ITV

Tag: VH1

  • VH1 Supersonic ’17 to hit big, 20 sponsors on board, more IPs in pipeline

    VH1 Supersonic ’17 to hit big, 20 sponsors on board, more IPs in pipeline

    MUMBAI: “At this moment and time, our mandate is very clear – to build the live industry in India, for which you need to have real ticketed events.”

    Standing true to his words, Viacom18′ Integrated Network Solution (INS) and consumer products business head Saugato Bhowmik is focused on building the industry in the live entertainment business for Viacom 18 through ticketed events. Of the five IPs under Live Viacom18 banner, the gigantic music event VH1 Supersonic is all set to take Pune by storm by taking the viewers to a fantasy world. Transforming into a multi-genre international music festival with this edition after a successful run in the past three years, the mega event claims to have doubled its sponsorship value since it’s launch.

    With Gionee as the title sponsor, the festival is powered by Budweiser and has locked deals with as many as 18 other sponsors from various sectors such as — Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint, Dot Shot, etc, several hopping on board for the first time. If media punters in the events space are to be believed, the three-day festival has managed to get approximately Rs. 12-15 crore from their sponsorship deals.

    “VH1 Supersonic has nearly doubled its sponsorship value since the previous editions by partnering with brands from diverse sectors on the back of tremendous success in the past editions and a transformed genre line-up. We have got the highest number of partners for this edition. Apart from the several partners that we have already on board,  more sponsors are always welcome,” said Bhowmik.  

    The network has signed a long-term partnership with all the brands on board. According to Bhowmik, only in the long run can a true brand’s value be maximised and leveraged for the people to associate the festival with the partners’ brand value and vice-versa.

    In its fourth year, the music festival has adopted a unique approach to promote its brands across platforms. Going beyond the conventional route of sponsorship, the festival is in the process of creating customised branded content for its sponsors.

    After movies for two of it’s main sponsors, Gionee and Budweiser, webcasts as well as web-series are in the making. A six-part web series on music hosted by Nikhil Chinappa titled Gionee VJ Hunt and another six-part web series bringing the lives of Supersonic fans on the screens is also in the pipeline. All this,  plus some highlights from the festival, will be aired across the network’ bouquet of channels mainly VH1 and it’s OTT platform, Voot.

    The brands associated with the music festival would be able to successfully reach out to 90 million viewers through  the campaigns running in their TV channels and Voot, claimed Bhowmik.

    As far as the promotions are concerned, the network is heavily marketing the festival across print and its TV channels. Apart from this, they are heavily leveraging social media platforms. They have also set up over 100 OOH sites across India.

    With the venue moving to Pune from Goa, the festival and its philosophy remains unaltered. “The change in the venue was part of the journey and a transformation for the brands itself. Our philosophy is to provide transformational experience and we, at this venue, can develop a lot of experiences that we have always promised the audience. We want more and more people to experience us at an affordable rate. Our prime audience is the youth and the young professionals. A large part of them is right in the heart of the youth capital ie Pune. It was a very easy decision to make. The vision of the brand was well communicated and everyone was excited about the multi genre festival,” added Bhowmik.

    The promising artist lineup for this year comprises over 50 artistes with three headlining acts. After sending fans into a frenzy with Eric Prydz and going in for an encore with Macklemore, Vh1 Supersonic recently unveiled Zedd as its third headliner.

    In addition to the immaculate lineup, the music festival has unique on ground experiences. The audience can also enjoy a gamut of experiential activities and can lose themselves in numerous hangout zones, filled with fun and adventurous activities, enjoy in a curated beer garden, weave through engaging art installations, shop at flea markets, etc.

    Apart from the wide expanse of three stages- main strange, spectrum stage and Gionee bass stage, the festival has taken on several social initiatives such as women safety, zero drug policy, fire safety, health and sanitation, ets so as to send a resounding message to the young audience.  Pune police would be providing security to the event besides private agencies. The venue has been converted into WiFi cloud zone for the audience.

    Going ahead, Live Viacom18 plans to scale up its IPs to lot more. The network has already mapped clear consumer segments and will fill in the gaps in its portfolio. “IP interactions and crafting is a very difficult taste and has to be done in a detailed manner. We are crafting those ideas at the moment. There is no lifeline to the launches as it requires a lot of preparatory work and will take sometime.  Without worrying about the timeline, Viacom18 assures to launch many more IPs in the future,” concluded Bhowmik.

    Also Read:

    After Eric Prydz, Macklemore, Gionee Vh1 Supersonic now ropes in Zedd

    Reinstating optimism in youth, Zing to launch ‘Aye Zindagi’   

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi   

    Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

    Over 50 HD channels now available in Dolby Audio in India

  • VH1 Supersonic ’17 to hit big, 20 sponsors on board, more IPs in pipeline

    VH1 Supersonic ’17 to hit big, 20 sponsors on board, more IPs in pipeline

    MUMBAI: “At this moment and time, our mandate is very clear – to build the live industry in India, for which you need to have real ticketed events.”

    Standing true to his words, Viacom18′ Integrated Network Solution (INS) and consumer products business head Saugato Bhowmik is focused on building the industry in the live entertainment business for Viacom 18 through ticketed events. Of the five IPs under Live Viacom18 banner, the gigantic music event VH1 Supersonic is all set to take Pune by storm by taking the viewers to a fantasy world. Transforming into a multi-genre international music festival with this edition after a successful run in the past three years, the mega event claims to have doubled its sponsorship value since it’s launch.

