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Tag: VEEN Waters

  • Bang in the Middle launches in Kolkata

    MUMBAI: Gurgaon-based advertising agency Bang in the Middle (Bang for short) has started its Kolkata operations from today. This is the agency‘s fourth city office in six months with one each in Gurgaon, Chicago and New York.

    Bang in the Middle expects Kolkata to become a very important market in the coming months. The agency will offer its full suite of services to the clients in Kolkata and help open up global markets.

    The new-age communication agency driven by Prathap Suthan and Naresh Gupta started in May 2012 and serves clients like Dulux, VEEN Waters, Vimal, BigFlix, Hawktrack, Fabulloso, iYogi and PRestival. Bang offers a range of services ranging from traditional ATL advertising to BTL solutions to web advertising, online marketing and digital media.

    For the Kolkata office, Bang has brought on board Meenakkshi Sen as managing partner. She is a former model and has a long association with advertising and media business. She is an inspired first time entrepreneur in the communications arena.

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Kolkata has some great brands that need fresher solutions; both traditional and digital. Whether we like it or not, the world of advertising, marketing, and communication is stepping outside traditional boundaries along with the help of technology. The world is no longer limited by geography, and every market of the world is accessible and open to even local businesses through the web and online advertising. I also have the pleasure of returning back to a city that gave me great memories, beautiful opportunities, and some wonderful campaigns.”

    Sen said, “I am super excited to bring Bang in the Middle to Kolkata. Kolkata has not been getting the attention it deserves from communication companies as a whole. Barring one or two agencies, I would think Kolkata gets back handed treatment. Along with scaling up regular advertising opportunities, I believe that digital marketing also has enormous potential for the brands of Kolkata. New avenues are calling Kolkata, and we better listen to them.”

    Bang in the Middle managing partner and CSO Naresh Gupta said, “Kolkata can add significantly to our growing band of clients. We believe digital marketing solutions work very well for the growing ambitions of home growing ambitions of home grown brands today, and along with our communication expertise we can offer highly relevant brand solutions.”

  • Fabulloso! appoints Bang in the Middle

    MUMBAI: Online apparel and lifestyle store Fabulloso.com has appointed Delhi-based independent agency Bang in the Middle as its communication partner.

    Fabulloso.com founder Gaurav Taneja said, “Bang in the Middle understood our brand, consumer and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”

    Bang in the Middle managing partner Naresh Gupta said, “Fabulloso! Is a delightful brand to be associated with. With Fabulloso‘s very different product offering and consumer proposition, we believe they will be the favored destination for the discerning shoppers. Our experience in digital marketing will help Fabulloso build momentum for its brand.”

    Bang in the Middle‘s client list includes iYogi, Dulux Paints, Veen Waters, Vimal Fabrics, Knoxx Global and BigFlix.

    Fabulloso! retails a selection of designer creations by established and emerging designers, including Abraham and Thakore Gaurav Gupta, Namrata Joshipura, Neeru Kumar, Play Clan, Rahul Reddy, Rajesh Pratap Singh, Rohan Arora, Rohit Gandhi and Rahul Khanna.

  • Bang in the Middle wins Veen Waters’ communication biz

    MUMBAI: Bang in the Middle has bagged the communication duties of Veen Waters, a Finnish brand of premium bottled water.

    The water brand is sold in luxury hotels, gourmet restaurants, bars and nightclubs.

    The agency will help Veen enter newer luxury markets of Asia and also consolidate its already strong presence in European, Middle Eastern and Chinese markets.

    Bang in the Middle will henceforth be responsible for managing the brand’s health globally.

    Bang in the Middle managing partner Prathap Suthan said, “For a world thirsty for gourmet experiences, Veen is an extremely special offering. I believe that we have been very fortunate to be considered as Veen’s global communication partner. At Bang in the Middle, our focus, work and thinking aren’t going to be limited by geography, and Veen is a brand that fits our plans to brilliance.”

    “I am thrilled to find a like-minded partner in Bang in the Middle. The market for premium water is growing rapidly, and this growth is a potent opportunity for a young brand like Veen. Together with their expertise we would be looking at entering various new markets including India,” Veen Waters director Aman Gupta added.