ITV

Tag: Venkat Prasad

  • Nick and Colors Kannada among top FB, YouTube monthly views: Culture Machine analysis

    Nick and Colors Kannada among top FB, YouTube monthly views: Culture Machine analysis

    MUMBAI: Culture Machine, a subsidiary of The Aleph Group, Singapore, has established a leaderboard for publishers across multiple categories in India.

    Founded by Sameer Pitalwalla and Venkat Prasad in 2013, Culture Machine’s patent-pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has a maximum engagement in terms of views, likes, comments, shares and subscribers.

    The partnerships with Google and Facebook, and with the use of proprietary algorithms, Intelligence Machine has the ability to track three billion videos, categorise the publishers and rank the publishers extensively.

    The current report provides insights on the entertainment and news category. Future analyses by the end of 2017 will include sports, fashion, beauty, automobile and food industry.

    According to Culture Machine’s report, the top five positions in Youtube ranking have been grabbed by Nick Jr. with 93.96 million monthly views, Nickelodeon with 62.94 million monthly views, Asianet with 31.33 million monthly views, Asianet Movies with 15.27 million monthly views and Colors Kannada with 8.47 million monthly views.

    In the Facebook ranking list, the top five positions were taken by Nickelodeon with 98.52 million monthly views, Colors Kannada with 25.53 million monthly views, Colors Infinity with 22.60 million monthly views, History TV18 with 19.66 million monthly views and The Epic Channel with 17.03 million monthly views.

  • Culture Machine launches Intelligence Machine

    Culture Machine launches Intelligence Machine

    MUMBAI: Culture Machine, one of the fastest growing digital video networks in Asia, which has always stood by its promise of providing quality content backed by cutting edge technology, takes its commitment further with the launch of Intelligence Machine platform.

     

    Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands and creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyzes over 1.5 billion videos across the digital universe on a daily basis.

     

    Commenting on the launch, Culture Machine CEO and co-founder Sameer Pitalwalla said, “Social Platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms, and knowing what content to create, and to create that content at scale, across platforms, is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology”.  

     

     “We at Culture Machine believe in the power of technology, which will be the key differentiator for success in the digital marketplace. Intelligence Machine provides unmatched insights on the best content type and format’s that resonates with the targeted audience for a given brand or product and enables the user to translate that insight into concrete actions. Think of it as a “moneyball” for content for brands & publishers”, added Culture Machine COO/CTO & co-founder Venkat Prasad.

     

    Intelligence Machine’s key features include:-

     

    ·         Identifying a brand’s share of voice across video platforms, in different geographies and online communities across earned and owned media.

     

    ·         Benchmarking the brand against its industry on digital media and giving them a recipe to improve its standing.

     

    ·         Discovering successful content formats for an audience segment in a given industry and topical trends in relation to them.

     

    Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media Company that creates entertainment for the Internet generation by combining cutting edge technology with great content.

     

    Culture Machine’s engineering team includes senior data scientists and some of the best software architects in the industry.

     

    Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore. 

  • Digital video network Culture Machine raises $18 million

    Digital video network Culture Machine raises $18 million

    MUMBAI: Culture Machine, a digital video network, has raised $18 million in series B funding led by Tiger Global, Zodius Capital and Times Internet. The company had previously raised $3.5 million in series A funding from Zodius Capital and Times Internet.
     
    Culture Machine, co-founded by Sameer Pitalwalla and Venkat Prasad, former Disney and Youtube executives, creates digital video entertainment for the internet generation by combining cutting edge technology with great content.
     
    “In a multi-screen, multi-platform world where content is personalised and social is the new distribution, creating targeted content for global communities at scale is a challenge. These digital video platforms are the next generation of distribution, and we are building a next generation media company that uses our proprietary technology platforms, to know what content to create and create that content at scale,” said Pitalwalla and Prasad in a joint statement.
     
    Tiger Global Management partner Lee Fixel added, “Culture Machine Media has built a world-class technology platform and the largest creator network in the country. We’re excited to support the company as it innovates digital content for a rapidly growing audience.”
     
    “Culture Machine is uniquely positioned to build “the” leading media company for the internet generation. We are very supportive of Sameer, Venkat and the team given their ability to produce and curate world class content using a cutting edge intelligence platform that uses big data to help understand, identify and monetise what content resonates with which audiences across multiple video platforms,” said Zodius Capital managing director Gautam Patel.

     

    Chris LaRosa, former product head of YouTube Music, has joined the Culture Machine’s advisory board. At YouTube Music, LaRosa was responsible to build the vision, strategy, and the products that turned YouTube into the most popular music service on the internet and a $1 billion business for artists and labels.

     

    Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore.

     
    Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore.