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Tag: VH1 Supersonic

  • Ride high with music as imagica goes supersonic

    Ride high with music as imagica goes supersonic

    MUMBAI: Shout out to thrill seekers! Vh1 Supersonic is here to serve you with an incredible summer escapade at India’s largest theme park destination Imagica. The multi-genre music festival, Vh1 Supersonic, which set the stage on fire at Pune in February this year, is back with specially curated artists to celebrate the 5th anniversary of Imagica.  Offering a wide plethora of thrilling and exciting rides and attractions for guests of all age, Imagica is geared to celebrate its fantastic 5 years with the India’s favorite artists Zaeden and Lost Stories. The special anniversary bash that ensues 4 pm onwards on Saturday, 26th May, is sure to enthral all guests with enrapturing late night rides, and an ecstatic night parade.

    Gear up to witness headlining acts by Zaeden and Lost Stories as they set the mood along with supporting acts by talented artists like DJ and music producer Su Real and hip-hop, bass artiste PaperQueen amidst the theme park. Zaeden, whose on stage enthusiasm translates into a remarkable energy will give some awe-inspiring music. Lost Stories, who has been responsible for captivating and spearheading the Electronic Dance Music scene in India will raise your heartbeats with their ecstatic feel. From intensifying, feet-tapping music to the Grand Imagica Parade, along with a plethora of F&B options to indulge into, Vh1 Supersonic Takeover in association with Imagica has a lot to offer!

    Speaking about the association with Vh1 Supersonic Takeover, Imagica, Joint Chief Executive Officer, Dhimant Bakshi said, “Since our inception 5 years back, our continued efforts have remained towards creating delightful memories for each of our guests in a safe, clean and happy environment. We strive to bring the best of experiences, at par with international standards at our parks, ensuring a fantastic time for all our guests. To elevate the fun-factor for guests, it was only natural for us to amplify excitement for this milestone anniversary by celebrating with nothing but the best.” He also added, “Vh1 Supersonic Takeover promises an immersive musical experience for its consumers, and has perfect synergy with our vision to create happy and fun memories for a lifetime for all our guests. We are all very – excited to turn 5 with Vh1 Supersonic Takeover.”

  • Vh1 Supersonic, India’s biggest Multi-Genre music festival joined hands

    Vh1 Supersonic, India’s biggest Multi-Genre music festival joined hands

    MUMBAI: Uniting all music lovers in Pune, the 3-day long Vh1 Supersonic 2018 was an unprecedented crowd puller this season. The Festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer, Incubus and many more, it also strengthened its consumer engagement experience in collaboration with one of India’s finest youth brands, Fastrack. Audience footfalls grew by more than twice over its previous edition with over 60,000 music lovers having a complete blast over the 3 days.

    Vh1 Supersonic took its association with Fastrack a notch higher with the brand coming on board for the second consecutive year as the Style Partner. Vh1 Supersonic organized a Supercrew Contest for its young fans hinging on Fastrack’s ongoing campaign Shut The Fake Up campaign. The winners received a money-cant-buy opportunity of closely shadowing the Supercrew while at work during the festival. Further, riding on their message to call out fake connections and behaviours, Fastrack also installed life-size quirky installations like the Claw Slide, Faketionary setups, Pledge booths and much more to engage and entertain the consumers.

    Spellbound by the overwhelming response from the industry and fans alike, Integrated Network Solutions and Consumer Products, Business Head, Saugato Bhowmik said, “We started off with an aim to provide fans with the best ever live experience, which surpasses all previous benchmarks and we are proud to have succeeded in our endeavor. Big thanks to our key partner, Fastrack, who put their faith in the propositionl. This year they took the association to the next level with a greater degree of integration into the festival. I am proud to say that together, Vh1 Supersonic and Fastrack have a unified vision of creating magic for the audience and we succeeded on that count.”

    The brand created a special lounge with various activities for the consumers such as Shoot the fake, Beat the fake. The lounge not only had the best view to see the Live stage, it also successfully became the fan favorite with the added attractions. People could also witness the exuberance of the festival through social media conversations with contests and live sharing of the event on Fastrack’s handles.

