Tag: Versuni

  • Nikita Hooper takes the helm at Micromax Informatics as head of communications & marketing

    Nikita Hooper takes the helm at Micromax Informatics as head of communications & marketing

    MUMBAI: Nikita Hooper has announced her new role as head of external & internal communications and marketing for Micromax Informatics Ltd, MiPhi Semiconductors Pvt Ltd (a joint venture between Micromax and Phison), and Bhagwati Products Ltd. 

    Nikita Hooper is a seasoned communications professional with over a decade of experience in public relations, corporate strategy, and marketing..

    In a heartfelt reflection on her professional journey, Hooper described the past year as one of profound personal and professional growth. “The past year has been transformative,” she shared. “It was a time of self-reflection, growth, and embracing change, even when it meant letting go of things that no longer aligned with my purpose. Heading into 2025, I’ve committed to prioritizing what truly matters and making bold moves toward meaningful impact.”

    Hooper’s decision to join Micromax comes after a remarkable tenure with Versuni (formerly Philips Domestic Appliances), where she led communications with distinction. Prior to that, she made significant strides at Haier Appliances India, Jajabor Brand Consultancy, and Ruder Finn India, among others. Throughout her career, she has excelled in roles requiring expertise in corporate communications, internal and external messaging, employee engagement, employer branding, and reputation management.

    A graduate of Jesus and Mary College, Hooper brings a wealth of experience in event management, media relations, and client services. Her career trajectory has been defined by a series of leadership roles at top organizations, including Genesis BCW and Brandwidth Events.

    In her new position at Micromax, Hooper will focus on pushing boundaries and driving innovation in corporate communications and marketing strategy. She describes the move as “a leap of faith” and an opportunity to “explore uncharted territory while redefining what’s possible.”

  • Terribly Tiny Tales partners with Philips to launch ‘Bean There Done That’

    Terribly Tiny Tales partners with Philips to launch ‘Bean There Done That’

    Mumbai: India’s micro-content platform – Terribly Tiny Tales (TTT) has announced the launch of its latest IP, Bean There Done That, just in time for International Coffee Day on 1 October. This social-first initiative aims to unite coffee lovers nationwide, sharing their passion for the beloved beverage through stories, rituals, and personal experiences.

    TTT has partnered with Philips to kick off the inaugural season of this IP, featuring the innovative Philips Latte Go coffee maker. This cutting-edge machine brings café-style coffee made from fresh beans right into Indian homes, making it a must-have for all coffee aficionados.

    “We’re excited to collaborate with Philips on ‘Bean There Done That,’ a partnership that extends beyond International Coffee Day. Our goal is to cultivate a community of coffee lovers and inspire more people to experience the joys of the perfect brew,” said Terribly Tiny Tales CEO Anuj Gosalia.

    Versuni CMO Pooja Baid added, “Philips Latte Go Coffee machine is a perfect partner to the TTT’s initiative. As Indian coffee connoisseurs are gearing up to create their perfect brews at home, we capture this momentum by making cafe-quality beverages accessible at home at the touch of a button.”

    Bean There Done That invites TTT’s vibrant community to share their personal coffee stories, including at-home coffee rituals, favorite twists on classic brews, and how coffee enhances their ‘me time’. The campaign will feature a series of engaging social media posts, short videos, and interactive content centered around coffee culture, inspiring more Indians to share their coffee journeys, one cup at a time.