Tag: VH1 Supersonic

Vh1 Supersonic announced set of artistes, experience categories and brand partners

Mumbai: One of India’s multi-genre music and lifestyle festivals, Budweiser Beats presents Vh1 Supersonic Co-powered by Nexa, 2024, is coming back with a bang with the best in music, lifestyle, art and food this time. The festival has been aching all these years by filling the gap of techno and EDM music with over 10 more genres, unlike any other music and lifestyle festival in India. Spread across 3 days and 5 stages, the festival with their brand manifesto, Be There, Be Free will be held at Mahalakshmi Lawns, Pune, on 16,17,18 February 2024.

The festival curators have unveiled its illustrious line-up including top names from across the globe, such as Major Lazer Soundsystem, Adam Beyer, King, Yotto, Denis Horvat, Hamdi, Patrice Bäumel, The Midnight, Arjun Vagale, Browncoat, Kohra, Taba Chake and The Yellow Diary. Legends like 10,000 Lions, Bass Maya, Chromaderma, D2, Dr. Sel, Earl Gateshead, Ital Soup, Major C, NZ Selector, Rasta Yuga, Rudy Roots and Sanyas-I will also be ramping up the much-loved Reggae Corner.

At Vh1 Supersonic, the experience takes centre stage and for this, the festival has partnered with distinguished sponsors who share the vision of creating unforgettable moments. Leading the way as the title sponsor is Budweiser Beats, setting the tone for an unparalleled adventure, co-powered by Nexa, along with Maybelline as the beauty partner. Celebration partner, Jose Cuervo Margarita Mix, joined the line-up, adding their unique flavour to this extraordinary celebration.

Top of form, Viacom18 LIVE (integrated network solutions) business head, Gaurav Mashruwala said, “Vh1 Supersonic has been at the forefront of bringing new experiences to India and curating a festival within a festival. True to our legacy, even this year it’s about more than just music and we are back with a bang to make the 9 edition as legendary as the experience. Right from international icons to indie stars, the stellar line-up is sure to give an out of this world experience to the festival-goers. With the support of our esteemed partners, we are looking forward to an iconic celebration of music and culture combining multi-genre stages, experience zones, the best of fashion, lifestyle, F&B and art.”

AB InBev India, CMO Vineet Sharma said, “Globally and in India, Budweiser believes in connecting authentically with consumers through shared passion points. Music and culture are important touch points for our consumers and Vh1 Supersonic, year on year, brings together these elements and redefines the essence of live entertainment. Budweiser has been a long-standing partner at Vh1 Supersonic, and we’re excited to see what the 9 edition of the festival brings us. It’s not only about the music, it’s about co-creating culture, music lifestyle and bringing India’s electronic music subculture through BudX to the forefront that resonate with a diverse audience”

Maruti Suzuki India Pvt Ltd Sr executive officer, marketing and sales Shashank Srivastava said, “NEXA is an automotive lifestyle brand that has been setting new benchmarks in the automobile industry and caters to every need of the incessant seeker of ‘new’. NEXA has three pillars based on our target audience’s affinities: lifestyle, journeys, and music. NEXA has always been closely associated with music with their own IP featuring A R Rahman. Our association with Vh1 Supersonic reflects our commitment to seamlessly blend automotive excellence with cultural dynamism. Vh1 Supersonic has consistently crafted a significant consumer journey through experiential excellence. We are happy to take this relationship into yet another year and are excited by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives.”

Maybelline New York assistant general manager Smruthi Rajagopalan said, “Our collaboration with Vh1 Supersonic is a celebration of self-expression- bringing the world of music & makeup together for our Gen Z consumers. Recognising the transformative power of music and makeup, Maybelline New York aims to create an immersive experience at Vh1 Supersonic to experience the world of New York trends and makeup, crafted for all.”

Monika Alcobev Ltd national sales director Hemang Chandat said, “We are thrilled to announce our partnership with VH1 Supersonic 2024, where Jose Cuervo Margarita Mix takes centre stage as the Celebration Partner. This collaboration is more than a fusion of music and spirits; it’s a symphony of passion, a celebration uniting the dynamic worlds of concert enthusiasts and aficionado of margaritas. After our successful partnership with VH1 Supersonic Arcade, this collaboration with Viacom18 Live marks an even more exciting synergy between the vibrant energy of one of the country’s premier music festivals and Jose Cuervo Margarita lovers.”

