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Tag: Venugopal Ganganna

  • Shejale-Ganganna’s LS Digital mastermind revolutionary AI Marketing Stack

    Shejale-Ganganna’s LS Digital mastermind revolutionary AI Marketing Stack

    MUMBAI: Founded by visionary leaders Prasad Shejale and Venugopal Ganganna, LS Digital has long been the underdog-turned-powerhouse in the marketing world. Now, with the launch of their much-anticipated “AI Marketing Stack”, they’ve thrown down the gauntlet to competitors, effectively saying, ‘AI isn’t optional anymore – it’s your secret weapon’.

    This revolutionary offering integrates cutting-edge AI tools into every facet of marketing, empowering businesses to unlock insights, optimise campaigns, and stay miles ahead of the competition in today’s ever-evolving digital ecosystem.

    What sets LS Digital apart? Well, it’s not just about slapping a buzzword on a product. This stack is more like a power packed pitstop for marketers, blending tools that decode data, predict consumer behaviour, and even create hyper-personalised campaigns.

    Prasad, the “master strategist” CEO, pairs perfectly with Venugopal, the “technological wizard” CIO, making LS Digital a dynamic duo in the marketing universe. Together, they’ve created a solution that not only future-proofs brands but turns AI from a mystery into a necessity. And the best part? They’re making it accessible for businesses large and small. Intrigued yet?

    From L to R: LS Digital founder & CEO Prasad Shejale; LS Digital co-founder & CIO Venugopal Ganganna

    LS Digital gets it: CMOs aren’t here for more jargon, they’re here for tools that actually do the heavy lifting. And that’s where swoops in AI Marketing Stack—a marketer’s secret sauce that promises to spice up campaigns, cut the fluff, and deliver results faster than you can say, conversion rates! AI features include:

    1    Research AI: Turning customer data into golden insights faster than you can say “target audience.”

    2    Generate AI: Because no one has time to write generic content anymore—this tool churns out campaigns and social posts so personalised, they might as well come with your customers’ birthstones.

    3    Predictive AI: It’s like a marketing crystal ball—forecasting trends and fine-tuning campaigns like it’s nobody’s business (except yours).

    Oh, and they aren’t stopping there. They’re letting existing clients take their Research AI tool for a free test spin—no strings attached. Why? Because getting CMOs hooked on AI shouldn’t feel like pulling teeth.

    Shejale said, “AI isn’t just another tool; it’s the foundation for tomorrow’s marketing success. With our AI Marketing Stack, we’re removing the hurdles and enabling brands to explore new frontiers of growth and innovation. This is about making every brand unstoppable in the age of AI.”

    Adding to this vision, Ganganna emphasised the strategic depth of the initiative: “AI isn’t just about technology—it’s about staying ahead of the curve. With our solutions, we’re not just helping clients optimise campaigns; we’re future-proofing their strategies.” Ganganna also highlighted LS Digital’s partnership with Quilt, an expert in AI culture analysis and market intelligence, which has been instrumental in refining the stack’s capabilities.

    Forget everything you thought you knew about marketing—it’s not just about playing darts with data anymore. LS Digital’s new AI Marketing Stack is like upgrading from a rusty bicycle to a rocket ship; it promises to make AI the default setting for every brand aiming to win the marketing race.

    Indiantelevision.com Sreeyom Sil had an exclusive tête-à-tête with Venugopal Ganganna during LS Digital’s big launch event in Mumbai. Amidst the buzz and excitement, Ganganna spilled the beans on how this stack is a marketer’s dream come true and why it’s set to leave competitors playing catch-up. Let’s dig in!

    What inspired the creation of the AI marketing stack? Who were the key collaborators?

    The AI marketing stack has been a product of collaborative innovation involving multiple partners, technologies, and our experience over the last 18 months of building a digital business transformation agency. Our partnerships with companies like Quill.ai, Gemini, Vertex AI, Claude, and others helped shape the stack. We connected the dots around data intelligence, creative automation, and predictive modelling to tackle real-world marketing challenges.

    What’s the price tag for this innovation, and what ROI are you targeting?

    Our investment in the AI marketing stack amounts to $2–3 million over the past 18 to 24 months, spanning technology, talent, and research. But the expected ROI isn’t just financial – it’s about driving marketing transformation. We measure success through cost savings, productivity improvements, and efficiency gains, aiming for a 15–25 per cent uplift in these areas for our clients.

    Who are your target clients?

    The stack is industry-agnostic but tailored for sectors like FMCG, retail, e-commerce, BFSI, and lifestyle brands – areas that demand scalability, hyper-personalisation, and data-driven insights. We cater to enterprise clients needing large-scale solutions, mid-sized brands seeking efficiency at an accessible cost, and digital-first businesses looking to integrate creativity, media, and predictive modelling seamlessly.

    What makes this stack unique compared to similar tools?

