketers. As India is taking its rightful place in the world, the marketing and advertising world is catapulting India even faster. A decade ago, we used to have respect but we were never perceived as leaders. However, today, we receive tremendous recognition abroad. We have begun recognising our leaders – news is getting anchor-specific and editor-centric. Even Narendra Modi is a brand! This is the moment that belongs to India.”

    Click here for the complete list of winners.

    Winner List for the 4th Edition of the IAA Leadership Awards

    CATEGORY NAME

    WINNER NAME

    Marketer of the Year – Banking

    Karthi Marshan, Kotak Mahindra Bank

    Marketer of the Year – Insurance

    Manish Dubey, ICICI Prudential

    Marketer of the Year – FMCG – Food

    Varun Berry, Britannia

    Marketer of the Year – FMCG – Beverage

    Nadia Chauhan, Parle Agro

    Marketer of the Year – FMCG – Home Care

    Ajay Dang, Godrej

    Marketer of the Year – FMCG – Personal Care

    Samir Singh, Hindustan Unilever

    Marketer of the Year – Auto: Two-Wheelers

    Yadvinder Singh Guleria, Honda Motorcycle & Scooter

    Marketer of the Year – Auto: Passenger Vehicles

    Randhir Singh Kalsi, Maruti Suzuki

    Marketer of the Year – Consumer Durables

    Ranjivjit Singh, Samsung

    Marketer of the Year – Mobile Devices

    Bhaskar Choudhari, Lenovo

    Marketer of the Year – Mobile Services

    Srinivasan Gopalan, Bharti Airtel

    Marketer of the Year – E-Commerce

    Amit Agarwal, Amazon

    Marketer of the Year – Home Improvement

    Amit Syngle, Asian Paints

    Marketer of the Year – Retail

    Sanjay Behl, Raymond

    CEO of the Year

    Kumar Mangalam Birla, Aditya Birla Group

    Media Person of the Year

    Raj Nayak, COLORS

    Television Anchor of the Year

    Rajat Sharma, India TV

    News Editor of the Year

    Sanjay Gupta, Dainik Jagran

    Media Agency Head of the Year

    Ashish Bhasin, Dentsu

    Creative Agency Head of the Year

    Josy Paul, BBDO

    Hall of Fame

    Bharat Patel

    Brand Endorser of the Year

    Varun Dhawan

  • Nick maintains top spot; overall viewership decline in genre: BARC Week 9

    Nick maintains top spot; overall viewership decline in genre: BARC Week 9

    MUMBAI Week 9 saw Viacom 18’s  Nick dominating the kids television genre as per Broadcast Audience Research Council India’s  all India (U+R) data in NCCS All 4-14 Individuals category.

    The channel continued to retain its top position  with 77619 (000s sums) ratings, followed by Turner International India Pogo Tv with a rating of 60792(000s sums). Cartoon Network has fared better this week at the third spot with a viewership rating of 55414(000s sums) as opposed to 53108(00s sums) last week.

    Following close on Cartoon Network’s heels, Hungama grabbed the fourth spot with a viewership rating of 55388 (000s sums), while Disney Channel  was last amongst the five most watched channels in the genre with a rating of 53835(000s sums)

    When it comes to top five programs in the kids genre, Nick’s  Motu Patlu Deep Sea Adventure  and  Motu Patlu, Kungfu, King Returns reigned at the top two positions with 702(000s sums) and 568(000s sums) ratings respectively. These were closely followed Pogo TV’s  Chhota Bheem: Mission Mangalyaan which took on the third spot  with viewership rating of 564 (000s sums) and Chhota Bheem Himalayan Adventure at the fourth spot with 516 (000s sums ) ratings. The fifth most watched program in the kids genre was  Cartoon Network’s Kid Krrish with 493(000 sums). There has been an overall decline in viewership ratings in the genre.

