Tag: Viacom 18 Motion Pictures

  • Lionsgate India ropes in Maitreyee Dasgupta as creative head

    Lionsgate India ropes in Maitreyee Dasgupta as creative head

    MUMBAI: Lionsgate India has named production executive Maitreyee Dasgupta as its creative head. She will report to MD Rohit Jain.

    Based in the Mumbai office, Dasgupta will oversee local productions and co-productions across film, television and digital platforms under the Lionsgate and Starz brands. She will work with local partners to bring global formats to India for local-language remakes and will supervise co-production of original content. Dasgupta will also work closely with Jain in building Lionsgate India’s strategy for television and digital productions in the territory.

    “Maitreyee is an experienced production executive and a skilled media strategist,” said Jain. “Her impressive track record and goodwill in the territory make her the perfect addition to our Lionsgate India office as we build our content slates and expand the company’s footprint in one of the largest and fastest-growing markets.”

    “I’m delighted to join Rohit and the Lionsgate team in this exciting new phase of their global expansion,” said Dasgupta. “The Lionsgate and Starz brands are distinguished by their original, bold, premium quality. I cannot wait to bring to Indian audiences a diverse portfolio of high-end projects featuring some of Bollywood’s greatest talent.”

    Dasgupta spent four years as senior supervising producer for Viacom18 Motion Pictures, where she worked on some of the biggest and critically acclaimed Bollywood hits like Bhaag Milkha Bhaag,Madras Café and Gangs of Wasseypur. She also had stints at Walt Disney’s subsidiaries UTV Television and UTV Spotboy Motion Pictures, where she supervised the production of one of the highest rated nonfiction shows on the popular Hindi channel Bindass. Most recently, she was deputy director of the NFDC Film Bazaar.

    Dasgupta received her Master of Arts in Archeology from Deccan College Post-Graduate and Research Institute in Pune, India, and has a Bachelor’s Degree in History from Ramnarain College, Mumbai.

    Also Read:

    Lionsgate sets up shop in India; appoints Rohit Jain as country head

    Lionsgate in deal with M-Go

    Lionsgate properties in film and TV on Amazon Prime Video India

     

  • ‘Drishyam:’ A dull affair

    ‘Drishyam:’ A dull affair

    MUMBAI: Drishyam belongs to a genre, which is tried very seldom. It is a thriller involving two families and, hence, can be termed a family thriller. The film can be likened to 36 Ghante (1974), inspired by Desperate Hours or Kanoon Kya Karega (1984), which in turn was a lift from Cape Fear (1964) and such.

    The film was first made in Malayalam as Drishyam (2013) following the success and acclaim and awards, it was remade in Telugu as Drushyam in (2014) followed by a Tamil remake as Papanasam (2015).

    The advantage of making Drishyam, despite it being a film for limited audience, is that it has a script that can be made very economically which the makers do while also cutting down on costs with its casting of non-celebrity performers. The fact that the film needs only two or three locations further curtail the making costs.

    Ajay is an uneducated (4th fail) orphan who grows up doing odd jobs to finally start his own video cable network in a small town in Goa. Married with two daughters, one of whom is adopted, he is totally devoted to his family and their wellbeing. He would sacrifice his life for their sake if it came to that. As much as he may love his family, his love for movies comes first and he even stays back in his office to watch movies all night. While watching movies, his reactions are that of a typical front-bench audience. Yes, and that effect continues when he watches a Sunny Leone movie; he immediately wants to go home to his wife, Shriya Saran.

    Ajay’s daughter, Ishita Dutta, has been shortlisted by her school to go on a camp for students from various schools. Here, another boy at the camp shoots her video while she is taking a bath. He starts blackmailing her and would delete the video only if she would let him have sex with her. He tells her to be prepared for him that night. All the pleading of Ishita fails to work as the boy is determined to have his way. When Shriya walks in to the outhouse to find his daughter with the boy and realises what is happening, she too pleads with the boy. His condition is that he would delete the video and spare Ishita if Shriya complies with his wishes instead.

    While attempting to get the cell phone out of his hand Ishita picks up a rod to hit the boy on his hand but ends up fatally hitting him on his head. It is a rainy night but mother and daughter decide to get rid of the body instantly and bury it in a compost ditch dug by Ajay. Ajay has a habit of putting his landline off the hook so that his movie watching is not disturbed. The two have to wait till he returns.

    It is only after this stage that the film starts generating some interest as Ajay gets rid of the boy’s car and dispatches his cell phone to faraway places by dumping it on a transport carrier so that it could not be traced.

