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Tag: VDO.ai

  • VDO.AI and Taneira by TATA launch successful OLV summer campaign

    VDO.AI and Taneira by TATA launch successful OLV summer campaign

    Mumbai: VDO.AI, an advertising technology platform, partnered with Taneira, the ethnic wear brand from TATA, to launch a summer campaign focused on comfort, style, and Indian craftsmanship. The campaign targeted women aged 25 to 55 in tier 1 and tier 2 cities using VDO.AI’s Online Video (OLV) ads and exclusive premium publisher network.

    The campaign delivered over 3.3 million impressions, achieved a 74.57 per cent video completion rate (VCR), and recorded a click-through rate (CTR) 4x higher than the industry average.

    VDO.AI’s CEO, Amitt Sharma commented, “Our partnership with Taneira allowed us to demonstrate how AI and data-driven strategies can significantly enhance audience engagement and drive higher conversion rates. With the dual CTA strategy and granular targeting, we ensured Taneira’s message resonated with the right audience, delivering exceptional results that highlight the power of our technology.”

    The campaign’s dual Call-to-Action (CTA) strategy offered both “Shop Now” and “Store Locator” options, guiding viewers to either explore Taneira’s collection online or find a nearby store through VDO.AI’s technology.

    Taneira’s representative, Pranjal Agarwal added, “Partnering with VDO.AI has been a fantastic move for us. Their AI-driven online video ads delivered impressive results, achieving a high ROI. The dual CTA strategy and contextual ad placements on premium publisher websites enabled our ads to effectively reach our target audience, resulting in a 4X increase in CTR compared to the industry average. We are impressed by both the performance and the team at VDO.AI and look forward to future collaborations.”

    This partnership set a new standard for digital advertising in the clothing sector, demonstrating how technology can enhance brand storytelling and create impactful consumer experiences.

  • VDO.AI achieves Google Certified Publishing Partner status

    VDO.AI achieves Google Certified Publishing Partner status

    Mumbai: VDO.AI, the foremost global advertising technology innovator, proudly announces its recent certification as a Google Certified Publishing Partner (GCPP) marking a significant milestone in the company’s commitment to delivering cutting-edge solutions for advertisers and publishers. This achievement not only underscores VDO.AI’s dedication to excellence but also heralds a new era of lucrative revenue monetization, unwavering commitment to quality, and transparency opportunities for publishers globally.

    VDO.AI secured its prestigious Google Certified Publishing Partner status through a comprehensive evaluation process, highlighting the company’s profound expertise and demonstrated success in delivering outstanding outcomes for clients. This thorough assessment considered diverse elements, such as generating revenue for publishers, maintaining publisher relationships, ensuring customer satisfaction, and more.

    VDO.AI’s Google Certified Publishing Partner status delivers a comprehensive array of benefits to publishers, solidifying its role as a strategic ally. Equipped with advanced tools for revenue monetization aligned with industry best practices, VDO.AI ensures a seamless commitment to quality, evident in the assurance of optimal Google health scores. Addressing industry challenges such as ad spending slowdowns, VDO.AI’s certified solutions empower publishers with unmatched agility and flexibility. Moreover, VDO.AI’s specialized expertise successfully mitigates spoiler challenges, fortifying a secure and fraud-resistant advertising environment for publishers.

    “Our Google Certified Publishing Partner status is not just a certification; it’s a demonstration of our unwavering dedication to providing solutions that empower publishers to thrive. We are excited about the potential for revenue monetization and user engagement that this certification brings, reinforcing our mission to redefine the possibilities of digital advertising,” commented VDO.AI CEO Amitt Sharma.

    “We are thrilled to achieve the prestigious Google Certified Publishing Partner status. This certification not only validates our commitment to providing top-notch solutions but also reinforces our dedication to the success of our partners. As we continue to push the boundaries of advertising technology, this recognition positions us as a key player in shaping the future of digital advertising,” added VDO.AI CTO Arjit Sachdeva.