Vh1 Supersonic 2024 will encompass 5 spectacular stages dedicated to multiple moods. The Main Stage will offer attendees the main headliners of the festival along with the best of Pop, Hip Hop, Jazz, and Indie Pop! Ardent LIVE music fans can get their dose of their favourite LIVE artists at the NEXA Live Stage. The ultimate techno and dance music lovers can head directly to the Budx Spectrum Stage. The Reggae Corner will pack a musical punch in its dedicated space curated for Reggae enthusiasts.

Vh1 Supersonic 2024 headliner, major Lazer Soundsystem, said, “India is a special place to us, so we are thrilled to be back at Vh1 Supersonic this year with some amazing sets planned. With each tour that we do in India, it’s always exciting to connect with more and more people and watch our fan base grow.”

Known as the music & lifestyle festival of India, Vh1 Supersonic will amp up its experiential zones with more than 80 specially curated Fashion and lifestyle brands & an art showcase at the Superflea which will be curated by All You Can Street! This will be topped with the best of F&B partners, flea areas & art installations across the festival.

Festival curator Nikhil Chinapa said, “We’re back, as promised and this time we’re bringing Major Lazer, Adam Beyer, King, Yotto and a massive array of festival favourite artists from across the world. We’re opening our gates on the 16 of Feb to welcome back friends and fans for our 9 edition in 2024 and it’s going to be a massively memorable weekend. See you on the dance floor!”

Headlining the edition, the crowd’s favourite: Major Lazer Soundsystem — the legendary global dance trio of Diplo, Walshy Fire and Ape Drums — returns to Vh1 Supersonic. Also making a much awaited comeback while raising the BPM, is Swedish techno DJ & the king of modern techno music – Adam Beyer. Keeping up with the iconic league of Indian rappers who became a rage overnight with his hits like Maan Meri Jaan, OOPS – King – is making his debut at Vh1 Supersonic! Adding to the buzz is world-renowned – Yotto, aka Otto Yliperttula – a Finnish DJ with a deep house techno sound who’s garnered a fan following that spans all borderlines!

Other debut artists at Vh1 Supersonic who have been known to create heart-thumping sets across the world, are Denis Horvat, Hamdi and Patrice Bäumel – the master of melodic techno, who are all going to be contributing their unique flair to the sonic stage! For the first time in India – The Midnight – an American Synth-wave band, known for their soulful R&B music is definitely going to be the act you just cannot miss.

Apart from these star-studded international acts, are the stellar Indian acts who have not only earned an international presence as the pioneers of live acts in India but have been a driving force in putting India on the worldwide music map: Arjun Vagale, The Yellow Diary, Taba Chake, Kohra, Browncoat and many more to be revealed in the coming weeks.

Going beyond the ordinary, Budweiser Beats Presents Vh1 Supersonic co-powered by Nexa 2024 is determined to provide a joyous & sustainable experience to be a part of as promised year-on-year! The festival curators encourage all to Be There, Be Free as safety, wellness and festival-goers’ happiness will be well taken care of at utmost priority!

Tickets available on: https://www.gosupersonic.in/ and www.skillbox.co

January 30, 2024
Viacom18 LIVE presents ‘Vh1 Lift Off’, India’s newest culture platform

Mumbai: Viacom18’s experiential & LIVE entertainment business, Viacom18 LIVE, more popularly known as the official curators of Vh1 Supersonic (India’s first multi-genre music & lifestyle festival), are all set to introduce another unique and experiential festival, ‘Vh1 Lift Off’. This new IP will be a landmark event that is set to bring together a host of experiences and sub-cultures, elevating India’s urban cultural scene.

