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Tag: VDO.ai

  • CTV Ads hit record completion for consumer electronics

    CTV Ads hit record completion for consumer electronics

    MUMBAI: As India’s festive buying fever peaks, consumer electronics ads are enjoying a record-breaking audience on Connected TV (CTV), according to a new study by VDO.AI. The consumer electronics ad engagement benchmark study, analysing over 200 campaigns, found an average video completion rate of 91 per cent, up from 87 per cent last year, proving CTV is more than just a screen; it’s a stage for discovery and conversion.

    Interactive display ads are also hitting new highs, with Click-Through Rates (CTR) peaking at 0.39 per cent in Eastern India, up from 0.26 per cent last year. This demonstrates a growing appetite for consumer-initiated engagement formats that blend entertainment with high-intent exploration. Scratch-to-reveal ads emerged as the most popular interactive format, highlighting a clear shift toward hands-on, engaging experiences.

    “For consumer electronics, purchase decisions are research-driven,” said VDO.AI. co-founder & CEO Arjit Sachdeva. “CTV’s distraction-free canvas allows brands to tell longer, clearer stories that viewers actually watch to the end. When paired with interactive display formats, campaigns are no longer passive, they become immersive experiences.”

    CTV completion rates for categories like televisions, appliances, and personal gadgets suggest viewers are willing to stay engaged while exploring features and demonstrations. Meanwhile, display ads are proving effective for recall, discovery, and direct engagement, particularly in regions like the East, where CTRs are highest.

    With India’s consumer electronics ad spend projected to grow over 20 per cent year-on-year during the festive quarter, VDO.AI’s findings signal that brands leveraging CTV and interactive display will lead the charge, blending entertainment with measurable consumer intent to maximise festive conversions.

  • BMW drives engagement with interactive CTV ads

    BMW drives engagement with interactive CTV ads

    MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing its flagship models: the BMW 2 Series Gran Coupé and BMW X3, to life in viewers’ living rooms.

    Moving beyond conventional video ads, the campaigns allowed audiences to engage directly through their TV remotes. The 2 Series Gran Coupé offered an interactive carousel experience, while the X3 campaign layered dynamic backdrops with clickable elements, creating an immersive storytelling journey.

    Powered by VDO.AI’s proprietary CTV technology, the campaigns reached high-intent, premium households and encouraged deeper exploration in high-attention environments. BMW’s marketing director Vitesh Barar said, “This collaboration with VDO.AI has redefined how we approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way.”

    VDO.AI co-founder and CTO Arjit Sachdeva added, “Partnering with a forward-thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and transforming campaigns into immersive, memorable brand journeys through our interactive technology.”

    Interactive Avenues associate vice president Anjani Sankhyan said, “With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”

    Executed across select premium platforms, the campaigns have set a new benchmark in interactive automotive storytelling, combining luxury, design, and technology for a connected future.

     

  • Dexter decodes Youtube moments as VDO.AI replays the adtech playbook

    Dexter decodes Youtube moments as VDO.AI replays the adtech playbook

    MUMBAI: Ads are finally getting smarter than the “skip” button. VDO.AI has unveiled Dexter, a cutting-edge contextual intelligence solution that promises to transform Youtube advertising by reading video content the way a human would only faster. Billed as the future of contextual advertising, Dexter can scan scenes, audio, transcripts, objects and even sentiment to ensure ads appear at precisely the right moment. That means your luxury resort spot could play after a cinematic drone shot of a Ferrari, never before a violent fight sequence.

    VDO.AI co-founder and CTO Arjit Sachdeva explained, “Dexter is built to read video content the way a human would, understanding visuals, audio, sentiment, and context at scale. It is this human-like intelligence, applied with machine speed, that sets a new benchmark for contextual advertising on YouTube. Early partners using Dexter have already seen 40–60 per cent higher performance across view-through rates, recall, and conversions. These results demonstrate that contextual intelligence, when applied at scale, is not just the future of advertising, but a growth driver for businesses today.”

    The promise is not just precision, it’s protection. By keeping brand ads clear of unsafe or unsuitable content, Dexter tackles one of the industry’s biggest headaches: maintaining brand safety while delivering engagement at scale.

    VDO.AI chief business officer Akshay Chaturvedi elaborated, “Dexter’s advanced AI engine analyses video content with unmatched precision, reading every contextual signal to create perfect advertising moments. When a viewer is engaging with luxury car content, Dexter will intelligently serve an ad for an exclusive resort getaway or a luxury handbag while ensuring your brand ad never appears alongside inappropriate content like violent footage. This powerful combination of contextual intelligence and brand safety allows brands to reach audiences when they’re most engaged and receptive, driving meaningful connections that translate into measurable business impact.”