    It’s not just a tool – it’s a customised AI agent, or rather 20 agents, designed for specific marketing needs such as predictive analytics, hyper-personalised media planning, and consumer cohort analysis. It’s a combination of many agents that integrate across platforms, scale effectively, and, most importantly, are cost-effective. We also offer a tiered pricing model ranging from SMB subscriptions to enterprise-level solutions with advanced capabilities.

    Is the stack India-focused, or is global expansion in the works?

    While the initial launch was in India, we’ve already done projects across GCC, SEA, the UK, and the US. As we scale, we’re targeting the Middle East, North America, and the EU as key hubs for enterprise adoption.

    What are the biggest challenges clients face when transitioning to AI-driven marketing?

    The main challenge is: where do I start? How do I begin? There’s scepticism about AI’s ROI, fears of complexity, and integration issues. To tackle these, we offer exclusive free access to our research modules for a few months, supported by dedicated training. This removes the barrier to entry, enabling brands to test the waters without huge upfront budgets.

    Ganganna is clear: AI isn’t a luxury – it’s a necessity. LS Digital’s AI Marketing Stack doesn’t just level the playing field; it flips the script entirely. Imagine a world where marketers swap their guesswork for a precise, algorithm-fueled strategy—and that’s exactly the future LS Digital promises.

    So, what’s next? The tools are here, the playbook is ready, and LS Digital is handing CMOs the keys to the AI kingdom. Ganganna leaves us with this thought: “AI isn’t just about technology; it’s about staying ahead of the curve and winning the race.” And with that, LS Digital makes one thing clear—when it comes to marketing, it’s no longer a sprint; it’s a smart race powered by algorithms.

  • AI for tomorrow: How artificial intelligence businesses can power sustainable growth

    AI for tomorrow: How artificial intelligence businesses can power sustainable growth

    Mumbai: In the age of instant gratification and hyper-growth, the tech industry often grapples with a paradox: the very tools driving innovation can leave a heavy footprint on the planet and contribute to social inequities. But within the same engine that powers this rapid change lies a hidden gem – the potential of Artificial Intelligence (AI) to unlock a future where business success and sustainability go hand-in-hand.

    For AI businesses, achieving sustainable growth isn’t just about ticking ethical boxes; it’s about harnessing the power of their technology to create a positive impact on the world. This journey requires a shift in mindset – from maximizing profits to maximizing value, not just for businesses, key shareholders and customers, but for the environment and society as a whole.

    So, how can AI businesses truly walk the talk of sustainable growth? Here are some actionable steps, fueled by real-world examples:

    1. Green AI: Optimising for efficiency

    https://news.climate.columbia.edu/2023/06/09/ais-growing-carbon-footprint/

    The digital world has a surprisingly tangible footprint. Data centers, the brains behind AI, are notorious energy guzzlers. But AI can also be the key to unlocking unprecedented efficiency. Take Google’s DeepMind, which used AI to optimise cooling systems in Google’s data centers, reducing energy consumption by 40%. Similarly, AI-powered logistics platforms like Optoro are revolutionising supply chains, optimising routes and reducing transportation emissions. These examples showcase how AI can become a positive tool for environmental causes, not just a contributor to the problem.

    2. Ethical AI: Building trust and fairness

    Bias, whether intentional or unintentional, can creep into AI algorithms, leading to discriminatory outcomes. This not only undermines social justice but also erodes trust in AI itself. Companies like Cognizant are tackling this challenge head-on by developing comprehensive ethical AI frameworks that emphasise transparency, explainability, and fairness. By actively mitigating bias and ensuring responsible data practices, AI businesses can cultivate a more equitable future and build lasting trust with their stakeholders.

    3. AI for good: Making a positive impact

    The potential of AI to address global challenges extends far beyond optimising operations. Take Microsoft’s AI for Earth program, which supports innovative projects using AI for environmental conservation, climate change mitigation, and sustainable agriculture. Another inspiring example is IBM’s Watson Open-Source Toolkit, which empowers researchers and developers to use AI for healthcare diagnosis and disease prediction, potentially saving countless lives. These initiatives demonstrate how AI can be a powerful force for good, contributing to a more sustainable and equitable world.

    4. Beyond profits: Embracing shared value

    https://www.forbes.com/sites/markminevich/2023/11/25/ai-and-generation-z-pioneering-a-new-era-of-philanthropy/?sh=de8138b6d099

    Sustainable growth for AI businesses hinges on understanding that their success is intertwined with the well-being of the communities they operate in. Companies like Salesforce are pioneering the concept of “shared value,” which emphasises positive societal impact alongside financial performance. One notable example is Salesforce’s AI-powered Philanthropy Cloud, which helps non-profit organisations streamline operations and maximise their impact. By actively contributing to social progress, AI businesses can create a virtuous cycle of shared success.