Set in the cultural hub of the country; Mumbai, Vh1 Lift Off is set to redefine the experiential and urban cultural landscape in India. As a celebration of 50 Years of Hip Hop and built with its culture and its community at heart, the IP aims to work towards creating a platform which is both relevant and beneficial to creators, brands, and consumers alike. Its first edition will focus on sub-cultures like art, fashion/street fashion and dance, while music and Hip Hop, will be at the heart of it. Addressing a unique gap in India’s experiential urban sub-culture landscape, Vh1 Lift Off, unlike any other large-scale culture platform in the country, broadens the narrative beyond music and encompasses a multitude of subcultures. It speaks directly to the youth of today, offering an additive cultural experience that resonates with their diverse interests.

Viacom18 Live head Gaurav Mashruwala said, “At Viacom18, we take pride in setting the stage for a new and unparalleled cultural experience with our latest IP, ‘Vh1 Lift Off’. Vh1 Lift Off is a platform that allows us to broad-base the narrative beyond music and speak to varied subcultures and communities all at once, with the idea of ‘lifting them off’ through this platform. We are happy to bring this unparalleled experience in the culture space, knowing fully well that brands associate with the youth and sub-cultures, and therefore giving an opportunity for them to work with each other at such a large scale.”

Viacom18 live promises to continue entertaining its audiences and fans with its iconic IPs including Vh1 Supersonic and assures to amp up the entertainment quotient with culturally relevant properties like Vh1 Lift Off in a bid to enable brands to deepen connect with consumers.

October 26, 2023
Vh1 Supersonic 2021 officially cancelled due to Covid2019 crisis

MUMBAI: Dear #Superfam, it is with a very heavy heart that we must announce that Supersonic 2021 is officially cancelled. The organizers have been closely monitoring the unprecedented situation and keeping the safety measures in account, it has become clear that a large gathering is not feasible in this macro scenario.

Right before the onslaught of the pandemic, which got everyone locked indoors with masks, sanitizers and social distancing norms, Vh1 Supersonic gave music lovers an experience of three days of an unparallel musical extravaganza. Dancing to the tunes of Diplo, Illenium, Machine Gun Kelly, DIVINE, and 95+ top artists, festival audiences submerged into the stunning visual and musical experience. The three day festival featuring an iconic line-up, ended on an even higher note with the announcement of dates for the festival in 2021.

2020 had other plans and the world came to a sudden standstill. A “crowd gathering” was no longer safe. Consumer Experience & Safety is of utmost priority for the organizers of Vh1 Supersonic which led to the postponement of the 8th edition of Vh1 Supersonic.

For Vh1 Supersonic, the music won’t stop, and it will return with all its glory in a bigger and better avatar in 2022. Speaking about the postponement of Vh1 Supersonic, keeping in mind the safety of artists, festival goers and the behind-the-scene people who make a festival of this scale happen, Viacom18 Network Sales head Mahesh Shetty, said, “Vh1 Supersonic has brought artists and festivalgoers under one roof for many years now, always leaving them with countless memories and unforgettable experiences. Unfortunately, our decision to cancel the festival in 2021 and push it to 2022, has come due to the global uncertainty of the ongoing pandemic. Our primary responsibility is to ensure the safety of our festival goers and taking that into consideration, we have decided to cancel the 2021 edition. In the meantime, we are leaving you all with a promise that we will be back bigger and better in 2022. Stay tuned and see you guys soon.”

Festival Curator Nikhil Chinapa added, “As we were preparing to unite our SuperFam for an electrifying 8th edition of Vh1 Supersonic, we’ve had to stop and take stock of where the world stands with respect to Covid2019. Several countries are going into a second lockdown, international air travel is restricted and there is still no news of when a viable vaccine will be available to the public.

Rather than present a diluted version of the festival we love, which would also put fans at risk, we feel we have no other option but to cancel the 2021 edition. However, Be There, Be Free continues to embody the spirit of the festival and we will look to the future, knowing we have to make up for lost ground and create a larger than life fiesta next time around, at India’s most-loved multi-genre music festival.”

