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Tag: Veet

  • Digital marketing veteran leaves Reckitt after nine-year stint

    Digital marketing veteran leaves Reckitt after nine-year stint

    MUMBAI: Shashishekhar Mukherjee, one of India’s most decorated digital marketing executives, has ended his nine-year tenure as head of digital marketing at Reckitt, the British consumer health and hygiene giant behind brands including Dettol, Durex and Veet.

    The departure of the 18-year industry veteran, announced on LinkedIn this week, marks another high-profile exit from the fast-moving consumer goods sector as companies grapple with rapid digital transformation and fierce competition for top talent.

    Mukherjee, who joined Reckitt in April 2016, spearheaded the company’s data-driven marketing strategy across its marquee portfolio, which also includes Moov pain relief gel. His campaigns earned recognition at prestigious industry awards including the APAC Effies, Asian Warc and Emvies.

    The executive’s credentials include being named among Brand Equity’s top 30 digital marketers. He currently serves as a board advisor to the India Influencer Governing Council and is a member of the Mobile Marketing Association’s APAC retail media network.

    “After nine incredible years, I recently bid farewell to my team, coworkers, and friends at Reckitt,” Mukherjee wrote in his LinkedIn post, describing the role as having “profoundly shaped me both personally and professionally.”

    His exit comes as multinational consumer goods companies face intensifying pressure to digitise their operations and connect with younger consumers across India’s diverse markets. The sector has witnessed a wave of senior departures as executives seek new opportunities in the rapidly evolving landscape.

    Mukherjee’s departure follows a distinguished career spanning blue-chip agencies and brands. Before Reckitt, he served stints at GSK (now Haleon), where he led digital initiatives for wellness brands including Sensodyne toothpaste and Eno antacid, and at Mindshare, where he headed digital strategy for PepsiCo’s portfolio.
    His early career included roles at GroupM, handling accounts for Twinings tea, Kurkure snacks and Domino’s Pizza, and at Publicis Groupe, managing digital offerings for Hewlett-Packard and telecom operator MTS.

  • Veet showcases ultimate fashion hacks in its new festive campaign #IconicVeetHacks

    Veet showcases ultimate fashion hacks in its new festive campaign #IconicVeetHacks

    Mumbai: Veet, the world leader in depilatory products, has launched #IconicVeetHacks, a campaign inspired by the multiple facets of festivities in India, that encourages Indian women to get festive ready by repurposing the existing elements from their wardrobe using ‘Hacks’. The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others. Through engaging content and their wide appeal, the influencers will inspire the larger audiences to get creative in a way that enables them to use existing pieces in their wardrobe for a unique festive ready look.

    Whether it is the fervour of Durga Pujo, the playfulness of dandiya dance during Navratri, the respite and merriment that come with the Moonrise during Karwah Chauth or the grandeur of sparkling lights on Diwali leading up to the soulful wedding season, Indian women love to immerse in the festive spirit and prepare to dazzle, looking their absolute best. Waiting in line for a waxing appointment at the salon during festivals is troublesome and in times like these, women trust Veet as the perfect at-home hair removal solution. For years, Veet has been providing them with smooth, glowing and moisturised skin, and long-lasting results that can easily take one through the festive months.

    Reckitt spokesperson said, “#IconicVeetHacks aims to drive greater engagement and awareness around last-minute readiness that Veet offers, especially during the spree of festivals where hair removal can affect important wardrobe decisions for women. The festive season witnesses a spike in the hair depilation trends and, in the chaos, and merriment, often gets overlooked. Veet has been women’s preferred choice for superior, effective and easy to use hair depilation solutions at home. Through the campaign, Veet brings the focus back on the optimal, economical, and hassle-free hair depilation experience it provides, bringing in elements of enjoying festivals with unique outfits that are repurposed.”

    A major part of preparing for festivals is gathering clothes, jewellery, makeup, and accessories that build the perfect festive outfit. Repurposing fashion adds verve to the festive season. Waiting in line for a waxing appointment at the salon during festivals is troublesome and in times like these, women trust Veet’s unmatched efficiency. Inspired by the multiple facets of festivities in India, #IconicVeetHacks encourages them to experiment with their looks without having to invest in new outfits for every occasion.

    Through consumer activations and influencer collaboration, the campaign aims to add a touch of excitement to the upcoming festive and wedding season, reaching consumers who are looking to get through on a budget with no hassle. The campaign also reiterates the quick, effective and budget friendly hair depilation options available with Veet – Veet Ready to Use Wax Strips and Veet Hair Removal Creams.  

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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  • Havas Group India announces senior management elevations

    Havas Group India announces senior management elevations

    Mumbai: Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative. The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent and leaders who have played a crucial role in the growth of the company.

    Erstwhile Havas Media managing partner — north and west Uday Mohan has been promoted to president — north and west. 

    Mohan has been with Havas Media for the last 13 years. He has been instrumental in building the Gurgaon operations of Havas Media Group into one of the largest operations in NCR. In spite a very difficult 2020, he was able to grow both the Gurgaon and Mumbai operations with key client acquisitions like ACC Cement, and most recently the esteemed Domino’s Pizza win.