    With Gionee as the title sponsor, the festival is powered by Budweiser and has locked deals with as many as 18 other sponsors from various sectors such as — Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint, Dot Shot, etc, several hopping on board for the first time. If media punters in the events space are to be believed, the three-day festival has managed to get approximately Rs. 12-15 crore from their sponsorship deals.

    “VH1 Supersonic has nearly doubled its sponsorship value since the previous editions by partnering with brands from diverse sectors on the back of tremendous success in the past editions and a transformed genre line-up. We have got the highest number of partners for this edition. Apart from the several partners that we have already on board,  more sponsors are always welcome,” said Bhowmik.  

    The network has signed a long-term partnership with all the brands on board. According to Bhowmik, only in the long run can a true brand’s value be maximised and leveraged for the people to associate the festival with the partners’ brand value and vice-versa.

    In its fourth year, the music festival has adopted a unique approach to promote its brands across platforms. Going beyond the conventional route of sponsorship, the festival is in the process of creating customised branded content for its sponsors.

    After movies for two of it’s main sponsors, Gionee and Budweiser, webcasts as well as web-series are in the making. A six-part web series on music hosted by Nikhil Chinappa titled Gionee VJ Hunt and another six-part web series bringing the lives of Supersonic fans on the screens is also in the pipeline. All this,  plus some highlights from the festival, will be aired across the network’ bouquet of channels mainly VH1 and it’s OTT platform, Voot.

    The brands associated with the music festival would be able to successfully reach out to 90 million viewers through  the campaigns running in their TV channels and Voot, claimed Bhowmik.

    As far as the promotions are concerned, the network is heavily marketing the festival across print and its TV channels. Apart from this, they are heavily leveraging social media platforms. They have also set up over 100 OOH sites across India.

    With the venue moving to Pune from Goa, the festival and its philosophy remains unaltered. “The change in the venue was part of the journey and a transformation for the brands itself. Our philosophy is to provide transformational experience and we, at this venue, can develop a lot of experiences that we have always promised the audience. We want more and more people to experience us at an affordable rate. Our prime audience is the youth and the young professionals. A large part of them is right in the heart of the youth capital ie Pune. It was a very easy decision to make. The vision of the brand was well communicated and everyone was excited about the multi genre festival,” added Bhowmik.

    The promising artist lineup for this year comprises over 50 artistes with three headlining acts. After sending fans into a frenzy with Eric Prydz and going in for an encore with Macklemore, Vh1 Supersonic recently unveiled Zedd as its third headliner.

    In addition to the immaculate lineup, the music festival has unique on ground experiences. The audience can also enjoy a gamut of experiential activities and can lose themselves in numerous hangout zones, filled with fun and adventurous activities, enjoy in a curated beer garden, weave through engaging art installations, shop at flea markets, etc.

    Apart from the wide expanse of three stages- main strange, spectrum stage and Gionee bass stage, the festival has taken on several social initiatives such as women safety, zero drug policy, fire safety, health and sanitation, ets so as to send a resounding message to the young audience.  Pune police would be providing security to the event besides private agencies. The venue has been converted into WiFi cloud zone for the audience.

    Going ahead, Live Viacom18 plans to scale up its IPs to lot more. The network has already mapped clear consumer segments and will fill in the gaps in its portfolio. “IP interactions and crafting is a very difficult taste and has to be done in a detailed manner. We are crafting those ideas at the moment. There is no lifeline to the launches as it requires a lot of preparatory work and will take sometime.  Without worrying about the timeline, Viacom18 assures to launch many more IPs in the future,” concluded Bhowmik.

    Also Read:

    After Eric Prydz, Macklemore, Gionee Vh1 Supersonic now ropes in Zedd

    Reinstating optimism in youth, Zing to launch ‘Aye Zindagi’   

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi   

    Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

    Over 50 HD channels now available in Dolby Audio in India

  • Golden Globe Awards live on Vh1, Colors Infinity & Comedy Central

    Golden Globe Awards live on Vh1, Colors Infinity & Comedy Central

    MUMBAI: Watch the finest from the American TV and Film industry collectively hold their breath as they compete for the most coveted awards in the business, the 74 Golden Globe Awards. The awards ceremony will be broadcast on 9 January on Vh1, Colors Infinity and Comedy Central.

    This year, in the films category, La La Land is leading the pack with seven nominations, Moonlight follows soon after, scoring six, trailed by Manchester by the Sea with five nods. While the TV category is, unsurprisingly, dominated by The People vs. O.J. Simpson: American Crime Story, there are a few additions to the list, of shows that premiered this year like This Is Us, Westworld and Stranger Things.

    “We are thrilled to kick start this year with one of the most prestigious awards, airing simultaneously across all our English Entertainment channels. This ecstatic mix of lauded TV shows, movies and music, makes the Golden Globe Awards so exciting that we take immense pleasure in bringing this to our viewers, year on year,” said Viacom18 English Entertainment programming head Hashim D’Souza.

    The awards will be compered by the host of The Tonight Show, Jimmy Fallon, following the legacy of Ricky Gervais, Amy Poehler, and Tina Fey.

    While the Golden Globe Awards have previously aired five times on Vh1, this is the second consecutive year of its simulcast on Colors Infinity and Comedy Central.

    The Golden Globe Awards is a part of an extravagant award show line-up aired live on Vh1 which includes the Annual Billboard Music Awards, the American Music Awards, the Annual Grammy Awards, Video Music Awards and Europe Music Awards.

  • Golden Globe Awards live on Vh1, Colors Infinity & Comedy Central

    Golden Globe Awards live on Vh1, Colors Infinity & Comedy Central

    MUMBAI: Watch the finest from the American TV and Film industry collectively hold their breath as they compete for the most coveted awards in the business, the 74 Golden Globe Awards. The awards ceremony will be broadcast on 9 January on Vh1, Colors Infinity and Comedy Central.

    This year, in the films category, La La Land is leading the pack with seven nominations, Moonlight follows soon after, scoring six, trailed by Manchester by the Sea with five nods. While the TV category is, unsurprisingly, dominated by The People vs. O.J. Simpson: American Crime Story, there are a few additions to the list, of shows that premiered this year like This Is Us, Westworld and Stranger Things.

    “We are thrilled to kick start this year with one of the most prestigious awards, airing simultaneously across all our English Entertainment channels. This ecstatic mix of lauded TV shows, movies and music, makes the Golden Globe Awards so exciting that we take immense pleasure in bringing this to our viewers, year on year,” said Viacom18 English Entertainment programming head Hashim D’Souza.

    The awards will be compered by the host of The Tonight Show, Jimmy Fallon, following the legacy of Ricky Gervais, Amy Poehler, and Tina Fey.

    While the Golden Globe Awards have previously aired five times on Vh1, this is the second consecutive year of its simulcast on Colors Infinity and Comedy Central.

    The Golden Globe Awards is a part of an extravagant award show line-up aired live on Vh1 which includes the Annual Billboard Music Awards, the American Music Awards, the Annual Grammy Awards, Video Music Awards and Europe Music Awards.

  • Christmas, New Year specials on television

    Christmas, New Year specials on television

    MUMBAI: Come December! People are in a party mode to usher in the Christmas and New Year Eve. To add to this devil-may-care season, the English entertainment, movie channels, music channel and kids channels have also gone that extra mile to wind up 2016 for its viewers.

    What’s in store for viewers are power packed shows and movies as a treat. As we bid farewell to 2016, those who are staying put at home in front of the television on Christmas and New Year’s eve or even otherwise, if you are browsing for a few shows and movies to stream tonight for that extra dose of enjoyment, we’ve got you covered.

    After perusing the available options on channels like Comedy Central, Colors Infinity, Sony Pix, Star Movies, Pogo, Nickleodeon and VH1, etc Indiantelevision.com recommends a few shows that viewers can gape at this festive season. Read on:

    Colors Infinity

    The channel will air season 1 and 2 of Troy on 24 and 25 December 12 pm onwards. The unscripted magical series follows the magician Troy as he surprises his audience with mind-blowing tricks.

    Comedy Central

    This Christmas, jingle all the way with all the Christmas Specials from favorite shows -F.R.I.E.N.D.S, Brooklyn Nine-Nine, Community, Citizen Khan and the Mindy Project as Comedy Central airs back-to-back, hand-picked Christmas episodes from the shows. The shows will be aired from 25 December 10 am onwards.

    Once Christmas hits the channel, the laughter-riot won’t stop until 2017! Countdown to the New Year, with a special show every day like The Detour, Episodes, Younger, Angie Tribeca, The Carmichael Show, Superstore, and Impastor. Comedy Central will flash back to episodes that made the audeince happy this year starting from 26 December 3 pm onwards.

    Nickelodeon

    Dora & Friends kick start celebrations on Nick HD followed by all new episodes of Pakdam Pakdai on Sonic. All new episodes of the show that started on 19 December have made Sonic the action and comedy destination for kids.

    Kick starting the festivities and ushering in the winter chill into your homes will be the awesome duo Motu Patlu in their Icelandic escapade Motu Patlu – The Invisible Plane.  The exciting new expedition with the awesome twosome is set to premiere this Christmas on 25 December at 11.30 am only on Nickelodeon.

    Kids can now spot the gift to win by tuning in to Sonic dekho baar baar gifts jeeto lagataar, every day from 19 December to 19 January from 5.30 pm to 6.30 pm. It’s time for kids to lift their gift from Nickelodeon. Tune in to Nickelodeon every day from 19 December from 6.30 pm to 8.30 pm and vote for the gifts you want. The lift your gift will require kids to wish for the gift that they see amongst the many options flashed on screen and Motu Patlu will make this wish come true.

    This winter, get ready  for some fun family time with the grand Nickelodeon themed brunch starting this 25 December and every Sunday thereafter for the next 3 months. Children can experience the world of Nicktoons with food like Motu Patlu Samosas to Dora’s favorite Spanish spread and much more at the exclusive brunch at Courtyard Marriott.

    Bringing in the new-year will be the high octane event Dabur Red Paste presents Nickelodeon’s Kids Choice Awards co-powered by Lifebuoy and Choki Choki.  The awards is set to premiere on S1 January at 6 pm only on Nick and will see wide spread promotions.

    This apart the Nicktoons will entertain kids at multiple events like the Kidogos Kids Festival at High street Phoenix, Mumbai on 23, 24 and 25 December and  The Jack and Jill activity on 24 and 25 December at Le Meridien  in Delhi.

    Pogo

    Pogo gears up this December with two new movies, power packed episodes, exciting contests and the year’s biggest blockbusters for all its fans.Saturdays and Sundays get way more exciting with the launch of a brand new show Appu – The Yogic Elephant; the adventures of an elephant calf named Appu who makes friends with a little girl, Neena and her pet dog Tiger. Glued together by friendship and fuelled by courage, the trio set out on a series of adventures to discover new yogic powers – every weekend at 8:30am.

    Super Bheem and his friends set out on their most exciting adventure yet in a brand new movie, Super Bheem: Fire and Ice which premieres on 25 December, 2016 at 10.30 am.

    It will present an exciting new movie of Mighty Raju called Light of Astrome which will premiere on 31 December, 2016 at 10.30 am. Among the many firsts is the central role of Mighty Raju’s friend Gopi who accidently stumbles on a box that fills him with The Light Of Astrome. Meanwhile, prince Zulu and Mighty Raju will be seen teaming up to defeat an inter-galactic tribe called Gorthians, who want the Light of Astrome to build their arsenal.

    Pogo has gone the extra mile this festive season with a curated list of the best movies on Pogo under Hit Picture from 26 to 31 December from 10.30 am. The icing on the cake is an exciting contest that everyone can participate in while watching the movies and stand a chance to win digital cameras!

    The celebrations will continue on Pogo with brand new episodes of Chhota Bheem and Mighty Raju every Sunday at 9:30 am and 10 am respectively. Adding to the celebrations, Super Hit movies will air on the channel from Monday – Friday at 10:30am.

    Tom and Jerry movies will air on Saturdays at 10:30am

    Sony Pix

    Sony Pix brings to you the biggest encounter of Man and Nature in Everest on 25 December 25 at 1 pm and 9 pm.

    Directed by Baltasar Kormakur, Everest is an overwhelming tale of human survival that endeavors  to make you feel as if you’re really there, scrabbling for safety, when disaster blows in on the wind. Starring an ensemble cast with Jason Clarke, Josh Brolin, John Hawkes, Robin Wright and Michael Kelly amongst others, this film opened the Venice International Film Festival in 2015 followed by a grand theatrical release world over.

    Star Movies

    Star Movies will bring some of the best animated Disney titles as part of the Jingle All Day festival.

    The showcase of titles includes a heart-warming father-and-son tale of Finding Nemo; an all-time classic The Lion King; the fantastic tale of Brave; an extraordinary celebration of friendship Toy Story 3 and a magical journey of emotions, Inside Out. These movies together boast of 7 Oscar wins and 9 Oscar nominations.

    The line-up doesn’t end there as the festivities continue with the premiere of Alvin and the Chipmunks: The Road Chip on 25 December at 9 pm.

    The cine fest will start at 11 am on December 25 on Star Movies.

    VH1

    The Christmas special of the channel- Vh1 Winter Wonderland – will begin from 25 December 12 pm onwards.  Drinks, snacks, mistletoe and music … that’s pretty much all you need for a great Christmas party. If you’re a little lost on where to begin with songs to play at Christmas this year, the channel has put together the ultimate Christmas playlist to get you in the holiday spirit.

    Romedy NOW

    Property Name: Romedy Bells

    Movie Names : You Got Mail,  When Harry Met Sally, Sex & The City &  French Kiss

    These movies will air, all day on 25 December, from 9am to 7pm.

    MOVIES NOW

    Property Name: Jingle All The Day

    Movie Names : The Boxtrolls, The Ant Bully, Despicable Me 2, Big Hero 6, Wall-E, Happy Feet & A Bug’s Life

    The property will be on air from 25 December, 2016 from 9am and will continue to run the entire day.

    While Romedy NOW is all about romance and drama, MOVIES NOW plans to go with fantasy and animation.

    Sony Le Plex HD

    A man who has made people laugh for over three generations, a man who single handedly made his films, a man who could make you tickle and ponder over social/political issues at the same time. Yes, we are talking about the king of comedy, Charlie Chaplin. Sony Le Plex HD commemorates 39 death anniversary of Chaplin by airing his biographical film Chaplin on 25 December at 6:30 pm.

    Starring Robert Downey Jr in a never-seen-before performance, the movie takes us through the comedian’s eventful and controversial life. Other outstanding talent includes late Richard Attenborough, who directed and produced the film, Geraldine Chaplin, Chaplin’s real daughter, who plays her own grandmother in the film and Sir Anthony Hopkins who plays the role of Chaplin’s biography editor.

    The film serenades through the beginning of his struggles with a childhood of extreme poverty to his unique style of filmmaking which had hard hitting sarcasm induced messages depicting the pathos of the middle class.

  • Christmas, New Year specials on television

    Christmas, New Year specials on television

    MUMBAI: Come December! People are in a party mode to usher in the Christmas and New Year Eve. To add to this devil-may-care season, the English entertainment, movie channels, music channel and kids channels have also gone that extra mile to wind up 2016 for its viewers.