    Elated about the successful edition, Ayushman Chiranewala Head of marketing- Fastrack shared, “We were extremely glad to associate with Vh1 Supersonic for the second year in a row. The brand synergies matched perfectly as both parties believe in leaving a lasting impression on young minds. We were very impressed by the previous year’s edition of the festival, and hence we decided to collaborate again for the 5th edition. We upped our partnership by coming on board as the Style Partner, solely because of our belief in style credentials of Vh1 Supersonic. We enjoyed the collaborative way in which we decided all the audience engagements and I have to say that the 5th edition exceeded all our expectations”

    The fifth edition of Vh1 Supersonic kept fans entertained all throughout with 6 curated stages, featuring 8 different genres. The festival introduced the Live Arena for the 1st time and pulled off the best rock and indie line-up of the year. Curated flea and food zones, along with more than 40 stalls, special arrangements for Specially-abled visitors, and extra special arrangements for women, complimented by a roster of over 100 artists, created the smoothest, safest and the most fun playground for all those present. Vh1 Supersonic collaborated with Symbiosis Institute of Design for its splendid art and design, turning the festival into a beautiful canvas on which some of the quirkiest and most interesting art was exhibited.  Special Happy Hours also ensured that the visitors had a gala time at Vh1 Supersonic 2018.

  • #BeThereBeFree at Vh1 Supersonic 2018 this Weekend

    #BeThereBeFree at Vh1 Supersonic 2018 this Weekend

    Calling all music lovers to Pune, Vh1 Supersonic powered by Budweiser is all set to transform into a multi-genre international destination from 9th – 11th February. Every year, the festival just keeps getting bigger and better. In this edition, as the youth capital of India turns into the nation’s ‘music and party capital’ there is something for everyone in the fifth edition of Vh1 Supersonic!

    Here’s all the excitement this edition of Vh1 Supersonic promises to offer from rock and indie music to future bass and driving techno and a heady mix of artists in the Super Line-Up. The artist lineup for this year comprises over 70 artists with multiple headlining acts. Starting with the American Rock Legend –  Incubus, one of the most popular Rock bands and coming to India or the first time, Brandon Boyd from Incubus will be joining none other than the legendary Dancehall Rapper Sean Paul as he sets the stage on fire. The bass-heavy electronic dance music producer Marshmello along with some the most popular musicians such as Major Lazer, Alt-J, Dillon Francis, Ookay, Joseph Capriati and many more.

    Commenting on what’s in store for Vh1 Supersonic 2018, Integrated Network Solution & Consumer Products, Business Head, Saugato Bhowmik said, “We wanted to celebrate our fifth Anniversary edition of Vh1 Supersonic with our fans. To do that, we are bringing back the iconic trio Major Lazer and keep our promise to fans that have been eagerly waiting for the gang. We have always brought the most loved and talented artists to our festival and we are extremely delighted to bring Major Lazer back. We will continue to make our Superfans happy.”

    The 2018 edition of the festival will not only see some of the biggest names from the world of dance music but will have five stages including the techno ensemble The Awakenings. The hottest addition is the new Live Stage which will feature rock music legends.

    As the festival goers enjoy the epic artist line-up across three days, the festival will surprise them with numerous experiences to enjoy along with the music. From the delicious food market – #SuperGrub to a shopper’s paradise – #SuperFlea to world class art at #Art@Supersonic to release the inner kid in you at Action Central. Unwind at the beautiful beer garden or the De-stress Tent or just chill out and enjoy the Happy hours as Vh1 Supersonic is where the party never stops!

    Vh1 Supersonic is open to all and special arrangements are made for the specially-abled in association with Enable Travel, from volunteers to elevated platforms and ramps. To show that we support WomenPower, the festival has women only bars equipped with an essentials booth and a women safety squad watching over the festival grounds. Because we care for the environment, we trade trash for goodies!

    Owing to the success in the last four years, this edition of Vh1 Supersonic has received support from its sponsors with Gionee has come on board as a Title sponsor and the festival is powered by Budweiser. The festival has sponsors across various sectors such as Ecommerce, Lifestyle Consumer, Electronic Retailer and FMCG, to name a few.

  • Vh1 Supersonic adds another feather to its cap; ropes in jamaican rapper Sean Paul to its glorious line-up of artistes

    Vh1 Supersonic adds another feather to its cap; ropes in jamaican rapper Sean Paul to its glorious line-up of artistes

    MUMBAI: Keeping the festivity going and making 2018 a grand affair, Vh1 Supersonic is all set to bring the biggest names for its 5th edition revealing the super line up for the gigantic 3-day festival. The 5th edition of Vh1 Supersonic will not only see some of the biggest names in the dance music and Independent Rock genre, but will also witness the legendary Dancehall Rapper Sean Paul set the stage on fire.