    Now, not waiting for the car or cell to be discovered, he starts building alibis for himself and his family and also trains his wife and daughters to face the interrogation, which, he is sure, will be inevitable. After all, he may not be literate but the films he watches all night long have taught him a lot and it comes handy now in a kind of reverse version of Slumdog Millionaire.

    Not long after, the boy’s car is found in a lake and the wheels start moving. The entire state police force is employed to find out details for, after all, a spoilt brat he may be, but he was the son of the director general of the state police, Tabu.

    Ajay takes two days off with his family to create alibis involving totally unrelated people to the case: a restaurant owner, a bus conductor, a cinema projector operator etc and also makes his presence recorded at a bank ATM on the day the incident happened.

    Finally, what points a finger at Ajay is a local cop who hates him and is keen to get back at him. He claims he saw Ajay drive away in the yellow car belonging to the missing boy. The family is summoned in Tabu’s presence. However, Ajay can prove his innocence as all witnesses created by him vouch for his being at their places respectively on the day of the incident. As a senior cop Tabu’s instincts tell her that what was going on was too good to be true but then, it also strikes her that the alibis were cleverly manipulated as an afterthought. But, Tabu’s belief can’t stand in court and she decides to use third degree to elicit a confession.

    This is the last and interesting part, which is the final twist to the story bringing the film to a satisfactory end.

    For a thriller, the film is too long drawn at 163 minutes. The first half is almost static just establishing Ajay’s two priorities: his family and his films. Though the direction good, the fact remains that the film has been made in three other languages earlier. There is nothing in the name of distractions or relief and, really, nobody of interest in the cast except Ajay; rest being unknown or little known faces. Even the so-called villain is a nondescript policeman; no strong villain, no strong hero. The songs are in the background and not of popular appeal. Editing needed to be much crisper. Dialogue is routine. Background score is good. Photography is apt.

    It is a film about performances and on that count, most of the actors do well. Ajay, the vengeful cop Kamlesh Sawant, and the girl playing his younger daughter Mrinal Jadhav, excel. Ajay does not have to either show his muscles or raise a fist. Shriya and Ishita are good. Tabu playing the tough cop is okay. Rajat Kapoor is ornamental.

    Drishyam has a limited appeal for a select audience with patience, which one is bound to have after paying high admission rates at high-end multiplexes, which is where Drishyam can expect to find its audience to some extent.

    Producers: Kumar Mangat Pathak, Viacom 18 Motion Pictures, Abhishek Pathak.

    Director: Nishikant Kamath.

    Cast: Ajay Devgn, Tabu, Shriya Saran, Rajat Kapoor, Ishita Dutta, Kamlesh Sawant, Mrinal Jadhav.

  • “The Rs 100 crore Bollywood film club is bullshit:” Mukesh Bhatt

    “The Rs 100 crore Bollywood film club is bullshit:” Mukesh Bhatt

    MUMBAI: The year 2014 will go down in history as one of the worst years for Indian cinema in recent times with poor box office collections. Movie economics were also adversely affected by dramatic reduction in demand for satellite rights by broadcasters.

     

    In an endeavour to produce bigger and larger movies, is the emphasis on quality declining? Are studios misreading audience tastes? Are movie budgets bloated beyond control? These questions were raised in a session of FICCI Frames 2015 moderated by Sikhya Entertainment founder Guneet Mongia with Viacom 18 Motion Pictures CEO Ajit Andhare, Eros International MD and group CEO Jyoti Deshpande, film distributer Anil Thadani, PVR Pictures president Kamal Gianchandani, Fox Star CEO Vijay Singh and Film and TV Producer Guild president Mukesh Bhatt.

     

    With a mere growth of 0.9 per cent, the film industry has reached its abysmal low. The panelists citied the major reason behind that as filmmakers getting carried away by big names and not sticking to the budget drawn.

     

    Deshpande opened up the discussion by aggressively protesting over budgeting. “We should immediately stop chasing big names and stick to quality content in order to make the industry prosper. Before green lighting content, we need to tackle a number of issues and better research can help the industry grow. Simultaneously, we also need to ensure that the number of screens increases as more screens mean more money.”

     

    Speaking on the shrinking number of screens, Gianchandani said, “While we are growing in some parts of the country, the fact is that there is stagnancy in some areas. The growth of multiplex depends on numerous factors, government and content being the two vital ones. We need to ensure that we have content that rejuvenates consumers and they reach the theatres.”