    5. Transparency and collaboration: Building a sustainable future together

    The journey towards sustainable AI growth is not a solo endeavor. Openness and collaboration are crucial. Platforms like the Partnership on AI, a multi-stakeholder initiative involving leading tech companies, researchers, and policymakers, are fostering dialogue and developing shared principles for responsible AI development. By sharing knowledge, resources, and best practices, the entire AI ecosystem can accelerate the transition towards a sustainable future.

    The path to sustainable AI growth is paved with challenges, but the potential rewards are immense. By harnessing the power of AI not just for profit, but for positive impact, AI businesses can become agents of positive change, building a future where technology fuels a better tomorrow, not just for themselves, but for the entire planet and its people.

    This is just a starting point. Remember, the choice is ours: we can build an AI future fueled by short-term gain and unchecked growth, or we can harness the potential of this technology to create a world where innovation and sustainability work in harmony. The time to act is now. Let’s choose wisely.

  • Beyond the notes: Navigating the crossroads of AI and artistry in music: Part 2

    Beyond the notes: Navigating the crossroads of AI and artistry in music: Part 2

    Mumbai: As technology continues to evolve with each passing day, artificial intelligence appears to gain a strong and steady foothold in the very existence of human beings. The inescapable integration of AI is becoming more palpable, shaping a formidable future that blurs the lines between the artificial and the human.

    Soon, AI’s omnipresence threatens to permeate every industry, from the harmonies of music to the intricacies of architecture. In this era of rapid transformation, the ascent of artificial intelligence is not merely a paradigm shift; it is an indomitable force reshaping the narrative of our collective tomorrow.

    Through conversations with industry experts, and key figures, we have gleaned insights into their perspective on AI causing a potential threat to the music industry and artists’ creative processes with the rising use of AI tools to make dubbed versions of a song in different artists or people’s voices.

    The Hype Capital founder Sachin Shah

    I do not perceive AI as a direct threat to the music industry or the creative processes of artists. This is primarily because AI is still in its early stages, and larger corporations and platforms have taken appropriate measures to prevent its misuse. One of the examples of this is YouTube, which disclosed on their blog on 14th November, “We’ll require creators to disclose when they’ve created altered or synthetic content that is realistic, including using AI tools.” I anticipate that more companies will follow this trend to ensure a safer space and prevent the abuse of AI technology.

    Furthermore, artists can leverage AI to streamline their musical journey and processes, making use of the available tools to achieve better results. Although this may be easier said than done, it is always good to streamline things and use the available resources to make our lives better.

    Serial entrepreneur, tech visionary & advisor Vinod K Singh

    The rapid advancement of AI tools has opened up a new frontier in music production, enabling the creation of dubbed versions of songs in different voices. While this technology holds immense potential for creative expression, it also raises concerns about its potential impact on the music industry and the artistic process.

    On one hand, AI-generated dubs could threaten artists’ control over their work and deprive them of rightful royalties. The ability to effortlessly create unauthorized versions of songs could potentially diminish the value of original recordings and undermine artists’ financial stability.

    However, AI can also be harnessed as a powerful tool for musical exploration and innovation. By leveraging AI’s ability to analyze and mimic human vocal patterns, artists can expand their creative horizons and experiment with new sonic possibilities.To mitigate potential threats and maximize the benefits of AI in music creation, clear guidelines and ethical frameworks need to be established. This will ensure that artists’ rights are protected while encouraging the responsible and innovative use of AI in music production. By striking a balance between addressing concerns and embracing opportunities, we can foster a future where AI serves as a catalyst for artistic growth and creative expression.

    Leadzen.ai co-founder and CEO Sonakshi Pratap

    I believe it’s crucial to address the potential impacts of AI on the music industry, particularly regarding the creation of dubbed versions of songs in various artists’ voices. While AI offers incredible opportunities for innovation and accessibility in music, it also poses significant challenges to the integrity and authenticity of the artistic process.

    AI’s ability to replicate voices and styles can lead to a dilution of the unique qualities that individual artists bring to their work. This technology, if unchecked, risks turning unique artistic expressions into commodities that can be easily replicated and distributed, undermining the value of original creations. Moreover, there’s a profound ethical consideration regarding consent and rights. Artists’ voices and styles are deeply personal and often a result of years of hard work and personal development. Using AI to replicate these without consent or proper attribution can be seen as a form of artistic identity theft.

    However, it is important to recognize that AI is a tool, and like any other tool, its impact depends on how it is used. If employed responsibly, AI can enhance the creative process, opening new avenues for artists to explore and collaborate. It is essential for the industry to establish clear ethical guidelines and legal frameworks to ensure that AI is used to support artists rather than undermine them. This way, we can embrace the benefits of AI while protecting the heart and soul of musical creativity.