Until Then #GoSupersonic2022 #BeThereBeFree

November 9, 2020
Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

MUMBAI: One of India’s biggest multi-genre festival, Vh1 Supersonic, is all set to take over Pune from 7th – 9th February 2020.They have just announced the headliners and the full artist line-up and we cannot keep calm! So get your squad ready for the epic lineup as the festival has announced over 90 international and homegrown artists. Diplo, the Grammy-winning artist who is one of the most dynamic forces in music today has been confirmed as one of the headliners along with American rapper Machine Gun Kelly and the Denver-based artist Illenium. Along with the three headliners, Vh1 Supersonic will offer music lovers an unmissable opportunity to waterslide into the world of the popular rock band Chon; The Awakenings, this is the 5th year the mighty dutch techno brand ‘Awakenings ’ will be hosting festival’s techno stage; and Divine, one of the most popular rappers and hip-hop artists in India. Another first to perform include Sampa The Great, Gryffin, Speedy J, Divine and Spanish sensation Ilario Alicante. Nestled in the city’s Mahalakshmi Lawns, the 2020 edition will be adorned with 6 alternate stages for insurmountable musical performances. Presented by Budweiser & Powered By American Tourister Vh1 Supersonic has indeed kept its surprise element high for those seeking an escape full of music and adventure.

Vh1 Supersonic has always been true to its promise of a great on-ground experience. This year it promises bigger and better things. Especially, if you and your gang are looking forward to an epic weekend, then this festival is one helluva party you wouldn’t wanna miss. Sparking millions of emotions, the festival in its new edition will exude edgy décor and motifs accentuating the vibes. Unwind at the Budweiser’s Brew District, a beautifully curated beer garden where you will get to indulge in chef’s specially curated beer infused cuisines. Munch on finger licking haute gastronomies at the Super Flea; also, ladies if you’re planning an all-girls weekend then the women’s only bar by Bumble is the place you and your girls need to head for. Hijack the de-stress tent or ring in the happy hours, Vh1 Supersonic is where the party never stops! Expanding the musical adventure beyond just the festival, Vh1 Supersonic in association with Miss Malini is also launching “SUPER STREET”, making Vh1 Supersonic a complete fashion and lifestyle festival.

Speaking about the festival, Mahesh Shetty, Head – Network Sales, Viacom18, said, “Music is an emotion that culturally binds people of our country. Vh1 Supersonic has become a mainstay for festival-goers and with its seventh edition, we wish to take it to the next level and give world-class experiences curated for our patrons. Our strong association with Budweiser, American Tourister including other esteemed partners is what motivates us to come back with some of the most unique and upbeat themes for the musical extravaganza, year on year. We look forward to forging many such partnerships and give our superfans the best that they deserve.”

Nikhil Chinapa, Festival Curator, said, “Staying ahead of the curve and throwing surprises at our fans every year, Vh1 Supersonic is going a notch higher with the addition of two worldwide sensations, Diplo and the notorious “rap devil” Machine Gun Kelly, to its extravagant headliner lineup at the festival. Diplo’s recent releases include a string of global hits and collaborations with music’s A-listers and Machine Gun Kelly’s new single has smashed past the 100 million streams mark in the blink of an eye! We’re also proud to introduce a K-Pop group for the first time at Vh1Supersonic, opening new doors to new genres and making our Superfamily ever larger and more inclusive. Also joining us for their first ever shows in India are Dutch techno giant Speedy J, and Spanish sensation Ilario Alicante. On mainstage, Zonderling, Gryffin, and Magnificence all make their debut appearances on Indian soil at Vh1Supersonic. It’s a dream lineup and all we need is you to #BeThereBeFree.”

Satiate your musical palate with the most diverse music and a special line-up of artists coming to India for the first time – Vh1 Supersonic 2020 is the ultimate weekend gateway. Be there, be free and get lost in the wilderness!

This edition of Vh1 Supersonic 2020 partners with ‘Budweiser’ as Presenting sponsor, ‘American Tourister’ as Powered By sponsor, ‘JBL’ as Sound Partner, ‘Monster’ as Energy Drink Partner, ‘Smirnoff’ as Associate Partner, ‘Crocs’ as Footwear Partner and ‘Bumble’ as Social Networking Partner.

