MUMBAI: Fashion met function, and now it’s meeting Madison. The proudly Indian and 100 per cent vegan lifestyle brand, Zouk has awarded its media duties to Madison Media Alpha after a tightly contested multi-agency pitch. With the deal sealed, the agency has wasted no time launching a full-blown campaign across IPL, Connected TV, Google, and Meta.
The high-decibel campaign aims to scale Zouk’s presence among conscious, fashion-forward consumers by targeting them across platforms that dominate young India’s screen time. From cricket lovers to binge-watchers and digital dwellers, Zouk is taking its blend of Indian design and practical style straight to the pulse points.
Zouk, known for handcrafted office bags, slings, luggage, and backpacks featuring Indian prints, is riding this campaign to expand brand salience and reach. Zouk co-founder Disha Singh said, “We’re excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison’s strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk’s position as a Proudly Indian, 100 per cent Vegan lifestyle brand”.
At the Madison end, the media muscle is flexing. Madison Media & OOH group CEO Vikram Sakhuja noted, “We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit for our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk’s presence and amplify its voice in the market, helping it reach new heights by connecting with conscious consumers who value both fashion and sustainability”.
With IPL serving the eyeballs and Madison steering the ship, Zouk’s multi-touchpoint media sprint is poised to turn heads and unlock wallets.