    Get jumping, as the Grammy award winner, instrumental for multiple chart toppers like Rockabye, Cheap Thrills to name a few, the legendary Sean Paul returns to India to up the ‘temperature’ of the festival. His distinctive rhythms, and unique voice has set him apart throughout his musical career. His immense popularity and talent has made him the only Jamaican artiste to have won an American Music Award (2006) for Favourite Pop/Rock Male artiste.

    Speaking about his visit to India, Sean Paul said, “I am really looking forward to going to India again, it’s always a great vibe there and I know the fans will enjoy the vibe I am about to bring; it will be super-sonic. I am ready to try some new cuisine there too, let’s see how that goes. ”

    Commenting on the Super Line-up and the gigantic festival experience planned for the fans, Integrated Network Solution & Consumer Products, Business Head, Saugato Bhowmik said, “Celebrating 5 years of the phenomenal Vh1 Supersonic, we aim to give the viewers a transformative festival vibe with a gamut of experiential activities along with music across the three days. And, this year, with the legendary Sean Paul on board we have brought together a dream line up of stellar artists from different genres, making it an unforgettable festival of the year. We look forward to welcome our fans as we continue bringing the best for them each year.”

    Commenting on the super line-up of Vh1 Supersonic 2018, Vh1 Supersonic – Festival Curator, Nikhil Chinapa said, “As our festival expands its horizons, I’m very pleased we’ve been able to include the Jamaican superstar and global pop phenomenon Sean Paul, in our list of headline artists. Sean Paul’s discography and his list of collaborations read like a highlights package of global Top 10 hits.

    His inclusion at Vh1 Supersonic also underlines and cements Viacom18’s vision of being a multi-genre musical experience. Our six headliners this year include two global DJ superstars, an iconic Rock band, and genre-defining Indie trio, a Dancehall and Reggaeton pop star and a Brass ensemble.”

    That’s not all! As audience enjoy the mammoth artist line-up across three days of Vh1 Supersonic, the festival will surprise them with an extra grand super flea and food market dawning oasis into the festival walls.

    The festival will set up a #SuperFlea -The shopper’s paradise, with gourmet food and cute merchandise, coupled with comfortable and quirky chilling spots. Going #Artsonic, Vh1 Supersonic also partners with The Symbiosis Institute of Design to create installations all across the festival arena. Vh1 Supersonic raises the bar even higher than the previous editions, with their experience zone including multiple games, and a beautiful beer garden setup. There will be special arrangements for the Specially-abled in association with Enable Travel, from Volunteers to Elevated platforms and ramps.

    Because staying hydrated is a must, free water will be available all throughout the festival. Vh1 Supersonic also ensures extra special arrangements for the #SuperWomen, with women only bars equipped with Beauty Booth, encouraging new reforms with Pee-Buddy available and Special Women Safety Squad patrolling the festival grounds.

    To top it all up, Vh1 Supersonic also ensures that the party never stops! Post festival hours, festival goers will be treated to perfectly programed After-Hours, 10 PM onwards each day. The festival also introduces Happy Hours between 2pm and 04:30pm to give visitors all the more reason to keep the festive mood going.

    Tickets for Vh1 Supersonic 2018 available from 10th January on BookMyShow.

  • Live Viacom18’s Vh1 Supersonic has a new address

    Live Viacom18’s Vh1 Supersonic has a new address

    MUMBAI: One of the most anticipated dance music festivals, Vh1 Supersonic, has a new home. Scheduled to take place for three days starting from 10 February, the live property, after much assessment, will be held in Pune. Known as ‘Oxford of the East’, the city exudes a vibe of being one large college campus and the cultural capital of Maharashtra.

    “Carrying a legacy of offering the best in dance music, we are excited to host the upcoming edition of Vh1 Supersonic in Pune. Deeply-rooted in culture and traditions, the city is known for its openness towards modern influences and thought. Party-goers can enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities, weave through engaging art installations, shop till they drop at flee markets and a lot more!,” said Live Viacom18 head Saugato Bhowmik.

