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Tag: Veetika Deoras

  • Tata Capital launches profile-based under-Rs 15 lac loan app

    MUMBAI: A Tata app uses a highly sophisticated algorithm to evaluate financial and alternate data for detailed credit analysis – ‘myScore’ and is completely paperless mobile application which provides instant loan offer using end-to-end loan application within five minutes! The myLoan app is available on Android; the iOS version will be soon launched.

    Tata Capital, the financial services arm of the Tata Group, announced the launch of ‘myLoan’ – a first-of-its kind Mobile App by the company to extend its existing personal loan offering to the emerging younger and mobile savvy audience. The App enables the user to check his/her loan eligibility and apply for a loan seamlessly using only a mobile device. The App also allows existing customers to view their loan status and details.

    Tata Capital, with the myLoan App is advancing its personal loan services to digital savvy and credit hungry borrowers seeking quick and convenient financial solutions to fulfill their goals. The myLoan app is able to make an intelligent and real-time assessment of the borrower’s loan application via a highly-sophisticated algorithm, using a mix of digital, social, financial and alternate data coupled with Machine Learning. The Tata Capital ‘myScore’ allows users to link up their social media profiles and obtain a score that reflects their potential credit-worthiness.

    The myLoan App offers personal loans up to a maximum of 15 lakh, with an end-to-end journey of less than five minutes. Customers have an option to upload their documents on the App, thereby making the application process completely paperless.

    Tata Capital COO – retail business & housing finance Govind Sankaranarayanan said, “India is a young country with a growing mobile and smartphone population. Digital data allows for a more holistic picture of a customer than financial metrics. With the launch of the myLoan App, Tata Capital aims to sustain its strong digital presence through a new & unique application that uses financial & alternate information during the borrower’s credit analysis. The myLoan App intelligently harnesses this capability and we are confident that this one of a kind product will allow many new customers to avail loans.”

    Tata Capital COO – digital business Veetika Deoras said, “Over the last few years, we have witnessed an increasing percentage of traffic from mobile and the myLoan App is another customer-centric digital solution from Tata Capital, which is convenient, user friendly and secure. The myLoan App makes the loan application process seamless and uses multiple credit under-writing scorecards at the backend, suited to varied customers’ profiles. The myLoan App is built to offer personal loans to underserved segments such as first time loan takers and to cater to small ticket loans with shorter tenures.”

  • Tata Capital opts for ‘Shaandaar’ marketing to promote loans

    Tata Capital opts for ‘Shaandaar’ marketing to promote loans

     

    MUMBAI: Tata Capital has inked a marketing tie-up with Dharma Productions’ upcoming film Shaandaar, which  is due to release on 22 October.

     

    A contest called  ‘Har Shaadi Hai Shaandaar’ has been launched wherein individuals who are looking to avail a wedding or personal loan from Tata Capital can participate in the contest. Three lucky winners will get a chance to meet the stars of the movie namely Shahid Kapoor and Alia Bhatt. The contest ends on 17 October, 2015.

     

    An extensive marketing campaign comprising TV and digital media will be used to promote the wedding loan product and the contest. The participants have to share their ‘Shaandaar’ story in not more than 3000 characters along with applying for the loan. 

     

    Tata Capital wedding loans will provide prospective brides and grooms with the ability to finance their dream wedding. Wedding expenses are one of the key reasons for taking a personal loan. After observing this need,  Tata Capital has crafted the wedding loan product, which has the added benefits of flexible EMI repayment options, quick processing and attractive interest rates, that makes it easier to finance small or large ticket wedding expenses.

     

    Tata Capital head – brand marketing corporate communication & digital vertical Veetika Deoras said, “Getting married is a key milestone in an individual’s life  and Tata Capital offers wedding loans to help fulfil all the small or big desires that an individual may have, to make his/her wedding even more special. The movie Shaandaar is based on the theme of a destination wedding and hence the fit was perfect. Tata Capital believes that every wedding, big or not, is special, is shaandaar.”

  • ‘Half Stories – The Journey of Doing Right’

    ‘Half Stories – The Journey of Doing Right’

    MUMBAI: Digital L&K Saatchi & Saatchi crafted an online campaign ‘Half Stories – The Journey of Doing Right’ for Tata Capital. The campaign aimed at connecting ordinary people with simple stories and needs to other people, and gave them the opportunity to script a happier end together.

     

    The 24×7 live online campaign has unfinished stories that would draw people’s attention due to its incomplete nature and gave them an opportunity to complete the stories through online monetary contributions or through social sharing.

     

    The Do Righter- Pankaj Trivedi undertook a 2000km bike ride across India to find and film everyday stories of everyday people living in the remotest parts of the country. These films with suggested solutions were made into webisodes that were uploaded on a dedicated website and promoted using social media, blogs and PR. The site also has a payment gateway for online donations

     

    Digital L&K Saatchi & Saatchi won the Award of Excellence (Gold) in the Integrated Campaign – Social Responsibility category at the 20th Annual Communicator Awards for Tata Capital’s ‘Half Stories – The Journey Of Doing Right.’

     

    Commenting on the campaign Anil K. Nair, CEO (Digital) & Managing Partner, Digital L&K Saatchi & Saatchi said This Campaign has been an amazing experience. It actually leverages social media for social change and proves that business can work for social good too. It was a mammoth journey across Northern India with the campaign serendipitously unfolding every day. It was actually ‘Live Creativity’ at work.”

     

    Veetika Deoras, Head Brand Marketing, Corporate Communication and Digital Vertical, Tata Capital said “The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves.”

     

    Tata Capital has also launched a website www.doright.in, which will act as the main platform for all the initiatives under the ‘Do Right’ campaign.

     

  • Tata Capital Home Loans says ‘Because Memories cannot be shifted’

    NEW DELHI: Tata Capital Home Loans has launched its new advertising campaign themed ‘Because memories cannot be shifted’ or ‘Kyunki yaadein ghar nahin badla karti’.

    Crafted from the insight that ‘when we shift across rented houses there always are some immovable things on which our fondest memories are created, that cannot be shifted’, the Campaign highlights the significance of an owned home.

    The communication features classic situations which most people can relate to, such as the window which one grows up looking out of, the wall on which siblings usually have their heights measured, a loving mother-like neighbour and childhood best friends.

    Conceptualised by Leo Burnett, the campaign conveys the message that Tata Capital understands that the some memories cannot be shifted and hence offers customised Home Loan solutions which help customers acquire their own home.

    Tata Capital Housing Finance Limited managing director R Vaithianathan said, “Home Loans are a key segment for Tata Capital. Our constant endeavour is to provide customized and innovative Home Loan solutions to help the customer own his dream home. With the current Campaign we are confident of enhancing the awareness of Tata Capital’s Home Loan offering and reaching out to many more potential customers.”

    Tata Capitalhead – brand marketing and corporate communication Veetika Deoras said, “This Campaign is Tata Capital Home Loans’ second mass media campaign, and it builds on our earlier campaign by highlighting another reason to ‘own a home’. The campaign is based on a pertinent and warm insight – that as we move across rented houses, we leave behind many beautiful memories. An owned Home allows us as individuals to grow, with these memories, and not without them.”

    The campaign broke on 6 December across print, radio, outdoor and online, specifically targeting the markets of Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Indore and Raipur. The duration of the campaign will be around 30 days.