    Now rolled out globally, Dexter marks a significant expansion of VDO.AI into Youtube’s ad ecosystem. It’s the culmination of years of AI research and development, placing the company firmly at the forefront of contextual advertising innovation.

    With brands increasingly demanding precision targeting and brand safety, VDO.AI is betting that Dexter can become the industry’s new secret weapon turning what was once guesswork into smart, context-driven placements that boost both trust and conversions.

    For Youtube viewers, it might mean the ads finally make sense. For brands, it could be the difference between being tuned out or remembered.

  • JBL, VDO.AI and Havas Media tune into festive storytelling on CTV

    JBL, VDO.AI and Havas Media tune into festive storytelling on CTV

    MUMBAI: This Diwali, JBL is giving festive advertising a new sound. The premium audio brand has joined hands with advertising technology leader VDO.AI and Havas Media India to launch an interactive connected TV campaign for its latest wireless earbuds, JBL live beam 3.

    Timed to the Diwali shopping rush, the campaign blends discovery with purchase in a single screen experience. At its heart is VDO.AI’s ad suite, featuring a scannable QR Code wrapper that let’s viewers shift seamlessly from watching to buying. A quick scan unlocks the JBL live beam 3 product page, turning the television into both showcase and store. The campaign will reach households in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Cochin and other fast-growing cities.VDO.AI

    “At JBL, innovation has always been at the core of our brand. With the JBL live beam 3 earbuds, we’re turning sound into a truly immersive experience,” said Harman India consumer audio, head of digital marketing, Akhil Sethi. “This festive season we’re reimagining how product campaigns come alive on CTV. Partnering with Havas Media India and VDO.AI we are transforming awareness into interaction and curiosity into action.”

    VDO.AI, ceo and co-founder, Amitt Sharma added, “With JBL, we saw an opportunity to take a premium brand and give it an equally premium advertising journey. Our CTV technology makes video interactive, ensuring viewers don’t just watch JBL’s product but engage with it. This is the future of advertising.”

    Havas Media India, chief digital officer, Rohan Chincholi said, “CTV is fast emerging as the new prime time. With JBL and VDO.AI, we have created a festive campaign that brings creativity, technology and storytelling together for maximum impact.”

    The campaign is now live across premium CTV environments, creating a festive push in the run-up to Diwali and setting a new benchmark for connected brand experiences.

  • Vdo.ai lights up festive ads with formats that click, swipe and convert

    Vdo.ai lights up festive ads with formats that click, swipe and convert

    MUMBAI: ‘Tis the season to click smarter and Vdo.ai is making sure brands do just that. As India’s festive fervour kicks off, the global adtech platform has unwrapped a brand-new suite of high-impact ad formats designed to cut through the Diwali din and deliver measurable marketing sparkle.

    Timed to catch the big spending wave from now through the end of the year, the new solutions span Connected TV (CTV), online video, and mobile rich media. But these aren’t just pretty packages, they’re powered by some serious tech. Expect Remote-Based Integrations that let users shop using their TV remotes, Countdown-Based creatives to drive FOMO, and Dynamic Creative Optimisation that adjusts ads based on everything from AQI to your current location.

    In short, it’s personalisation at scale and precision with performance.

    “Our festive ad suite is engineered to go beyond just visibility,” said Vdo.ai co-founder and CEO Amitt Sharma. “Whether it’s hitting ~95 per cent video completion rates on CTV or outperforming click-through benchmarks across display and video, the aim is simple: help brands convert high-intent festive shoppers into loyal customers.”

    For brands braving a landscape where attention spans are shorter and budgets tighter, these formats also bring engaging flair think Parallax scrolls, 3D Cube animations, Expandable Carousels, Motion Sensor-triggered ads, and even Trivia Quizzes. All powered by Gen AI, Weather APIs, Geo-Location and real-time data.

    Vdo.ai co-founder and CTO Arjit Sachdeva added: “The festive season is a peak moment for consumer interaction. With our full-stack tech, brands can now connect with users at the perfect time with the perfect message and track it all.”

    India’s ad spending traditionally spikes during the October–December festive stretch. According to industry estimates, digital advertising alone sees a 30–35 per cent increase during this period. Vdo.ai’s festive suite is built for brands looking to ride that surge and do more than just show up.

    With global reach and local tech muscle, the company’s pitch is clear: Let others light diyas. You light up dashboards.

