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Tag: Vector Brand Solutions

  • Vector Brand Solutions appoints Nikhil Fernandes as chief creative officer

    Vector Brand Solutions appoints Nikhil Fernandes as chief creative officer

    Mumbai: Vector Brand Solutions, a brand-first full-funnel agency, and part of Quotient Ventures, has announced the appointment of Nikhil Fernandes as its chief creative officer (CCO). With an extensive background in digital marketing, brand communications and design thinking, Nikhil brings a wealth of relevant experience to this role.

    Nikhil has an impressive track record, having worked with agencies such as FCB, Creativeland Asia, MSLGROUP and OgilvyOne; and has won numerous creative and design awards. His experience spans diverse brands, including Airtel, Nestle, ICICI, Samsung, Domino’s, Visa, TATA Motors, Mahindra, Taj Hotels and Mercedes-Benz India, to name a few.

    Speaking of his appointment Nikhil said, “I am excited about joining Vector Brand Solutions and contributing to what is being built out at Vector. Vector has been the first to conceive a brand-first and full-funnel agency model; and I feel both thrilled and privileged to be a part of Vector’s leadership team in leading the fulfilment of this ambition.”

    Nikhil also serves as visiting faculty at the National Institute of Design (NID), Ahmedabad. His notable accomplishments include being selected as one of the 60 digital professionals for the Google India and ISB Insider Program and winning the national title at the global Amazon Alexa Cup, a hackathon celebrating the fusion of creativity and technology.

    Nikhil will report to Quotient Ventures co-founder and group chief creative officer Shriram Iyer.

    Shriram added, “Nikhil’s appointment reaffirms our intent to build out Vector’s unique offering. Nikhil’s experience and interests fully complement our vision for our journey ahead. With him on board, our brand-first and full-funnel ambition gets bigger, better and stronger wings.”

  • Vector Brand Solutions announces its operating leadership team

    Vector Brand Solutions announces its operating leadership team

    MUMBAI : Vector Brand Solutions on Tuesday announced its operating leadership and appointed Tushar Bhatia, Ripanka Kalita and Mandar Gore to lead business, creative and strategy respectively.

    Earlier in November, Tilt Brand Solutions founder, chairman and MD Joseph (Joe) George had announced the launch of Vector – the group’s next brand & communications enterprise. “With the operating leadership of Vector now in place, I am certain that the vision and ambition for Vector, will be brought to fruition very soon,” stated George while speaking on Vector’s operating leadership team announcement. “With their pedigreed experience in delivering through- the-funnel results for clients, Vector will hopefully soon be the answer for all digital-first marketers. I am absolutely confident that the three of them will live and breathe every day, Vector’s operating philosophy of ‘Pace. Preference. Purpose. Performance.’”

    Tushar Bhatia has joined Vector as a senior director – business, after his stint at Maple where he was the chief marketing officer leading the function. He has over 19 years of experience across advertising and marketing stints, across continents too. His prior experience includes leadership positions at Ogilvy Africa where he was the SPOC for Airtel Africa (19 countries), Barclays Bank, Coca Cola, Nestle, Barclays Bank and many more in Sub Saharan Africa. At Y&R Menacom, he was the lead for Nawras Telecommunications (QTEL) Bank Muscat and Khimji Lifestyle in Muscat Oman.

    Over the years, Bhatia has also worked at Lowe Lintas and FCB Ulka where he partnered his clients on work for brands like Axis Bank, Canara Robeco MF, Indian Oil Corporation, Reliance Retail, ICICI Bank, Bisleri, Kansai Nerolac Paints, Ultratech Cements, and many more.

    Ripanka Kalita has joined Vector director – creative. With over 17 years of experience across Mullen Lintas, Leo Burnett, McCann Erickson, Grey Worldwide and Infectious, Kalita has crafted distinct brand stories across categories and brands. Some of his stellar pieces of work have been seen on campaigns for brands like Pharmeasy, Motilal Oswal, Tata Cliq, Voot, Too Yumm!, Bajaj Avenger, Marico, Reliance Life Insurance, MTV Beats and many more. He has also picked up a number of metals during his career across Cannes, Kyoorius, and the Effies.

    Mandar Gore has moved within the group as senior director – strategy. At Tilt Brand Solutions, he was leading strategy on brands like Licious, Livspace, 24 Mantra, The Pink Foundry, Groww, Swiggy to name a few. Gore had joined Tilt after over 16 years across advertising and brand consulting. In his earlier stints at FCB, Ogilvy and Sideways Consulting, he worked on brands like Bournvita, Kamasutra, Fosters, Amaron, Castrol, Mahindra & Mahindra and Pidilite, amongst others. His work on them has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.

  • Joseph George set to launch Vector Brand Solutions

    Joseph George set to launch Vector Brand Solutions

    Mumbai: Forty months after founding and launching Tilt Brand Solutions, MullenLowe Lintas Group’s former group chairman and CEO Joseph George has announced the group’s launch of its next brand & communications enterprise – Vector Brand Solutions. Like Tilt, Vector too will be Mumbai based.

    Tilt Brand Solutions has worked with over 35 blue chip and start up brands putting out some notable work on Dream 11, Livspace, Licious, Swiggy, JD Mart, Groww, Go Daddy, TVS and The Pink Foundry among others.

    Speaking on the launch of Vector, Joseph George said, “Thus far, we seem to have got quite a few things right at Tilt; in terms of how we work, how we engage and what we put out. While there is ofcourse a lot for us to get better at, what has worked most for us and our clients is a structure that allows our senior folks to give disproportionate attention to brands, clients and their business. So, the question I asked myself was how do we navigate and manage growth while not diluting, diminishing and diffusing our people’s involvement with their brands and clients. The answer – Vector Brand Solutions.”

    On the name, he added, “Vector in Physics is a quantity or phenomenon that has both magnitude and direction. And that’s what we want to ensure in everything we do – agility and pace but with purpose and direction.”

    On what Vector would specifically focus on developing along the way, George said, “Vector is a post pandemic launch; and the rampant digital embrace seen in the past 20 months have resulted in Digital First brands getting launched every day. For them to survive and thrive, they will need high quality top, middle and bottom of the funnel interventions; and so, will need help with smart data insighting, innovative demand generation as well as top draw skills in building brand love, preference and distinctiveness. Vector will strive to be acknowledged as best in class partners for these marketers.”

    Vector is in the midst of putting in place its operating leadership. An announcement on this is expected to be made in the next few weeks.