ITV

Tag: Vi

  • Vi introduces Swiggy One on Vi Max postpaid plans

    Vi introduces Swiggy One on Vi Max postpaid plans

    Mumbai: After introducing the industry-first initiative, ‘Choice’, which enables Vi users to choose their preferred benefits across entertainment, food, travel, and mobile security, Vi telecom operator announced the addition of popular food delivery platform ‘Swiggy’ to their Vi Max postpaid portfolio as one of the benefit options for its users.

    Strengthening its postpaid portfolio, Vi now offers Vi Max individual and Vi Max family postpaid Users ‘Swiggy One Membership’ valued at over Rs 2500, at no extra cost. Vi Max Postpaid users on plans Rs 501, Rs 701, REDX Plan Rs 1101 as well as Vi Max Family Plan Rs 1001, and 1151 plans will be able to access Swiggy One membership as one of the added benefits from a wide range of options.

    Vi Max users opting for Swiggy One will get:

    ·         Unlimited free deliveries on food orders above Rs 149 & up to 30 per cent extra discount on over 30K restaurants

    ·         Unlimited free deliveries on orders  above Rs 199 on Instamart

    ·         Up to 40 per cent off on Dine out and get two additional coupons worth Rs 150/month

    ·         10 per cent off on all Swiggy Genie delivery fees

    With this, Vi Max postpaid individual and family plan users can opt for a benefit of their choice such as: Entertainment (OTT): Amazon Prime, Disney+ Hotstar, SonyLIV and SunNXT); Travel: Easemytrip; Security: Norton 360 Mobile Security and Food: EazyDiner and now Swiggy One membership.

    Vi Max postpaid plans also offer other unique benefits such as Set Your Own Credit Limit and Priority Customer Service.

    To know more on the new postpaid plans from Vi, log on to https://www.myvi.in/new-connection/buy-postpaid-sim-connection-online 

  • Vi and Team Vitality forge a strategic esports partnership in India Sub

    Vi and Team Vitality forge a strategic esports partnership in India Sub

    Mumbai: According to the State of India Gaming Report 2022, the Indian esports industry is expected to grow to Rs 140 million by 2027. Over the last few years, esports as a category gained recognition as a mainstream sport especially after being debuted as an official medal sport at various international sports platforms. To capitalise on this growing consumer category, Vodafone Idea (Vi), one of India’s telecom operators and Paris based Team Vitality, international esports organisation, have announced a long-term union to boost the esports ecosystem in India.

    With this first of its kind collaboration, the two brands jointly aim to create opportunities and exposures to esports fans and gaming enthusiasts alike. The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale. This will enable Vi customers to participate in esports and allow exclusive access to some of the popular Team Vitality tournaments and teams. This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities.

    Vi is known for its presence in the mobile games segment, offering a wide range of hyper casual mobile games to users via Vi Games on Vi App. Through this association with Team Vitality, Vi now aims to deepen its focus on esports in India. Vi Games in the recent past forayed into the esports segment by hosting popular free-to-play tournaments across games like Call of Duty: Mobile, Free Fire Max, Asphalt 9, Clash Royale, etc.

    Commenting on the association, Vi CMO Avneesh Khosla, said, “Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionized the mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games. We are excited to partner with one of the leading esports organizations of the world – Team Vitality. Together, we aim to drive and democratize access to the esports ecosystem in India. In the coming months, we will introduce some exciting esports and other youth centric content for our consumers to experience.”  

    Speaking on the occasion, Team Vitality India managing director Randall Fernandez said, “We are exhilarated to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry.”

    Locally, Team Vitality’s all Indian Call of Duty: Mobile (CODM) team were among the top 16 teams globally who qualified and competed in the CODM World Championship 2023 that was held in Atlanta, US between 15 and 17 December. The organisation previously roped in popular gaming content creators Nischay ‘Live Insaan’ Malhan, Rachit ‘Rachitroo’ Yadav, Nitin ‘Classified YT’ Chougale, Shagufta ‘Xyaa’ Iqbal and Pratik ‘Aurum’ Mehra who have a cumulative YouTube base of 20 million subscribers.

    To capitalise on this upward growing industry and to build a deeper connect with consumers, Vi and Team Vitality plan to launch various gaming contests and events.

  • Vi launches Rs 3199 annual plan: Prime Video, unlimited calls, and more!

    Vi launches Rs 3199 annual plan: Prime Video, unlimited calls, and more!