    Langoor CEO Venugopal Ganganna

    The way we collaborate and create music has changed. AI has not only democratised songwriting but is also being used by marketing agencies like ours to create stock music for video content. One disruptive way to work with AI is to use it as a music co-pilot to create all the backing instrumentals. Think of it as magically conjuring an extra band member. Google recently announced a new software that creates entire backing tracks for a melody line ingested into the LLM. So while AI presently does a functional job (at best) of replicating popular recording artists’ music (in its entirety), it doesn’t seem capable of putting them out of business — yet.

    Dot Media co-founder & CEO Shubham Singhal

    At Dot Media, we recognize the evolving landscape of the music industry with the increasing use of AI for creating dubbed versions. While AI tools offer exciting avenues, the potential threat lies in the delicate balance between innovation and the preservation of artists’ originality. We must ensure that the essence of a musician’s unique creative process remains intact amid technological advancements. Dot Media is committed to empowering artists through AI, emphasizing its role as a collaborator rather than a substitute. By prioritizing artists’ originality, we navigate the evolving landscape responsibly, fostering a future where technology augments, not hinders, the authenticity of musical expression.

    Tagglabs founder Hariom Seth

    During the ICC World Cup 2023, our use of AI revolutionized Royal Stag’s advertising strategy. We introduced personalized videos featuring Rohit Sharma addressing fans by name, a groundbreaking move that eliminated the need for repetitive recordings. This showcased the efficiency AI brought to the campaign, not only elevating fan engagement but also streamlining production and saving valuable time and resources.

    On a broader scale, instances like the proliferation of fake Drake videos highlight the urgent need for new legislation regarding AI-generated content. Such exploitation, where creators use the voice of artists like Drake to profit, emphasizes the necessity to protect original artists from financial harm. It is imperative to establish stringent measures and regulations to penalize those who breach these boundaries.

    Simultaneously, there’s a crucial need to differentiate between content that entirely replicates an artist and AI-generated content that draws inspiration from human work while introducing new elements. Striking this balance in regulation ensures the protection of creators and fosters a landscape where innovation thrives within ethical boundaries. By categorizing AI-generated content and implementing measures against misuse, we create a framework that not only safeguards artists’ interests but also encourages responsible and creative use of AI technology in the evolving landscape of content creation.

    Entropik founder & CEO Ranjan Kumar

    Deepfake technology utilizes a machine learning mechanism called the Generative Adversarial Network (GAN) to fabricate deceptive images and videos. In light of the growing threat posed by deepfake videos, there should be a concerted effort to develop and deploy effective deepfake detection technologies and establish robust regulations to mitigate the risks associated with deepfake technology. AI-manipulated media can be difficult to detect manually. Therefore, tech companies like Microsoft and Intel have introduced deepfake detection tools such as Video Authenticator, FakeCatcher, etc., and more global companies are now following suit by introducing user-friendly detection tools. There is a need for global cooperation on AI. Governments must enact stringent laws and run mass public awareness campaigns to educate people about how to protect their social media privacy and identify such content. AI regulation can be used to mitigate the creation of unlawful and non-consensual deepfakes and ensure accountability in their creation and distribution.

    TreadBinary Technologies Pvt Ltd director Yuvraj Shidhaye

    In the evolving landscape of the music industry, the rising use of AI tools poses a dual-edged sword. On one side, the potential threat to the uniqueness that defines each artist is palpable, as AI-generated voices and 3D simulations run the risk of homogenizing the creative landscape. The very essence that artists capitalize on for their careers—individuality—stands at the crossroads of technological advancement. If AI is not moderated correctly, it can become an imposter, posing a significant risk to the authenticity artists bring to their craft.

    However, in a parallel narrative, where VFX and animation elevate the viewer experience, the strategic use of AI, with permission from the artist, has the power to transcend human capabilities. Imagine a music concert featuring not only living artists but also those who have passed, such as Michael Jackson or Elvis Presley. The experience offered transcends imagination.

    Much like a hammer in the hands of a skilled worker can create furniture or tools, while in the hands of a psychopath, it can be destructive, AI, when used wisely, can either be a creative force or a destructive influence. The key lies in striking a balance and ensuring that AI serves as a tool for innovation, complementing artists rather than overshadowing the unique voices that make the music industry vibrant.

    VijayBhoomi University dean of school, faculty – sound engineering Nilesh Thomas

    From my perspective, I maintain the perspective that artificial intelligence does not present substantial threats to professions that rely heavily on creativity. What AI is potentially doing at the moment is in some ways democratizing music creation by making it more accessible to a wider range of people. Those who may not have traditional musical training can use AI to experiment and express their ideas to quickly generate original music for various purposes like videos.

    Complete reliance on AI to create original music (or any form of art) will potentially lead to an erosion of human-centric artistic identity, which is an important factor in how we appreciate and relate to art. If AI tools become too involved in the creative process, the unique human touch, emotions, and personal experiences that artists bring to their work may be diminished. This could affect the emotional resonance and authenticity of the music. For example, would you rather go to a concert by a machine or Arijit Singh, for a perfect weekend evening with your loved one?