     

    It should be noted that in China a new screen starts in every three days and the industry is growing bigger and faster, whereas India is witnessing the exact opposite. Addressing the issue, veteran producer Mukesh Bhatt asserted, “In this business, if you don’t have the temperament to take a risk then you are on the wrong ship and you will certainly drown. Playing safe is not possible in the film industry and the perception that only the Khans can earn you money is ruining the industry. The Khans are good but they are 50 now and people won’t accept them singing romantic songs anymore. We have to discover new stars and new directors. All studios need to back raw and new talent. Moreover, multiplexes should have different pricing for movies that star newcomers. My father advised me that all my spending should reflect in the frame. However, nowadays our spends hardly reflects in the frame but satisfies the ego and arrogance of big names. The media given Rs 100 crore club is absolute bullshit and make no sense. I thank Viacom for green-lighting films like Mary Kom and Bhag Milkha Bhag and hope they keep it up.”

     

    Viacom CEO Ajit Andhare added, “I don’t recall when the film industry made profit or grew larger. The biggest challenge is to make people believe that spending more is not the key to success and one has to pay more attention to content and not green-light a movie going by the actor or director’s name.”

     

    Great content like Aankhon Dekhi, Dr Prakash Baba Amte and Chatuskone find it difficult to stay in theatres where glamour and big names keep knocking. Similarly, the scenario where a common man finds it difficult to afford a ticket needs to change in order to ensure growth of the film industry.

  • Dolby Atmos releases ‘Mary Kom’ on Blu-ray

    Dolby Atmos releases ‘Mary Kom’ on Blu-ray

    MUMBAI: Dolby Atmos has announced that Shemaroo Entertainment will release the Blu-Ray disc to feature a Dolby Atmos soundtrack with the recently released movie Mary Kom, from Viacom18 Motion Pictures and produced by Sanjay Leela Bhansali.

     

    Viacom18 Motion Pictures is the first Indian studio to support Dolby Atmos on Blu-ray Disc offerings.

     

    ANZ India, south East Asia senior regional director Pankaj Kedia said, “We are thrilled to announce the release of Mary Kom, the first Blu-ray title in the country to feature a Dolby Atmos soundtrack. Dolby Atmos, one of the most significant advancement in home theater audio in 20 years, will transport consumers deeper into the story with amazing clarity and true-to-life detail.”

     

     “Dolby Atmos has generated a tremendous response from the home theater industry. We aim to give consumers the best entertainment experience by bringing Dolby Atmos right into their homes,” he added.

     

    Viacom18 Motion Pictures COO Ajit Andhare further elaborated, “Every punch that Mary threw was heard and felt in Dolby Atmos in the cinema. The power of sound to transport you right into the middle of the ring will now be available to home theater enthusiasts who will be able to experience Dolby Atmos movies the way they were meant to be heard, right in their living rooms.”

     

    Mary Kom, a chronicle of the life of Indian boxer Mary Kom, will be available on Blu-Ray starting 15 October.

  • Get a little fishy on World Aids Day

    Get a little fishy on World Aids Day

    MUMBAI: In sync with the theme of its upcoming rip roaring comedy, Viacom 18 Motion Pictures’ What The Fish is planning a promotion with a twist.

     

    The cast of the movie will come out on the streets to promote safe sex among young adults 29 November, 2013. While Dimple Kapadia, who has a prominent role in the movie, will be a part of the campaign that will be carried out Mumbai, Delhi and Bengaluru, other actors including Manjot Singh, Manu Rishi, Anand Tewari starring in the film will take the responsibility to distribute the free Kamasutra MTV Hardwear condoms.

     

    The film is set in Delhi and revolves around the theme of many crazy things that can happen when parents take a vacation and leave behind their kids giving them an opportunity to party.

     

    The two important characters in the film are ‘masi’ played by Dimple Kapadia and ‘mishti’ — the fish.

     

    The current campaign is an extension to some of the comic elements used in the film. Keeping its quirky theme in mind, Viacom 18 Motion Pictures is trying to create enough buzz with its distinctive activities.

     

    Viacom 18 Motion Pictures head or marketing and operations, Rudrarup Datta says that since it’s a small-budget film made in just Rs three crore, the team’s effort is promote it as creatively as it can. “We want to stand-out with the campaigns that we are planning. We want people to react with ‘what the fish’ when they come across any of our campaigns,” he says.