    Mumbai: India’s leading telecom service provider Vi has introduced a new annual prepaid recharge pack priced at Rs 3199, bringing Amazon Prime video subscription bundled with its recharges for the first time to its prepaid customers. This comprehensive offering is designed to provide Vi prepaid users with an unparalleled blend of connectivity and entertainment. Vi is the only telecom player to offer as many benefits built into an annual plan at the lowest in category tariff of Rs 3199.

    Tailored for today’s digital lifestyle, Vi’s Rs.3199 recharge pack provides subscribers with unlimited Calls, 2GB Data per Day and a one-year subscription to Amazon Prime Video mobile edition. This exclusive OTT benefit ensures that prepaid customers can now enjoy a diverse range of entertainment content ranging from latest movies, TV shows & Amazon originals, on the go.

    Additional features of this recharge pack include unlimited national calls, daily quota of 100 SMS, weekend data rollover, and binge-free between 12:00 a.m. to 6:00 a.m. enabling hassle-free conversations and messaging.

    This launch has further strengthened its existing OTT portfolio:

    Vi users can recharge with new Rs 3199 pack on the Vi App/ website or at the nearest Vi store.

  • Vi partners with Gameloft for premium hyper-casual games

    Vi partners with Gameloft for premium hyper-casual games

    Mumbai: Vi, has partnered with globally renowned mobile video game developer, Gameloft, to offer a wide range of hyper casual games across genres such as action, adventure, sports, racing, and many others to Vi users via Vi Games on Vi App. Through this partnership, Vi customers can access Gameloft originals and other popular game titles such as Danger Dash, Block Breaker Unlimited, Ludi Bubbles, Asphalt Retro, and more at no additional cost.

    Vi customers can easily explore this gaming bonanza by navigating through Vi Games section on the Vi App and diving into the Fun Games section. The Gameloft options on Vi Games have a fresh and easy to use look and feel and come with state-of-the-art anti-fraud detection and security solution.

    Vi’s partnership with Gameloft underscores its dedication to deliver immersive games, reaffirming its commitment to provide the best in category gaming options and experience to mobile gamers. The collaboration is one more significant step towards delivering an unparalleled gaming experience for Vi customers.

    The current offering to subscribers is at no cost. Vi plans to launch a subscription-based service of Gameloft’s tournament-led service called Arena in the near future.  

  • Vi and EaseMyTrip sign a partnership to extend exclusive propositions around travel & international roaming

    Vi and EaseMyTrip sign a partnership to extend exclusive propositions around travel & international roaming

    Mumbai: Vi, the leading Indian telecom operator, partners with EaseMyTrip.com, one of the largest online travel tech platforms, in a continuous endeavour to build more value for its users. In this partnership, EaseMyTrip will offer Vi customers exclusive deals in flights, hotels, trains, buses, and cab bookings on the Vi app.  

    With this partnership, Vi aims to bring more convenience and the best offers for Vi users. As an introductory offer, there will be zero convenience fees on all flight bookings. Additionally, the users will soon be entitled to get offers on domestic and international hotels, holidays, buses, activities and cab bookings.

    As part of the association, the users will also be able to avail exclusive benefits on travel-related services such as activities, experiences and holiday packages on the Vi app. In future, users will have access to other value-added services like free airport pick up/drop on flights and hotel bookings at a minimum booking value.

    Commenting on the launch of the travel section on Vi app, CMO, Vi Avneesh Khosla said “At Vi, it’s our continuous endeavour to bring the best for our customers, be it on the telco front or any category that consumers are engaging with. Travel is one of the high-demand categories and is only growing with time, whether domestic or international. EaseMyTrip in many ways is at the forefront of this phenomenon. We are extremely excited with this partnership and hope our consumers will appreciate what this partnership will bring out for them to make their travel bookings more delightful.”

    Commenting on the association, EaseMyTrip co-founder Rikant Pittie said, “Vi is one of India’s leading telecom service providers and is at the forefront of developing infrastructure to introduce newer and smarter technologies and offering world-class tech-driven experiences to customers. We share a common ground with Vi of being a digital-first brand and believe in servicing our customers with nothing but the best. Our unique association will go a long way in providing exceptional services to our and Vi customers ensuring travel bookings become easy and seamless for them through the Vi app.”

    Vi offers exclusive services like Vi Music, Vi Games, Vi Jobs & Education and VI Movies & TV on the Vi App. The partnership with EaseMyTrip will add another new service Travel on the Vi App.

