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Tag: Vertuals

  • Vertuals strengthens leadership team with two new hires

    Vertuals strengthens leadership team with two new hires

    MUMBAI: Vertuals, the digital content specialist unit from IdeateLabs has bolstered its team with the appointment of two industry stalwarts Rekha Rao and Sandeep Vasudevan as business heads. Based in Mumbai, they will report to the managing partner, Ajay Tripathi.

    Rao has been in the industry for more than two decades. She has adept understanding of content trends, consumer insights, IP/content management, planning and strategising, revenue modelling, P&L management, start-up incubation among others.

    Rao will spearhead the revenue generation and profitability of Vertuals, whereas Vasudevan will be responsible for introducing creative and innovative audio-visual content, with a focus on bringing technological innovation into the creative offerings, while overseeing the entire business vertical.

    Vasudevan comes with an exceptional track record of success in creating content for television and digital media. Over the span of two decades in the industry he has covered various genres and specialises in all aspects of the creative process from ideation to visual conceptualisation, show flows and structuring, scripting, shoot and post.

    On the latest development Vertuals managing partner Ajay Tripathi said, “We are delighted to have Rekha and Sandeep onboard. Vertuals is on an aggressive expansion mode. We are foraying into various new divisions in the content space such as creating OTT web series, interesting AV ads, VR films, short-form and long-form content that masters in storytelling, which is in our company’s DNA. To spearhead these operations, we were looking forward to strengthening our leadership team by getting on board the right mix of professionals from the industry. Rekha and Sandeep come with an impressive work-background that will be ensuring our growth and strengthening our foothold in the market guaranteeing enhancement in brand storytelling, innovative concepts and ideas that will help our clients in shaping their communication.”

    Rao expressed her excitement for the new role “It is fascinating for me to work with a zealous team, where creativity and innovation are inbuilt in their DNA. I will be focusing on enhancing the revenue model aligned to the company’s vision and ensuring building of various IPs. I’m keen to deliver innovative strategy, client-focused solutions and creating sustained engagement with the clients using all available tools & skill sets at Vertuals leading to better ROIs for clients with introduction of new IPs.”

    Vasudevan said, “I am excited to be a part of the sturdy and young team at Vertuals. I come with a vision to marry technology and creativity in the field of content. I believe that it’s not just about telling stories but bring innovating concepts to the table by marrying technology and creativity. Technology is constantly changing the way we consume content, and I firmly believe that how we consume content determines what content is consumed.”

  • Vertuals appoints Mr. Zahid Gawandi as the agency’s business head

    Vertuals appoints Mr. Zahid Gawandi as the agency’s business head

    MUMBAI: Zahid Gawandi, the much experienced and feted marcom specialist has recently been anointed the Business Head at Vertuals, the firebrand Digital Content specialist outfit and will be based out of their Mumbai office.

    Zahid of the Tata Donnelley, Dentsu, Percept-Hakuhodo, Reliance Capital & Spice Digital genre, now has taken on the daunting task of taking the agency towards a defined growth trajectory and will also be responsible for instilling a robust content practice which the industry is clearly gravitating towards.

    His large body of work has led him to many a watering hole, across sectors ranging from Automobiles to BFSI, FMCG, Consumer Durables, Fashion & E-commerce amongst others. His ranging years saw him hold several senior management positions, with his last notable foray was helming the role of CMO at Destimoney Group. Accolades have also adorned his lustrous career graph of which the ‘Corporate Communication Leadership Award’ by Lokmat BFSI Awards deserves special mention. He was also profiled in Impact magazine under the Future Leaders section.

    Vertuals at Managing Partner, Mr. Ajay Tripathi commenting on the appointment said, “With the advent of video consumption going up, Vertuals is well positioned as a brand storyteller across the digital ecosystem. We are delighted to have Zahid on board. He has joined the agency at a time where his ability to ramp up business verticals and take brands to the next level of growth in a short span of time will be an asset to Vertuals. His wealth of knowledge and experience in advertising both on the agency & client side across various categories will serve in maximizing value for our clients.”

    Mr. Zahid Gawandi also expressed his enthusiasm on his appointment, saying, “I’m excited to be part of a young, restless and kickass team at Vertuals. Customers always seek great stories which they can relate to. We understand that ‘Marketing’ and ‘Storytelling’ is the new power couple. Hence at Vertuals we combine an idea (Marketing) with an emotion (Storytelling) and serve it up for consumption to targeted audiences, leveraging strengths of our home turf – the digital ecosystem. This creates real emotional connections with the consumers – connections that can turn into trust, and eventually engender revenue. We are already in talks with several brands to take their brand story on various digital platforms.”