    Havas Media national head buying R Venkatasabubramanian will now be president and national head investments. 

    Venkat has been associated with Havas Media Group for the last two years. He has been able to put Havas Media Group among the top media buyers in the country and built a very strong investment team across markets.

    Havas Creative managing partner – north Manas Lahiri has been elevated to president – north. 

    Lahiri has been with Havas for over two years and has astutely managed the turnaround of the Gurgaon Creative Operations in one of the most demanding and challenging markets. From stabilising the biggest relationship with Reckitt Benckiser which includes brands like Durex, Vanish, Harpic, Mortein, Veet to acquiring new clients like William Grant & Sons, Suzuki, Fortis, Norton, Hike, and finally Dabur Honey and many others, he has delivered exceptional results.

    Mohan and R Venkat will continue to report to Havas Media Group India CEO Mohit Joshi, and Lahiri will continue to report to  Havas Group India group CEO Rana Barua.  

    Rana Barua said “ I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements and targets.” 

  • Veet forays into male grooming segment with the launch of Veet for Men

    Veet forays into male grooming segment with the launch of Veet for Men

    National: Veet®, the world leader in depilatory products, is all set to create a benchmark in the male grooming segment in India with the launch of Veet Men Hair Removal Cream. The brand unveiled popular Bollywood star, Kartik Aaryan as the brand ambassador for Veet Men with the new campaign #FindYourSexy. The new product is a one-stop solution for men who aspire for a clean and smooth look for their body, without any hassle.

    Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "Today’s modern men realize the importance of grooming and won’t shy away from going the extra mile to put their best foot forward. This is also reflected in the increasing number of men who are wanting to remove body hair for a clean & smooth look. They also want to appear more desirable and are willing to put in the effort for it.

    Interestingly, basis an independent study done by InMobi, 60% of young women in the age group of 18-24 years also prefer to be with a man who removes body hair. With this insight we see immense potential in the market and are excited to be entering this category and launching Veet Men Hair Removal Cream, specially made for men who are looking to embrace the clean and smooth look.

    We are also delighted to welcome Kartik Aaryan to the Veet family as the brand ambassador for this range. Kartik’s relatable persona and his Youth icon status will help us connect well with our target audience and we look forward to a great association.

    Speaking about the product, Kartik Aaryan, Brand Ambassador for Veet For Men said, “Veet is a legacy brand for hair removal products and I am thrilled to be associated with the new Veet Men range of products. I myself prefer the clean and smooth look and see it fast becoming the trend. I’m excited for this new campaign- FindYoursexy that encourages men to try the new product and find what works for them

    According to a latest report by ASSOCHAM, India’s male grooming industry is set to grow at an annual growth rate of about 45%. Interestingly, an independent survey conducted by INMOBI reflects that not only men, but women also prefer men without body hair. The study highlights:  

        87% women think it is important for men to take care of their grooming and appearances
        74% of young women (between) the age group of 18-24) agreed that Men with excessive body hair look unattractive
        60% of young women (between the age group of 18 to 24) prefer to be with a man who removes body hair

    Reckitt Benckiser (India) Pvt Ltd claim based on research conducted by Inmobi in August 2019 among men and women of 25 to 44 years of age, across Delhi, Mumbai, Bangalore, Kolkata

    #FindYourSexy is a holistic, multi touchpoint campaign that will establish Veet for Men as a one stop solution for body hair removal as part of the male grooming regime.

    The Veet for Men Hair Removal Cream just takes 5 minutes to work and gives a long-lasting clean look with no risk of cuts or prickly stubble growing back. Two variants – Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g packs each.

  • Trivago top brand in BARC week 1 2019

    Trivago top brand in BARC week 1 2019

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the first week of 2019 reflecting top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 29 December 2018 to 4 January 2019.

    Top Advertisers:

    Hindustan Unilever Ltd remains unmoved from its top advertiser spot even in 2019. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products made 112536 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic has also maintained its position in second spot with 86436 insertions. ITC too maintained its position on the third spot with 38479 insertions.

    Procter & Gamble and Ponds India stood fourth and fifth, with 33622 and 28889 insertions, respectively.

    Top Brands:

    Trivago maintained its last week’s position on the top spot in the brands category with 10883 insertions. Santoor Sandal & Turmeric climbed up to second position in the first week of 2019 with 9742 insertions.

    Toilet and bathroom-cleaner brand Harpic stood an impressive third with 9591 insertions followed by Dettol Toilet Soaps that had made 8645 insertions. Roop Mantra Ayur Face Cream stood fifth with 8546 insertions.

  • Trivago top brand in BARC week 52

    Trivago top brand in BARC week 52

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 December 2018  and 28 December 2018.
    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 52 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd, the owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, didn't budge from the top position even in the last week of 2018 in the advertiser category with 122404 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic also maintained its position on the second spot with 42995 insertions. ITC followed the pack this week again with 42396 insertions.