    On the other hand, AI tools can be used to greatly augment and enhance the creative process. Artists can leverage AI to explore new sounds, generate unique compositions, or aid in the production process. This could lead to the creation of innovative and groundbreaking music. AI can significantly speed up the production process, helping artists experiment with different versions of their work more efficiently. This can free up time for artists to focus on the more nuanced aspects of their craft.

    RV University, professor and dean, School of Film, Media and Creative Arts, Prof. (Dr.) Piyush Roy.

    Music or any other creative output that has stood the test of time, or for it to withstand trends, the feeling has to be created among the audience. Has the best of CGI been able to replace the impact of shooting an epic in a literary epic scale, like Mughal-e-Azam, Gandhi, or Lagaan with real people? Will it work if the AI dubs in any voice? No, it has to be in the voice of a recognised artist, and that recognition happens for the achievement, vocal nuance, and uniqueness in rendition, brought about by that person’s signature. Such experimentation is no different from that of copying a signature, but the original is always original, and imitation will always remain so. AI creativity for sure will get mediocrity a competition, but true talent need not bother or fear, because their newness comes from an originality exclusive only to the human experience, ingenuity and mettle.

    Red FM and Magic FM COO & director Nisha Narayanan

    In the era of AI thrusting its way into the music scene, the potential ramifications for the industry and artists demand a strategic and nuanced perspective. At Red FM, we are not turning a blind eye to the efficiency gains that AI brings to the music-producing industry. However, in our own way, we are navigating the AI maze by protecting the value of human creativity. Our effort lies in balancing technological advancements with the human element to make the most out of musical artistry.

    We just believe that AI needs to be the backup dancer and not the lead singer stealing the spotlight from humans. As we move forward, collaboration is the name of the game. Be it with fellow partners, industries, or now with machines. We will continue all our efforts in empowering artists as our innovative resources meanwhile preserving the soul of music amidst technological progress.

  • Embracing ethics propels your brand in the cutthroat marketing arena: Venugopal Ganganna

    Embracing ethics propels your brand in the cutthroat marketing arena: Venugopal Ganganna

    Mumbai: In the rapidly advancing era of digitalisation, we’ve transitioned from conventional tools to harness the power of AI. Brands are no longer focused solely on reaching their target audience; instead, they are delving into the realm of digital to craft messaging that is not just impactful but also tailored to be highly relevant and meaningful to the consumer.

    Langoor is a ‘born in the digital era’ digital marketing agency is challenging /changing the very way marketers make sense of digital disruption and navigate their way to Impact Business x Marketing x Brand Performance. Going beyond the elementary impact of digital in terms of search, social and storytelling, marketers need to look at their customer journeys in the digital domains and focus their action based on insights of digital behaviour and contextise their marketing mix strategies and action.

    Indiantelevision.com in an email interaction with Langoor CEO Venugopal Ganganna on the growth of the agency, the technological innovations we are witnessing, AI and much more…

    Venugopal Ganganna straddles many roles and brings exceptional organisational skills to the fast-paced creative environment at Langoor. What sets Venu apart is his ability to think at the intersection of data, technology and creativity to cultivate big ideas that can deliver real business results.

    With over two decades of experience in enterprise building, technology delivery and extensive execution capabilities, Venu has turned Langoor into a formidable force in the industry – one that combines the capabilities of a creative agency, marketing consulting practice, and a data + technology powerhouse. His nuanced understanding of digital marketing and the manic pursuit of execution excellence, combined with a technology-led communications strategy, has helped Venu create a new experience agency model – EX (Enterprise Experiences), CX (Consumer Experiences), and WX (Web 3.0 Experiences).

    Edited Excerpts

    On the launch of Langoor in 2012, and a lot of changes Langoor has gone through in these 11 years

    Langoor’s journey so far has been remarkable, marked by continuous growth and innovation. From our humble beginnings as a digital agency, we have expanded our offerings and evolved into a strategic partner for brands on their digital transformation journey, helping them navigate the ever-changing digital landscape. We started out as a global company based out of Sydney and had an R&D centre in Bengaluru to tap into the technology expertise. Between 2015 and 2019, we matured most of our digital services, by operating at the intersection of technology, creativity, and data.

    Over the last two years, we have been a pioneer in crafting immersive experiences for some of the world’s leading brands. Our commitment to innovation, cutting-edge technology, and creative excellence has positioned us as a trailblazer in shaping immersive digital landscapes that redefine brand engagement.

    Earlier this year, we announced a strategic partnership with Quilt AI (an AI-powered insights company that aims to provide a more holistic, nuanced view of humanity using Internet data). Using cutting-edge artificial intelligence, the collaboration aims to transform the way marketers engage, connect, and understand their audiences. Combining Langoor’s digital-first marketing strategies with Quilt AI’s unmatched expertise in Diagnostic, Predictive, and Generative AI, this alliance aims to reshape the way marketers harness the power of artificial intelligence.