#Superlineup #Vh1Supersonic2020 #BUDXSupersonic #BeAKing #ATGoesSwagpackin #JBLXSupersonic #MonsterEnergyIndia

Are you pumped up for Vh1 Supersonic that promises to be packed with crazy music, good food and great energy? We sure you can’t wait for the whole experience!

January 17, 2020
The 7th edition of Vh1 Supersonic promises to be a grand affair; introduces Illenium and Chon to India

MUMBAI: #BeThereBeFree! step up music fanatics and get ready to groove to the pumping beats of India’s biggest multi-genre festival – Vh1 Supersonic 2020. Known for diverse music, extravagant stages, breakthrough artist line-up, and wholesome festival experience Vh1 Supersonic 2020 returns to its three-days original format and promises to set you free with its theme – The Rabbit Hole. The theme is a place of infinite possibilities, a place that resonates with the beat of Supersonic- #BeThereBeFree. The seventh edition of Budweiser Presents Vh1 Supersonic is all set to ramp-up your senses with ultimate musical experience from 7th – 9th February at Mahalakshmi Lawns, Pune.

Living up to its legacy of being India’s largest multi-genre festival this edition also brings the prefect blend of Indian and International artists. Taking the festival to its crescendo will be the all-time favourite – American DJ and musician Illenium, rock band Chon, Indian rapper Divine and world’s biggest techno brand Awakenings! While 2017 Electronic Music Awards winner Illenium promises a hot-rodding ride with his perfect mixture of beats and captivating sets; Chon, Divine and Awakenings will get the crowd grooving to their mind-blowing blockbusters. The music fiesta will witness 60+ artists line-up which will let the crowd indulge in the spirit of multi-genre music across 4 stages – EDM, Live, Techno and Reggae with an exhilarating 10000 Lions sound system.

While your mind is already enroute to Supersonic with the bustling news, we suggest you take a halt as there is more to the salt. Supersonic is known for leaving its attendees in an awe with its matchless wholesome experiences, year-on-year the organizers have successfully led attendees hold on to the ticking clock to appease their want of more. This year will be no different as the masters bring you plethora of ultimate experiences and exultant vibes. Vh1 Supersonic 2020 has in store out-of-the-box experiences with Budweiser’s Brew District, beautifully curated after hours, De-Stress Tents, art showcase, fun filled on-ground activities, gaming zones, finger licking haute cuisines at the Super Flea and much more. To further enhance the experience of attendees, the festival this year is launching “SUPER STREET”, making Vh1 Supersonic a complete fashion and lifestyle festival. SUPER STREET is one of a kind fashion street that will bring boutique designers, fashion bloggers and influencers under one roof infused with some really interesting and edgy décor. This is just the tip of the iceberg for what Vh1Supersonic 2020 has in store for all festivalgoers.

With a line-up featuring some of the biggest names in music from across the world and country, art showcases, food, fashion & lifestyle, and a variety of interactive experiences on-ground, this very special edition of Vh1 Supersonic is about to be one for the books.

Speaking about the festival, Mahesh Shetty, Head – Network Sales, Viacom18, said, “Vh1 Supersonic is the ultimate journey for festivalgoers who unite year after year celebrating their love for music. Our stronghold association with Budweiser is what motivates us to come back with some of the most unique and upbeat themes for the musical extravaganza, year on year. Stepping into the seventh season, we hope to live up to the promise of bringing an unforgettable experience and music for the music lovers.”

Commenting on the festival, Nikhil Chinapa, Festival Curator, said “We’re thrilled to announce we’re back as a 3-day festival in 2020, giving fans an incredible array of music across several genres, spread across an entire weekend in Pune. Vh1 Supersonic continues to be the destination festival of choice for fans who know their music and who also value exhilarating experiences that doesn’t just include curated music & artists, but also jaw-dropping stage and environmental design. Save the date, be there and yes, be free!”.

