Tag: Viaccess-Orca

  • PCCW’s Now TV partners with VO for ‘Watch Party’ feature

    PCCW’s Now TV partners with VO for ‘Watch Party’ feature

    Mumbai: Viaccess-Orca (VO), a global tech solutions company, announced Friday that Hong Kong-based PCCW Media is using its VO Secure Player to offer an innovative ‘Watch Party’ feature for its Now TV subscribers.

    During the ongoing UEFA Euro 2020 football matches, sports fans can watch live matches while simultaneously interacting with their Watch Party group through video chat, the tech company said in a statement.

    VO Secure Player assures accurate and real-time synchronization of live video across multiple connected devices allowing users to hear comments and see reactions from their Watch Party group, it added.

    “Live sports streaming is a competitive market, and it is critical for service providers to stay on top of emerging trends to drive better viewer engagement,” said PCCW Media’s head of technology Belinda Chan. “With VO Secure Player, we can confidently bring our new Watch Party feature to subscribers, offering them a one-of-a-kind viewing experience. The VO’ Secure Player also enables real-time synchronization of premium content across all connected devices in the Watch Party group for a seamless experience.”

    “Now TV sets a great example of how a media entertainment company can deliver exceptional social experiences to viewers via innovative technology to enhance overall viewing experience during this challenging pandemic period,” said VO’s APAC-VP of sales Dokyung Lee. “The VO Secure Player plays a pivotal role in Now TV’s Watch Party feature, and we are delighted to accompany Now TV on this journey to bring a unique, seamless viewing experience to sports fans.”

  • Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution

    Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution

    PARIS: At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising partner Smart Adserver, the leading independent ad monetization platform, will introduce an end-to-end, targeted TV advertising solution. Using the preintegrated solution, service providers can generate revenues through data and inventory monetization, in particular, for linear multicast and on-demand TV. The solution notably allows the creation of granular audience segments leveraging VO's AI-enriched TV data-management capabilities and the activation of these segments on Smart's advertising platform. It further allows the distribution of targeted ads on any screen through VO's secure player, which offers versatile ad replacement and insertion capabilities.

    "Leveraging Smart's and VO's unique awareness around data privacy and security aspects, service providers can now enjoy new revenue channels generated by our targeted TV advertising solution while keeping control over vital data assets," said Romain Job, Chief Strategy Officer at Smart Adserver. "This alliance between two recognized specialists allows service providers to access a single, preintegrated solution for managing ad campaigns, activating audience data, and distributing targeted ads on any device, including on the fast-growing Android TV-enabled market segment."

    The end-to-end solution supports the entire targeted ad cycle and offers seamless integration with Smart's programmatic advertising environment. This includes data management enablers that are natively compliant with GDPR regulations and ensures full-service provider control from segment creation to monetization. In particular, VO's behavioral insights on TV-usage data, the results of VO's extensive AI research, provide an elegant and innovative route to TV audience monetization while alleviating reliance on legacy, controversial, third-party, data-based targeting techniques. The solution's holistic ad monetization capabilities also cover cross-channel advertising, from direct IO management to programmatic transactions. It also supports KPI-focused advertising implementations, with real-time ad analytics to evaluate the effectiveness of ads and make advertising content as relevant as possible to the audience.

    VO's playback solutions, combined with Smart's performance optimization techniques including peak management, ad-call pacing, local creative storage, validation, and provisioning, enable targeted ad delivery for any TV use case (e.g. linear, on-demand, or catch-up) onto any device (including Android TV-enabled) over IPTV or OTT.

    "Targeted TV advertising is a huge revenue opportunity for operators and broadcasters that can help turn viewers' experiences into personal ones, thereby driving higher engagement," said Alain Nochimowski, Executive Vice President of Innovation at Viaccess-Orca. "This partnership between two mature technology providers results in an easy, fast, and secure way to enter the targeted TV advertising market and generate a new line of revenue. It's exactly the kind of targeted TV advertising solution the industry needs to succeed."

    VO and Smart will demonstrate the targeted TV advertising solution at:
    • DMEXCO, Sept. 11-12 in Cologne at Smart's Booth Hall 6 – C061, and
    • IBC2019, Sept. 13-17 in Amsterdam at Viaccess-Orca Stand 1.A51 and Harmonic Stand 1.B20.

