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Tag: Viacom 18

  • The Indian M&E sector anticipated to achieve Rs 3.1 trillion by 2026: FICCI-EY report

    The Indian M&E sector anticipated to achieve Rs 3.1 trillion by 2026: FICCI-EY report

    Mumbai: The latest FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, launched at the FICCI FRAMES 2024 in Mumbai, revealed that the Indian M&E sector grew by eight per cent in 2023, reaching Rs 2.3 trillion (US$27.9 billion), 21 per cent above its pre-pandemic levels in 2019.

    New media, comprising digital and online gaming, emerged as the frontrunner in growth, contributing Rs 122 billion of the overall increase of Rs 173 billion, and consequently, increased its contribution to the M&E sector from 20 per cent in 2019 to 38 per cent in 2023.

    Experiential (outside the home and interactive) segments continued their strong growth in 2023, and consequently, online gaming, filmed entertainment, live events, and OOH media segments grew at a combined 18 per cent, contributing 48 per cent of the total growth. With the exception of television, which experienced a marginal decline of 2 per cent, all other segments experienced positive growth in 2023.

    FICCI Media and Entertainment committee chairman and Viacom 18 chief executive officer – broadcast entertainment Kevin Vaz said, “India is a unique market where the M&E sector distinguishes itself through a harmonious fusion of tradition and innovation. Here, technology-enhanced entertainment channels, OTT platforms, AI-powered newsreaders, traditional print media, flagship films, and short-form content not only coexist but thrive together, showcasing the vibrant diversity and dynamic growth of our industry. The Government of India’s thrust on improving digital infrastructure in the country combined with our ambition to be at the forefront of the next big technological thrust in media and entertainment, our sector is primed for a massive transformation.”

    EY India partner and media & entertainment leader Ashish Pherwani said, “I believe the M&E sector is at the “inflection point” we foresaw in 2018, with the dominance of digital channels over traditional media. In 2023, new media comprised 52 per cent of total advertising revenues, yet, unlike in many other countries, Indian traditional media also grew. This underscores the unique Indian market where while we are witnessing a seismic shift towards digital consumption, there is still adequate headroom for traditional media to grow.”

    Key highlights:

    Indian advertising reached Rs1.1 trillion:

    Digital advertising grew 15 per cent in 2023 and surpassed traditional advertising for the first time. Social, sports, e-commerce and SME advertisers will continue to drive growth in the sector moving forward.

    A billion screens by 2030:

    India is expected to have almost a billion active screens by 2030. Of these, around 240 million will be large (TV, laptop, PC), while the remaining will be small (mobile phones, phablets). pay TV, free TV, and connected TV are expected to emerge as significant markets, each comprising between 60 to 80 million homes. The 3:1 ratio in favour of mobile phones will sustain the demand for short videos and social commerce.

    Online gaming is expected to reach Rs 388 billion by 2026:

    The segment will see growth across all its verticals, including esports, fantasy sports, casual gaming, and other games of skill to reach an estimated 150 million daily users. Revenue growth will be led by mobile-based real-money gaming and casual gaming.

    Segmental performance in 2023

      . Television: Linear viewership increased by two per cent over 2022, the number of smart TVs connected to the internet each week rose to 19 to 20 million, up from around 10 million in 2022. Television advertising declined by 6.5 per cent due to a slowdown in spending by gaming and D2C brands, impacting revenues for premium properties. The Hindi-speaking market (HSM) experienced softness, resulting in a three per cent overall ad volume de-growth. However, subscription revenue saw growth after three years of decline, driven by price increases, despite a decrease of two million pay TV homes.

     .  Digital advertising: Digital advertising grew 15 per cent to reach Rs 576 billion, constituting 51 per cent of total advertising revenues. This figure includes advertising by SME and long-tail advertisers totalling over Rs 200 billion, and advertising earned by e-commerce platforms amounting to Rs 86 billion.

     .  Digital subscription: Digital subscription grew 9 per cent to reach Rs 78 billion accounting for a third of 2022’s 27 per cent growth, as premium cricket properties were moved in front of paywalls. Paid video subscriptions decreased by two million in 2023 to 97 million, across 43 million households in India. However, paid music subscriptions grew from five million to eight million, generating Rs 3 billion, while online news subscriptions generated Rs 2 billion.

     .  Print: Contrary to the global trend, print media continued to thrive in India, with advertising revenues growing by four per cent in 2023. Notably, there was significant growth in premium ad formats, as print remained a preferred medium for affluent metro and non-metro audiences. Subscription revenues also grew by three per cent due to rising cover prices.