    The music festival has brought to India some of the greats from the international world of EDM like Skrillex, Axwell, Zedd, W&W, Steve Aoki Paul Van Dyk, Above & Beyond, The Chainsmokers, Dash Berlin, etc. Moving beyond just three days annual festival, Vh1 Supersonic is also popular for its year long-experience sets through multiple brand extensions; i.e.Vh1 Supersonic Club Nights, Vh1 Supersonic Arcades which enables fans to engage with their favorite artists in their city through the year.

    Pune has always had an intrinsic connection with theatre, music, arts and literature and been a centre of learning and research in all fields.

  • Live Viacom18’s Vh1 Supersonic has a new address

    Live Viacom18’s Vh1 Supersonic has a new address

    MUMBAI: One of the most anticipated dance music festivals, Vh1 Supersonic, has a new home. Scheduled to take place for three days starting from 10 February, the live property, after much assessment, will be held in Pune. Known as ‘Oxford of the East’, the city exudes a vibe of being one large college campus and the cultural capital of Maharashtra.

    “Carrying a legacy of offering the best in dance music, we are excited to host the upcoming edition of Vh1 Supersonic in Pune. Deeply-rooted in culture and traditions, the city is known for its openness towards modern influences and thought. Party-goers can enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities, weave through engaging art installations, shop till they drop at flee markets and a lot more!,” said Live Viacom18 head Saugato Bhowmik.

    The music festival has brought to India some of the greats from the international world of EDM like Skrillex, Axwell, Zedd, W&W, Steve Aoki Paul Van Dyk, Above & Beyond, The Chainsmokers, Dash Berlin, etc. Moving beyond just three days annual festival, Vh1 Supersonic is also popular for its year long-experience sets through multiple brand extensions; i.e.Vh1 Supersonic Club Nights, Vh1 Supersonic Arcades which enables fans to engage with their favorite artists in their city through the year.

    Pune has always had an intrinsic connection with theatre, music, arts and literature and been a centre of learning and research in all fields.

  • Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    MUMBAI: Viacom18 has elevated Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the role from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.

    Commenting on this development, Viacom18  Group CEO Sudhanshu  Vats said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

    Vats further added, “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

    LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

    Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’

  • Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    MUMBAI: Viacom18 has elevated Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the role from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.

    Commenting on this development, Viacom18  Group CEO Sudhanshu  Vats said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

    Vats further added, “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

    LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

    Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’

  • Vh1 Supersonic and Hungama.com announce strategic partnership

    Vh1 Supersonic and Hungama.com announce strategic partnership

    MUMBAI: Hungama.com, one of India’s largest digital entertainment portals, has announced a strategic partnership with Vh1 Supersonic. The alliance will launch exclusive content from both the brands across Hungama’s digital properties over the first quarter of 2015.

     

    As a result of the partnership, Hungama.com, which has the largest catalogue of Bollywood and regional content, will be able to build a new user base and also offer international music with fresh and youth-centric content.

     

    Beginning the partnership with the Vh1 Supersonic Goa Fest in December 2014, the alliance will also entail 30 club events and 30 college events till March 2015. Hungama.com will play the role of the digital partner for Vh1 Supersonic Goa 2014 and will conduct on-ground and social media contests. Gratification, in the form of pass upgrades and merchandize, etc. will be given out to the winners.

     

    A supersonic radio station, featuring EDM music’s best hits and most favourite artists, will also be established across Hungama.com’s digital properties. Over the past year alone, EDM as a genre has grown immensely with significant performances, music and events. Within the first quarter of 2015, this joint venture will witness the brands providing curated content for EDM lovers across digital platforms.

     

    Integrated Network Solution senior vice president and business head Jaideep Singh said, “Live Viacom18 has evolved in the last two years as a creator of brand engagement for consumers across platforms. While we strive to create memorable on-ground experiences for the audience, it is imperative for us to reach to digital audiences as well. The Indian Dance Music scene is constantly evolving creating demand among today youth, who spend most of their time on the internet. Addressing the need of today’s youth, we look forward to partner with Hungama to cater to the ever rising demand for Dance Music.”

     

    Commenting on the partnership, Hungama.com CEO Siddhartha Roy said, “As the leading platform for digital entertainment, at Hungama we constantly strive to look for content that appeals to the dynamic listening choice of our users, especially the youth. EDM is one of the most popular music genres at present. We are glad to partner with Supersonic, and bring some of the best tracks from the genre to our subscribers.”