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Tag: VH1

  • Vh1 to live telecast Grammy Awards 2016

    Vh1 to live telecast Grammy Awards 2016

    MUMBAI: Vh1 will live telecast the 58th Annual Grammy Awards in India from the Staples Centre in Los Angeles, California on 16 February at 7.30 am.

    The channel will air a repeat at 9 pm on the same evening.

    The 58th edition of the Grammys will witness rapper LL Cool J host the evening for the fifth consecutive time. This year’s awards will be graced with performances by artistes such as 11 time Grammy nominee Kendrick Lamar, seven time nominee The Weekend and 10 time Grammy award winner Adele, to name a few.

    “After an overwhelming response to the airing of Golden Globe Awards, we take pride in carrying forward the awards fever ever further with simulcast of the Grammys on Vh1. Keeping the promise of showcasing only the best of English entertainment, we are excited to showcase the grand edition of the biggest music night in the world for our viewers once again,” said Viacom18 EVP and head of English and youth entertainment Ferzad Palia.

    This year, Lifetime Achievement Award recipient David Bowie will be honoured with a tribute by six-time Grammy winner and current nominee Lady Gaga. The tribute will mark Lady Gaga’s fourth appearance on the Grammy Awards telecast. She has been nominated for the category Best Song Written for Visual Media for Till It happens to You with Diane Warren.

    This year, Kendrick Lamar leads nominations with 11, followed by Taylor Swift and The Weekend. Additionally, music producer Max Martin received six nominations and engineer Tom Coyne, rapper Drake, and engineers Serban Ghenea and John Hanes each earned five nominations.

    The channel has leveraged the Grammys through various associations and tie-ups. Vh1 has associated with 15 hangouts across 10 cities in India, including Hard Rock Café to screen the awards in 15 outlets across eight cities. Jean Claude Biguine has been roped in to create the Grammy red carpet look. Vh1 will also be conducting college activation where a Grammy branded car will be travel to college campuses across Mumbai, Delhi and Pune.

  • Vh1 to live telecast Grammy Awards 2016

    Vh1 to live telecast Grammy Awards 2016

    MUMBAI: Vh1 will live telecast the 58th Annual Grammy Awards in India from the Staples Centre in Los Angeles, California on 16 February at 7.30 am.

    The channel will air a repeat at 9 pm on the same evening.

    The 58th edition of the Grammys will witness rapper LL Cool J host the evening for the fifth consecutive time. This year’s awards will be graced with performances by artistes such as 11 time Grammy nominee Kendrick Lamar, seven time nominee The Weekend and 10 time Grammy award winner Adele, to name a few.

    “After an overwhelming response to the airing of Golden Globe Awards, we take pride in carrying forward the awards fever ever further with simulcast of the Grammys on Vh1. Keeping the promise of showcasing only the best of English entertainment, we are excited to showcase the grand edition of the biggest music night in the world for our viewers once again,” said Viacom18 EVP and head of English and youth entertainment Ferzad Palia.

    This year, Lifetime Achievement Award recipient David Bowie will be honoured with a tribute by six-time Grammy winner and current nominee Lady Gaga. The tribute will mark Lady Gaga’s fourth appearance on the Grammy Awards telecast. She has been nominated for the category Best Song Written for Visual Media for Till It happens to You with Diane Warren.

    This year, Kendrick Lamar leads nominations with 11, followed by Taylor Swift and The Weekend. Additionally, music producer Max Martin received six nominations and engineer Tom Coyne, rapper Drake, and engineers Serban Ghenea and John Hanes each earned five nominations.

    The channel has leveraged the Grammys through various associations and tie-ups. Vh1 has associated with 15 hangouts across 10 cities in India, including Hard Rock Café to screen the awards in 15 outlets across eight cities. Jean Claude Biguine has been roped in to create the Grammy red carpet look. Vh1 will also be conducting college activation where a Grammy branded car will be travel to college campuses across Mumbai, Delhi and Pune.