     

    In one of the earlier activities, the team placed fish bowls with several fish sellers branded with the film’s title, What the fish to create a buzz among the buyers who come to purchase fish. In other, they distributed fish bowls with a joint, condoms and marbles to media people. This time, the pack of the condoms has the tagline – ‘better use a condom than going what the fish’.

     

    Viacom18 Motion Pictures has always been known for its innovative marketing campaigns and with this film they want to prove that once again. Datta says that they are spending almost two-and-a-half crore on the overall promotional activity of the film.

     

    What The Fish is directed by Gurmmeet Singh and is slated for release on 13 December, 2013

  • Boss ties-up with Chacha Chaudhary

    Boss ties-up with Chacha Chaudhary

    The popular comic character Chacha Choudhary is tying up with Akshay Kumar because both the comic character and the actor in his forthcoming Boss are middle class persons who help people in distress.

     

    Akshay’s character of Boss will be featured in a special edition of the comic book in Hindi and English showing him joining Chaudhary to fight the enemies. The edition will be launched by Akshay in Delhi.

     

    Akshay said, “I have been a fan of Chacha Chaudhary and Sabu since my childhood. I feel honoured that my character of Boss will now be featured alongside them in a special comic book.”

     

    Comics of the character have become a cult brand and sold over 10 million copies over the years.

     

    Speaking about the tie-up of Boss with Chacha Chaudhary, Viacom 18 Motion Pictures head – marketing Rudrarup Dutta said, “Chacha Chaudhary is a legendary Indian character, an entire generation has grown up reading Diamond Comics’ Chacha Chaudhary. This special edition will have the Boss – Akshay Kumar – join the team to vanquish their enemies. Apart from a unique medium which connects with the target audience, especially children, to promote the film it also is a matter of pride to be part of this collector’s edition of one of the most loved Indian comic books.”

     
    Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions, Boss is being released on 16 October.

  • Akshay spots new talent in a TV-Ad, signs him for a pivotal role in BOSS

    Akshay spots new talent in a TV-Ad, signs him for a pivotal role in BOSS

    From Khiladi to BOSS – Akshay Kumar – is one of the finest actors in the film industry at present.

     

    Over the years he has successfully promoted new talent in the film Industry, like Shiv Pandit in BOSS

     

    But this time the actor has gone a step ahead and has spotted a TV Actor Akash Dabade for a pivotal role in BOSS. Akshay went through many audition rounds and there were also few established names which were shortlisted, but somehow he wasn’t convinced.

     

    “It so happened that one day when Akshay was watching TV he spotted Akash in a television commercial for a mobile company, impressed by his sense of humor and acting Akshay immediately told his team to get in touch with Akash and signed him for the role without an audition,” confirms a source.

     

    The best part is that Akash has turned out to be one of the highlights of the film and is a guy to watch out for. Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions BOSS is all set to release this on 16 October.

  • ‘John Abraham reacts strongly to ban of Madras Cafe in Chennai

    ‘John Abraham reacts strongly to ban of Madras Cafe in Chennai

    NEW DELHI: Actor John Abraham has reacted strongly to the ban in Chennai of his film ‘Madras Café’, which released today with a U/A Certificate.

     

    He said in a statement, “Madras Café is a credible film made with a lot of heart and gives audiences something novel to be entertained about, vouching and encouraging cinema.”

     

    He therefore added, “I would like to urge all of Chennai to support Madras Café as a film and release it as it is.”

     

    Viacom Motion Pictures, JA Entertainment and Rising Sun Films’ political thriller Madras Cafereceived a U/A certificate from the Central Board of Film Certification – minus cuts.

     

    Director Shoojit Sircar said he was “happy that the censor board had passed the film without any cuts giving it a U/A certificate.”

     

    He added, “This is a very special film for us and I am glad the audiences will get to experience this political thriller.”

     

    Starring John Abraham, Nargis Fakhri, Rashi Khanna, Leena Maria and ad gurus Agnello Dias and Piyush Pandey, Madras Cafe set with the backdrop of an inter-country relation, revolves around John Abraham, an intelligence officer uncovering the workings of secret operations.

     

    It has been presented by Viacom 18 Motion Pictures and JA Entertainment and produced by Rising Sun Films and JA Entertainment.

     

    Abraham had specially worked to get a lean look for this film to suit his role.