    What’s in store for viewers are power packed shows and movies as a treat. As we bid farewell to 2016, those who are staying put at home in front of the television on Christmas and New Year’s eve or even otherwise, if you are browsing for a few shows and movies to stream tonight for that extra dose of enjoyment, we’ve got you covered.

    After perusing the available options on channels like Comedy Central, Colors Infinity, Sony Pix, Star Movies, Pogo, Nickleodeon and VH1, etc Indiantelevision.com recommends a few shows that viewers can gape at this festive season. Read on:

    Colors Infinity

    The channel will air season 1 and 2 of Troy on 24 and 25 December 12 pm onwards. The unscripted magical series follows the magician Troy as he surprises his audience with mind-blowing tricks.

    Comedy Central

    This Christmas, jingle all the way with all the Christmas Specials from favorite shows -F.R.I.E.N.D.S, Brooklyn Nine-Nine, Community, Citizen Khan and the Mindy Project as Comedy Central airs back-to-back, hand-picked Christmas episodes from the shows. The shows will be aired from 25 December 10 am onwards.

    Once Christmas hits the channel, the laughter-riot won’t stop until 2017! Countdown to the New Year, with a special show every day like The Detour, Episodes, Younger, Angie Tribeca, The Carmichael Show, Superstore, and Impastor. Comedy Central will flash back to episodes that made the audeince happy this year starting from 26 December 3 pm onwards.

    Nickelodeon

    Dora & Friends kick start celebrations on Nick HD followed by all new episodes of Pakdam Pakdai on Sonic. All new episodes of the show that started on 19 December have made Sonic the action and comedy destination for kids.

    Kick starting the festivities and ushering in the winter chill into your homes will be the awesome duo Motu Patlu in their Icelandic escapade Motu Patlu – The Invisible Plane.  The exciting new expedition with the awesome twosome is set to premiere this Christmas on 25 December at 11.30 am only on Nickelodeon.

    Kids can now spot the gift to win by tuning in to Sonic dekho baar baar gifts jeeto lagataar, every day from 19 December to 19 January from 5.30 pm to 6.30 pm. It’s time for kids to lift their gift from Nickelodeon. Tune in to Nickelodeon every day from 19 December from 6.30 pm to 8.30 pm and vote for the gifts you want. The lift your gift will require kids to wish for the gift that they see amongst the many options flashed on screen and Motu Patlu will make this wish come true.

    This winter, get ready  for some fun family time with the grand Nickelodeon themed brunch starting this 25 December and every Sunday thereafter for the next 3 months. Children can experience the world of Nicktoons with food like Motu Patlu Samosas to Dora’s favorite Spanish spread and much more at the exclusive brunch at Courtyard Marriott.

    Bringing in the new-year will be the high octane event Dabur Red Paste presents Nickelodeon’s Kids Choice Awards co-powered by Lifebuoy and Choki Choki.  The awards is set to premiere on S1 January at 6 pm only on Nick and will see wide spread promotions.

    This apart the Nicktoons will entertain kids at multiple events like the Kidogos Kids Festival at High street Phoenix, Mumbai on 23, 24 and 25 December and  The Jack and Jill activity on 24 and 25 December at Le Meridien  in Delhi.

    Pogo

    Pogo gears up this December with two new movies, power packed episodes, exciting contests and the year’s biggest blockbusters for all its fans.Saturdays and Sundays get way more exciting with the launch of a brand new show Appu – The Yogic Elephant; the adventures of an elephant calf named Appu who makes friends with a little girl, Neena and her pet dog Tiger. Glued together by friendship and fuelled by courage, the trio set out on a series of adventures to discover new yogic powers – every weekend at 8:30am.

    Super Bheem and his friends set out on their most exciting adventure yet in a brand new movie, Super Bheem: Fire and Ice which premieres on 25 December, 2016 at 10.30 am.

    It will present an exciting new movie of Mighty Raju called Light of Astrome which will premiere on 31 December, 2016 at 10.30 am. Among the many firsts is the central role of Mighty Raju’s friend Gopi who accidently stumbles on a box that fills him with The Light Of Astrome. Meanwhile, prince Zulu and Mighty Raju will be seen teaming up to defeat an inter-galactic tribe called Gorthians, who want the Light of Astrome to build their arsenal.

    Pogo has gone the extra mile this festive season with a curated list of the best movies on Pogo under Hit Picture from 26 to 31 December from 10.30 am. The icing on the cake is an exciting contest that everyone can participate in while watching the movies and stand a chance to win digital cameras!

    The celebrations will continue on Pogo with brand new episodes of Chhota Bheem and Mighty Raju every Sunday at 9:30 am and 10 am respectively. Adding to the celebrations, Super Hit movies will air on the channel from Monday – Friday at 10:30am.

    Tom and Jerry movies will air on Saturdays at 10:30am

    Sony Pix

    Sony Pix brings to you the biggest encounter of Man and Nature in Everest on 25 December 25 at 1 pm and 9 pm.

    Directed by Baltasar Kormakur, Everest is an overwhelming tale of human survival that endeavors  to make you feel as if you’re really there, scrabbling for safety, when disaster blows in on the wind. Starring an ensemble cast with Jason Clarke, Josh Brolin, John Hawkes, Robin Wright and Michael Kelly amongst others, this film opened the Venice International Film Festival in 2015 followed by a grand theatrical release world over.

