ITV

Tag: Velocity

  • Launch of 5-screen PVR Cinemas at Velocity, Silk Mill, Vellore

    Launch of 5-screen PVR Cinemas at Velocity, Silk Mill, Vellore

    MUMBAI: PVR Ltd., the largest cinema exhibition chain in the country, announced the launch of its 5-screen multiplex in Vellore, Tamil Nadu. Located at Velocity, Silk Mill, Gandhinagar, this newest offering by PVR endeavors to provide the best-in-cinema experience coupled with state-of-the-art technology for a holistic cinematic experience in the city.

    Located in a posh locality and catering to a diverse section of the society from universities to residents; the multiplex is spread across an area of 24,043 sq. ft. and has a seating capacity of 906 patrons. With the launch of this cinema, PVR reaches a screen count of 22 screens in 4 properties across Tamil Nadu; steadily strengthening its presence in Southern India with 160 screens in 24 properties.

    The brand new multiplex is equipped with world-class technology of BARCO 4K projection system, which delivers superb brightness and vibrant colors to ensure a razor-sharp picture quality. Furthermore, the classic Dolby 7.1 surround sound system and next generation 3D screens enhance the whole cinema viewing experience for the patrons. The convenience of quick-tix, an enhanced time-saving technology, allows the patrons to beat the box-office queues.

    “Designated as Vellore’s biggest cinema with 5 screens; this new property falls in line with the company’s’ expansion plans to propagate world-class cinema viewing in tier-II cities. We aim to provide a supreme film watching experience to our discerning patrons with state-of-the-art theatres furnished with best sound and projection technology. On behalf of PVR cinemas, I would like to thank the developers for building Velocity at such a strategic location to cater to the city’s audience.” stated Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd.

    The ambience and design of PVR Vellore adds to its grandeur, the embedded concept of fluidity emphasizing on local culture through art and cinema. The innovative seating arrangement reinvents the entertainment with sheer comfort and recreation for the patrons. Adding further to the offerings, a wide range of gourmet food options exudes comfort and style synonymous to the eminent PVR experience.

    Speaking on the launch, Mr. Gautam Dutta, CEO, PVR Cinemas said, “PVR, with this inauguration has re-iterated its plans to expand further in the southern region.  Given the mix of right demographics and an appetite of high-quality film viewing experience, we are confident that our efforts will be appreciated. The response and passion for movie watching in this part of the country, makes us want to grow even more.”

    With this launch, PVR Cinemas reach to a total count of 630 screens at 135 properties in 52 cities.

  • Mashable signs partnership with MEC to license its proprietary velocity technology

    Mashable signs partnership with MEC to license its proprietary velocity technology

    MUMBAI: Mashable and MEC have announced a partnership that would give MEC access to Mashable’s Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content.

     

    Developed by Mashable’s in-house product team, Velocity scours the web collecting data around how people engage with content and feeds the information into an algorithm, which forecasts what content is about to go viral. The Velocity platform is at the forefront of predictive analytics and is unique in that it canvases the entire web—more than one million URLs a day.

     

     MEC is one of the first to sign a year-long deal for the proprietary Velocity technology from Mashable. With Velocity MEC will now have access to an important new tool for predictive media buying, helping to future proof its clients’ communication strategies.

     

     “We initially developed Velocity to help our editorial and marketing teams build Mashable into one of the most shared publishers on the web, and now we are giving select agencies and brands the same opportunity to see what will go viral next,” said Mashable chief technology officer Robyn Peterson. “The power of data can be used in a variety of industries and we’re excited to be teaming up with one of the leading media agencies to explore all that Velocity has to offer in the media buying space.”

     

     “MEC is on a mission to move past real time marketing to predictive marketing and partnering with Mashable to put Velocity in the hands of our teams will give us the edge we are looking for,” said MEC North America digital president Shenan Reed. “With Velocity at our fingertips we will be able to lead our clients to being more nimble and opportunistic across owned, earned and paid channels, ensuring both they and MEC remain at the forefront of driving transformational digital solutions. We believe that Mashable’s Velocity platform will be instrumental in building the next generation of marketing and media, and will help to deliver on our ambition to create the best digital offer in the business.”

     

     “We’re thrilled to bring our proprietary algorithm, which has served our editors and readers so well over the years, to the world-class portfolio of brands MEC serves on a daily basis,” said Mashable chief revenue officer Seth Rogin. “We look forward to working with MEC to help their brands meet the evolving challenges of the digital evolution and guide their earned, owned and paid media executions.”

  • Blaupunkt launches Velocity and Blue Magic sound range

    Blaupunkt launches Velocity and Blue Magic sound range

    MUMBAI: Blaupunkt one of the leaders in car infotainment and sound, launched their range of high performance sound – Blue Magic and Velocity.

    The company claims that Velocity is the new reference for sound and redefines the limits of what is possible. Oversized magnets, optimal basket geometry, hard-wearing surrounds and quality cone & tweeter materials, is deemed to provide rich sound reproduction for any music type.

    The Velocity brand from Blaupunkt was first introduced in 1997. With this new launch, the Velocity range is back, setting a new standard in car hi-fi systems

    The new Velocity range uses breakthrough digital sound technology, innovative materials, smarter design and coordination of individual components – all make velocity a good live sound reproduction.

    The company claims that Blue Magic provides rich and smoothsound, that will be entertaining with a high-end listening experience filled with optimal clarity and rich bass beats. These speakers are specially designed with attention to details and high quality injected PP membranes. The surface structure and innovative cone colours, together with its attractive rubber ring to cover the magnets, and stylish 6-head screws, give the Blue Magic products a modern, premium look and feel across the entire product line.

    Commenting on the launch, Blaupunkt India director Pankaj Jagwani said, “With four times more power, the velocity car audio range promises to change the sound experience in India, whereas the Blue Magic Series are meant to give you high power, deep bass, and great peak power handling.We are confident that both these products will be well received by the auto industry in India.”

  • SVG Media introduces Velocity

    SVG Media introduces Velocity

    MUMBAI: SVG Media has announced the launch of its data backed display ad network, Velocity, in India and APAC.

    The company claims that Velocity will offer targeted reach and relevant audience. It is being pegged as ‘The Largest Targeted Reach Network’.

    Velocity’s product portfolio includes offerings such as: audience display, video, mobile, rich media, social, data targeting and specialty display. It offers its clients customised audience segments (those who are in market for their products and those who are displaying some interest), special interest segments across verticals, rich media solutions served on Comscore listed publishers, social media engagement, mobile targeting and mobile data aggregation.

    SVG Media founder and CEO Manish Vij said, “The online display advertising ecosystem is evolving and changing rapidly; we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem.”

    “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has over 33mn unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India,” Velocity national sales director Piyush Rathi added.

    SVG Media’s leading display ad network business, Tyroo Audience has been dissolved to make way for the data targeted display ad network, Velocity.

    For the record, SVG Media, a Smile Vun Group company, is an Indian digital media Network. Media, formerly known as Tyroo Media, started its India operations in 2006. Currently, SVG Media has presence in India, South East Asia and the Middle East. SVG Media’s operations are divided into four businesses: Tyroo, Velocity, PrecisionMatch and DGM.