Commenting on the announcement, Alexander Lambrecht, Vice President Marketing – South Asia, AB InBev, said “Budweiser is globally known to nurture the culture of music, and our association with Vh1 Supersonic for the fourth consecutive year acts as a testimony to our philosophy. We are truly thrilled to see how the festival has bundled up so many euphoric experiences under one umbrella, one place, for our audiences; Vh1 Supersonic 2020 won’t just be the pilgrimage for music lovers but an ultimate wholesome festival experience where one can immerse, unwind, unleash, celebrate, engage, and BE FREE! With experiential marketing being such an important aspect of connecting with our consumers, Supersonic is one such avenue where one can experience Budweiser in all of its glory. This year the festival will see some power packed performances by two world renowned artists debuting in India i.e. Illenium and Chon along with Awakenings, Divine and 60+ international and national artists. We are elated to elevate the music landscape in India through our association with Vh1 Supersonic.”

An extraordinary ambience with multi-genre music and impeccable experiences awaits festival goers at Vh1 Supersonic 2020. Rediscover yourself at India’s largest music festival and gateway to paradise begins with the early bird sale on 3rd December 2019.

December 4, 2019
Budweiser experiences x VH1 Supersonic are back for another epic edition of the music fiesta

MUMBAI: Budweiser Experiences presents VH1 Supersonic, for the first time ever will witness the formers very own stage – BUDXAWAKENING. Music enthusiasts will be in for stellar performances headlined by techno maestro – Paul Ritch, with subsequent high-energy acts by Bart Skills, Layton Giordani, Ash Roy, Tuhin Mehta, Browncoat, Sequel, BLOT!, KOHRA, Arjun Vagale, Colin Benders and Gaiser. For an unmatched festival experience, select guests will also get exclusive access to the Budweiser Viewing Stage – providing for a panoramic view of the musical madness.

In addition, there will be an exclusive Budweiser Brew District with tons of engaging experiences for people to feel more energized and integrated into the festival vibe. Barber shops, tattoo parlours, immersive photobooths and a chance to purchase merchandise from Budweiser’s limited edition Street wear collection! As a precursor to the festival, Budweiser will be rolling out special packs, allowing one and all to live and feel the VH1 Supersonic vibe, irrespective of where they are. The pack consists of a special scratch card with a unique code, which on being sent to the registered number, leads to an array of assured rewards. Few lucky winners will also get a chance to win passes to the main festival, uniting the Budweiser tribe for a one of its kind experience.

Commenting on the association, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev, said, “Over the years, music has evolved to be a passion point that is vehemently shaping culture in India. Identifying the same, at Budweiser, we have ensured that we resonate and bond with our brew lovers through this very point – enabling them to live and witness world class music experiences. With VH1 Supersonic, we have ventured to enthral fans with an all-encompassing Budweiser escapade – bringing them fresher and newer avenues to enjoy their music. We are excited to grow this partnership with immersive experiences such as theBUDXAWAKENING stage and the Budweiser Brew District. This year especially, our patrons are in for a treat with the VH1 special pack rollout, an activation we expect to be spreading the energy of the festival – to all enthusiasts beyond just the festivalgoers.”

The special packs will be available in stores near you, while the music aficionados can grab their festival passes on BookMyShow.com

February 13, 2019
Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of belonging that music gives us. The film uses a spoken word piece, complemented by interesting match-cuts and catchy music, to weave together a narrative targeting the festival’s tagline and collective ethos- ‘Be There Be Free’.

When did you first discover music? Was it in a quiet corner of your room, when you just got acquainted with the internet? Or was it in an old record shop down the street, a few blocks from home? Or perhaps on a sunny afternoon after school, when you and your friends shut yourselves from the world to write down new song lyrics and string together some tunes? Over the years, music brought us together and made us feel like we were all a part of something bigger, across ages and spaces, irrespective of who we were and what life threw our way.

Through the course of the film, we see a variety of different individuals in their own unique settings- all of whom can truly be themselves in a place that celebrates their uniqueness: the Vh1 Supersonic Music Festival.

