Tag: Ventes Avenues

  • A Decade of Transformation and Perseverance at Ventes Avenues

    A Decade of Transformation and Perseverance at Ventes Avenues

    We have reached a significant milestone: 23 October 2024 marks ten years of Ventes Avenues in the AdTech industry. Diving into the past, it all started in a coffee house, where ideas were jotted down on paper napkins. Now, a decade later, we have grown into a team of 115 professionals working alongside us. A deep understanding of the evolving needs of advertising has been one of the key pillars of our success, along with building strong relationships and fostering transparency, which has always been at the heart of our operations. A key driver of our achievement is the multi-talented team we’ve assembled, always engaged in continuous learning. We remain nimble while strongly believing in the power of technology and marketing precision. Over the years, we have expanded our global network and leveraged our diverse media experience to serve our clients better.

    We focus on a few core principles that define who we are and how we operate. We are unwavering in our Client First approach, prioritizing our client’s needs and goals above all else. Our drive for excellence is fuelled by our technology-driven mindset, ensuring we stay ahead of industry trends and offer cutting-edge solutions. Innovation is at the forefront of everything we do; for us, marketing is about creating measurable impact with strategies backed by data, rooted in ROI-driven Marketing Precision. We employ multi-level targeting to ensure our campaigns are tailored for maximum effectiveness. Having direct control over our inventory enables us to fine-tune campaigns precisely, ensuring the brand’s message is delivered exactly where it matters most. Our collaborative environment fosters creativity and mutual growth within our team, while our commitment to diversity and inclusion ensures that a multitude of voices and ideas shape our strategies. Above all, we operate with integrity, staying true to our values and always delivering on our promises.

    As we look toward the future, we are excited to expand our market reach, having already ventured into Southeast Asia with a presence in Malaysia, Indonesia, Vietnam, and Singapore. Global collaboration is key to our vision, and diversification is in our DNA—from performance marketing to branding, technology solutions, and influencer marketing. Our strategic partnerships with clients, publishers, and agencies have driven our success, and we remain committed to nurturing these relationships. We prioritize empowering our employees to grow and nurture their entrepreneurial spirit. Through our relentless pursuit of innovation, we will continue evolving our offerings to meet and anticipate our clients’ needs, ensuring we stay at the forefront of industry trends and deliver impactful, forward-thinking solutions. Our client-first approach, grounded in trust and transparency, has built a lasting foundation for strong relationships, and we will continue leveraging technology to deliver cutting-edge solutions. By collaborating with global giants, we aim to provide personalized experiences that help brands achieve their goals. As we solidify our market presence, corporate social responsibility (CSR) remains a top priority, extending beyond societal impact to caring for our employees. With these principles, we look forward to a future of innovation, growth, and meaningful
    contributions to society and the environment.

    To our valued partners, clients, and agencies — thank you for being part of this incredible journey. Your trust and support have been vital to our success. And to our dedicated team — your passion and hard work continue to drive us forward. Together, we’ve achieved more than we ever imagined. We are
    deeply grateful to each and every one of you. As we look to the future, we remain confident that the best is yet to come. With a continued focus on
    innovation, growth, and meaningful contributions to society and the environment, there is so much more in store. We are excited for the road ahead and ready to embrace new opportunities, challenges, and successes together.

    Here’s to the next decade!

  • Ventes Avenues drives success for Tata Commercial vehicles with Apptomiser campaigns

    Ventes Avenues drives success for Tata Commercial vehicles with Apptomiser campaigns

    Mumbai: Ventes Avenues is a mobile ad tech company specialising in mobile performance, branding,  technology, audience solutions and influencer marketing.  This ad tech company are a preferred display and performance marketing partner to several leading international publishers.  This ad tech company build teams around our publishers and works with over 200 advertisers and digital agencies across campaigns to help them meet their brand solution objectives. Since our inception, our vision has been to up the ante in technology and market precision in mobile advertising.