    Star Movies

    Star Movies will bring some of the best animated Disney titles as part of the Jingle All Day festival.

    The showcase of titles includes a heart-warming father-and-son tale of Finding Nemo; an all-time classic The Lion King; the fantastic tale of Brave; an extraordinary celebration of friendship Toy Story 3 and a magical journey of emotions, Inside Out. These movies together boast of 7 Oscar wins and 9 Oscar nominations.

    The line-up doesn’t end there as the festivities continue with the premiere of Alvin and the Chipmunks: The Road Chip on 25 December at 9 pm.

    The cine fest will start at 11 am on December 25 on Star Movies.

    VH1

    The Christmas special of the channel- Vh1 Winter Wonderland – will begin from 25 December 12 pm onwards.  Drinks, snacks, mistletoe and music … that’s pretty much all you need for a great Christmas party. If you’re a little lost on where to begin with songs to play at Christmas this year, the channel has put together the ultimate Christmas playlist to get you in the holiday spirit.

    Romedy NOW

    Property Name: Romedy Bells

    Movie Names : You Got Mail,  When Harry Met Sally, Sex & The City &  French Kiss

    These movies will air, all day on 25 December, from 9am to 7pm.

    MOVIES NOW

    Property Name: Jingle All The Day

    Movie Names : The Boxtrolls, The Ant Bully, Despicable Me 2, Big Hero 6, Wall-E, Happy Feet & A Bug’s Life

    The property will be on air from 25 December, 2016 from 9am and will continue to run the entire day.

    While Romedy NOW is all about romance and drama, MOVIES NOW plans to go with fantasy and animation.

    Sony Le Plex HD

    A man who has made people laugh for over three generations, a man who single handedly made his films, a man who could make you tickle and ponder over social/political issues at the same time. Yes, we are talking about the king of comedy, Charlie Chaplin. Sony Le Plex HD commemorates 39 death anniversary of Chaplin by airing his biographical film Chaplin on 25 December at 6:30 pm.

    Starring Robert Downey Jr in a never-seen-before performance, the movie takes us through the comedian’s eventful and controversial life. Other outstanding talent includes late Richard Attenborough, who directed and produced the film, Geraldine Chaplin, Chaplin’s real daughter, who plays her own grandmother in the film and Sir Anthony Hopkins who plays the role of Chaplin’s biography editor.

    The film serenades through the beginning of his struggles with a childhood of extreme poverty to his unique style of filmmaking which had hard hitting sarcasm induced messages depicting the pathos of the middle class.

  • Vh1 reincarnates; to air Global Citizen 2016 live

    Vh1 reincarnates; to air Global Citizen 2016 live

    MUMBAI: It seems like a win-win for the two eventful happenings. In a move to be the go-to destination for international music, entertainment and pop culture, Vh1 is all set to unveil its new refreshed branding. The channel’s logo, which has two windows (perpendicular) in red and magenta, will now change to purple. The philosophy of the channel — Get With It, will remain unchanged.

    The brand’s new logo will come into effect on 19 November. Introducing India to the refreshed Vh1 experience will be Demi Lovato, Coldplay and Jay-Z Live at the most awaited Global Citizen Festival 2016. The channel will air the live broadcast of all the performances.

    “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new Vh1. As we are partnering with them as a network, we spoke to the organisers and they were more than happy to telecast it live on Vh1. Only 100,000 people will be able to watch it impulsively but what about the millions of people who cannot witness the concert for whatever reason,” said Viacom18 business head English and youth entertainment Ferzad Palia.

    The live telecast is an overall arrangement of the network and has the same advertisers that go across the communities. Added to the channel’s existing loyal advertisers, it has got few new advertisers on board from across the categories (FMCG, e-commerce, automobiles, etc).

    Palia added, “We have followed our own identity in India all through. Our rebranding has nothing to do with the international logo. However, we had rebranded five years ago. We need to give the brand a completely new look. It needs to be in sync with the way viewership palettes are moving. We have put the logo through a lot of testing and this one came out unanimously as the preferred layout. The colour is more vibrant, more holistic. We are still the window for India about what is going on, on the international music circuit and we have just expanded that window with the channel’s new look.

    With the refreshed look, the channel now has a new primetime at 8:30pm which has shows based on pop culture, entertainment, etc. It also boasts a whole new set-up of music and non-music based programming.

    “We have expanded from being a music channel to things which revolve around them which stood for the plus to being music plus plus and, of course, the local programming,” added Palia.

    The channel will, for the first time, bring alive engaging original programming like Vh1 Inside access with Miss Malini and Vh1 India Diaries. The former show is based on how Indian and international celebrities react to pop culture and what they do with things synonymous to the channel.

    Vh1 has led several special events in the past. Right from the time of its launch till date, Vh1 has been home to live telecasts such as Live Earth, Grammy Awards, Golden Globe Awards, American Music Awards, etc across countries at the same time. This has not only brought the channel exceptional surge in its viewership but has also increased the consumer engagement with the brand. “From being the window to a world, our endeavour is to be the one-stop destination for everything and special events form a very important part of it. That is why we have 12 or 13 award shows, which will keep increasing. The social quotient is humongous with the amount of conversations, engagements that you can drive with your audiences, etc is unparalleled,” Palia added.