  • Nick maintains top spot; overall viewership decline in genre: BARC Week 9

    Nick maintains top spot; overall viewership decline in genre: BARC Week 9

    MUMBAI Week 9 saw Viacom 18’s  Nick dominating the kids television genre as per Broadcast Audience Research Council India’s  all India (U+R) data in NCCS All 4-14 Individuals category.

    The channel continued to retain its top position  with 77619 (000s sums) ratings, followed by Turner International India Pogo Tv with a rating of 60792(000s sums). Cartoon Network has fared better this week at the third spot with a viewership rating of 55414(000s sums) as opposed to 53108(00s sums) last week.

    Following close on Cartoon Network’s heels, Hungama grabbed the fourth spot with a viewership rating of 55388 (000s sums), while Disney Channel  was last amongst the five most watched channels in the genre with a rating of 53835(000s sums)

    When it comes to top five programs in the kids genre, Nick’s  Motu Patlu Deep Sea Adventure  and  Motu Patlu, Kungfu, King Returns reigned at the top two positions with 702(000s sums) and 568(000s sums) ratings respectively. These were closely followed Pogo TV’s  Chhota Bheem: Mission Mangalyaan which took on the third spot  with viewership rating of 564 (000s sums) and Chhota Bheem Himalayan Adventure at the fourth spot with 516 (000s sums ) ratings. The fifth most watched program in the kids genre was  Cartoon Network’s Kid Krrish with 493(000 sums). There has been an overall decline in viewership ratings in the genre.

  • Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    MUMBAI: The Film Heritage Foundation saw major success with the second edition of Film Preservation and Restoration Workshop India 2016; a crucial initiative, given the urgent need to preserve India’s rich film legacy.

    Viacom 18 was the principal sponsor of this 10 day workshop that was conducted by the Film Heritage Foundation in collaboration with the National Film Archive of India and International Federation of Film Archives, which was held at NFAI in Pune.

    Actor Kamal Hassan was the guest of honour at the closing ceremony of the Film Preservation and Restoration Workshop 2016. The 10 day workshop had an international faculty of leading experts in the field who addressed current issues surrounding film preservation and restoration including practical training of current restoration and archival best practices. The initiative covered the preservation of both film and non-film material like posters, documents, lobby cards, photographs, etc. which are an integral part of our cinematic heritage.

    Viacom 18 group CEO and chairman of CII National Committee on media and entertainment Sudhanshu Vats said, “Preservation and Restoration of Indian cinematic heritage is an on-going priority for us. Our goal is to help create awareness as to how important it is to preserve our cultural heritage for the benefit of the future generations. We are thankful to Film Heritage Foundation for having us on board once again and we look forward for a continued association to ensure enhanced dialogue and cooperation between all those who care about and love Indian cinema”

    Film Heritage Foundation founder director Shivendra Singh Dungarpur said,“It  has been a great year and with a second successful workshop behind us, we now have to start work on our mission to build an army of skilled film preservationists and restorers that is needed to save our moving image legacy. As always, we at Film heritage foundation cannot thank enough Sudhanshu Vats and his entire team at Viacom18 for their continued support for our cause and for understanding the importance of encouraging those who value India’s rich cinematic legacy to learn, explore and contribute towards saving it for posterity.”

    On this occasion the actor and chief guest  Kamal Hassan  said,“I am very pleased to be invited to be chief guest at the closing certification ceremony of the film preservation and restoration workshop in Pune and to present the FIAF certificates to the participants. A workshop of this kind is crucial for our country that has lost so much of our cinematic history and we need to grow a resource of passionate film archivists who are committed to saving our cinematic heritage. I would like to congratulate the Film Heritage Foundation for this remarkable initiative and for conducting the workshop at the National Film Archive of India.”

  • Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    Film Heritage Foundation conducts second edition of Film Preservation and Restoration workshop

    MUMBAI: The Film Heritage Foundation saw major success with the second edition of Film Preservation and Restoration Workshop India 2016; a crucial initiative, given the urgent need to preserve India’s rich film legacy.