  • VDO.AI reinvents brand engagement with Dexter

    VDO.AI reinvents brand engagement with Dexter

    Mumbai: VDO.AI, a leader in the advertising technology industry, unveils Dexter, a game-changing creative feature poised to redefine brand engagement by harnessing the power of innovative Gen AI algorithms. In today’s fast-paced digital arena, brand engagement isn’t just crucial; it’s the lifeblood of success. Recognising the ever-evolving landscape of consumer expectations, VDO.AI introduces Dexter, a groundbreaking tool that will revolutionise how brands connect with their audiences.

    Dexter is a testament to the fusion of creativity and technology. It leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalised, contextually relevant, and visually stunning content. By understanding individual user preferences, Dexter ensures that brands can deliver messages that resonate deeply, fostering authentic connections. Moreover, this avant-garde technology streamlines content creation, enabling brands to deliver the right message at precisely the right moment.

    Key Features of Dexter:

    •    Personalisation perfected: Dexter analyses user data to create bespoke content that speaks directly to individual preferences, thereby boosting user engagement and retention.
    •    Contextual brilliance: Understanding the context of user interactions, Dexter ensures that brands provide timely and relatable content, forging more profound connections.
    •    Visual mastery: Dexter elevates visual elements, creating attention-grabbing and memorable content that lingers in the minds of the audience.
    •    User-friendly integration: Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.

    The launch of Dexter represents a significant milestone in VDO.AI’s relentless pursuit of innovation in the digital advertising arena. Brands that embrace Dexter can anticipate heightened user engagement, increased conversion rates, and strengthened brand loyalty.

    VDO.AI CEO and founder Amitt Sharma shared his excitement about Dexter: “We find ourselves on the verge of a groundbreaking era in brand-consumer interaction. Dexter empowers us to establish dynamic connections with our audiences, converting passive observers into engaged participants. This achievement signifies a pivotal milestone in amplifying customer engagement and loyalty, as it allows us to harness the interactive potential that AI offers—a facet that brands have yet to fully explore.”

    “We are thrilled to introduce Dexter to the market. In a landscape where user engagement is king, Dexter empowers brands to create authentic, impactful connections. This innovation is set to reshape the very foundations of digital advertising.” added VDO.AI co-founder Arjit Sachdeva.

    Dexter is now available, offering forward-thinking brands an opportunity to elevate their brand engagement strategies. It unlocks endless avenues for brands to explore novel approaches, fostering innovation that resonates on multiple levels of engagement.

  • GUEST ARTICLE: Artificial intelligence: The key ingredient to boost the growth of the advertising industry

    GUEST ARTICLE: Artificial intelligence: The key ingredient to boost the growth of the advertising industry

    Mumbai: For a layman, the term “artificial intelligence” is usually associated with robots and voice assistant software like Alexa and Siri or Elon Musk’s self-driving cars. Many people don’t think about the scope of AI beyond these concepts. However, the aforementioned use cases of AI are just the tip of the iceberg.

    In reality, the power of AI cannot be summarised in a few words or applications, as an infinite number of AI-enabled tools and interfaces are working behind the scenes to make the lives of consumers and other stakeholders a lot easier.

    This is especially true in the business world. AI has played a pivotal role in putting products and services in front of potential customers through social media or other means, even though it wasn’t widely recognised or understood. An impactful form of marketing, AI-enabled advertisements present themselves before customers only after learning and assessing their online preferences, shopping behaviour, and other necessary inputs.

    And soon, the fast-emerging advertising industry realised that the days of manually asking for customer inputs are behind us, as AI can do this job in the background. This was just the beginning of an AI hurricane that swept the advertising world off its feet. Automation technology evolved, and so did its applications.

    Against this backdrop, we will discuss AI’s role in the advertising industry and its advantages in-depth. Without further ado, let’s dive in!

    The emergence of adtech: A comprehensive overview

    If there’s one industry with a genuine case of AI fever, that is advertising, aka adtech. From the desktop sidebar ads in the 1990s to mobile advertising and the user recognition capabilities of CTV marketing, the advertising industry has evolved dramatically over the past two decades. Everywhere the eye can see today is likely an advertisement. One can thank the internet and new technologies like AI and ML (machine learning) for this drastic change.