    The rebranding will be also promoted through touch-point based activation in 10-12 markets which will be doubled to 20-25 markets. There will be heavy on-ground activities across colleges, buses, salons, cinema halls, etc. It plans to have over a 1000 touch points that will be active on an on-going basis.

    By reaching out to 50 million households in India, Vh1 by far is the most differentiated channel on TV because of its offering. “If you look at it from a differentiation point of view, there is no other channel that does it. The consumers and advertisers both love us for it,” asserted Palia.

    The channel is not looking at rural India for now and believes that it is not its core audience. “The BARC-defined ‘rural’ is not our immediate audience. With Phase IV of digitisation, there will be a new set of people who will be able to receive the channel. But, that is not our core audience. The urban audience itself is very wide. Even within that, our focus is on the one million-plus audience which we have deeply penetrated into and see great growth coming from,” opined Palia.

    With the demand for international music growing in India, the channel is observing huge growth in its consumption. Palia added, “English music is clearly expanding. When we speak to individual parties having interest in both western and Indian music, there seems to be a clear surge in the amount of consumption of international music (including that on the streaming sites). The demand is coming from people between in 15-30 age-group. A few years ago, the share of international music consumption in India was around three per cent which has lately jumped to 20-25 per cent. We have several indicators to look at in the absence of one source of data.”

    Palia does not see any threat from online streaming services in India. He asserted, “We have always maintained that what we lacked in India since the channel’s inception in 2005 is an eco-system that supports international music. And, we being at the forefront of it, do everything feasible on TV, digital, etc. — it is fantastic to see more and more people now seeing the benefit of pushing it. We have done the hard work and cultivated the genre which more and more people are benefitting from. The share of international music is only increasing and the streaming services are a benefit to us. None threatens to cannibalise our viewers. It is our viewers eventually that are expanding the consumption of international music across platforms.”

    With scope for more entrants in this space, Palia is optimistic about different players coming into the eco-system irrespective of the platform and only sees the sector growing in coming years.

  • Vh1 reincarnates; to air Global Citizen 2016 live

    Vh1 reincarnates; to air Global Citizen 2016 live

    MUMBAI: It seems like a win-win for the two eventful happenings. In a move to be the go-to destination for international music, entertainment and pop culture, Vh1 is all set to unveil its new refreshed branding. The channel’s logo, which has two windows (perpendicular) in red and magenta, will now change to purple. The philosophy of the channel — Get With It, will remain unchanged.

    The brand’s new logo will come into effect on 19 November. Introducing India to the refreshed Vh1 experience will be Demi Lovato, Coldplay and Jay-Z Live at the most awaited Global Citizen Festival 2016. The channel will air the live broadcast of all the performances.

    “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new Vh1. As we are partnering with them as a network, we spoke to the organisers and they were more than happy to telecast it live on Vh1. Only 100,000 people will be able to watch it impulsively but what about the millions of people who cannot witness the concert for whatever reason,” said Viacom18 business head English and youth entertainment Ferzad Palia.

    The live telecast is an overall arrangement of the network and has the same advertisers that go across the communities. Added to the channel’s existing loyal advertisers, it has got few new advertisers on board from across the categories (FMCG, e-commerce, automobiles, etc).

    Palia added, “We have followed our own identity in India all through. Our rebranding has nothing to do with the international logo. However, we had rebranded five years ago. We need to give the brand a completely new look. It needs to be in sync with the way viewership palettes are moving. We have put the logo through a lot of testing and this one came out unanimously as the preferred layout. The colour is more vibrant, more holistic. We are still the window for India about what is going on, on the international music circuit and we have just expanded that window with the channel’s new look.

    With the refreshed look, the channel now has a new primetime at 8:30pm which has shows based on pop culture, entertainment, etc. It also boasts a whole new set-up of music and non-music based programming.

    “We have expanded from being a music channel to things which revolve around them which stood for the plus to being music plus plus and, of course, the local programming,” added Palia.

    The channel will, for the first time, bring alive engaging original programming like Vh1 Inside access with Miss Malini and Vh1 India Diaries. The former show is based on how Indian and international celebrities react to pop culture and what they do with things synonymous to the channel.

    Vh1 has led several special events in the past. Right from the time of its launch till date, Vh1 has been home to live telecasts such as Live Earth, Grammy Awards, Golden Globe Awards, American Music Awards, etc across countries at the same time. This has not only brought the channel exceptional surge in its viewership but has also increased the consumer engagement with the brand. “From being the window to a world, our endeavour is to be the one-stop destination for everything and special events form a very important part of it. That is why we have 12 or 13 award shows, which will keep increasing. The social quotient is humongous with the amount of conversations, engagements that you can drive with your audiences, etc is unparalleled,” Palia added.

    The rebranding will be also promoted through touch-point based activation in 10-12 markets which will be doubled to 20-25 markets. There will be heavy on-ground activities across colleges, buses, salons, cinema halls, etc. It plans to have over a 1000 touch points that will be active on an on-going basis.

    By reaching out to 50 million households in India, Vh1 by far is the most differentiated channel on TV because of its offering. “If you look at it from a differentiation point of view, there is no other channel that does it. The consumers and advertisers both love us for it,” asserted Palia.