Nisha Vasudevan, Director of the film said, “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space. We approached this piece with a heartfelt, poetry-based script that was meant to evoke nostalgia and take us back to a time when the internet first opened the world of music up to today's millennial. It was during those moments that we began to identify with specific subcultures, and those are the influences that make us the people we are proud to be today – and we wanted to specifically strike this chord. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

Manoti Jain, Executive Producer, Supari Studios said, “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”

February 7, 2019
Budweiser Experiences x VH1 Supersonic back for another edition of music fiesta

MUMBAI: VH1 Supersonic presented by Budweiser Experiences will witness the latter’s very own stage-Budxawakening-for the first time ever. Music enthusiasts will be in for stellar performances headlined by techno maestro – Paul Ritch, with subsequent high-energy acts by Bart Skills, Layton Giordani, Ash Roy, Tuhin Mehta, Browncoat, Sequel, BLOT!, KOHRA, Arjun Vagale, Colin Benders and Gaiser. For an unmatched festival experience, select guests will also get exclusive access to the Budweiser Viewing Stage – providing for a panoramic view of the musical madness.

In addition, there will be an exclusive Budweiser Brew District with tons of engaging experiences for people to feel more energised and integrated into the festival vibe. Barber shops, tattoo parlours, immersive photobooths and a chance to purchase merchandise from Budweiser’s limited edition Street wear collection.

As a precursor to the festival, Budweiser will be rolling out special packs, allowing one and all to live and feel the VH1 Supersonic vibe, irrespective of where they are. The pack consists of a special scratch card with a unique code, which on being sent to the registered number, leads to an array of assured rewards. Few lucky winners will also get a chance to win passes to the main festival, uniting the Budweiser tribe for a one of its kind experience.

Commenting on the association, AB InBev vice president marketing – South Asia Kartikeya Sharma said, “Over the years, music has evolved to be a passion point that is vehemently shaping culture in India. Identifying the same, at Budweiser, we have ensured that we resonate and bond with our brew lovers through this very point – enabling them to live and witness world class music experiences. With VH1 Supersonic, we have ventured to enthral fans with an all-encompassing Budweiser escapade – bringing them fresher and newer avenues to enjoy their music. We are excited to grow this partnership with immersive experiences such as the BUDXAWAKENING stage and the Budweiser Brew District. This year especially, our patrons are in for a treat with the VH1 special pack rollout, an activation we expect to be spreading the energy of the festival – to all enthusiasts beyond just the festivalgoers.”

The special packs will be available in stores near you, while the music aficionados can grab their festival passes on BookMyShow.com

February 4, 2019
Vh1 Supersonic Arcade treats Bengaluru to the beats of downtempoElectronica King – Bonobo

MUMBAI: The music movement in India is at its peak. From bringing the biggest global music sensations to curating the most extravagant experience led festivals, music lovers in India havebeen witnessing immensely engaging and entertaining festivals. A major catalyst to this revolution is Vh1 Supersonic Arcade, a brand extension of the Vh1 Supersonic music festival. In its past five successful editions, the Vh1 Supersonic Arcade has treated the audience by presenting some maverick performances by global icons including Skrillex, Above & Beyond, Pretty Lights and more.This year’s Vh1 Supersonic Arcade brings the nominee of GrammyAward and the British Sensation Bonobo to create magic in Bengaluru on 15th February 2019.

The British beatmaker Simon Green, who performs under the alias Bonobo, will be setting the stage on fire with his 8-piece ensemble band. Through the years, Bonobo has successfully dished out hits like Cirrus, Black Sand, Know You and many more. With Vh1 Supersonic Arcade, the audience will get a chance to experience some of his sensational tunesand fine beats from his chartbuster albums such as ‘Migration’, ‘The North Borders’, ‘Days to Come’, to name a few.With Bonobo’s performance at the Vh1 Supersonic Arcade, fans in Bengaluru can be certain that theyare in for an electrifying evening.

Commenting on the announcement,SaugatoBhowmik, Business Head, Integrated Network Solutions & Consumer Products, said, “Vh1 Supersonic is the one stopdestination to experience multi-genre music. Bringing the best ambient acts on the block, Bonobo’s performance in Bengaluru aims at presenting his distinctive and intricate electronica style. With an aim to get thousands of music lovers on their feet, Vh1 supersonic Arcade promises its fans in Bengaluru to expect a mega musical night with Bonobo’s beguiling acts.”

