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Tag: Vertigo TV

  • Vertigo TV gets viewers giddy with global micro & vertical dramas

    Vertigo TV gets viewers giddy with global micro & vertical dramas

    MUMBAI: Vertigo TV, the newly launched vertical drama app from One Take Media, is off to a flying start—grabbing eyeballs with its snackable, binge-worthy content that’s tailor-made for the smartphone generation.

    In just three months, Vertigo TV has packed in over 100 shows, offering a dizzying mix of Chinese, Korean, Japanese, Spanish, English, and Hindi micro-dramas. Each series unfolds in ultra-short, one-to-two-minute episodes, with entire story arcs wrapped up in 40 to 60 instalments—perfect for on-the-go binge sessions.
    vertigo TV

    “The app of today,” as founder and CEO Anil Khera calls it, Vertigo TV mirrors a fast-twitch attention economy where Gen Z and millennials crave instant storytelling hits without the drag. Every drama is shot vertically, optimised for quick breaks, commutes, or those between-meeting scrolls.

    Built to hook viewers within 10 seconds, the app’s catalogue pairs high-octane plots with slick production values and a global-meets-local flavour. Subtitled international dramas sit alongside desi originals, giving Indian audiences a front-row seat to the world’s fastest-growing storytelling trend.

    Priced at Rs 499 a year, Vertigo TV is now live on Android and iOS, and ready to rattle India’s crowded streaming scene. With its bold micro-drama format and lightning pace, One Take Media isn’t just chasing attention—it’s rewriting how India watches stories, one vertical at a time.

    For partnerships, email info@onetakemedia.in or visit www.onetakemedia.in

  • Short and sweet, One Take Media launches Vertigo TV for micro-dramas

    Short and sweet, One Take Media launches Vertigo TV for micro-dramas

    MUMBAI: Two minutes to drama, sixty to closure storytelling just got a major speed boost. Mumbai-based One Take Media has taken a bold leap into India’s streaming wars with the launch of Vertigo TV App, a first-of-its-kind platform dedicated to vertical, short-form dramas. The app introduces Indian audiences to a global bingeing trend micro-dramas that wrap up entire story arcs in 40 to 60 episodes, with each instalment lasting barely two minutes.

    In an era where Gen Z and millennials live by the swipe, Vertigo TV is built for the thumb and not the remote. It’s mobile-first, snackable, and designed for those who want their narratives as fast-paced as their feeds.

    “Vertigo TV App isn’t just a platform; it’s a movement redefining storytelling,” said One Take Media Founder & CEO Anil Khera. “Today’s viewers want rich narratives—and they want them fast. We’re bringing gripping Korean, Chinese and international micro-dramas to India in a way that feels fresh, addictive and mobile-native.”

    Micro-dramas, sometimes called mini-dramas or vertical dramas have exploded in Asia. By 2024, short-form videos made up over 60 per cent of all video consumption among 18–34-year-olds in Asia-Pacific, according to industry reports. In China alone, the micro-drama market was worth 5.3 billion dollars in 2023, growing at an impressive 18 per cent CAGR.

    Vertigo TV aims to replicate that boom in India with its SVOD model priced at Rs 499 per year, available on both Android and iOS.
    Why it clicks

    ●    Hook in 10 seconds: Every drama is crafted to capture attention instantly.

    ●    Mobile-optimised vertical format: Designed for on-the-go, one-hand viewing.

    ●    Global stories, local touch: Content spans Korean, Chinese, Japanese, Spanish, Hindi, and English originals, complete with subtitles.

    ●    Binge without guilt: An entire show can be polished off during a commute, lunch break, or workout.

    ●    High replay value: Short arcs make rewatching and sharing irresistible.

    India’s OTT space has long been dominated by long-format web series and films. Vertigo TV flips the script by going short, vertical and international. With storytelling now tailored to India’s growing smartphone-first population, it offers a fresh alternative to the clutter of big-screen bingeing.

    For viewers tired of endless episodes, cliffhangers that drag for months, or padded narratives, Vertigo TV offers a micro-dose of high-stakes drama with cinematic quality. It may well spark India’s own micro-drama revolution.

    As Khera summed it up: “This is entertainment reimagined for the attention economy quick, powerful, and always within reach.