    Gradually, as remote access to stable internet connections and the widespread distribution of smartphones and smart televisions increased, the pathway to video and online ads became clearer. Some significant industry experts believe that the launch of the iPhone and the consequent smartphone market growth played a considerable role in augmenting the acceleration of adtech, specifically online advertising.

    A 2021 InMobi report revealed that programmatic mobile video ads had registered a 194 per cent increase in India. This proves the widespread adoption of video ads as a more effective source of advertising than others, as they are better at connecting and engaging with the audience. But this is just one example of the new wave that enveloped the advertising industry and pushed it toward the path of unprecedented success.

    The latest tools and approaches are taking the adtech world by storm

    Interactive ads: Going over and beyond

    Interactive advertising is a contemporary marketing technique that enhances customer participation. The primary focus is to ensure that consumers engage with and interact with the ad, directly or indirectly, and provide real-time feedback on the relevant campaign. The idea is to not limit the audience from viewing the ad but to make them feel its presence and relevance. There are different ways to implement interactive advertising. Here are a few pioneering examples:

    1. 3D impact: A solution that offers immersive experiences to consumers by leveraging advanced animations to deliver multiple messages in one video. Utilising this, advertisers can improve customer brand recall, enhance the ROI, and make a high impact.

    2. 3D wobble: A solution that delivers compact and efficient information through a comprehensive UX powerhouse. It adds a noteworthy twist to ads and increases user engagement, brand conversion ratio, and click through rate (CTR).

    3. Shoppable unit: A solution that appears as a deck inside a conversational flow. It allows customers to swipe and check out the sequence of product images. This is an effective solution for brands gearing up to streamline their sales and marketing strategies.

    CTV advertising: Think bigger

    Connected TV advertising (CTV) is a type of advertising approach placed on any smart TV with the facility to connect to the internet. CTV essentially depends on a large TV screen, which enables advertisers to engage audiences in a linear TV-like environment.

    It allows advertisers to create a one-to-many relationship with the audience (propelled by co-viewing) compared to other advertising methods where advertisers establish a one-on-one relationship with their target customer base. There are several ways to implement CTV advertising. Here are a few suggestions:

    1. Split screen: The split screen technology offers viewers a non-disruptive, non-intrusive, side-by-side creative display. This ensures that consumers don’t miss any key details or pay attention to the content they are consuming while consciously or subconsciously watching the display ad.

    2. Brand assimilation: By harnessing the power of mighty brand assimilation, advertisers can manipulate visual effects and place brands in a place where they get seen by customers seamlessly and effortlessly.

    3. Persuasive overlay: This approach includes a contextualised and commercial interactive video that connects with the audience through powerful content. The video is created in such a fashion that consumers can quickly connect the display with the brand.

    Wrapping up

    The use cases, solutions, and approaches mentioned above clearly demonstrate that AI is not the distant future of adtech but its present. This remarkable technology plays a crucial role in helping advertisers deliver highly engaging and non-intrusive ads while providing incremental revenue to publishers. Additionally, given that AI can automatically generate the ad while keeping customer preference in mind, advertisers don’t need to engage their manual workforce for such tasks and can easily concoct their next ad campaign.

    AI has made it incredibly easy for advertisers to leverage its many benefits while simultaneously saving money and optimising efficiency to a noteworthy extent. Adequately handling this can improve the overall effectiveness and ROI of ad campaigns, making the entire concept more rewarding.

    The author of this article is VDO.AI founder and CEO Amitt Sharma.

  • GUEST COLUMN: How conversational AI is helping adtech brands maximize advertising ROI

    GUEST COLUMN: How conversational AI is helping adtech brands maximize advertising ROI

    Mumbai: The role of Artificial Intelligence (AI) in adtech has become pivotal over the years. It started with simple bots that helped customers with basic queries and requests through voice or text & now has evolved into sophisticated conversational AI. It is capable of Automatic Speech Recognition (ASR) for taking voice inputs and formulating a context-specific response in real-time. After all, understanding natural language and providing a meaningful response is the key to creating a seamless experience for customers, and this is where conversational AI comes into play.