  • Viacom18 to simulcast Golden Globes on Colors Infinity, Vh1 & Comedy Central

    Viacom18 to simulcast Golden Globes on Colors Infinity, Vh1 & Comedy Central

    MUMBAI: Viacom18’s three channels Colors Infinity, Vh1 and Comedy Central are all set to kick-start this year’s international awards fever by airing the 73rd Annual Golden Globe Awards in India.

     

    The evening will be simulcast across all three channels straight from Beverly Hills, California on 11 January at 7.30 am with a primetime repeat at 9 pm.

     

    While this is the first time for Colors Infinity and Comedy Central to air the prestigious awards, Vh1 will be airing the Golden Globe Awards for the fifth time in a row with Erstwhile Golden Globe winner, Ricky Gervais returning with his sensational humour as host for the third consecutive year.

     

    Viacom 18 EVP and business head English entertainment Ferzad Palia said, “After airing the prestigious and critically acclaimed Golden Globe Awards on Vh1 for four years in a row, we are excited to present yet another edition of the Golden Globes; this time, across all our English Entertainment channels. All nominees are well-deserving and we are especially happy with Colors Infinity’s show Mr. Robot leading the television nominations. With the 73rd Annual Golden Globe Awards, we kick start the year with one of the most glamorous and prestigious awards on television.”

     

    Carol leads the race this year in the films category with a maximum of five nominations. The other major nominations include Mad Max – Fury Road, Brooklyn and The Martian. The evening will witness a fight for the coveted award by actors such as Leonardo DiCaprio, Cate Blanchett, Kate Winslet, Will Smith, Matt Damon, Al Pacino and Jennifer Lawrence, to name a few.

     

    Two time golden-globe award winner Denzel Washington will be honoured with 2016 Cecil B. DeMille Award for his outstanding contribution both on screen and behind the camera. His achievements as a filmmaker and a performer have earned him a total of seven nominations across the years.

     

    In the television categories, Robot leads the nominations followed by shows like Game of Thrones, Orange is the New Black and Fargo.

  • Live Viacom18 aims high with experiential marketing

    Live Viacom18 aims high with experiential marketing

    MUMBAI: Recognising the power and potential of experiential marketing, Viacom18’s on-ground arm  Live Viacom18 is all set to take things to the next level. What launched in 2013 with 12 shows, has expanded to more than 300 events in 2015, with 12 solid intellectual properties to its name. From VH1 Supersonic, MTV Bollyland, Emerge to Chuckle Festival, the list is long.

     

    What’s more, the company didn’t stop at just establishing brands but extended the property with every passing year, be it through campus interactions, club nights across tier II and III cities, to engagement through heavyweight events.

     

    “The idea was to expand each event into several individual extensions, which run through a year. We saw a tremendous growth story by following this strategy. That also ensured that advertisers and consumers have a sustained visibility and access to the properties throughout the year,” says Live Viaocm18 senior vice president and business head Jaideep Singh.

     

    Identifying the advantage that experiential marketing gives brand is the key reason for the initiative’s success across the country in such a short time. Not only has it been successful in multiplying eyeball reach exponentially, it has also managed to establish each of the properties as individual brands with a loyal following.

     

    “From our network perspective, we have premium brands in all the spaces from Nickelodeon to Vh1 to MTV to Colors, which are brands that can take live event space to the next level. Fortunately we are positioned rightly to make the optimum use out of this space and provide advertisers with the same. And these IPs cannot exist in isolation, they need a certain ecosystem as well, which we can create by leveraging the 150 million plus broadcast eyeballs that we command, and 95 million digital footprints that we reach. Viacom18 is our answer to exploiting such a massive reach in the live space,” he points out.

     

    “We have plans to touch one million people in terms of our live events. We are looking at taking us to 25 cities and 300 odd events through the year. The biggest contributor to this massive on ground success of Viacom18 is no doubt our flagship property VH1 Supersonic, which is synonymous with the country’s EDM music scene,” he adds.

