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Tag: Vega

  • Sanjay Dutt gives digital payments a Vega boost with Getepay launch

    Sanjay Dutt gives digital payments a Vega boost with Getepay launch

    MUMBAI: When Sanjay Dutt says something’s “solid,” you know it packs a punch. And this time, the star wasn’t talking about a movie but about Vega, the indigenously developed payment switch from Getepay that promises to change how India transacts.

    At a glittering launch event at Taftoon Lounge, BKC, Mumbai, Dutt joined hands with Pravin Sharma, founder and managing director of Getepay, to unveil Vega, a homegrown, next-gen payment switch that’s as fast as it is secure. Headquartered in Jaipur, Getepay has steadily built its reputation as a digital payments enabler, and with Vega, it’s now aiming for the big league.

    “I’ve always believed in backing things that are real, solid, and made with heart and that’s exactly what Vega is,” Dutt said, cheering for a platform designed to empower India’s entrepreneurs, from local shopkeepers to small-town retailers. “This is about giving every entrepreneur the confidence to go digital. That’s the Bharat I want to cheer for.”

    Built on a microservices-based architecture, Vega delivers high-speed, high-volume transaction processing while ensuring real-time settlements and automated reconciliation. Think of it as the invisible engine powering India’s cashless ambitions routing transactions seamlessly even when networks are jammed.

    For Getepay’s Sharma, the launch marks a milestone moment. “Vega is not just a technological leap, it’s a bridge for millions of micro and small entrepreneurs powering India’s economy. With Vega, we aim to simplify digital payments for banks and merchants alike,” he explained. “Sanjay Dutt was the perfect fit, he represents strength, resilience, and relatability, just like our users across Bharat.”

    Under the hood, Vega connects banks and fintechs through a future-ready framework, ensuring compliance with Indian regulatory standards while maintaining top-notch reliability. Its modular design enables faster deployment, giving financial partners a smooth upgrade to modern infrastructure without business disruption.

    Beyond its tech prowess, Vega underscores Getepay’s commitment to Make in India, financial inclusion, and digital empowerment. The company envisions a future where even the smallest entrepreneur whether a tea stall owner or a kirana shop operator can accept digital payments with the same ease and confidence as a corporate giant.

    In a digital economy where speed, trust, and scalability are everything, Vega may well be the switch that powers Bharat’s next leap. And with Sanjay Dutt playing cheerleader, the digital revolution just found its blockbuster moment.

     

  • Arianespace appoints David Cavaillolès as CEO replacing Stéphane Israël

    Arianespace appoints David Cavaillolès as CEO replacing Stéphane Israël

    MUMBAI: Arianespace has gone in for 36  year old David Cavaillolès to become CEO of the European space rocket launch firm from January 2025.

    David has been a rising young  star, starting out in insurance at ACPR as a financial supervision expert after acquiring two masters  degrees, one in sciences, economic, and mathematics followed by another in finance which included actuarial finance. 

    He stayed there for a couple of years following which he joined the public sector, first as an inspector of finances for a couple of years for the French government, then as a senior ministerial adviser in the office of  the minister of  education, research and innovation where he was given  charge of space David advised the ministry on its  industrial strategy for launchers and satellites, Newspace, among many other areas.

    He held this position for two and a half years before being lured back to the private sector by Capgemini Financial Services where he stayed for five years and theee months, rising from head of ADM Paris  practice to chief sales officer of the French office of Capgemini.

    His growth has been rapid throughout his career, especially considering that he was headhunted to lead Arianespace at the young age of 36.

    David replaces Stéphane Israël the outgoing  CEO of Arianespace, who has been at the company’s helm since April 2013 and is currently pursuing new opportunities.  As CEO, Stéphane Israël  played a key role in developing the Ariane industrial cluster with the Ariane 6 launcher, and in transforming Arianespace, which became a subsidiary of ArianeGroup in 2017. 

    After consolidating the Ariane 5, Vega and Soyuz launcher families and supporting the development of Ariane 6 and Vega C next-generation launchers, Stéphane Israël gave Arianespace’s offering a new direction, transitioning from dual GEO satellite launches to solutions designed for large constellations in low-Earth orbit and the growing diversity of satellites. 

    Thanks to these initiatives, Arianespace reached a record rate of 15 launches in 2021 while taking orders for 30 Ariane 6 launches and 15 Vega C launches. Since April 2013, Stephane Israël has supervised 108 launches, including, recently, the emblematic James Webb Telescope (JWST) mission for Nasa and the Juice probe launch for the European Space Agency (ESA).