  • Madras Cafe: Served ice cold

    Madras Cafe: Served ice cold

    MUMBAI: As a producer, John Abraham tried a different theme with Vicky Donor and it worked. This time his banner again attempts a film off the beaten track with Madras Cafe. It is about a RAW agent on the trail of LTF (LTTE) to eliminate its leader but who instead stumbles upon a plot to assassinate an ex-prime minister of India (read Rajiv Gandhi). Only, films about RAW and espionage are not a novelty anymore and what’s more, in the absence of a valid cause or tradition about stories of Indian spy networks’ success, they don’t interest people; D-Day, a worthy effort of a RAW mission, is a recent example.

    John Abraham is drawn for a mission in Jaffna, Sri Lanka, by RAW. His mission is to either create an alternative for or to eliminate Anna (read Prabhakaran) the LTF chief. This because the PM of India wants peaceful settlement and democratic set up restored through elections in the province of Jaffna. Abraham is on the job but somehow his position is always compromised and the LTF is a step ahead of him. In his pursuit of Anna, Abraham is captured but saved by the army. Eventually, in a major ambush on the LTF camp, Anna is presumed dead. However, he is not and starts his attacks on Lankans and the Indian Peacekeeping Force with more venom and brutality. This leads to the resignation of the Prime Minister (this seems to be the humour angle in the film: an Indian minister resigning, a PM at that!)

    But, the film is not about LTF at all as you realise later. It is about a plot to kill the, by now, ex-PM. The people behind the plot meet at Madras Cafe in Singapore and London and even talk over open phone lines. Everything that is secret is known by all except Abraham, the RAW agent! He is clueless most of the time and a journalist from UK, Nargis Fakhri, and her personal sources know everything there is to know about the plot.

    Producers: John Abraham, Viacom 18 Motion Pictures, Ronnie Lahiri.
    Direction: Shoojit Sarkar.
    Cast: John Abraham, Nargis Fakhri, Raashi Khanna, Siddharth Basu, Piyush Pandey.

    Who wants the ex PM killed and why? Looks like an international corporate cartel wants the ex-PM killed because he believes in peace in Jaffna while this cartel wants LTF to win and control the area after which they can have a free run on the province and thereby control the whole region which in turn would pose a great threat to India’s security! That sounds like a lot of cock and bull.

    The cartel makes things easy as their messages fly high across countries which the Indians decode. The plot to kill the popular ex-PM is revealed. The super agent Abraham makes it a one man mission to save him since the ex-PM would not change his itinerary despite a threat to his life. Sadly, Abraham is late by about 30 feet to save the ex-PM but a safe distance enough to survive the bomb himself. Because the bomb is designed to only kill people in the range of twenty to twenty five feet. Of course!

    He spends the next three years hitting the bottle and making occasional visits to a local church till he is ready to tell the whole story of how the PM could have been saved to the pastor.

    Madras Cafe is an unconvincing, soulless film in which there is nothing for the viewer to identify with. The film lacks in drama, thrill and romance, and songs have been purposely avoided. The film rests solely on Abraham’s shoulder and he falls short by yards. His expressions refuse to change whether he has just found his wife killed or learnt a major secret. Nargis Fakhri has a brief role and she is okay. Direction is uninspiring. Rest of the aspects are passable.

    Madras Cafe has opened to a weak response and chances of a pick up look poor.

  • BOSS teaser to hit the screens on 15 Aug

    BOSS teaser to hit the screens on 15 Aug

    MUMBAI: The most eagerly awaited action comedy of the year, BOSS, is all set to start a new trend. Well this Akshay Kumar starrer is certainly changing the ways how films are promoted nowadays.

    How many times have we heard about a teaser that announces the launch of the trailer of a film? And how many times have we seen a teaser that’s already become the big buzz in Bollywood days before it has hit the screens?

    Two days after private screenings of the teaser and it’s already become the latest rage.

    The teaser of BOSS will be released theatrically with Once Upon Ay Time In Mumbai Dobaara, which releases on 15 August. The theatrical trailer will be released with a lot of fanfare on the 27 August.

    Producer Ashwin Varde says, “This is the first time something like this is being done in our industry and we are all excited about it. The idea is to build up anticipation for the film, which hits the screens on October 16. We’re all humbled with the exceptional response to the teaser itself. It gives us greater motivation to deliver to the best of our abilities.”

    BOSS features Akshay Kumar in the title role. The film also stars Mithun Chakraborty, Shiv Pandit, Aditi Rao Hydari, Johnny Lever and Danny Denzongpa.

    BOSS is produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions and is directed by Anthony D’souza (who had previously helmed Akshay in BLUE). It is all set to release this October.

    So make way for the BOSS!!!