     

    With the third instalment of the mega five day EDM extravaganza hitting the country from 27 December, Singh shares that the expectations are quite high from this year’s lineup, audience turnover as well as brand integration and partnerships.

     

    “Last year was fantastic. We felt so connected with our fans who attended the festival and the bond will only grow stronger this year. Building on last year’s success where approximately 100,000 dance music fans surrendered to the enigma of dance music at Candolim beach, we have been inspired to make this year’s edition of Vh1 Supersonic a much grander affair,” Singh shares.

     

    “Our vision at Live Viacom18 is to provide dance music fans with a holistic experiential experience thereby igniting the collective passion for dance music and fulfil the needs of devoted music lovers. The third edition of this festival with its exciting line-up of artists and association with the global music fraternity will be an experience that fans will remember for a long time to come,” he signs off.

  • Vh1 rounds up music videos of 2015

    Vh1 rounds up music videos of 2015

    MUMBAI: Vh1 is all geared up to celebrate this festive season by collating good music from the year 2015. The channel will ring in New Year’s Eve with the Top 50 videos of 2015 starting 7 pm onwards.

     

    From Adele breaking records for the most watched video online with Hello or Justin Bieber topping the US charts for the first time ever or Zayn Malik’s split from One Direction, this year was full of twists and turns. The year has seen the most unusual musical pairings with Paul McCartney working with Kanye and Rihanna, Justin Bieber teaming up with Skrillex,  & Diplo.

     

    The channel will roundup the year in music with the Top 50 biggest chart busters to emerge in 2015.

  • Nominees for 58th Annual GRAMMY Awards revealed

    Nominees for 58th Annual GRAMMY Awards revealed

    MUMBAI   58th Annual GRAMMY Awards announced its nominations in all 83 categories, reflecting a diverse blend of talented music makers, this year’s nominees were selected from more than 21,000 submissions entered.

     

    This year, Kendrick Lamar leads nominations with 11, followed by Taylor Swift and The Weeknd, who each earn seven. Additionally, music producer/songwriter Max Martin receives six nominations and mastering engineer Tom Coyne, rapper Drake, and engineers/mixers Serban Ghenea and John Hanes each earn five nominations.

     
    “The international music scene is growing phenomenally and this is reflected through the list of nominees for the upcoming 58thAnnual Grammy Awards. Diverse genres are being appreciated thus encouraging artists to push boundaries and further strengthen the community. We are looking forward to airing yet another edition of Grammy Awards on Vh1,” said Ferzad Palia, Viacom18 EVP and english and youth entertainment – head, Ferzad Palia.

     

    The eclectic nature of this year’s nominations is perhaps best exemplified in the Album of the year category, where nominees range from the alternative and soulful rock of Alabama Shakes to Lamar’s thought-provoking jazz-infused rap, the classic country sounds of Chris Stapleton, the pop emergence of Swift, and the genre-bending R&B style of The Weeknd.

     

    The GRAMMY Awards is part of an illustrious award show line up aired Live on Vh1 like The Golden Globe Awards, Video Music Awards, Billboard Music Awards, Europe Music Awards & American Music Awards to name a few.

  • Grey Goose join hands with Colors Infinity and Vh1 to explore celeb style quotient with ‘Born Stylish’

    Grey Goose join hands with Colors Infinity and Vh1 to explore celeb style quotient with ‘Born Stylish’

    MUMBAI: Grey Goose teamed up with entertainment channels, Colors Infinity and Vh1 to add a whole new level of glamour to television screens this November with an interesting new show titled Born Stylish. Born Stylish will be on from 28 November, 2015 at 8.30 pmon Colors Infinity and Vh1 simultaneously.

     

    The show will have Bollywood style icons like Akshay Kumar, Sonakshi Sinha, Anil Kapoor, and others spill the beans about their evolution across the years by experimenting with style and looks. For the first time in India, viewers will get to see International fashion pioneers like Jean Paul Gaultier, Anna Zegna of the Ermenegildo Zegna family, Massimiliano Giornetti of Salvatore Ferragamo and many more, interacting with designer Pria Kataria Puri, who is debuting as a host on television with Born Stylish.