    Traditional online advertising was not successful in engaging customers

    As digitization has exponentially increased in the past years, it has become difficult to cater to customer demands manually, and automation has been widely experimented with in the adtech sector. The drawbacks of conventional chatbots ranged from being disengaged and irrelevant to frustratingly non-conversational. The seemingly robotic nature of digital advertisements led to a lot of digital campaigns going to dust.

    The result often used to be a loss in customers rather than a hike due to an uncontrolled and unthoughtful message being conveyed via the use of ineffective chatbots. A general lack of understanding of the customer’s intent and providing them with a specific solution were the topmost issues in the area of customer support. A lot of brands are now trying to implement conversational AI into their existing AdTech stack with varying levels of success. Some are doing it right, while others still have a long way to go.

    The modern-day consumer demands more than being sold a product

    Personalisation can be boosted from the very inception of a customer journey through predictive analysis. This innovation helps companies in customer personification, giving them access to a lot of structured data throughout the customer journey. The AI can analyse all the data available on a particular customer and predict what they want based on past behaviour. This enhances the prospects of call-to-action, directly impacting the revenues by 21 percent organically.

    The customer’s AI-generated avatar helps build a personalised experience in an omnichannel ecosystem for advertisements. The analysis is effective across these channels, and the consistent brand voice communicated to the customer imparts a sense of connection that aligns with the customer’s mindset. This plays a critical role in keeping them engaged as building upon previous impressions becomes easier and cost-effective due to reduced cost per acquisition (CPA). Customers are no longer just numbers on a spreadsheet; they are individuals with unique goals and needs. This is why conversational AI is such an essential technology for advertisers today.

    Conversational AI uses intuitive technologies to interact with their customers

    Conversational AI is a game-changer for the adtech industry. It is creating new opportunities for brands to maximise their advertising ROI. It offers in-depth customer insights that help adtech companies understand, adapt and respond to customer needs, thereby improving engagement and sales.

    It helps businesses create targeted audiences based on data analysis around various factors, including age, gender, location, and more. This helps deliver specific content to different groups of people, boosting engagement and sales. Predictive analysis by AI significantly reduces turnaround time, making it easier for companies to meet deadlines without sacrificing quality or spending more money on additional resources like hiring full-time employees for each department (like marketing).

    Conversational AI can analyse conversations between consumers and brands, which allows businesses to predict what their customers want next. This data can then be used to personify a consumer’s identity as part of their journey through the sales funnel so that they feel more connected than ever before.

    Summing up

    As the industry moves towards conversational commerce, it has become clear that conversational AI will play a fundamental role in driving this change. And because it’s built into an existing CRM system, the existing infrastructure can be used without having to make significant changes or upgrades. AI-powered chatbots are, therefore, the future of customer service, with the industry poised to reach a whopping $14 billion by 2025.

    The author is Amitt Sharma, Founder and CEO, VDO.AI

  • GUEST COLUMN: Relevance of conversational AI in adtech sector

    GUEST COLUMN: Relevance of conversational AI in adtech sector

    Mumbai: Conversational AI, which allows contextual dialogue through advanced algorithms that enable superior, result-oriented, human-like conversations, emerged due to the shortcomings of traditional chatbots. Individuals were often fraught with the challenge of searching for a specific product or customised financial services online and being disappointed since all the results displayed were irrelevant due to certain mismatched algorithms. Likewise, a bot interaction cannot yield the desired outcome if the keywords do not match with the pre-programmed list. This can trigger the user to the extent that they may altogether discontinue the existing services or shift their business to another organization. Needless to say, bot responses can be predictive, repetitive, disengaged, impersonalised, and more often than not, far placed from the real solution.