    This ad tech company are proud to have executed multiple campaigns for Tata Commercial Vehicles on  Apptomizer, a proprietary Demand Side branding Platform, a tailor-made managed solution for your audience-targeted campaigns. Our audience targeting capabilities include Appographic and interest-based targeting where  This ad tech company leverage extensive first-party data on recently opened apps thereby sharpening app cohorts for precise brand targeting.  This ad tech company have created 45+ personas each fleshed out in great detail like office workers, parents, graduate students, frequent travellers etc.  

    Tata Commercial Vehicles’ notable campaigns include Tata ACE, Tata Intra, StarBus, Magic, Winger, Yodha, Small commercial vehicles, Heavy commercial vehicles and more. The main objective was to generate awareness and deliver the brand’s promotional messages precisely to the relevant set of audiences. Tata Commercial Vehicles leveraged the targeting parameters of our DSP – Apptomizer: Appographic targeting, geo, demo, device price-point, language, and other targeting strategies across multiple campaigns, to maximise campaign effectiveness.  This ad tech company also executed campaigns for Tata Commercial Vehicles that promoted features like safety, app,  and other announcements such as Tata REWIRE, cabin comfort promotions, price hike announcements, fleet edge app promotions, AMC promotions, truck mileage promotions and many more.

    Tata Commercial Vehicles REWIRE Campaign

    Tata Commercial Vehicles REWIRE Campaign

    Tata Motors EV StarBus Campaign

    Tata Motors EV StarBus Campaign

    This ad tech company are delighted to share the positive feedback received from Tata Commercial Vehicles deputy general manager of digital marketing & media  Krushant Shah,, “As a digital marketer at Tata Commercial Vehicles Commercial Vehicle, I’ve had the privilege of collaborating with Ventes Avenues for several marketing campaigns. Their exceptional work deserves not just recognition, but a resounding testimonial as  This ad tech company. Ventes Avenues operates like a strategic extension of our marketing team, deeply understanding our brand values, target audience, and industry nuances. Their pinpoint advertising on digital platforms has been nothing short of remarkable. Leveraging data-driven insights and cutting-edge targeting techniques, they’ve consistently delivered campaigns that reach the right customers at the right time, maximizing our return on investment. But their expertise doesn’t stop there. Ventes  Avenues excels in crafting exceptional creatives that resonate with our audience. Their team possesses an uncanny ability to capture the essence of our brand and translate it into impactful visuals and messaging. In conclusion, I wholeheartedly recommend Ventes Avenues to any  organization seeking exceptional digital marketing solutions.”

    The flawless execution achieved wouldn’t have been possible without the invaluable support of Havas and Dharni Desai, the Associate Vice President of Havas Media India – Mumbai has some significant insights to share “In today’s fast-paced digital landscape, capturing and maintaining audience attention presents a formidable challenge for media experts. Our enduring collaboration with Ventes Avenues has armed us with cutting-edge audience-first solutions, delivering tangible results for brands spanning diverse sectors. By harnessing their advanced targeting methods and in-depth reports,  This ad tech company is better positioned to provide strategic insights aimed at optimizing ROI for our clients.  This ad tech company commend the dedicated team at Ventes  Avenues for their consistent delivery of innovative targeting platforms and techniques drawn  from their extensive portfolio.”

    This ad tech company look forward to taking our leanings ahead and working with many other Automobile brands this festive season.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Ventes Avenues strengthens its senior management team

    Ventes Avenues strengthens its senior management team

    MUMBAI: Mobile media company Ventes Avenues has strengthened its senior management with the appointment of two senior executives across its different verticals of branding, performance and programmatic.