    We believe that we are on the path of a continuous journey. Every six months, we strongly believe the need to innovate, and build new practices, and new capabilities – and that is something we have gotten extremely good at.

    On some of these tools like big data, programmatic, and analytics, which are now passe, everyone is talking of AI, how are you as an agency looking at this trend now; will all creative ideation centre around AI

    We envision AI as a game-changer for brands, propelling creative delivery into a new era of efficiency, innovation, and growth. With AI, we are building models that address the key concerns of CMOs – cultural dynamics, consumer psychology, category, and brand values. These are the elements that all CMOs need to unlock to derive a deeper understanding of culture, customer, and category.

    With our three-pronged approach to AI – predictive, diagnostic and generative – we are helping marketers get a deeper understanding of diverse consumer behaviours, cultural nuances, and market preferences that influence audiences, identify emerging trends, and seize growth opportunities.

    On being the first movers in the digital era, how are brands today navigating through various digital terms to focus on their consumer’s buying patterns, and weave a strategy which is digital and offline

    To adapt to the rapidly evolving digital space, we are noticing brands embrace a culture of agility and continuous learning. We, for example, stay ahead of the curve by investing in talent, leveraging emerging technologies, and fostering a collaborative environment. This allows us to anticipate industry trends, offer cutting-edge solutions, and deliver exceptional results for our clients.

    On brand’s looking at various avenues and people to take the brand story to their consumers, how do you bring synergy into it

    In the ever-changing digital world of today, traditional marketing strategies are no longer effective. Organisations must change to remain efficient, competitive, and relevant in the face of rapid evolution of technology that is affecting every facet of society and industry. Services for digital transformation provide the know-how, tactics, and resources needed to negotiate this changing environment and seize new opportunities.

    By embracing a holistic approach to technology adoption and integration, businesses can leverage digital transformation services to take the brand story to their consumers.

    On the behavioural patterns of consumers in Tier 3 & 4, they are now digitally savvy and vernacular advertising seeing huge traction how are brands tailoring their messaging for these consumers

    With the increasing internet adoption in India, there is a rising demand for content in local languages. Consequently, advertisers are recognising the importance of crafting regional advertisements that go beyond mere dubbing. This shift is evident in user behaviour, as reflected in the significantly higher click-through rates of regional creatives. Brands are adapting to this paradigm shift by localising content, understanding cultural norms, and crafting marketing strategies tailored to the unique needs and preferences of individual cohorts.

    On the trends you are seeing globally and in India in the usage of AI

    As more marketing teams onboard AI capacities for operations, brands will have to keep up with compliance demands to do right by customers.

    Ethical concerns may surround AI, such as algorithmic bias, transparency, consent, and accountability. Marketers should actively communicate how they’re working to identify and mitigate these risks and take responsibility for their AI systems’ actions.

    With consumers increasingly sensitive to data privacy, many are willing to switch providers for better privacy practices. Ethics shouldn’t be seen as a hindrance but a competitive advantage in today’s marketing landscape.

    On the vision and mission of Langoor

    Looking forward, we envision further expansion and innovation (in key markets) for Langoor. We aim to strengthen our position as a leader in the digital space by embracing emerging technologies, enhancing our service offerings, and fostering strategic partnerships. Our vision is to continue delivering exceptional results for our clients, driving digital transformation at the intersection of creativity, data, and technology that resonate with audiences in an ever-evolving digital world.

  • Logicserve Digital rebrands to LS Digital as a part of global expansion

    Logicserve Digital rebrands to LS Digital as a part of global expansion

    Mumbai: Logicserve Digital unveiled its brand-new avatar, ‘LS Digital,’ to its customers and stakeholders. The shape and fluidity of the logo has been retained while changing the name from Logicserve Digital to LS Digital.

    LS Digital founder and CEO Prasad Shejale said, “We firmly believe that the best-of-breed, founder-driven companies with huge expertise, potential, and desire to change the digital marketing transformation landscape need to come under one platform.”

    He further explained, “We will call this platform ‘LS Digital.’ It retains the legacy of our brand with two letters (L and S) at the same time, it provides digital as a core proposition to our customers through merged entities across six areas: media, creative & communication, CX, data & insights, tools – Adtech & Martech, and tech innovations.”

    This new avatar will help brands to enable and accelerate their digital marketing transformation to stay relevant to their ever-changing, digitally-enabled consumers. It will further expand its existing media capabilities and help better serve the Indian market while setting the stage to become a leader in the global digital marketing landscape. LS Digital currently serves clients in India, the Middle East and Africa.