     .  Online gaming: The segment’s growth slowed to 22 per cent in 2023, reaching Rs 220 billion. It surpassed filmed entertainment to become the fourth largest segment. India saw over 450 million online gamers, with approximately 100 million playing daily. Over 90 million gamers paid to play, with real money gaming comprising 83 per cent of segment revenues. Larger players absorbed the impact of a higher GST levy, hurting their margins but safeguarding growth.

     .  Film: The segment grew 14 per cent to reach Rs 197 billion in 2023. Over 1,796 films were released in 2023, and theatrical revenues reached an all-time high of Rs 120 billion. The number of screens grew four per cent. 339 Indian films were released overseas.

     .  Animation and VFX: The Hollywood writers’ strike impacted global supply chains, and consequently, the segment grew just six per cent in 2023. Potential mergers and falling ad revenues also reduced the slate of animated content produced for broadcast in India. A revival in demand in the second half of the year led to growth, boosted by the trend of using more VFX in Indian content.

     .  Live events: The organized segment grew 20 per cent exceeding pre-pandemic levels. Growth was driven by government events, personal events, weddings, and ticketed events, including several international formats and acts that came to India.

     .  OOH: OOH media grew by 13 per cent in 2023, surpassing its 2019 levels. Growth was led by premium properties and locations. Active digital OOH screens crossed 1,00,000 contributing nine per cent of total segment revenues.

      . Music: The Indian music segment grew by 10 per cent to reach Rs 24 billion in 2023, slower than previous years as certain music OTT platforms went pay and stopped or reduced their free services. 87 per cent of revenues were earned through digital means, though most of it was advertising led on YouTube, there being around only eight million paying subscribers despite music streaming’s reach of 185 million.

     .  Radio: Radio segment revenues grew by 10 per cent in 2023 reaching Rs 23 billion. This growth was driven by increased retail and local advertising, as well as alternate revenue streams. Ad volumes increased by 19 per cent in 2023 as compared to the previous year, although ad rates remained below their 2019 levels.

  • COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    Mumbai: In the exuberant universe of dance, greatness isn’t measured by mere moves, it’s sparked by an electrifying deewangi for dance. Post the phenomenal season of ‘BIGG BOSS’, COLORS celebrates the passion for dance and brings back its homegrown franchise, ‘Dance Deewane’ from the 3 February 2024 every Saturday and Sunday at 9:30 pm. After successfully capturing various dance forms in previous seasons and standing out for its inclusivity with the mantra, ‘Ab har age ko milega stage’, this edition welcomes fresh talent across three generations to compete for the coveted title of the ultimate Dance Deewane. Madhuri Dixit Nene gracefully reclaims her spot on the judge’s throne this season and adding a fresh and exciting twist, Bollywood’s Suniel Shetty makes his debut on the judges’ panel, bringing a new dimension to the show. The stage is set to be even more vibrant as Bharti Singh steps into the role of the host for this dance extravaganza.

    With the philosophy ‘Apke Parivaar Se Hamare Parivaar Tak’, this iconic dance floor is poised to etch its name in history by creating India’s first dance family bound by their deewangi for the art. The judges, of this dance fiesta, will not only critique but also create ‘dance families’ based on their talent rather than biological ties. Providing an extraordinary opportunity for performers spanning three generations, this edition will bring together grandparents, lively uncles, aunts, playful children, caring parents, and spirited nieces and nephews on a magnificent stage. The members of this big happy Indian family are participants across different age groups bound not by blood, but by their dance prowess. Breaking free from age and genre-related limitations, the biggest dance battle challenges the contestants to make their passion for dance count with their jaw-dropping performances. Produced by Dreams Vault Media, ‘Dance Deewane Special Partner Rajdhani Besan’, will premiere on 3 February 2024 and will air every Saturday and Sunday at 9:30 pm on COLORS.

    Viacom18 president – COLORS Hindi & Regional Alok Jain said, “At COLORS, we are continuously striving to raise the bar of entertainment for our audiences with an array of diverse offerings spanning fiction and non-fiction shows. After the massive success of BIGG BOSS, we hope to continue the course of triumphs by bringing back our homegrown dance reality show, Dance Deewane. Offering wholesome entertainment has been the ethos of COLORS, and staying true to it, Dance Deewane spotlights India’s talent across age groups. We are honoured to welcome back the legendary Madhuri Dixit Nene as a judge on the show, and the delightful surprise addition to the judges’ panel is the versatile actor, Suniel Shetty. This dynamic duo brings together a unique confluence of talent, passion, and legacy, propelling ‘Dance Deewane’ to unprecedented heights in the genre.”