     

     Speaking on the development, Bacardi India & Southeast Asia director marketing Manish Seth said, “Grey Goose, a global luxury icon, has always been at the forefront of fashion & style. In India, we’ve been celebrating style since inception. Taking this legacy forward, we are elated to announce our association with Viacom18 for the launch of Born Stylish, a series which synergizes with the identity of Grey Goose. Grey Goose epitomizes style and this association symbolizes our appreciation for the best in style.”

     

    Commenting on the premiere of Born Stylish, Viacom18, head of English and Youth Entertainment executive vice president Ferzad Palia mentioned, “Keeping in sync with the disruptive programming of Colors Infinity, we are elated to present yet another differentiated show. It’s a perfect fit in the edgy line-up of international shows and awards that air on Vh1 as well. Born Stylish marks another leap forward in English entertainment as our first ever homegrown celebrity talk-show dedicated to fashion and style of international standards.”

     

     Produced by Pramod Films, RA Luxury and Zeus Selling Solutions, Born Stylish will create an interesting platform to showcase what it takes to make a celebrity as stylish as they are, both on and off screen.

     

     On the format of the show,  Pramod Films producer Prateek Chakravorty said, “It has been an exciting journey, from inception to execution, of this avant-garde concept. And now that it is finally ready to hit television screens I am certain it will create a milestone in the genre of chat shows.”

     

    Adding to that, RA Luxury producer Pratik Laxmi asserted, “The concept is entirely novel and no one has attempted to bridge the gap between national and international fashion before. We are sure viewers will gain a unique perspective on style with this show.”

     

     Each episode will have a specific theme suited to the celebrity guest who will be talking about the style quotient and how it has grown, both on and off-screen. In addition, there will be exclusive interviews with global fashion stalwarts, style tips from Pria Kataria Puri and a volley of rapid fire questions. With all of these packed into a half-hour episode, it’s bound to be a dapper Saturday evening for the audience.

  • VH1 ‘represents’ the youth with new college initiative

    VH1 ‘represents’ the youth with new college initiative

    MUMBAI: Vh1 is all set to launch a robust campus connect program in over 19 cities with about 100 colleges titled as Vh1 Represent.  The program which is an online and on-ground youth connect program will comprise of three major functions i.e. branding in colleges, tie up with youth events and college festivals and an influencer network which will act as the channel’s representation at these colleges.

     

    Announcing the latest initiative by the channel, Viacom18 EVP & Head – English Entertainment Ferzad Palia asserted, Vh1’s core proposition has always been to get with it calling out the young & old to align with all things cool. The youth and their fast developing tastes have been synonymous to that proposition; they are go getters who want to be a part of everything that is trending.

     

    With this college program we aim to identify such students and get them to be Vh1’s Voice on Campus. It’s a great extension of the channels on air philosophy & to engage with a vast majority of our target audience.

     

    Vh1 Represent is a massive youth campus initiative that celebrates the spirit of youth across college campuses in India. The initiative encourages youngsters to showcase their talent and creativity, while giving them an interactive platform to create, connect and collaborate with each other. The platform will live 365 days through TV, web, mobile and social where content and experiences are curated with the college students.

     

    Garnering a strong brand recall with multitude of activities like youth connect programs, partnerships with hangouts, college festivals & allied youth touch points, apart from television, Vh1 aims at an integrated approach towards entertainment. Aligning with this vision, Vh1 has launched this new project to give a platform to the voices of the young and engage with them more consistently. Vh1 Represent has a crew of 200 who help the brand co-create their core proposition’s translation on a day to day basis- Get With It!

     

    Each element that has gone into building Vh1 represent involves an extensive thought process backing it up. The winners at this program will be gratified with channel merchandise ranging from t-shirts and headphones to concert and gig passes.

  • Vh1 geared up for 43 Annual American Music Awards

    Vh1 geared up for 43 Annual American Music Awards

    MUMBAI: Vh1 is all set to showcase the best of international music at the much-awaited 43 Annual American Music Awards. The glamorous evening will air on 23 November 2015 at 9 pm.