    The rebranding of Logicserve Digital to LS Digital has been synced with two major developments: 

    Private equity through Florintree Advisors

    Florintree Advisors, an alternative asset management firm known for funding startups such as ideaForge, Pharmeasy Wealthdesk, Freight Tiger, and FreshMenu, has also invested in LS Digital. The funds will be used to expand existing capabilities while also considering inorganic growth.

    Florintree Advisors chairman Mathew Cyriac said, “LS Digital and Florintree shared the desire to build a leading global company out of India. This is a very exciting space, so our focus is to invest in existing capabilities and even acquire niche companies. It is a multi-stage deal with the commitment to infuse more funds as we move forward.”

    Addition of Langoor Digital to LS Digital’s suite of Digital Marketing offerings

    As a first step towards expanding its global footprint, LS Digital has onboarded digital-first creative agency Langoor to strengthen its service offerings for CX, digital design, and web3.0. Langoor expands LS Digital’s service offerings by allowing it to leverage its expertise in providing a better customer experience.

    Adding to that, Prasad said, “LS Digital and Langoor share a very similar corporate vision of becoming an Indian global company. Coming together will enable us to achieve success on a much larger scale. Our core focus is on digital business growth for brands through media, creative, data & insights, and technology. While Langoor will focus majorly on the customer experience, enabling growth for our clients. Together, we will create transformative experiences for customers.”

    Langoor CEO Venugopal Ganganna and COO Girisha Gowda added, “Digital marketing is in a constant state of change and innovation. Langoor’s DNA is about working out-of-the-box to deliver positive business outcomes. We are delighted to join LS Digital and look forward to scaling new heights.”

    The merger of Langoor and LS Digital adds very strong service offerings under CX. Their ground-breaking projects in the metaverse have allowed some of the world’s largest brands to test the waters in the metastore and web 3.0, gaining a competitive advantage in their respective industries.

  • Power League Gaming names Langoor as new digital transformation agency partner

    Power League Gaming names Langoor as new digital transformation agency partner

    Mumbai: Langoor has been selected by Power League Gaming as its new digital, creative, and strategic agency partner. To help the most innovative gaming, content, and esports activation firm in the MENA region reach new gaming audiences, Langoor will be in charge of creating cutting-edge, immersive digital experiences.

    The highest rates of new technology use, mobile penetration, and population identification as gamers are seen in Saudi Arabia and the United Arab Emirates.  While 67 per cent of Saudi Arabia’s population regularly plays video games, more than 65 per cent of residents of the UAE identify as gamers (four times per week or more).

    Power League Gaming (PLG), which has operations across the AIM region and has led the MENA region’s gaming and esports industry for the past ten years, has a direct impact on how gamers, publishers, and brands interact with one another. By actively teaching new talent and giving them job prospects in the MENA region through a variety of means, such as EMU (Esports and Media University), which is a component of PLG’s portfolio of education firms, their goal has been to enhance the Arabic gaming and esports market.

    Power League Gaming CEO Matthew Pickering said, “For the past decade, PLG and its teams have shaped the gaming and esports sector in the MENA region. We have consistently produced ground-breaking, disruptive mechanics that successfully connect global brands with gaming audiences. We are thrilled to welcome Langoor as our new digital transformation agency. Together, we look forward to building and designing engaging content platforms and developing the region’s next generation of gaming and content leaders.”

    Langoor co-founder and CEO Venugopal Ganganna said: “The Middle East is the fastest-growing market for gaming in the world. Not only does the region have an amazing gaming community but it also generates the highest gaming revenue per user. With the advent of Web3 and Meta, and the regions’ ability to adapt to these new emerging tech, we see players like PLG playing a supercritical role to innovate and grow the category. We are proud to partner with PLG on this exciting digital transformation journey and look forward to helping them reach gaming audiences across the MENA region and beyond.”

  • Havas Group India & Langoor decide to part ways

    Havas Group India & Langoor decide to part ways

    Mumbai: Havas Group India has decided to part its ways from Langoor, the full-service independent digital agency, according to a company statement.

    The digital marketing agency was acquired in 2019 by Havas Group. The rebranded entity was called Langoor Havas. 

    Havas Group India Group CEO  Rana Barua said, “The pandemic allowed us to re-evaluate our vision and some of our goals, and as we revisited the future plans, we realised that Langoor’s new plans were unique but different from ours. So, we came to a mutual decision to part ways. I wish its co-founders all the very best in their journey ahead.”

    Langoor  co-founder Venugopal Ganganna said, “In the ever-changing world of marketing transformation, we constantly innovate at the intersection of data, creativity, and technology & create new focus spaces and offerings that would deliver true business outcomes. The new refreshed vision and offerings were different from what we had originally envisaged with the Havas Group. Hence, we mutually decided to demerge this association and become independent again. We thank the Havas Group for the short partnership and wish them the best always”. 

  • Langoor Havas bags digital mandate for Curegarden

    Langoor Havas bags digital mandate for Curegarden

    NEW DELHI:  Langoor Havas has won the digital transformation mandate for Curegarden, a natural health supplements brand.