    Owing to its advantages, adtech industry has been one of the fastest to leverage the benefits of Conversation AI since it has the potential to catapult the ecosystem to the next realm. These advertisements are the most effective ways of instilling a sense of personalisation that drives a long-lasting, meaningful connection between the brand and its target audience. Conversational advertising allows customers to exchange information with brands, providing the latter with unprecedented levels of insight into customer impressions.

    Conversational AI becoming critical

    Conversational AI experiences have been found to drive multiple minutes of engagement, increase conversion rates, and provide a transparent and opt-in way for consumers to share insight about their preferences by brands in categories as diverse as retail, automotive, financial services, and lifestyle, among others. Conversational advertising uses AI bots, to create natural, automated interactions that assist in accelerating purchase intent, brand recognition, and conversions when compared to static ads.

    The emerging AI tech enables virtual assistants to comprehend questions, deduce consumer intent, and answer appropriately. Customers are kept engaged throughout the conversation with customer-focused and relevant information. As conversational AI assistants can now respond to both text and speech commands, they are providing users with more convenient interaction possibilities.

    Conversational Advertising uses existing display and OLV advertising channels to build two-way connections between businesses and customers. When compared to modern digital advertising or one-way mass media, it’s no surprise that customers like the ability to respond. New age consumers are increasingly shifting from visiting stores and websites, reading reviews, and getting recommendations from social media influencers, to technology-guided mechanisms that provide the best fit within the least turnaround time.

    Evolution of adtech through conversational AI

    1) Sophisticated audience targeting

    Personalisation is one of the reasons why digital advertising is superior to traditional advertising. Finding the correct target demographic for an advertisement used to be like shooting in the dark. But now, owing to consumer data, Conversational AI sifts through terabytes of data in a matter of seconds and analyses it to pinpoint the target audience for a marketing campaign. These advertisements have the power to listen, understand and offer customised solutions.

    2) User engagement through personalised interactions

    By utilising data to drive customised interactions, conversational AI increases user engagement. When a consumer is indecisive about making a purchase, they are likely to go online and search for the products, leading to conversions only if they find the relevant information. In its absence, they will switch to another brand without batting an eyelid. This is where a Conversational AI can assist in converting the lead. By leveraging the customers’ data, it can create responses that improve user experience through deep engagement, thereby prompting an increase in conversion rates.

    3) Conversational AI-based intent analysis

    Understanding the target audience’s intent is crucial for marketing and advertisement. A conversational AI chatbot provides a broader perspective to the customer’s intent analysis by building a detailed consumer persona through its multichannel presence. It provides the quickest way to sift through large amounts of data and take action.

    4) Predictive analysis adaptation model

    Predictive advertising is built on predictive analytics that creates ads based on what consumers are likely to do in the future. What if businesses already knew what consumers were going to look for? This would save companies millions of dollars in advertising if they understood what to advertise for? That is why AI and predictive analytics are at the forefront of advertising technology.

    Bottom line

    Conversational AI can help with various issues that arise during a customer’s interaction with the company. By leveraging ASR to translate, NLP to interpret, and NLG for dialogue generation, ML lies at the core of creating personaliaed conversations at scale. Not only does this method generate leads and accelerate the conversion rate, but it also enables seamless integration into pre-existing CRM tools for an engaging experience. With its self-learning capabilities, conversational AI is expected to reimagine adtech and customer engagement in the future.

    (About Author: Amitt Sharma is the founder and CEO of VDO.AI)

  • Video hosting, ad distribution, monetisation solutions on one platform: VDO.AI

    Video hosting, ad distribution, monetisation solutions on one platform: VDO.AI

    MUMBAI: The world of video is constantly changing and evolving. Brands and platforms are looking for interactive solutions to monetise and distribute their content. The new platform of VDO.AI helps clients to target exactly these aspects from one point. VDO.AI co-founder Arjit Sachdeva reveals to Indiantelevision.com all the details about this new technology, its importance for the industry, and the challenges it has been facing. Edited excerpts follow:

    1. When and why was VDO.AI established? How has the journey been till date?

    Answer: From the past decades, television has been ruling the channel for advertisers to promote their products and services to the masses. Evidently, a formula was created – “the 30-second television commercial” which was backed by press, poster and radio adverts. But in recent years, the advertising landscape has seen a drastic change. There are now more brands to choose from, a whole range of different broadcast channels and publications and, of course, technology that has completely shifted the way we communicate. Probably, one of the formats is video advertising which has taken the leap from television to online portals. Today, video content is more engaging and it is more receptive to the audience who are watching it.

    Hence, there is no contradicting the fact that video is rapidly becoming one of the most dominant forms of content consumption. While all the major social media platforms, as well as websites and portals, are shifting to video content at a rapid rate, still there is a need for the majority of publishers to get access to cutting edge video hosting, distribution and monetisation solutions.

    VDO.AI is one of such platforms, which provide video hosting and distribution of advertisements and monetisation solutions. It came into existence in 2017 as a product. However, in its initial stage, the product was utilised in-house as a revenue generator for the company’s own web properties. But, after perfecting the solutions for six months we decided to launch it in front of brands and clients.

    With the launch of the internal solution of VDO.AI, the company has managed to reach over 30 million page views across all GEOs. The product has managed to achieve 500 publishers all across geographies. Also, with a good bunch of qualified professionals and their expertise at VDOI.AI, it has enabled to deliver unparalleled desired result. The company till date tries to unleash all new business marvels in the fields of video content creation and advertising. All in all, the company is observing an influx of immense success as well as exponential development throughout.

    2. Why was the name VDO.AI chosen?

    Answer: The Name VDO.AI was coined basis two main factors:

    a. The initials-VDO has been taken from the company’s in-house video advertising products

    b. And AI- because the product showcases the contextual video to the final consumer by using intelligent algorithm of AI and ML to connect them with relevant context and video.

    3. What were the key challenges that you faced during the initial stages of development?

    Answer: Development of new products is now hyper-paced for many brands and more essential to success than ever. Remaining relevant, maintaining growth and entering new markets can expand profit potential. But for every new product that is successfully brought to market, there are challenges faced by a company. There are countless companies in the industry competing for share-of-wallet. This forces companies to stay vigilant beyond back-end design, engineering and prototypes. To win the race from confident ideation to successful execution, companies must rely on calculated steps to guide the development and marketing decisions along the way.

    Similarly, there were a few challenges faced with the development of VDO.AI product:

    a. Cutting time to market: Initially, the company shaved a week off a development timeline in order to capitalise on everything from being first to market to dominate the hypercompetitive market. Instead of sacrificing on the quality insights, the company worked on testing and retesting the product in house to ensure the viability in the long term market.

    b. Technical Conundrum: At a primary stage, development in terms of technology was a challenge due to minimal availability of team that was working on one product while trying to create a new product.

    c. Leading customers to your new product: Once the product was foolproof tested and ready, it was time to launch in the market. Hence, it was necessary to drive the customers towards the product. Since there were other competitors who were serving the same sort of services, it was quite tricky to serve the same purpose to existing customers. At the outset, the company tried to grip on small publishers in the country.

    d. Providing product viability: There was a requirement for establishing enough information to confirm the authenticity of VDO.AI. In order to harmonise the product, testing the veracity of a concept via a prototype and other means were offered to discover to give consumer realistic and believable context on the product that encourages them to amplify. However, now it is easy to install software with minimal efforts required.

    4. How has the perspective of the industry changed towards the video advertising platform?

    Answer: Video marketing is at its dominant stage where in the next decade, 86 per cent of marketers will be using content to advertise, educate and entertain. Similarly, to provide a seamless path to publishers and advertisers, new formats are rising in consumption to bolster video as an effective and engaging medium. With the advancements in technology, publishers now being exposed to new formats for advertising. Let’s have a look:

    1. Mobile advertising and higher ROI: Looking at the stats, in 2018, mobile ad spending was increased 20 per cent accounting for 75 per cent of all ad spend over $70 billion. In 2017, video marketing was brought in over $2.6 billion in revenue a number that was on the rise. Also, for app mobile video advertising, predictions say that there will be an increase of 78 per cent in 2018 to 84 per cent in 2023. This shows that although video advertising is necessary, but specifically focusing on mobile video can help brands to bring in more customers, more sales, and greater brand growth.

    2. Advertising focus shifted to vertical video ads: In 2018, the growth of platforms like Snapchat and the newest Instagram TV created more resources to be put toward the creation of vertical video. Hence, this shows the higher preference of horizontal video as optimal for viewing experience. Industry research shows that phones are used vertically 98 percent of the time, so video finally caught up to user behaviour.

    3. More video through influencer ads- It is predicted that spending on influencer marketing is estimated to reach $101 billion by 2020. Influencers carry a lot of weight when it comes to helping company to close a sale. Hence, consumers look to influencers at every stage of the buyer’s journey while making product decision.

    4. More personalised video experiences through better data and technological advancement- The growth of video personalisation has also been facilitated by a growth in the technology and software sector, with new platforms making it easier (and cheaper) than ever before to customise video content at scale.

    5. Increase in ad spend: As video consumption grows, platforms such as Facebook, Instagram, Twitter, and even LinkedIn have made video marketing a primary focus. In 2018, brands spent over $90 billion dollars on video ads. Moreover, according to a recent Forrester report that number is expected to hit $102.8 billion by the year 2023. The explosion of video along with advanced analytics has made video advertising vital to any online marketing plan.

    In a nutshell, marketers driving this spike in video ad spend will also be the leaders testing new formats. We can expect to see more brands adopting vertical, six-second, and non-skippable ads into their online marketing strategy this year. Together, larger budgets and optimised ads could create the perfect storm for capitalising on video’s exponential growth. We can only imagine the shifts in technology and online advertising this growth will lead us to the next level.

    5. What are the technologies and what sort of data do you use to provide services to your clients?

    Answer:  At VDO.AI, the experts in creating innovative video marketing campaigns make use of the state-of-the-art AI (Artificial Intelligence) technology towards providing contextual videos as well as video marketing campaigns to selective publishing partners. The proprietary platform at VDO.AI at https://vdo.ai/, aims at integrating the best available demand sources with the high-end publishers out there. The integration helps in allowing a high-value video advertising ecosystem to thrive where both the publishers and advertisers get maximum value. With the help of the innovative video advertising technology, the integration of the AI enables the delivery of top-class video content creation as well as marketing services to the clients.

    6. Name some of your clients and share a case study on how you helped them?

    Answer: Some of the marquee clients are:

    Notable Publishers

    Demand Partners

    India Tv

    Google

    Scroll Mantra

    AppNexus

    Jagran Media

    Oath

    TimesNow News

    Pubmatic

    The Hindu

    Beachfront

    Maps of World

    Gumgum

    We have partnered with several premium publishers to distribute ads on a large scale. One of the success stories is mentioned below:

    Mapsofworld is one of VDO.AI premium publisher involved in providing maps by creating high-quality maps for everyone. When started, it was just a handful of web pages and maps. But now it has now grown into one of the biggest websites people love to come back to.

    VDO.AI partnership with Mapsofworld in March 2018 and helped them to reach the full potential by monetising the existing users on the website. At the initial stage, there were several meetings conducted to discuss the impact of video on the user experience and the existing client base. Gradually, after testing out few formats (in content, content-floating, and floating) the end results stopped at floating format which provided maximum performance in terms of revenue, UX as well as ads visibility from the advertisers POV.

    In the end, VDO.AI was able to provide them with a growth in revenue by 47 per cent and also helped them increase the users on the website.  It also successfully delivered and boasted campaigns of advertisers like Netflix, Nexa, Cadbury, Amazon with 83 per cent completed video views.

    7. What is the way ahead for VDO.AI and also the video industry at large? What are your plans for the future?

    Answer: VDO.AI is all prepared to serve the end clients and aiming to break the du-poly of Facebook & Google when it comes to top-notch video advertising. The team aims at extending innovative video content usage as well as advertising by encouraging VR & AR platforms for creating free access venues throughout.