     

    The 43 Annual American Music Awards 2015 will honour the hits from across genres. Nomination categories this year comprise of best pop/rock, country, rap/hip-hop, soul/r&b, alternative rock, adult contemporary, latin, contemporary inspirational, electronic dance music, as well as categories for top soundtrack, new artist of the year, artist of the year and singer of the year.

     

    “Keeping with the momentum of the international awards fever, we take pride in showcasing the American Music Awards once again. With the belief in showcasing only the best music & international lifestyle content for our viewers, we are delighted to present yet another grand edition of one of the biggest music nights in the world”, asserted Viacom18 EVP and Head English & Youth cluster Ferzad Palia.

     

    This year, heart-throb Taylor Swift leads the nominations race with six nominations, followed by Ed Sheeran and The Weekend with five nominations each. Last year’s lead Iggy Azalea as well as Sam Smith, Nicki Minaj and Meghan Trainor each have been nominated for three categories. 

     

    Viewers are in for a double treat as vivacious and glamorous Jennifer Lopez will set the stage of fire with her hosting and sizzling performance. Paying tribute to today’s most influential and iconic artists, the American Music Awards feature over 16 electrifying performances from today’s hottest artists such as 5 Seconds of Summer, Selena Gomez, One Direction and many more.

     

    The American Music Awards is part of an illustrious award show line up aired on Vh1 like The Golden Globe Awards, Grammy Awards, Billboard Music Awards, Video Music Awards and Europe Music Awards.

  • Viacom launches ‘Vantage’ ad sales data product

    Viacom launches ‘Vantage’ ad sales data product

    MUMBAI: Viacom has launched an innovative, data-driven ad product called Viacom Vantage that enables advertisers to reach their custom targets at the program level across the Viacom Media Networks portfolio.

     

    The new approach transforms traditional media planning and offers advertisers more choice, more flexibility and increased accountability. Through a combination of enhanced consumer targeting and a deep understanding of how various audience segments consume content across our platforms, Viacom Vantage predicts, which content will perform the best for our clients across MTV, Comedy Central, VH1, Nickelodeon, CMT, Spike, TV Land and Logo.

     

    “Our guiding principle is to offer best-in-class and client-centered products for our advertising partners. Viacom Vantage is our latest cutting edge product to deliver on that promise by enabling our clients to close the gap between how they define their true segments and where their messages can work best in reaching that audience on our shows,” said Viacom Media Networks head of sales Jeff Lucas.

     

    Developed in-house over a year ago, Viacom Vantage’s beta version was successfully piloted with a select group of national partners including Horizon Media. Viacom Vantage offered each of these clients deep data integrations, customized capabilities and took on operational and inventory management efforts to drive unique media plans and help set new industry standards.

     

    “When Viacom came to us with this new ad solution, we recognized immediately it was a novel approach that could greatly build upon the effectiveness of our client’s investment. The results far exceeded our expectations by directly identifying and reaching our targeted consumers and providing us with precisely the right programming that would generate the highest return,” said Horizon Media senior vice president, director of national television Dave Campanelli.

     

    Now in its second year and available at scale to clients, Viacom Vantage is the result of years of strategic investment in data, proprietary research and ongoing optimization to build out new predictive models. It goes far beyond the traditional age and gender demographics and provides the capability to integrate attitudinal and behavioral segments with other off-the-shelf segments by using a unique algorithm that is custom fit to each advertiser’s goals.

     

    “Our holistic and highly customizable approach to data is far ahead of the industry curve and leverages the unparalleled social and digital reach of our programming to help unlock insights into the commercial and digital behaviors of our audiences. By effectively merging our expansive data footprint with syndicated research, we can continuously optimize media plans to integrate our advertisers’ messaging on the exact right shows at the exact right time,” added Viacom Media Networks executive vice president, data strategy and consumer intelligence Kern Schireson.