ITV

Tag: Vespa

  • Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

    Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

    MUMBAI: Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight against HIV/AIDS.

    The sale of each Vespa Red, which was presented by Actor and UN Women Goodwill Ambassador, Farhan Akhtar, at the launch event, contributes to financing Global Fund to fight AIDS in India.

    The digital campaign for Vespa Red kicked off with a series of teasers, creating excitement about the collaboration and introducing Red while educating audiences on the significance of this charity and the partnership.

    On the day of the launch, Farhan Akhtar held a Facebook Live session. This was amplified via influencer activation. The campaign received average engagement of over 80 per cent across platforms by the audience. The brand received 11K impressions on the day.

    Dentsu Webchutney Mumbai EVP and branch head Nishi Kant says, “The team couldn’t keep calm since the day we received the brief. Our pitch was one of the finest that we have produced so far. We had great fun working on these two campaigns as the brand that appeals to a young, sporty, fun-loving audience and has a tremendous heritage value as well. This is going to be a great ride and here’s to many more such campaign.”

    Aprilia, which is renowned the world over for its unmatched racing heritage, entered the Indian market with its first made-in-India, made-for-India, crossover product – Aprilia SR 150. As a new entrant, the primary objective of the campaign was to create brand awareness. The media strategy was based on the same. First up – to increase visibility and awareness. To achieve this, impact properties were focussed on.

    The campaign received more than 100 million impressions from Aprilia’s launch film. Organically, 14K followers were added to the Facebook page. This, coupled with a planned influencer activity across relevant categories, saw an increase in engagement by 39 per cent. 

  • Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    MUMBAI: Neo@Ogilvy announced Deepankar Kapoor as Vice President and Head of Strategy – India, Neo@Ogilvy. He will be based in Gurgaon.

    Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business – creative, content, media, technology and CRM providing solutions for a roster of blue chip brands. He joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

    Neo@Ogilvy India president & country head Rajesh Bhatia said, “I have always emphasised the need and importance of sophisticated strategy and planning talent – this skill is often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”

    Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and DigitasLbi where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc. A few prominent digital exercises under his belt are the digital brand launches of Tata Bolt & Zest, Tata Safari’s CRM initiative famously known as SOUL and the very recent buzziest campaigns of 2015 called Tardis Day (for Doctor Who fans) for Star FX.

    Academically, he holds an MBA from the University of Calcutta, a degree in Communications Management from Symbiosis International University and a Diploma in Cyber Laws from Government Law College Mumbai.

  • Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

    MUMBAI: Neo@Ogilvy announced Deepankar Kapoor as Vice President and Head of Strategy – India, Neo@Ogilvy. He will be based in Gurgaon.

    Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business – creative, content, media, technology and CRM providing solutions for a roster of blue chip brands. He joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

    Neo@Ogilvy India president & country head Rajesh Bhatia said, “I have always emphasised the need and importance of sophisticated strategy and planning talent – this skill is often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”

    Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and DigitasLbi where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc. A few prominent digital exercises under his belt are the digital brand launches of Tata Bolt & Zest, Tata Safari’s CRM initiative famously known as SOUL and the very recent buzziest campaigns of 2015 called Tardis Day (for Doctor Who fans) for Star FX.

    Academically, he holds an MBA from the University of Calcutta, a degree in Communications Management from Symbiosis International University and a Diploma in Cyber Laws from Government Law College Mumbai.

  • Vespa launches TVC created by Meridian

    MUMBAI: Vespa, the Italian scooter brand, has launched its new television commercial that has been created by Meridian Communications’ Mumbai office.

    The scooter has been spotted on Indian roads since May 2012.

    The TVC has rolled out to support the print campaign which was launched recently. It showcases Vespa as a fashion statement stating that it has never gone out of style and is youthful.

    Meridian Communications ECD and Head- Mumbai Anuraag Khandelwal said, ”The Vespa has never been considered a mode of transport to take you from point A to point B. It has always been about fashion. And this is what we set out to capture in this film. It’s a fashion accessory that decides, and sometimes even dictates, what you wear when you ride it. We extended that thought to suggest that perhaps your Vespa could also decide who you chose to ride pillion with.”

    “The entire film has a retro-chic styling to it. Right from the boy’s room, to the clothes he wears, to the clothes of the girls on the street. This is in keeping with the classic, yet modern look of the Vespa. We thought this would give viewers a sense of Vespa’s fashion antecedents,” Meridian Communications ECD and Head- Mumbai added”

    Piaggio Vehicles AVP – Marketing MV Krishna said, “We have consciously stayed away from standard automobile advertising model which invariably draws on functionality and features and looked at the brand purely from a lifestyle lens. The setting is a bit intentionally surreal to visually accentuate the idea of “more than just commuting”.”

    The film opens on a young man getting ready to go out. He jumps out of bed, dons his favourite shirt, shoes, jacket and straps on his helmet. All styled in a Vespa way – Retro classic, yet modern chic. He gets on his Vespa to look for his perfect girl. Not sporty kind, not high fashion girl, but someone who matches his style and matches his Vespa.

    It‘s a modern take on the classic Cinderella story. There is a little twist in the film, not apparent at first, which waits to be unearthed by the truly style conscious, and observant. No spoilers here. The film ends with the line, “Vespa. Fashion Unchanged. Since 1946”.

  • Piaggio’s Vespa India launch to aim at premium segment

    Piaggio’s Vespa India launch to aim at premium segment

    MUMBAI: Piaggio Vehicles is creating a whole new luxury segment in scooter category and launching Vespa in April 2012.

    Vespa will initially be available in 35 main cities.It was displayed at the Delhi Auto Expo. 2012.

    With its Indian foray, Piaggio intends to create an exclusive, premium segment for the brand. It will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.

    In India, Vespa will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart.

    Vespa aims to play a disruptive force in the 2-wheeler segment in India.

    Piaggio Vehicles chairman and MD Ravi Chopra said, “Our foray into the Indian market activates a whole new segment of style and fashion conscious consumers who are looking for a premium, exclusive, lifestyle offering reflecting their personalities and attitudes. We would like to leverage this sizeable untapped market segment that shows tremendous potential for growth in the coming years”.

    Piaggio Vehicles is a wholly owned Indian subsidiary of the Italian Piaggio Group. The Vespa is present in 100 countries with 17 million units being sold since its inception.