    Ponds India stood fourth with 33946 insertions and SBS Biotech has attained the fifth position with 26175 insertions.

    Top Brands:

    Trivago once again reached the top spot in the brand's category in week 52 rankings of BARC, with 11557 insertions. Myntra.com stood at an impressive second with 10769 insertions followed by PhonePe, which improved from fifth position last week, with 10768 insertions.

    Dr Ortho Oil & Capsule and Mahindra Marazzo stood fourth and fifth with 9591 and 9301 insertions, respectively.

  • HUL top advertiser in BARC Week 50

    HUL top advertiser in BARC Week 50

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 December 2018 and 14 December 2018

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd with 106157 ad insertions on television, remained the top advertiser in week 50 as well followed by Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, that had 58983 insertions.

    ITC Ltd as well maintained its position from the previous week and stands third with 53309 insertions.

    Procter & Gamble climbed up a rank from the last week and stands fourth with 34164 insertions. Pharmaceutical company SmithKline Beecham stands fifth with 28768 insertions.

    Top Brands:

    IBF became the top brand in week 50 of 2018 with 12436 insertions followed by Trivago with 12142 insertions. Mahindra SUV Range stands third with 11600 insertions.

    PhonePe, the Indian financial technology company, has entered the list at the third position, making 11529 insertions in week 50. Dettol Toilet Soaps came in fifth with 11425 insertions.

  • Redmi Note 6 Pro most advertised in BARC week 47

    Redmi Note 6 Pro most advertised in BARC week 47

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 17 November 2018 – 23 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 47 of 2018.

    Top Advertisers:

    For week 47, Hindustan Unilever Ltd stays on first position as the top advertiser and led with 126482 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69309 ad insertions followed by ITC Limited with 37322 insertions.

    Godrej Consumer Products Ltd stood fourth followed by Procter & Gamble India with 33192 and 30981 insertions respectively.

    Top Brands:

    Surprisingly, Redmi Note 6 Pro took the first spot with 16020 insertions. Trivago stood second followed by Flipkart.com with 12504 and 11319 insertions respectively.

    Axis Bank Credit/ Debit Card took the fourth position with 11270 insertions followed by Santoor Sandal and Turmeric with mere 10590 insertions.

  • Veet’s new campaign celebrates the beauty in spontaneity

    Veet’s new campaign celebrates the beauty in spontaneity

    MUMBAI: Depilatory products company, Veet, has launched its new campaign #Unpose that celebrates the beauty and confidence of every woman. The campaign focusses on creating an attitude shift towards believing that women are most beautiful when they are natural and spontaneous.

    The campaign will be revealed as a contest, with brand ambassador, Shraddha Kapoor urging every girl to #Unpose through a video message. Four lucky winners of the photo contest will get the opportunity to be the cover girl of the leading lifestyle and fashion magazine, Cosmopolitan.

    Beauty is often associated with posing perfectly. However, Veet believes that every woman radiates beauty from within. When natural emotions are captured candidly, they show a beautiful and confident woman shedding all inhibitions and being true to herself. With this campaign, Veet wants to reach out to all of them who feel they need to have that “perfect selfie” to share with the community and encourage them to accept their natural self with #Unpose which embodies confidence and comfort.

    Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “Veet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose – with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms Voot and Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.”

    Veet brand ambassador and Bollywood actor Kapoor adds, “I am super excited to be a part of such an exciting campaign with Veet #Unpose. I believe that every woman should be comfortable with her carefree self. Veet is celebrating you being you-unposed and spontaneous. So don’t wait just #Unpose and share a photo of the gorgeous you as you.”

    The campaign will kick start with a contest after Veet shares the #Unpose campaign video featuring Kapoor. The campaign will be open for women to share their pictures till 15 June 2018.

  • Veet launches new variant targeting wedding season

    Veet launches new variant targeting wedding season

    MUMBAI: Veet, the company catering to depilatory products, has launched Veet Nikhaar – a new variant that claims to help bring the goodness of nature to your skin.

    The company has created a TVC with its brand ambassador Shraddha Kapoor.

    On the expansion of Veet portfolio, RB South Asia Health chief marketing officer Pankaj Duhan mentions, “We are delighted to introduce our new variant, Veet Nikhaar. It is a rigorously researched product, which has been made to give women smoother and visibly brighter skin. It has been launched keeping the needs and preferences of our consumers in mind. Our new variant has been launched with ingredients like turmeric and saffron that Indians know and have been using for centuries to get brighter skin. It is perfect for women looking for something more than just hair removal. We are hopeful to have a fantastic market reception with this variant launch.”

    Veet Nikhaar is available in two sizes of 50 gm and 25 gm packs, priced at Rs 110 and Rs 58 respectively across departmental stores and leading pharmacists in India. It will be available online as well across leading e-commerce websites.

    Kapoor says, “Veet Nikhaar is a splendid solution for women looking for convenient hair removal options that not only removes short hair, but also leaves the skin feeling smooth. Girls have for a long time now, shied away from using the most convenient option of hair removal creams. This is where the new variant – Veet Nikhaar becomes a great solution.”