ITV

Tag: Ventures

  • Asset Management Ventures to manage Yuvraj Singh’s entire portfolio

    MUMBAI: Asset Management Ventures, a new venture of the Sanjay M. Lal-led Assetz FZC, has bagged the rights to manage cricketer Yuvraj Singh’s entire brand portfolio. This will include the Yuvraj Singh Foundation, Yuvraj Singh Centre of Excellence as well as his personal time for endorsements, ambassadorship and appearances. Cornerstone was earlier managing him.

    Lal said, “Asset is a key initiator of the Celebrity Business Creation & Management Category in India. It is a matter of privilege that Yuvraj has awarded us the mandate for his entire portfolio and I am sure that with our vast experience and reach asset will become an asset for him.”

    Lal, who set-up PDM International at Dubai in partnership with Percept, started Assetz FZC and Asset Communications to offer 360 degree innovative brand solutions and through the line
    communication consultancy. Asset Communications stands for activation, sports, services, entertainment and talent.

    Lal, in a career span of close to two decades with Percept D’Mark and later with PDM International, has managed and marketed cricketers like Sourav Ganguli, Yuvraj Singh, Zaheer Khan, Virat Kohli, to name a few. He has also handled numerous deals with some of the biggest Bollywood artists like Shah Rukh Khan, Hritik Roshan, Rani Mukherjee, Preiti Zinta, Priyanka Chopra and Daler Mehndi.

    The International & Indian ventures, in a short span, have positioned him and asset as the region’s leading Sports, Entertainment and Brand Consultancy Expert. The asset team has developed a Talent Market concept with a library of over 22,000 artists from across the globe and every form of talent is accessible through the Dubai office of asset.

    Asset Management Ventures is focused on managing and marketing a celebrity’s commercial time and to establish and nurture their career paths beyond their current professional commitments. The vision is to start initiatives with celebrities that intertwine their core competencies with their passions and run and manage the ventures professionally for them on an on-going, long term basis.

    A sports marketing expert feels that Yuvraj‘s comeback to the Indian cricket team after cancer will be key in terms of what endorsements he brings to the table.

  • Airtel launches customer care solution NetXpert

    Airtel launches customer care solution NetXpert

    MUMBAI: Internet service provider Bharti Tele-Ventures has launched an automated customer support service NetXpert. The company, in association with California-based SupportSoft, has introduced the service to its DSL (digital subscriber line, a fixed broadband connection) subscribers to simplify installation and help overcome snags.

    Airtel broadband subscribers in Bangalore will be the first in the country to receive NetXpert.

    The NetXpert suite comprises three applications – Installer, Agent and Chat. With these, subscribers will be able to diagnose and solve problems without making calls to customer care agents. NetXpert is based on SupportSoft’s products for real-time customer support, which are used by 38 million broadband customers outside India.

    Connectivity, browser and e-mail related issues are immediately resolved by NetXpert Agent, while the Installer helps subscribers install their connection without assistance. Installer also automatically detects system and network issues. It is based on SmartAccess, which allows the ISP to save on manpower as there are no longer time-consuming household visits by service technicians, states an official release.

    The Chat application, based on SupportSoft’s LiveAssist, allows Airtel’s customer service representatives to chat online with up to four customers at a time. This reduces the wait time by taking recourse to a different, widespread communication medium, the release adds.