    Sneha Gupta has joined as the AVP for its Domestic Performance & Programmatic business. This comes at a time when the company is at an interesting juncture; with the launch its own Programmatic Platform. Sneha comes with more than a decade’s experience in digital marketing, media planning and digital publisher sales. She understands the power of audience data and usage of analytical tools. “I'm very excited to join the Ventes Avenues family and embark upon my new role. With the advent of programmatic at Ventes, I look forward to stronger alliances within the digital ecosystem. Having said this, our core focus will be on advertiser needs bundled with audience, data, and analytics, leading to building long term sustainable growth for the company,” says Sneha

    In the West, Pooja Bhate has been hired as Deputy Head – Sales & Business Development. A digital native with over twelve years of experience in digital marketing and media sales, Pooja will be responsible for revenue generation from clients and agency partners based in West India for all the new publishers mandate Ventes has recently signed up. This appointment comes at the advent of Ventes Avenues partnering with VidMate and Bigo. “In this digital era, there are many platforms with variety of curated content being served to a consumer today; what stands apart is that Ventes has a distinct way of connecting with the right target audience for brands, paving the way to create a new chapter in mobile advertising. I’m thrilled with this opportunity to make brands leverage a disruptive model of reaching out to their target audience better than ever,” Says Pooja.

    Ventes Avenues CEO & founder Niloufer Dundh said: “Ventes is honouring its promise to new recruits, and has gone ahead and onboarded Sneha and Pooja. With our evolution into an Adtech company, Sneha’s joining is timed perfectly and I look forward to learning from her experience and to working closely with her on our programmatic foray. Keeping in mind our new branding publisher partners and our commitments to them we have Pooja who will lead a separate pod for the same in the West to ensure business commitments are met. I look forward to growing our brandings sales revenue with Pooja; especially since our new publishers have created a unique opportunity for us to seek better extraction from

  • VidMate Appoints Ventes Avenues as its Exclusive Sales Partner for India

    VidMate Appoints Ventes Avenues as its Exclusive Sales Partner for India

    MUMBAI: VidMate, a free video downloader app has appointed Ventes Avenues as its exclusive sales partner for India to look after VidMate in-app advertising inventory in India. VidMate currently has 180 Million MAU and 40 Million DAU in India.

    VidMate’s USP lies in the fact that it seamlessly steps in to fill in the void by capturing video streaming from popular websites and saving it as a file on your device. Its strength lies evenly across 1500+ cities/towns/ with special mention of 67% audience from Tier 2, 3, 4 markets.

    Key points to be noted on VidMate are that 82% of the audience is between 18-34 age group. Daily average time spent is 26 minutes (beating the industry estimate of 25 minutes). Google searchfor VidMate is 4x more than that of other similar OTT apps. Devise break up of VidMate users is: Xiaomi 26%, Samsung 23%, Vivo 14%, Oppo 13%, Realme 5%. Furthermore, it supports sharp interest & language targeting and third party click & impressions trackers.

    Harry Yang, Sales Director of Flat Ad, which is global exclusive agent of VidMate, says “VidMate was incubated in UC Web back in 2013, it has witnessed 500 million downloads till now from over 180 countries who like to get free HD videos and music along with MP3 files from multiple  platforms. VidMate is a free and safe application which provides reliable downloads all over the world. This has helped us recognise the opportunity of mobile advertising and hence we have decided to partner with Ventes Avenues in India. Their experience clubbed with their network will help us make good inroads in a short amount of time by offering innovative advertising solutions and services in the mobile branding space in India. ”

    Fauzan A Rahim, Co-Founder Ventes Avenues, commented “We at Ventes Avenues are delighted to represent VidMate in India. Ventes believes in pushing the envelope by continuing to partner with new publishers who have captured the Indian audiences with their ground-breaking numbers.
    Recently, since we are all under lockdown; we have seen a huge surge in OTT consumption in India(83% of VidMate users are using 4G/WIFI), & consequently VidMate numbers have also grown. We are offering high impact, brand safe ad units on VidMate. We have immense trust in this partnership and strongly believe that we can touch new heights together.”