    “Every day I have spent since April 2013 writing this chapter in the history of Arianespace has been a great honor and an extraordinary human adventure,” said Stéphane Israël. “I am pleased to entrust my successor with a company boasting a solid order book to ramp up the launch rate as of 2025. With Ariane 6, Arianespace will be able to capture the opportunities arising in a dynamic and fast-changing market.”

    ArianeGroup CEO Martin Sion said: “Stéphane has supported Arianespace through major milestones, from the height of Ariane 5’s success to the first flight of Ariane 6. He also worked hard to transform Arianespace in line with ArianeGroup.”
     

  • India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    Mumbai: In anticipation of the much-awaited release of India’s Biggest Aerial Action Film, ‘Fighter,’ the production team is thrilled to announce the launch of its own merchandise line. Collaborating with prominent platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, ‘Fighter’ introduces an extensive range of exclusive merchandise to delight fans and enthusiasts alike.

    The strategic partnership with renowned platforms is designed to transcend the cinematic experience and provide fans with an immersive connection to the world of ‘Fighter.’ The merchandise line encompasses a diverse array of offerings, ranging from trendy apparel and accessories to coveted collectibles and memorabilia.

    Viacom18 Studios COO Ajit Andhare shared, “We are thrilled to bring the captivating world of ‘Fighter’ to life beyond the screen. Delighted to partner with multiple platforms for ‘Fighter’s’ exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’.”

    “This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work,” shared Andhare.

    The merchandise line is a testament to ‘Fighter’s’ commitment to delivering an unparalleled cinematic experience. Fans can now not only witness the heart-pounding action on the big screen but also carry a piece of the ‘Fighter’ legacy in their daily lives through these specially curated items.

  • India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    India’s aerial action film ‘Fighter’ launches exclusive merchandise line

    Mumbai: In anticipation of the much-awaited release of India’s Biggest Aerial Action Film, ‘Fighter,’ the production team is thrilled to announce the launch of its own merchandise line. Collaborating with prominent platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, ‘Fighter’ introduces an extensive range of exclusive merchandise to delight fans and enthusiasts alike.

    The strategic partnership with renowned platforms is designed to transcend the cinematic experience and provide fans with an immersive connection to the world of ‘Fighter.’ The merchandise line encompasses a diverse array of offerings, ranging from trendy apparel and accessories to coveted collectibles and memorabilia.

    Viacom18 Studios COO Ajit Andhare shared, “We are thrilled to bring the captivating world of ‘Fighter’ to life beyond the screen. Delighted to partner with multiple platforms for ‘Fighter’s’ exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’.”

    “This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work,” shared Andhare.

    The merchandise line is a testament to ‘Fighter’s’ commitment to delivering an unparalleled cinematic experience. Fans can now not only witness the heart-pounding action on the big screen but also carry a piece of the ‘Fighter’ legacy in their daily lives through these specially curated items.

     

  • Vega announces the launch of its new vertical ‘VEGA Professional’

    Vega announces the launch of its new vertical ‘VEGA Professional’

    Mumbai: Personal care appliances and beauty care accessories brand Vega has launched a new vertical Vega Professional.

     Vega Professional is a comprehensive portfolio of products curated by the leading  grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators.’ 

    Vega Professional precision tools are ergonomically designed and technologically advanced for hair cutting, styling and makeup. The array of products is efficient and durable to help the  consumers to be productive and grow their practice to its full potential. 

    The assortment ranges from powerful hair cutting tools to magnificent hair styling tools. From  premium quality hair brushes and combs to make up brushes. Also, there is an exclusive travel friendly mighty mini range designed to use on the go.  

    The brand has roped in leading professionals of the industry like Rod Anker and Savio John Pereira as their style ambassadors. They have not just an illustrious list of awards under their names but are  also a hot property amongst Bollywood, Hollywood, Fashion and Media celebrities. 

    Vega chief marketing officer Eiti Singhal remarked, “We are ecstatic to announce the sensational launch of our new vertical – Vega Professional. For 20  years, Vega has been fuelling the wings of styling and grooming lovers. And over  this course we realised the need for professional products in the market that  can truly empower the creators who are ambitious and love to craft their own niche of styling. Truly crafted for masters, Vega Professional is here to change the game.” 