    Nene said, “Returning to the judge’s seat for Dance Deewane feels like revisiting a cherished tradition. This spectacular stage is a melting pot of inclusivity, where dancers from all walks of life, spanning generations, come together to celebrate the art of dance. Over the years, I’ve mentored many dancers, but this edition marks the first time I will be part of dance families united by their unbridled passion for the art. I am thrilled and looking forward to co-judge this season with Suniel Shetty, known for infusing wit and humor onto the stage, bringing a unique synergy.”

    Shetty said, “I feel absolute honoured to be part of Dance Deewane as a judge for the first time along with the seasoned judge of the show and queen of dance Madhuri Dixit Nene. Madhuri and I are sure that this season’s deewangi will win over everyone’s dhadkan. It will be exciting to watch the inspiring journey that each dancer brings to this stage. In this vibrant dance universe, I want to celebrate not just the choreography prowess but the passion, creativity, and soul that makes each performance special. I’m here to encourage dancers of all ages to push their limits, believe in their artistry, and evolve as artists. Dance ki deewangi main bhul jao ye ho nahin sakta, aur ye Dance ki unique family tum bhool jao ye main hone nahin dunga.” 

  • BCCI bilateral rights – Hefty premium on a low base; marginally below our estimates

    BCCI bilateral rights – Hefty premium on a low base; marginally below our estimates

    Mumbai: BCCI bilateral rights for 88 matches have been sold of INR 59.6 bn (8 per cent below our estimated range of INR 65bn-INR 75bn, link – https://tinyurl.com/2u8v8xrm) which is 13 per cent higher on a per match basis vs the earlier cycle (43 per cent lower vs IPL on a per match basis).

    * Whilst comparing this with IPL, premiums vs base price for TV/digital in IPL per match were at 17 per cent /72 per cent on an already high base price, whereas in the case of these bilateral matches, premiums vs base price for TV/digital per match basis is 63 per cent /41 per cent vs base price (base price was set much lower than earlier cycle’s final price per match). In our view, TV premium compared to base price could been higher than digital, due to Viacom 18 bidding aggressively for her same as one platform having both (TV and digital rights) lead to better advantage on bundling and higher negotiating leverage with advertisers  

    * Overall premiums (vs earlier cycle) for these rights been much lower vs IPL due to 1) lower number of T20 matches, 2) less interest in bilateral matches with a large tournament like IPL garnering interest on home grounds already, 3) lesser number of platforms bidding for the same and 4) a poor ad environment over the last one year; IPL had attracted a premium of 117 per cent on a per match basis vs it’s last cycle price, whereas these rights have come at a premium of mere 13 per cent on a per match basis  vs it’s last cycle’s price.

    Further, in this case, the cost of per match on digital has surpassed cost of per match on TV , as digital is 8% higher on a per match basis; in the case of IPL – TV and digital were largely on par on a per match basis

    Earlier cycle of the bilateral rights was not unbundled hence there isn’t a comparison on TV/digital rights basis per match  

    We believe that a single entity securing both TV and digital rights is mutually advantageous, as it enhances the negotiating leverage of the platform. This allows them to offer bundled options to advertisers. In contrast, when two separate players acquire TV and digital rights, it fuels competitive rivalry between platforms, resulting in a dampening effect on overall revenues (IPL revenues were down YoY in CY23); we believe bundling prevents advertisers holding a stronger bargaining position as compared to the platforms.

    Acquisition of BCCI bilateral rights will also enable Jio cinema to become even bigger in the Indian OTT ecosystem; the platform has an AVOD market share of ~22-24% already in CY23, after factoring IPL revenue and other content; revenues can scale up further due to these bilateral rights; this in turn will intensify competition in the OTT segment and work negatively for other broadcast-based OTT players like Sony, Zee, Disney+Hotstar. It will also continue to negatively impact SVOD revenue growth for Indian OTT, as Jio Cinema may continue to offer content free  

    On the TV side, this is Viacom’s first large scale cricket acquisition, as IPL and WC rights on cricket for TV are with Star/Zee respectively.

    The credit of this article goes to Elara Capital SVP Karan Taurani 

  • Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Mumbai: Colors Bangla has announced to bring a new show, Pherari Mon, which will go on air from 7 November at 6:30 p.m. 

    Pherari Mon boasts of an ensemble cast featuring Bidipta Roy, Arindam Ganguly, Swagata Mukherjee, and Debraj Mukherjee.

    Taking up the baton of reaching audiences in every corner of Bengal, the channel has deployed a 360-degree integrated marketing campaign incorporating different mediums and touchpoints.

    The new serial features a love story between two opposite people, one of whom is a very influential person and always uses his power to get everything in life. The other one has a strong persona and uses her intelligence to win situations in life. The show will chronicle the lives of two contrasting personalities and what happens when fate connects them.

    Tulsi, an intelligent girl, is a fighter and has strong principles in life. Since childhood, she has been a character of strong integrity and has always stood up for what is right. Agni, on the other hand, is arrogant and comes from a very powerful background. He has always used his power to get things in life. He is used to getting everything in life so easily that he doesn’t have a sense of what is right or wrong. Both Tulsi and Agni meet in college and are at loggerheads with each other. While they belong to different backgrounds and ideologies, will Tulsi and Agni be able to discover love after being bound together by the institution called marriage? As their lives intermingle and fate brings them together, how they navigate through their differences in ideologies will form the crux of the show. The show has conflicts, drama, bittersweet moments, and finally romance.

    Bipul Patra plays the role of Agni who was last seen playing the titular role in Jai Jagannath and Sudipta Roy will be essaying the role of Tulsi in Pherari Mon. 

    Speaking on the launch of the new show, Colors Bangla business head Sagnik Ghosh said, “The story of our new show Pherari Mon chronicles the journey of two individuals who are like different pieces of the same puzzle. Having launched a variety of unique fiction shows like Indrani, Tumpa Autowali, Canning er Minu, we are thrilled to add to our robust line up, a new unusual romantic drama Pherari Mon where the female protagonist finds out a new and subtle way of protesting against injustice. The show will have myriad emotions and as the story progresses, we see two individuals mature in their relationship.”

  • Colors Bangla presents new cookery show ‘Rannaghorer Goppo’

    Colors Bangla presents new cookery show ‘Rannaghorer Goppo’

    Mumbai: Colors Bangla has announced the launch of its new cookery show, Rannaghorer Goppo. The show is presented by Annapurna Swadisht and Kissan Tomato Ketchup, and New Extra Spark has joined as special partners.

    Gray Tree Presentation produced the show, which premiered on 17 October and will air daily at 5 p.m. on Colors Bangla.

    The show will take the audience through the culinary journey of spices & stories and celebrate the legacy of Bengali foods and recipes. Sudipta Chakraborty has been onboarded as the host of the show.

    The channel has devised a marketing and digital promotion strategy to further amplify the reach and impact of the show. Keeping true to its style, the show will take the viewers on an amazing journey of anecdotes, tales, and the history of various recipes.

    Speaking on the occasion, Viacom 18 regional entertainment revenue senior vice president & head Bikash Kundu said, “We are delighted to welcome on board the diverse brands that have come as sponsors, with presenting sponsor Annapurna Swadisht, Kissan Tomato Ketchup and special partner New Extra Spark. Food is a universal language that each of us can relate to, and this association will help brand-consumer engagement to a whole new level. We are looking forward to a mutually beneficial partnership that will entertain and enthral viewers.”

    Swadisht Annapurna co-founder Ritesh Shaw said, “Bengali cuisine has subtle as well as fiery flavours that are well suited for the Indian palate with a range of savoury dishes

    and a huge spread of confectionaries and desserts. We at Annapurna Swadisht are entrusted to deliver both health and taste, and I loved the fact that Colors Bangla has thought of a concept like this. It’s nice and important to bring forth the culinary treasure we have.”

    The first segment started with a personal story to introduce the guest, followed by the journey of that dish. The second segment encapsulates the cooking procedure and will be an absolute gastronomical delight. In the third segment, the guest will serve the dish cooked. Every episode will have an exclusive recipe from the viewers’ favourite past. The set has also been designed keeping in mind the aesthetic sense and products from all the three sponsors will be displayed.

    New Extra Spark senior manager operations Tanmoy Basak said, “The host and guest will be collecting spices for preparing the recipes and will include difficult grease. Extra Spark will add convenience to the customer experience and will also cut through difficult grease. The show is a perfect platform for us to showcase our diverse product line to our stakeholders.”

  • JioCinema bags exclusive streaming rights of FIFA World Cup Qatar 2022

    JioCinema bags exclusive streaming rights of FIFA World Cup Qatar 2022

    Mumbai: In an interesting development Viacom18, the joint venture between Reliance’s TV18 and Paramount Global, has announced plans to move its existing sports properties from the company’s video-on-demand service VOOT to JioCinema.