Excited about the announcement, Kartikeya Sharma, Vice President Marketing- South Asia, AB InBev said, “Bringing the best music experiences to our consumers is at the crux of what Budweiser aims to do globally as well as in India. Our collaboration with vh1 Supersonic is the perfect example of this vision. With Arcades, we wish to widen the reach of the property, thereby allowing more consumers to experience the best of the music world in their hometowns – just like Bengaluru will host one of the most widely played producers on the planet, Bonobo. We look forward to partnerships of this kind that allow us to elevate music experiences in the country.”

January 11, 2019
The biggest music extravaganza of India, Vh1 Supersonic to unleash its magic this February

MUMBAI: Musically diverse, ambiently extravagant and spiritually free – welcome to the world of Vh1 Supersonic, a melting pot of diversity, an escape that lets you unwind amidst world-class music.

The Sixth Edition of Budweiser Presents Vh1 Supersonic powered by American Tourister and FastTrack is ready to whip up a storm with its eclectic mix of the gods of music who will descend on 16th & 17th February 2019 at Mahalakshmi Lawns, Pune, to ramp-up your senses and give you an exhilarating experience.

To set the stage ablaze will be India’s hot favourites – the cross cultural demi god of Live Electronica, Bonobo, and the masked-magician of EDM and heartthrob of the #mellogang, Marshmello! While the 2018 Grammy nominated Bonobo promises to swoon the crowd with his perfect blend of digital and instrumentation and beat-driven dance music, American Music Awards’ favorite EDM artist winner, Marshmello will take you on a joyride with his mindboggling captivating sets.

Commenting on the announcement, Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, said, “Vh1 Supersonic has become the annual music pilgrimage for thousands of music fans from across the country and it delights us immensely to evoke the emotion of #Betherebefree for our fans with this marquee music extravaganza. I am immensely proud and grateful for the continued faith placed in us by our partners Budweiser, Fastrack and absolutely delighted that American Tourister has joined the family too! The love and encouragement we receive from our fanbase has not only put us firmly on the top spot over the last 2 years but also inspires us to keep going one step better each time. Personally, can’t wait to see Bonobo playing Live and the absolute mega Marshmello.”

Excited about the announcement, Kartikeya Sharma, Budweiser Vice President Marketing, South Asia said, “We have had a very strong partnership with Vh1 Supersonic, over the last 3 seasons. It’s a festival that has grown from being a music platform to one where culture is created & shaped & the consumers they attract is a testament to this evolution. We’re excited to continue and grow this partnership with the introduction of immersive experiences like the BudX stage & the Bud beer garden & are confident that Vh1 Supersonic is the perfect platform for us to connect with India’s youth & deliver world class experiences.”

The festival curator of Vh1 Supersonic, Nikhil Chinapa said, “We're covering an incredible amount of musical ground with the artists we've invited to our sixth edition. From festival-favourite Marshmello – who's globally had the most incredible year in 2018, to our piece-de-resistance – Bonobo performing LIVE with an enormous 8-piece ensemble. Lending more firepower to our burgeoning techno scene, the global behemoths of the genre – Awakenings – return to the festival for their fourth year too. Vh1 Supersonic continues to push the boundaries of the ever-expanding soundscape and the team and I couldn't be prouder of the diverse lineup of artists we've put together for 2019! Cubicolor LIVE with their entire band and Tropkillaz – both will make debut appearances in India at our festival in this edition.”

Over the years, Vh1 Supersonic has blown up in popularity. It’s a celebration that gives you space to shine your own individuality and express your true self. This extravagant affair is not only the mecca of great music but also an experiential zone packed with vivid elements like flea market, immersive art, after-parties and many more amidst a magnificent well-organized setting. The music aficionados will be in for a treat as the festival promises to be a haven of pop art and quirky backdrop taking them to an imaginary world.

Abreast with the current times and as evolved as its audiences – musically and otherwise, Vh1 Supersonic is the most inclusive, progressive and musically diverse festival in India. True to the soul, the festival is a celebration of the infinity within each one of us. ‘Be There Be Free’ and transport yourself to the pure and free inspired space of music.

December 4, 2018