MUMBAI: Prime Video’s sun-soaked coming-of-age saga, The Summer I Turned Pretty, has returned in blazing form. Season 3 premiered on 16 July, drawing 25 million unique viewers worldwide in its opening week, a 40 per cent leap from Season 2 and a threefold surge since the show’s debut.
Backed by Jenny Han’s book-to-screen vision and fuelled by Taylor Swift’s soundtrack magic, the series has cemented its place as a Gen Z obsession. It now ranks as Prime Video’s most-watched TV season among women aged 18–34 and its fifth most-viewed returning season overall.
Sharing her elation on the smashing success of the series, creator, showrunner, and executive producer Jenny Han said, “Seeing how ‘The Summer I Turned Pretty’ has resonated with millions—how the story has sparked so many fan conversations, sent the books back on the bestseller lists, and inspired so many viewers’ reactions across social media—it’s everything I could have hoped for and more. As creator and co-showrunner, I’m incredibly proud of what we made. I’m grateful we got to make all three seasons, one for each book, and grateful that audiences have been so passionately embracing the story I wanted to tell.”
Amazon MGM Studios head of TV content, Vernon Sanders explained how the decision to release Season 3 episodes weekly, despite heightened anticipation from fans, was a deliberate move. He said, “This has been a strategy that we’ve rolled out with our second seasons and beyond — whether that’s with ‘The Boys’ or ‘Reacher,’ even ‘The Summer I Turned Pretty’ Season 2 was weekly. And we see that the audience, even though they’re craving every episode, we’re able to engage them in a longer conversation. And it’s great for the service, because we have people coming back week after week. But that discussion, the community that gets built by having that shared experience and being in one conversation, we see lots of benefits to it. So when and where it makes sense, we’ll keep doing that.” Additionally, the 12 a.m. PT/3 a.m. ET release time aims to streamline messaging and accommodate global viewers.
Adding to the frenzy, the showrunners recently urged fans to keep their passion playful rather than personal, reminding viewers not to blur lines between the fictional heartbreak on screen and the cast bringing it to life.
With new episodes dropping every Wednesday until 17 September, this final season finds Belly (Lola Tung) torn between Jeremiah and Conrad, as love triangles, nostalgia and messy feelings collide one last time.
Prime Video is streaming all three seasons in English, Hindi, Tamil, Telugu, Malayalam and Kannada, proof that summer heartbreak now has a truly global language.