    According to the company’s announcement, JioCinema shared that it will stream live all the matches of the FIFA World Cup Qatar 2022 and will also bring other curated content around it.

    In addition to JioCinema, the global marquee competition will also be available on Sports18 – 1 SD & HD, from 20 November to 18 December to all viewers.

    Viacom18 Sports’ 64-match showcase will be headlined by live streaming in 4K and multiple language feeds, including English, Hindi, Tamil, Malayalam, and Bengali on JioCinema without charging any subscription fees.

    “Viacom18 Sports’ multi-platform presentation of the FIFA World Cup Qatar 2022 will be immersive, personalised and offer viewers exclusive experiences on JioCinema,”  said Viacom18 Sports CEO Anil Jayaraj.

    He added, “We want consumers to have easy access to world-class production across digital and linear platforms (on Sports 18) to match the event’s stature. Our efforts are towards reshaping the fan experience and building one of the most-loved media platforms in India.”

  • Producers Guild of India elects Shibasish Sarkar as president

    Producers Guild of India elects Shibasish Sarkar as president

    Mumbai: Shibasish Sarkar was unanimously elected as president of the Producers Guild of India at the first meeting of its newly constituted Guild Council of Management, which was held immediately after the 68th annual general meeting on 21 September.

    Shibasish is currently the chairman and CEO of International Media Acquisition. His most recent position was as group CEO of Reliance Entertainment, which is part of the Reliance ADA group.

    President-elect Shibasish Sarkar said, “In his six years as guild president, Siddharth has been a tireless, passionate, and committed champion for our industry at a time of unprecedented challenges. I look forward to building on what he has accomplished and working alongside my colleagues to help address the challenges and build on the opportunities we have before us as an industry.”

    Shibasish Sarkar is a media and entertainment industry professional with over 29 years of corporate experience in multiple verticals such as films, television, animation, gaming content, and digital & new media platform operations.

    Welcoming the president-elect, the incumbent president Siddharth Roy Kapur said, “It has been a pleasure and an honour to serve the production fraternity and I am delighted to pass the baton on to the able hands of Shibasish. I am sure he will do a stellar job and add further lustre to the Guild’s reputation for spearheading the industry’s interests.”

    Shibasish was a member of the senior leadership team and served as a director and member of the board of several group companies.

    He has held senior positions at Viacom 18, UTV Disney, and Godrej Sara Lee prior to joining Reliance, with a focus on establishing a new business, scaling up operations, and driving sustainable growth through key alliances, managing stakeholders, talent partners, and cross-functional teams.

    His academic credentials include being a certified chartered accountant, a cost accountant, a company secretary, and an MBA with a marketing specialisation.

  • MTV Beats celebrate Ganeshotsav with Bappa Beats!

    MTV Beats celebrate Ganeshotsav with Bappa Beats!

    Mumbai: MTV Beats adds the festive fervour and zeal to the most awaited time of the year- Ganeshotsav. Adding zest to the homecoming of lord Ganesha, MTV Beats brings fans of music and Bappa together, and a chance to win exciting prizes and merchandise, with a dynamic “Bappa Beats” celebration across Mumbai!

    Grooving through the streets of Mumbai, two branded canters will explore a new area each day across the 10 festive days, visiting multiple Ganpati Pandals. Taking the MTV Beats malamaal festival en route, the branded canter will comprise a Beats Baby and a host asking visitors trivia about Bollywood, Ganpati and a lot more. Winners will receive branded merchandise of MTV Beats malamaal festival, an exciting watch-and-win contest on the channel!

    Adding to the gusto and verve, a Beats Mandli led by the Beats Baby and consisting of rappers, lezim performers, dhol players, and acoustic bands, will perform at multiple Ganpati Pandals across the city along with the canters on the 8th and 9th day of the Ganpati Festival.

  • Colors launches the new season of ‘Khatron Ke Khiladi’ with Rohit Shetty

    Colors launches the new season of ‘Khatron Ke Khiladi’ with Rohit Shetty

    Mumbai: Hosted by a Bollywood filmmaker, the popular stunt-based reality show produced by Endemol Shine India Khatron Ke Khiladi is back on Colors, according to a company statement on Monday.

    Last year, the show broke significant records by becoming the number one non-fiction programme in the Hindi general entertainment channel (GEC) space for the financial year 2022 (on 2+) reaching 168 million viewers across India.

    Returning with an exciting new season, Khatron Ke Khiladi will see many electrifying contestants challenging their innermost fears and taking on many thrilling and gruelling tasks in the picturesque locations of Cape Town, South Africa. Ace filmmaker and an epitome of action Rohit Shetty will return as the host leading and mentoring the daring troop in their journey.

    Extending their association for the new season, Maruti Suzuki once again comes on board as the presenting sponsor while ‘Charged’ by Thums Up has been signed on as the powered by the sponsor for the new season of the show. This season will feature popular faces including Rubina Dilaik, Sriti Jha, Shivangi Joshi, Mohit Malik, Erika Packard, Aneri Vajani, Kanika Mann, Tushar Kalia, Faisal Shaikh, Chetna Pande, Nishant Bhat, Rajiv Adatia, Jannat Zubair and Pratik Sehajpal who will set out on an action-filled journey in Cape Town.  

    Colors Viacom18 revenue head Pavithra KR said, “Khatron Ke Khiladi is our flagship property and has become synonymous with action on Indian television. The previous season was the number 1 non-fiction property in the Hindi GEC category, and we are excited about its return. Given the show’s popularity, it serves as a great opportunity for advertisers to engage with and reach out to their audience. We are excited to once again associate with Maruti Suzuki as the presenting sponsor and welcome onboard ‘Charged’ by Thums Up as the powered sponsor for the show and look forward to a great partnership. The new season will see a powerful ensemble of contestants experiencing the thrill and adventure with the action maestro Rohit Shetty.”

    Filmmaker Rohit Shetty said, “Khatron Ke Khiladi is special to me, and I am delighted to be back. This season, the adventure and entertainment quotient is going to increase manifolds with new and innovative stunts designed by me. It’s always an honour to be such an integral part of the show’s journey and it’s always our endeavour to take the show to greater heights. Cape Town is an incredibly amazing high action ground and with this exceptional mix of daredevil contestants, it is going to be extremely exciting.”

    Maruti Suzuki India senior executive director, marketing and sales Shashank Srivastava commented, “We are excited to be a part of season 12 of Khatron Ke Khiladi. This is our fourth association with Khatron Ke Khiladi in a row and the partnership has only gone from strength to strength. Khatron Ke Khiladi is an extremely popular show and has created a niche for itself, especially amongst the youth of our country.”

    He added, “At Maruti Suzuki, we constantly strive to bring out more youthful and dynamic imagery. We are extremely delighted to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionized the premium hatchback segment in India. The all-new Swift stands out from the crowd and has earned the love of nearly 2.4 million customers with its upright stance, sporty performance and unmistakable road presence which emphasizes individuality. Our partnership with the show resonates with Swift’s proposition of performance and being limitless. We believe that the Khatron Ke Khiladi contestants of this season will bring ‘Limitless Action’ to the viewers through their ‘Limitless Performances’ on the show.”

    Coca-Cola, India & Southwest Asia head of integrated marketing experiences Sumeli Chatterjee said, “We have recently introduced ‘Charged’ by Thums Up to the Indian market, and we are excited with the immense consumer applause and appreciation that has been received for this electrifying drink. With double caffeine and double kick, this beverage is a perfect partner to the action-packed Khatron Ke Khiladi franchise. We are thrilled to be part of this season.”

  • Stashfin’s all-in-one credit line card partners with ‘Top Gun: Maverick’

    Stashfin’s all-in-one credit line card partners with ‘Top Gun: Maverick’

    Mumbai: Stashfin has announced a 20 per cent cashback reward on movie tickets to ‘Top Gun: Maverick’, distributed by Viacom18 Studios in India, and directed by Joseph Kosinski, starring Tom Cruise.

    With a brand promise of ‘Nobody in India should be credit starved’, Stashfin said that it has been working towards the financial inclusion of various customer segments who find it hard to be accepted by traditional banking systems. The company also helps the underrepresented build their credit footprint to enable them to improve their quality of life.

    Hollywood star Tom Cruise returns as aviator Pete “Maverick” Mitchell. Cardholders will get up to 20 per cent cashback while booking movie tickets using the Stashfin Credit Line Card on BookMyShow, PVRCinemas, and Inox.

    Stashfin co-founder Shruti Aggarwal said, “We, at Stashfin, are thrilled to be associated with Top Gun: Maverick starring Tom Cruise. I’m excited about this being our first Hollywood collaboration, and I hope there’ll be similar collaborations in the future. I also hope our customers make the most of this offer and enjoy their movie-watching experience.”