  • Job Hai and Vi join forces to empower Bharat youth

    Job Hai and Vi join forces to empower Bharat youth

    Mumbai: Job Hai, a leading blue-collar recruitment platform, and a subsidiary of Info Edge (India) Ltd is pleased to announce an exciting collaboration with Vi, the leading telecom operator, to revolutionise the job-seeking experience by connecting candidates to a wide range of job opportunities. Job Hai will be integrated with Vi Jobs & Education on the Vi App, increasing the reach of job seekers to quality jobs for the youth of Bharat. Job Hai currently has over lakhs of listed vacancies from tier I and tier II cities such as Delhi, Noida, Gurgaon, Bengaluru, Chennai, Hyderabad, Mumbai Ahmedabad, Jaipur, Chandigarh, Bhopal, Kochi, Pune, Nagpur.

    Job Hai offers lakhs of local jobs under 45+ broad categories across 50+ cities. The job profile ranges from Telecaller, Sales, Business Development, Back Office, Graphic Designer, Delivery, Security Guard etc. To help candidates from diverse backgrounds, JobHai.com is a no cost service and accessible in 10 vernacular languages such as Hindi, Marathi, Telugu, Bangla, Gujarati to name a few.  

    With Job Hai’s integration with Vi, candidates will be able to get early access to newly listed jobs, get higher visibility to potential employers, and attract the attention of a wider range of recruiters, thereby improving their chances of being noticed by the right employers. The collaboration will also enable job seekers to schedule interviews with employers within just 2 days of applying for a job. Candidates will also be able to communicate directly with recruiters to initiate the interview process, fostering effective and efficient engagement.

    Through the partnership with Job Hai, Vi users can enjoy exclusive benefits like:

    ●   30 minutes early access to newly listed jobs for eligible candidates

    ●   Double visibility to recruiters

    ●   The ability to schedule interviews within 2 days, for a quick resolution to job search

    ●   Real-time tracking of job application status and direct communication with recruiters to initiate the interview process

    Job Hai business head Roushan Bharti expressed enthusiasm for the partnership, stating, “We are dedicated to providing the best opportunities for blue-collar workers across India. Through this collaboration, we hope to empower people to find a job that is fit for them and that they are fit for.  By leveraging the combined resources and networks of both platforms, candidates will attract the attention of a wider range of recruiters, thereby improving their chances of being noticed by the right employers.”

    Candidates can find Work-from-home jobs, Part Time jobs, and Fresher jobs on JobHai.com and the Job Hai app, and talk to recruiters directly to fix their interviews. Job Hai app also enables candidates to create their CVs and audio resumes for presenting their candidature to employers in a better way. Vi prepaid users can look for job within their locality in their city of choice. There are thousands of jobs dedicatedly listed for the women workforce as well.

  • Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Mumbai: TAM Sports has released an advertising report based on the first 31 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 22 per cent from the first 31 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    Count of categories, advertisers & brands grew by 31 per cent, one per cent and 26 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 31 matches from both World Cups.

    In ICC World Cup’23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 31 matches. Also, the top five categories together covered 32 per cent share of ad volumes during the first 31 matches of ICC World Cup’23. Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 31 per cent share of ad volumes during ICC World Cup’23.

    Over 50 new categories and over 175 new brands advertised in 31 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19. Among the 175 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Vi Cellular Phone Service’.

  • Vi urges all to ‘Be Someone’s We’ in their new campaign

    Vi urges all to ‘Be Someone’s We’ in their new campaign

    Mumbai: Humans have inherently been social beings. Since the evolution of mankind, humans have always been together to survive and thrive. However, today’s world poses new types of challenges. Several studies indicate that people from all walks of life, especially the GenZ and millennials are struggling with challenges such as loneliness and social isolation impacting their overall well-being. This underscores the crucial need to establish genuine emotional connections in our ever-evolving phy-gital world.

    Bringing together the best of both worlds where physical and digital realms intertwine, Vi, one of the leading telecom operators, launched its new emotionally appealing creative campaign – ‘Be Someone’s We’, rooted in the company’s vision of being a partner to its customers; in building a better today and in building a brighter tomorrow. The campaign is designed to deliver a powerful message of supporting one another through both good and challenging times, even with the smallest of actions. It draws inspiration from everyday life scenarios to illustrate how a network can serve as a bridge for forming human/social bonds, promoting inclusivity and fostering a sense of togetherness.

    It showcases that even a small gesture of a call or message is enough to make someone feel less left out, less lonely and loved and cared for. Establishing Vi as the trusted partner, this 360-degree ‘Be Someone’s We’ campaign seeks to connect, engage, and uplift the mood of this young audience segment.

    Commenting on the unique issues pertaining to our times, Vodafone Idea CMO Avneesh Khosla said, “Loneliness is a growing concern in India, especially amongst the youth. We believe as a brand designed to aid connectivity, we have a strong role to play in addressing this concern. Our new campaign ‘Be Someone’s We’ is designed to reflect our philosophy of inclusivity, helping the world become less lonely.”