    Vega Professional wishes to provide the platform to the aspiring creators and artists to showcase their  talent and create their own identity. They plan to empower and educate these aspirants through robust training programs and master classes curated by the country’s top educators. 

    Vega Professional sales head Navdeep Jayee added, “Through these cutting-edge tools, we aim to empower creators to achieve the latest styles with a wide assortment of 200+ SKUs (stock-keeping units).  We understand the value of quality service in  our industry; hence we have built nationwide service centres along with on-site service facilities in selected cities in the country.” 

  • Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Mumbai: Vega has appointed Ants Digital as its digital, brand and performance marketing partner, the company said in a statement.

    The agency will be responsible to launch the upcoming vertical across digital and social platforms & create innovative campaigns for the B2B market.  

    Vega plans to offer a comprehensive range of services and solutions curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators’.  

    Vega chief marketing officer Eiti Singhal said, “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have Ants join us on this journey.”  

    Speaking on the appointment, Ants Digital chief executive officer Sanjay Arora said, “Vega as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence”.

  • Vega comforts young girls with #FlauntYourBefikar campaign

    Vega comforts young girls with #FlauntYourBefikar campaign

    Mumbai: Grooming accessories and beauty brand Vega has come up with a #FlauntyourBefire campaign featuring Bollywood actor Ananya Pandey. The brand campaign was launched on the occasion of International Women’s Day.

    Ananya’s zesty campaign reel spells out her #Befikar mantra reflecting a free-spirited and happy-go-lucky vibe centred on embracing one’s true self.

    The brand tells young girls to be comfortable in their skin. “The campaign is all about owning one’s day and attitude by not getting swayed by perspectives catapulted at the speed of light. Rather it’s about celebrating the individual for who she is and what she stands for,” said Vega in a statement.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by VEGA (@vegabeauty)

    “The campaign strives to reinvigorate the equilibrium between the multiple roles played by women in their lives and living their true self,” commented Vega CMO Eiti Singhal. “It emphasises how women can be #Befikar version of themselves and define their ideal of beauty and be comfortable with it.”

    “In a world that’s getting increasingly shadowed by opinions and outlook, it’s time to look within. What you have to prove to you, yourself. With #FlauntYourBefikar, we wanted to shift the needle to be confident and comfortable in your skin,” stated Liqvd Asia’s NCD Sunil Gangras. “We wanted to tell women to squash all expectations and live up to their own, in a unique, #Befikar way.”

  • Vega aims to refresh cosmetic industry with SERY

    Vega aims to refresh cosmetic industry with SERY

    NEW DELHI: Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including its own website. SERY has entered the market with an easy-to-use, stick format make-up range.

    The brand has roped Bollywood actress Amyra Dastur as the brand ambassador. As part of the association, Dastur will be featured in the latest launch campaign video. 

    The company has expanded its footprints at a time when the cosmetic industry has been facing a steep decline due to the pandemic. Not only India but across the APAC region, many cosmetic brands have witnessed net sales decreased in the past few months.

    SERY MD Sandeep Jain shared, “The Covid2019 pandemic has had a negative impact on the industry. But many indigenous brands have started creating stronger e-commerce presence since offline has taken a hit. Individuals, particularly millennials, continue to purchase items via e-commerce platforms besides buying products directly from their favourite brands’ websites. So, having a strong presence in leading e-commerce platforms will be of help. However, retail will continue to be a point of focus for us in the near future.”

    VEGA has been a known brand in the personal care market. The company started its operation in 2006 as a makeup brush brand but transformed itself into a one-stop-shop brand for beauty care accessories and personal care appliances by 2013. 

    “Ever since we launched Vega in the Beauty Accessories and Personal Care Appliances category, our aim was to diversify into other segments. Although our initial plan was to bring everything together under one roof, we realised that launching a fresh brand would help in transforming the market without losing the intrinsic values of the respective brands,” he said.

    The idea behind launching a new brand, in an already cluttered market, was to bring the consumers something different and unique as a concept. “Being unique in terms of the pricing model and the product itself is of huge importance to brands today. The advent of the digital age has exposed the younger generation to a whole new world of products that are better, cheaper and more easily accessible,” he added.

    The brand mentioned that it’s not possible to have a retail presence right now, but a large population continues to shop from their favorite retail store instead of e-commerce.

    Jain also added that the pricing is competitive and comparable to big brands. Instead of the regular OOH billboard style of campaigns, the brand will look at digital for now.