  • CAS market may reach $ 4.7 bn by ’22, highest growth in A-Pac

    CAS market may reach $ 4.7 bn by ’22, highest growth in A-Pac

    MUMBAI: Conditional access systems (CAS) refer to content security solutions used to restrict unauthorized subscribers from accessing paid digital broadcast services. The Conditional Access Systems (CAS) market is expected to reach US$ 4.73 billion by 2022, a TMR study found.

    Content security using CAS is achieved by encrypting/scrambling digital signals while broadcasting and then decrypting them at the user’s (authorized) end. Conditional access systems, also referred to as revenue security solutions, are mounted on set-top boxes or other receiving devices at the subscribers’ end. Conditional access systems are the most significant components used by service providers for protection against revenue loss.

    The most significant factor responsible for conditional access systems market growth is the rising penetration of digital/pay television, globally. Apart from pay televisions, CAS are also used for content protection in digital radio broadcast, internet protocol television (IPTV), and other internet-based subscription services.

    The market for conditional access systems is segmented, based on the type of solutions, into smartcard-based CAS and card-less CAS. Smartcard-based CAS are the traditional systems that include additional hardware such as chip/smartcard with embedded conditional access software. This hardware is mounted on the set-top box in order to enable content security by providing access to authorized users. Due to the prolonged existence of smartcard-based CAS, this type of CAS currently has the highest penetration in global conditional access systems market. Card-less CAS, also called as software-based conditional access system, requires no hardware and the software is embedded directly onto the set-top box. The most significant advantage of card-less CAS is their low operating and upgrading costs as compared to smartcard-based CAS. In addition, software-based CAS offer better security against hacking than smartcard-based CAS.

    The global conditional access systems market is also driven by the growing penetration of internet-based services such as internet protocol television (IPTV), on-demand video and others in different geographic regions. The demand for conditional access solutions in these applications is mainly fueled from the developed regions having large penetration of IPTV and on-demand video services. Further, the global conditional access systems market is predicted to witness strong growth due to various advancements in the conditional access solutions. Most of the companies are now focusing on development of advanced solutions such as cloud-based conditional access systems, multi-screen CAS and others.

    The global conditional access systems market is segmented into type of solutions, application and geographic regions. On the basis of solution type, the market is segmented into smartcard-based CAS and card-less CAS. In 2014, the smartcard-based CAS segment accounted for the largest share, in terms of revenue and adoption, in the global conditional access systems market. This was majorly due to the prolonged existence of these solutions in the market. However, the card-less CAS segment is estimated to witness the highest demand during the forecast period.

    This is attributed to high advantages such as low costs, easy upgrading and maintenance offered by these solutions over smartcard-based CAS. Another factor driving the growth of card-less CAS segment is its less susceptibility towards hacking. Furthermore, on the basis of applications, the global conditional access systems market is segmented into television, internet services and digital radio. The global market for conditional access systems was dominated by the television segment in 2014. The highest market share of television segment is attributed to the rapidly growing penetration of digital television worldwide. In addition, the television segment is predicted to hold its dominant position throughout the forecast period due to ongoing digital television transition in countries such as China, India, Brazil, Argentina, Mexico and others.

    In 2014, North America accounted for the largest share of over 31 per cent, in terms of revenue, in the global conditional access systems market. This is due to the high penetration of advanced digital television services such as high definition (HD) television and substantially growing adoption of Ultra HD (UHD) television. However, the global conditional access systems market is estimated to witness the highest growth in Asia Pacific during the forecast period. This is due to the rapidly increasing adoption of digital television in China and South Asia.

    The major companies in the global conditional access systems market include Cisco Systems, Inc., Nagravision SA (Kudelski Group), China Digital TV Co., Ltd., Verimatrix, Inc., Irdeto, Inc., Austrian Broadcasting Services GmbH & Co. KG (ORS Group), Viaccess-Orca (Orange Group), Coretrust, Inc., Latens Systems Ltd., Wellav Technologies Ltd. and Alticast Corporation. The global conditional access systems market is highly consolidated in nature with top three players namely Nagravision SA, Cisco Systems, Inc. and China Digital TV Holding Co., Ltd. accounting for over 70% of the market share. Other important players in this market include Irdeto, Inc., Viaccess-Orca and Verimatrix, Inc.