    Conceptualized by Ogilvy India, the campaign comprises of different slice of life stories that focuses on situations that may make us feel left out or lonely. The commercials also use the song ‘Akele Akele Kahaan ja rahe ho’ in a new and interesting way to tell the story.

    Story 1: Dandiya: This film shows a boy feeling a bit left out, watching his college mates practicing Dandiya for a fest. Suddenly, he gets a video call as one of the students practicing Dandiya calling him “Bhai…Dandiya dekhte hi rahega ya fir seekh ne bhi aaega?” inviting him to join. The boy smiles and joins them, with the feeling of being included.

    Story 2: Kheer: This film shows a new joinee, tad nervous and lost trying to find a seat for herself in a crowded cafeteria. She finds an empty seat in a corner. Shortly, she receives a message “Hey! yummy Kheer here… join us?”. Through the crowd she sees a girl waving at her with a lunchbox. She smiles and joins a bunch of colleagues as they welcome her and make space for her.

    Commenting on the campaign, Ogilvy CCOs  Harshad Rajadhyaksha & Kainaz Karmakar said, “Loneliness is one of the biggest silent killers of our time. The campaign shows how a simple phone call, a text or a connection in any way, can change how another person is feeling. Each story of the campaign addresses a different aspect of loneliness – from the first day at work to being a student in a city you don’t belong to. Rohit Dubey, who heads creative for Vi at Ogilvy has crafted the stories and Amit Sharma from Chrome films has brought them to life. Here’s wishing “Humari duniya mein akelepan ki koi jagah na ho”

    The campaign goes on air on 5 October 2023 first on the World Cup. In addition to the world cup, the films would also be on surround channels and digital. Apart from the films, the campaign will also be backed by Digital, OOH and Retail.   

  • Vi introduces a ‘Recharge & Fly’ offer on the Vi app!

    Vi introduces a ‘Recharge & Fly’ offer on the Vi app!

    Mumbai: Adding more cheer to the festive season, Vi, the leading telecom operator, today announced a special celebratory offer for its prepaid customers – ‘Recharge & Fly’, in association with EaseMyTrip. As part of the proposition, Vi users recharging through the Vi app between 26 to 30 September 2023, will stand a chance to win a free flight ticket every hour, valued up to Rs. 5000. Alternatively, users can also book a ticket for a higher cost and avail a discount of Rs. 5000.  

    Simultaneously, during this 5-day offer period, enabling its customers to do more on the internet, Vi is offering up to 50GB of data at no extra cost on select recharges through the Vi App. In addition to the above, Vi users can also win special discount coupons worth Rs. 400 by EaseMyTrip on flight tickets along with other rewards.

    The more recharges done through the Vi App, the greater the chances of winning flight tickets and additional data. 

  • Vi launches campaign to empower youth to speed up their career

    Vi launches campaign to empower youth to speed up their career

    Mumbai: Having good education with the right skills is key to finding the most suitable job leading to a successful career and life. To enable a better future for the youth of Bharat, leading telecom operator, Vi, has launched a new campaign around its unique jobs and education proposition.

    The campaign released during the ongoing T20 Cricket World Cup is running on India’s largest premium streaming platform Disney+ Hotstar currently, and is conceptualized by Ogilvy.

    The campaign showcases Vi Jobs and education as a one-stop solution for the Bharat Youth to find appropriate jobs, improve spoken English skills and prepare for government exams, thus helping them grow in life with speed.

    The campaign positions Vi as an enabler giving wings to its customers by empowering them to fulfil their career dreams and move ahead in life for a better tomorrow.

    In line with its #SpeedSeBadho philosophy, the campaign brings to the forefront Vi’s digital strategy to curate a wide range of relevant content offerings for its users to help them thrive and stay ahead.

    The campaign comprises three TVCs to drive awareness on the Vi Jobs & Education portfolio by highlighting the three unique services – access to unlimited learning material and mock tests for preparation of Govt. Job Exams; access to high quality spoken English learning programme; and free priority access to India’s largest job listing platform.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “At Vi, our vision is to create world class digital experiences to connect and inspire every Indian to build a better tomorrow. In line with this, our offerings and solutions are uniquely curated to address the needs of our customers and help them thrive in this digital era. Our approach of deep integrated partnerships helps us curate differentiated and relevant solutions for our customers. Our new campaign highlights Vi Jobs & Education proposition and reinforces our commitment to enable our customers to unlock opportunities, gain a competitive edge and march ahead in life to meet their career aspirations.”