    Curegarden is owned by Livlong Nutraceuticals, a sister organization of Arjuna Natural which specialises in clinically proven nature-based nutraceuticals ingredients. It is also an exporter offering botanical extracts for the pharmaceutical and nutraceutical industry. 

    Langoor Havas CEO Venugopal Ganganna said,  “Indian Nutraceuticals market is expected to grow to $18 billion by 2025, as consumers become more health and fitness conscious. Amid the pandemic, ‘immunity’ has become a new buzzword, the demand for nutraceuticals across the globe has increased manifold. While the world is battling with Covid2019, Curegarden has set out to help its customers build immunity and better health.”

     CureGarden CEO Antony Kunjachan said, “At Curegarden our main focus is to develop safe and effective nature-based nutraceutical formulations to make the benefits of natural healthy living widely available across India. We found a perfect partner in Langoor Havas to ideate and take our products to market leveraging all things digital.”

  • Havas Group acquires digital agency Langoor

    Havas Group acquires digital agency Langoor

    MUMBAI: Havas Group today announced the acquisition of one of India’s leading independent agencies – Langoor. A full-service digital agency led and driven by creative technologists, Langoor has grown steadily since being founded in 2010, and is now present across India, the Middle East and Australia.

    Its team of 170 specialists provide meaningful digital experiences and connections to MNCs, local brands and start-ups across strategy, online marketing, website planning and development, data analytics, marketing automation, e-commerce and SEO.

    Langoor will be rebranded as Langoor Havas and be led by its co-founder – Venugopal Ganganna – who will take on the newly-created position of chief digital officer, Havas Group India, reporting to Rana Barua – Group CEO, Havas Group India.

    Langoor Havas will have three key focus areas – health, business and vernacular – and will expand these services to markets outside of India in the coming months.

    Havas Group Chairman and CEO Yannick Bolloré comments: “Digital business is booming in India and bringing Langoor on board is an important new step to further strengthening our digital skills locally. Through their unique blend of data, creativity and technology, Langoor enables brands to engage their customers meaningfully and drive growth. Earlier this year, we acquired the leader in user experience and digital design in India, Think Design, making Langoor our second acquisition in the country in 2019. The combined expertise of Think Design and Langoor boost Havas’ digital offer in the world’s fastest-growing ad market. India continues to be a priority for the Group, we aim to triple our presence there by the end of 2019 and have put in place a solid new management team to lead this expansion.”

    “The acquisition of Langoor complements our aggressive growth strategy that we started last year with the creation of Havas Village India that brought together different disciplines under a unified, client-centric leadership structure. Langoor adds an enviable strength to Havas Group with its distinctive approach of Creative Technologists who challenge marketing every day with their expertise in balancing, data, technology, strategic thinking and the power of creative,” said Havas Group India & South East Asia chairman & CEO Vishnu Mohan

    “The Langoor acquisition also demonstrates Havas Group’s commitment to expand its scale and expertise in India with a focus on exponential growth, new business momentum, and building & leading future-ready teams. The acquisition will reinforce our integrated offering and digital expertise in India and complement our existing capabilities,” added Havas Group India CEO Rana Barua.

    “We pride ourselves in having created an agency focused on digital brand thinking – which is the future. The integration with Havas Group will add scale to the depth of our services and help us to grow even further. This acquisition is an incredible opportunity for Langoor and the team and we are excited to be part of this new journey towards further success,” said Langoor co-founders Ruchir Punjabi & Venu Ganganna.

  • Vijay Shenoy re-joins Langoor as SVP – strategy & business development

    Vijay Shenoy re-joins Langoor as SVP – strategy & business development

    MUMBAI: Langoor, a full-service digital-first agency made of creative technologists, has appointed Vijay Shenoy as senior vice president, strategy and business development. Shenoy had previously enjoyed a fruitful stint with Langoor after which he was associated with WATConsult, as its AVP for Southern region, before his reappointment.

    Shenoy brings with him more than fourteen years of experience in the digital marketing industry – developing deep insights, building brands and understanding the art of decoding human behaviour. During his earlier association with Langoor, Shenoy was responsible for new avenues of business growth, apart from leading their design and innovation practice. In his last stint with WATConsult, Shenoy spearheaded new business initiatives and managed existing client relationships including their strategy and delivery.

    Speaking on his re-appointment, Langoor CEO Venugopal Ganganna said “We are delighted to have Vijay back with us. He has been a pillar of the leadership team and we are confident that his deep understanding of Indian consumers and cultural insights will fuel our growth plans.”

    Talking about his role, Vijay Shenoy, says, “It's great to be back home. Langoor team has always helped me identify my strengths and leverage them. The intersection of data, creativity and technology is what excites me, and I am looking forward to my second innings, to explore and be a part of our amazing growth journey.”