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Tag: Verisign

  • GenY Medium grows by 300 per cent in 2015-16

    GenY Medium grows by 300 per cent in 2015-16

    MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent  in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

    GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

    Speaking on this growth story, GenY CEO Yashwant Kumar said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY”

    During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and  New Delhi and doubled itsemployee strength to over 90 in the past year.

  • GenY Medium grows by 300 per cent in 2015-16

    GenY Medium grows by 300 per cent in 2015-16

    MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent  in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

    GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

    Speaking on this growth story, GenY CEO Yashwant Kumar said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY”

    During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and  New Delhi and doubled itsemployee strength to over 90 in the past year.

  • News Corp, VeriSign close Jamba deal

    News Corp, VeriSign close Jamba deal

    MUMBAI: News Corporation and VeriSign have announced that a joint venture giving News Corp controlling interest in VeriSign’s wholly owned Jamba subsidiary will finalise tomorrow, 31 January.

    The joint venture combines mobile ringtone and animation provider Jamba and Fox Mobile Entertainment assets to form a leading global provider of mobile entertainment. Lucy Hood, who was formerly president of Fox Mobile Entertainment, will become the company’s CEO effective immediately upon the close of the deal.

    It was in September that News Corp announced it would pay $188 million for a 51 per cent stake in VeriSign’s wholly-owned Jamba subsidiary and will combine it with Fox Mobile Entertainment assets. VeriSign, which bought Jamba for $ 270 million in 2004, operates intelligent infrastructure services that enable and protect interactions across voice and data networks anytime, from anywhere on multiple devices.

    The new company will serve 30 territories with a potential reach of more than a billion mobile subscribers. The new company intends to retain the Jamster brand in the US and the Jamba brand worldwide.

    Jamba was founded in 2000 and is considered a global leader in off-deck delivery of mobile entertainment.

    News Corp’s Fox Mobile Entertainment group got its start with American Idol text voting, which generated nearly 65 million text messages last season, up from 12,000 messages in the first season in 2001.

    Following the close of the transaction, Jamba will release its first products and offerings as a new entity, including:

    MySpace Mobile Store – In an alliance with News Corp’s wildly popular social networking site MySpace, Jamba will be MySpace’s global m-commerce partner.

    Also in the pipeline is The Simpsons Mobile – Jamba will exclusively offer mobile content from the series The Simpsons through a subscription package tied to exclusive content called the Yellow Plan.

    The joint venture combines mobile ringtone and animation provider Jamba and Fox Mobile Entertainment assets to form a leading global provider of mobile entertainment. Lucy Hood, who was formerly president of Fox Mobile Entertainment, will become the company’s CEO effective immediately upon the close of the deal.

    It was in September that News Corp announced it would pay $188 million for a 51 per cent stake in VeriSign’s wholly-owned Jamba subsidiary and will combine it with Fox Mobile Entertainment assets. VeriSign, which bought Jamba for $ 270 million in 2004, operates intelligent infrastructure services that enable and protect interactions across voice and data networks anytime, from anywhere on multiple devices.

    The new company will serve 30 territories with a potential reach of more than a billion mobile subscribers. The new company intends to retain the Jamster brand in the US and the Jamba brand worldwide.

    Jamba was founded in 2000 and is considered a global leader in off-deck delivery of mobile entertainment.

    News Corp’s Fox Mobile Entertainment group got its start with American Idol text voting, which generated nearly 65 million text messages last season, up from 12,000 messages in the first season in 2001.

    Following the close of the transaction, Jamba will release its first products and offerings as a new entity, including:

    MySpace Mobile Store – In an alliance with News Corp’s wildly popular social networking site MySpace, Jamba will be MySpace’s global m-commerce partner.

    Also in the pipeline is The Simpsons Mobile – Jamba will exclusively offer mobile content from the series The Simpsons through a subscription package tied to exclusive content called the Yellow Plan.

  • News Corp, VeriSign to form global mobile entertainment firm

    News Corp, VeriSign to form global mobile entertainment firm

    MUMBAI: US media conglomerate News Corp and VeriSign have announced a joint venture to form what they claim is world’s largest provider of mobile entertainment.

    News Corp will pay $188 million for a controlling interest in VeriSign’s wholly-owned Jamba subsidiary and will combine it with Fox Mobile Entertainment assets. VeriSign operates intelligent infrastructure services that enable and protect interactions across voice and data networks anytime, from anywhere on multiple devices.

    The new company will merge a technologically advanced platform with mobile content production and delivery capabilities and will serve 30 territories with a potential reach of more than a billion mobile subscribers. The new company intends to retain the Jamster brand in the US and the Jamba brand worldwide.

    Former Fox Mobile Entertainment president Lucy Hood will become CEO of the joint venture. With key centers in Los Angeles and Berlin, the new entity will be the industry’s only vertically integrated mobile entertainment company with unique capabilities to produce, market, sell and distribute mobile content.

    News corp president and COO Peter Chernin says, “This is an important step in News Corp.’s strategy of becoming the world’s leading digital media company. We are the most powerful media company on the web with Fox Interactive Media, our aggressive digital content deals have given consumers access to News Corp programming on every conceivable platform and we have already demonstrated innovation in this emerging space with the Mobisode and Mobizzo.