    Viacom 18 was the principal sponsor of this 10 day workshop that was conducted by the Film Heritage Foundation in collaboration with the National Film Archive of India and International Federation of Film Archives, which was held at NFAI in Pune.

    Actor Kamal Hassan was the guest of honour at the closing ceremony of the Film Preservation and Restoration Workshop 2016. The 10 day workshop had an international faculty of leading experts in the field who addressed current issues surrounding film preservation and restoration including practical training of current restoration and archival best practices. The initiative covered the preservation of both film and non-film material like posters, documents, lobby cards, photographs, etc. which are an integral part of our cinematic heritage.

    Viacom 18 group CEO and chairman of CII National Committee on media and entertainment Sudhanshu Vats said, “Preservation and Restoration of Indian cinematic heritage is an on-going priority for us. Our goal is to help create awareness as to how important it is to preserve our cultural heritage for the benefit of the future generations. We are thankful to Film Heritage Foundation for having us on board once again and we look forward for a continued association to ensure enhanced dialogue and cooperation between all those who care about and love Indian cinema”

    Film Heritage Foundation founder director Shivendra Singh Dungarpur said,“It  has been a great year and with a second successful workshop behind us, we now have to start work on our mission to build an army of skilled film preservationists and restorers that is needed to save our moving image legacy. As always, we at Film heritage foundation cannot thank enough Sudhanshu Vats and his entire team at Viacom18 for their continued support for our cause and for understanding the importance of encouraging those who value India’s rich cinematic legacy to learn, explore and contribute towards saving it for posterity.”

    On this occasion the actor and chief guest  Kamal Hassan  said,“I am very pleased to be invited to be chief guest at the closing certification ceremony of the film preservation and restoration workshop in Pune and to present the FIAF certificates to the participants. A workshop of this kind is crucial for our country that has lost so much of our cinematic history and we need to grow a resource of passionate film archivists who are committed to saving our cinematic heritage. I would like to congratulate the Film Heritage Foundation for this remarkable initiative and for conducting the workshop at the National Film Archive of India.”

  • Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    MUMBAI: Leaving no stone unturned, Viacom 18’s Hindi general entertainment channel, Colors is all prepped up for Balaji Telefilms’ new show Kasam…Tere Pyaar Ki. Starting from 7 March, the show will be aired at 10pm from Monday to Friday. The channel has roped in Indiagate Basmati Rice as the powered by sponsors for the soap

    Kasam…Tere Pyaar Ki, a tale of star-crossed lovers Rishi played by Ssharad Malhotra and Tanushree played by Kratika Sengar, highlights the connection between their souls since childhood, but the vagaries of destiny pulls them apart.

    Talking with Indiantelevision.com, Colors programming head Manisha Sharma said, “This is an older man and younger girl reincarnation love story. I am hoping it will be as romantic as Ekta’s other shows. I am sure the new offering from Balaji will have all the flavours. The show further marks the strengthening of our relationship with Balaji Telefilms, with which we have delivered path-breaking content time and again. Balaji’s Telefilms proficiency at depicting the various shades of love has made it a master storyteller with a strong hold on the pulse of the audience’s hearts”.

    As reported earlier by Indiantelevision.com, the new show Kasam will replace one of the most popular show on Colors,  Meri Aashiqui Tum Se Hi  which is yet another Balaji production. Talking about the same, Sharma added, “Its time to bid goodbye to Meri Aashiqui Tumse Hi because it has lived its life. It used to do well for us and was loved by our audience but it has to end, because you can’t keep stretching love stories for long.“

    Speaking about the show, Balaji Telefilms producer Ekta Kapoor said, “Kasam…Tere Pyaar Ki redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree’s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers. The show’s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love”.

    Colors has devised a 360-degree integrated marketing campaign for the show that includes print, broadcast, OOH, and radio among others. Kasam…Tere Pyaar Ki will also be promoted via a robust digital strategy engaging viewers across social media platforms like Facebook, Twitter and Instagram.