    The channel is not looking at rural India for now and believes that it is not its core audience. “The BARC-defined ‘rural’ is not our immediate audience. With Phase IV of digitisation, there will be a new set of people who will be able to receive the channel. But, that is not our core audience. The urban audience itself is very wide. Even within that, our focus is on the one million-plus audience which we have deeply penetrated into and see great growth coming from,” opined Palia.

    With the demand for international music growing in India, the channel is observing huge growth in its consumption. Palia added, “English music is clearly expanding. When we speak to individual parties having interest in both western and Indian music, there seems to be a clear surge in the amount of consumption of international music (including that on the streaming sites). The demand is coming from people between in 15-30 age-group. A few years ago, the share of international music consumption in India was around three per cent which has lately jumped to 20-25 per cent. We have several indicators to look at in the absence of one source of data.”

    Palia does not see any threat from online streaming services in India. He asserted, “We have always maintained that what we lacked in India since the channel’s inception in 2005 is an eco-system that supports international music. And, we being at the forefront of it, do everything feasible on TV, digital, etc. — it is fantastic to see more and more people now seeing the benefit of pushing it. We have done the hard work and cultivated the genre which more and more people are benefitting from. The share of international music is only increasing and the streaming services are a benefit to us. None threatens to cannibalise our viewers. It is our viewers eventually that are expanding the consumption of international music across platforms.”

    With scope for more entrants in this space, Palia is optimistic about different players coming into the eco-system irrespective of the platform and only sees the sector growing in coming years.

  • Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    MUMBAI: Vh1 is all set to telecast the Europe Music Awards. The ceremony will air on 7 November 6am onwards; along with a prime time repeat 9pm onwards.

    Bringing the world’s best talent under one roof, the EMAs will see Justin Bieber squaring off v/s Beyoncé as the two artists who have bagged maximum nominations, followed by renowned artists such as Lady Gaga, Ariana Grande, and Shawn Mendes who are not far behind.

    There will be performances by world famous musicians like Martin Garrix, Bruno Mars, Shawn Mendes, DNCE, etc. Bollywood actor Deepika Padukone will also be seen presenting one of the awards.

    The Red Carpet event will air 5am onwards, with a prime time repeat at 8pm.

    “Vh1 is India’s preferred destination for International Music & Lifestyle entertainment. We’re home to the biggest international Awards & The Europe Music Awards are no different. This year, the EMAs promise to be even bigger & as Indians we’re particularly excited about our very own Deepika Padukone as one of the presenters. We’re certain viewers will absolutely love the show this year,” said Viacom18 English entertainment marketing head Sabrina D’souza.

    The EMAs are one of the most iconic Music Awards shows in the world. This year, Vh1 brings the EMA fever to India with an extensive marketing campaign. To kick off, a special digital contest is being done, encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone.

    Additionally, a high-frequency radio campaign is also being planned in Mumbai, Delhi, Bangalore and Chennai with integrations throughout the day.

    College activation is being carried out with contests and promotions, reaching out to young student fans in over 200 college campuses and a number of college festivals spanning fifteen cities.

    The campaign is also being amplified in over 120 popular youth hangouts across ten cities. Outlets like Gold’s Gyms, Harry’s, Zu Tisch, The Little Door, etc will have fun, interactive EMA games planned to engage and enthrall fans.

    The EMA euphoria will reach a crescendo with the prime time screenings in more than 30 outlets across 10 cities in India.

  • Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    MUMBAI: Vh1 is all set to telecast the Europe Music Awards. The ceremony will air on 7 November 6am onwards; along with a prime time repeat 9pm onwards.

    Bringing the world’s best talent under one roof, the EMAs will see Justin Bieber squaring off v/s Beyoncé as the two artists who have bagged maximum nominations, followed by renowned artists such as Lady Gaga, Ariana Grande, and Shawn Mendes who are not far behind.

    There will be performances by world famous musicians like Martin Garrix, Bruno Mars, Shawn Mendes, DNCE, etc. Bollywood actor Deepika Padukone will also be seen presenting one of the awards.

    The Red Carpet event will air 5am onwards, with a prime time repeat at 8pm.

    “Vh1 is India’s preferred destination for International Music & Lifestyle entertainment. We’re home to the biggest international Awards & The Europe Music Awards are no different. This year, the EMAs promise to be even bigger & as Indians we’re particularly excited about our very own Deepika Padukone as one of the presenters. We’re certain viewers will absolutely love the show this year,” said Viacom18 English entertainment marketing head Sabrina D’souza.

    The EMAs are one of the most iconic Music Awards shows in the world. This year, Vh1 brings the EMA fever to India with an extensive marketing campaign. To kick off, a special digital contest is being done, encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone.

    Additionally, a high-frequency radio campaign is also being planned in Mumbai, Delhi, Bangalore and Chennai with integrations throughout the day.

    College activation is being carried out with contests and promotions, reaching out to young student fans in over 200 college campuses and a number of college festivals spanning fifteen cities.

    The campaign is also being amplified in over 120 popular youth hangouts across ten cities. Outlets like Gold’s Gyms, Harry’s, Zu Tisch, The Little Door, etc will have fun, interactive EMA games planned to engage and enthrall fans.

    The EMA euphoria will reach a crescendo with the prime time screenings in more than 30 outlets across 10 cities in India.