    “Wireless technology gives us an enormous opportunity to reach billions of mobile phone users with our content. With this new venture we’re looking forward to inventing new and compelling ways to engage this exciting new audience.”

    VeriSign CEO Stratton Sclavos says, “We are excited to combine our unique mobile entertainment expertise and direct to consumer assets with one of the most forward-thinking media companies in the world. We look forward to working with News Corp. to create compelling, interactive services that make an impact on the next generation of wireless users”.

    Jamba was founded in 2000 and is considered a global leader in off-deck delivery of mobile entertainment. The company currently delivers content in 30 territories and has one of the industry’s most advanced technology platforms. Jamba can immediately distribute content in all of its territories, which is critically important in an industry where most of the users are young people always looking for the ‘next cool thing.’ With its cutting-edge analytic tools, Jamba has the real-time ability to track and optimise marketing, quickly reacting to consumer needs and interests in order to be able to monetize products and services.

    News Corp’s Fox Mobile Entertainment group got its start with American Idol text voting, which generated nearly 65 million text messages this past season, up from 12,000 messages in the first season in 2001. In a long list of firsts, the company also invented the Mobisodes Series category, which led with the 24: Conspiracy series, the first made-for-mobile program to be Emmy-nominated, and launched the first ad-sponsored video series Prison Break: Proof of Innocence.

    The company also launched the first media-backed cross-carrier mobile entertainment service for consumers, Mobizzo.

    The new Jamba will offer an aggregation of content from music and media companies, as well as original content created exclusively for mobile. Jamba partners include: Universal Music Group and Warner Music, among others. In addition, Jamba and Fox Mobile Studios have units that create original content ranging from the highly successful Crazy Frog, to multiple animated characters, to genres such as Manga, Activism, and X-Sports. The unit is expected to draw from not only top Fox divisions but also News Corp companies around the world.

    The new company will immediately become the largest customer for VeriSign’s Digital Content Services (DCS) group, which specialises in providing intelligent infrastructure and connectivity solutions to enable the delivery of rich content over mobile and broadband networks. Mobile operators, portals, media companies and consumer brands around the world leverage the DSC platform to power their interactive entertainment experiences. Fox’s Mobizzo unit and Jamba are existing customers of DCS.

    Under the agreement, Jamba will soon release its first products and offerings as a new entity, following the close of the transaction, including:

    MySpace Mobile Store: In an alliance with social networking site MySpace with more than 74 million users worldwide, Jamba will be MySpace’s global m-commerce partner. Jamba will build a unique m-commerce engine to enable MySpace users to download ringtones, graphics and animations from top music and media companies.

    The Simpsons Mobile: Coming soon, Jamba will exclusively offer mobile content from the series The Simpsons through the industry’s first subscription package tied to exclusive content called the Yellow Plan. Available to consumers for the first time, the “Yellow Plan” will include an array of uniquely designed Simpsons mobile content, such as wallpapers, screensavers, ringtones and video.

  • Zee TV launches a giant of a portal

    Zee TV launches a giant of a portal

    Zee Telefilms’ subsidiary E-Connect has launched its portal www.zeenext.com on 22 March 2000. The B-2-C and C-2-C portal covers everything from entertainment to business. The horizontal portal is going head to head in competition with most general Indian portals, including rediff.com, indiainfo.com, and satyamonline.com. It features more content than any other portal and is also involved in unique services like ‘Mobilenext’ which is a messaging tool connecting to about 260 mobile networks globally.

    ZeeNext boasts of having over 1,30,000 e-mail subscribers and over 1,000 Mobilenext downloads during the beta phase of the portal. The company is ready with broadband content which will be launched within a month and half. It is currently converting its entire programme library into streaming video.

    ZeeNext President Sunil Jasuja says it will expand its content by acquiring and purchasing content through strategic alliances with other portals and content providers. The company says the site has 128-bit encryption and hence has a high level of protection, which will serve it well in the case of e-commerce transactions. It is in the process of obtaining a security certification from VeriSign.

    On the company’s plans to attract surfers hooked to other popular portals such as rediff.com, satyamonline.com, etc, E-Connect President Sunil Jasuja says, “Zee is a brand which is trusted and which reaches 30 million people worldwide.”

    E-Connect will launch dial-up Internet access services in Mumbai on 26 March costing Rs 499 per month. Net-over-cable TV, which is to be launched soon will be priced at Rs 1,500 per month for unlimited access. The cable modems are currently priced at Rs 10,000. Jasuja is however optimistic about it matching the price of conventional telephone modems. This will increase the penetration of Cable-over-Internet services of E-Connect, which will be enabled through SitiCable.

    The company has invested Rs 250 million in the last three months of operations. E-Connect officials are confident of maintaining the budget of Rs 4 billion as decided earlier by the Zee management.

    The revenue model of E-Connect is a combination of access, advertising, direct e-commerce and e-commerce facilitation. The major chink of revenues would come through the Internet access services. E-commerce revenues would also be significant The company hopes to break-even within three years of its operations.

    The content and access mix of E-Connect will prove to be an advantage over many other Indian portals. It is likely to stand head and shoulders above most other portals in the broadband era thanks to its huge library of television software.