  • Fashion sizzles on CTV with 97 per cent ad completion rate: VDO.AI report

    Fashion sizzles on CTV with 97 per cent ad completion rate: VDO.AI report

    MUMBAI;  Viewers in India are tuning in and staying glued to fashion ads on connected TV, with a staggering ~97 per cent video completion rate, according to a new report from adtech player VDO.AI. The study, released on 4 July, reveals that fashion brands are reaping the benefits of immersive, distraction-free CTV formats, with advanced formats like DCO and API-triggered ads powering 67 per cent of top-performing campaigns.

    Fashion storytelling is thriving in CTV’s premium environments, particularly in southern cities. Bengaluru, Chennai, Hyderabad and Goa are leading the charge, posting an 87 per cent higher engagement rate compared to their northern counterparts, including Delhi and Jaipur.

    Fashion Ads on CTVVDO.AI co-founder & chief executive Amitt Sharma said: “CTV represents the convergence of cinematic storytelling capability with precision target ing that fashion brands require. Such a heightened completion rate validates our thesis that when content quality meets the right viewing environment, consumer engagement follows naturally. We are sure these insights will help fashion marketers make the right decision to move beyond traditional impression-based campaigns toward more sophisticated storytelling approaches that build emotional connections with consumers.”

    What's powering Top fashion campaigns on CTVCo-founder & chief technology officer Arjit Sachdeva pointed to the visual appeal of CTV for fashion campaigns. “CTV provides a high-quality, distraction-free, full-screen experience, especially powerful for a visually driven category like fashion.,” he explained. “As a result, fashion brands are increasingly leveraging advanced CTV advertising formats to create shopping-like experiences. Interactive elements such as CTV carousel ads and store discovery units are enabling viewers to explore collections and brand offerings without leaving their screens, mimicking the intuitive browsing behaviour familiar from social media and e-commerce 
    platforms.”

    As fashion advertisers chase performance over reach, VDO.AI’s latest data signals a fundamental shift—CTV is no longer just for awareness; it’s driving real engagement, brand recall and intent.

  • Ad-scrollers welcome VDO.AI’s new format puts static in motion

    Ad-scrollers welcome VDO.AI’s new format puts static in motion

    MUMBAI: Scrolling just got a serious glow-up. In a bid to rewire how static ads grab attention, advertising tech innovator VDO.AI has unveiled a first-of-its-kind In-Scroll Display Ad Format, breathing 3D motion and interactivity into the previously one-dimensional world of banner ads. This dynamic new format features a slick 50-50 split-screen design half static brand imagery, half immersive product storytelling. But the real twist? As users scroll through content, the ad responds with subtle 3D transitions and interactivity, making viewers stop mid-scroll and engage.

    The result? A 25 per cent uplift in engagement rates, proving that the future of display isn’t just visible, it’s scroll-activated.

    VDO.AI co-founder and CEO Amitt Sharma said, “This format infuses static creatives with vitality and dimension. As consumers grow more selective in their digital interactions, ads must not only be seen they must be felt. This format helps brands do both.”

    Designed to work across desktop and mobile, the ad unit marks a step-change for marketers aiming to break the banner-blindness curse. The format brings storytelling to the scroll, letting users explore USPs, features, and even animations within the ad frame without clicking away.

    VDO.AI, CTO Co-founder Arjit Sachdeva, added, “This is more than just a format, it’s a reimagination of what static ads can be in a performance-first world. We’re constantly evolving our ad tech stack to keep brands a step ahead in crowded digital spaces.”

    As attention spans shrink and scroll speeds soar, VDO.AI’s latest innovation gives brands a tactile edge proof that in today’s digital game, motion may just be the new emotion.
     

  • Howzzat for Ads VDO.AI bowls over brands with cricket-themed formats

    Howzzat for Ads VDO.AI bowls over brands with cricket-themed formats

    MUMBAI: As cricket fever grips the nation, VDO.AI is padding up to help brands hit advertising for six with the launch of its new cricket-themed ad formats for Connected TV (CTV) and display. Just in time for the IPL frenzy, the global advertising tech player has introduced QuickFrame, Interactive Storytelling, and InMotion, a trio of formats engineered to turn ad breaks into applause-worthy moments.

    Designed to capitalise on cricket’s real-time thrill, these formats offer more than just flashy visuals. They come loaded with dynamic features like live match score integration, event-triggered messages for boundaries, sixes, and wickets, and animated creative assets reflecting team colours. It’s not just advertising, it’s a second-screen experience.

    VDO.AI, founder and CEO Amitt Sharma said, “At VDO.AI, we operate at the dynamic intersection of brands and advertising platforms, serving as the bridge that empowers both to elevate their advertising strategies through our innovative ad solutions. With our newly launched cricket-themed ad formats, we are not only reimagining the way brands advertise during sporting events but also setting a new benchmark to drive engagement and return on investment (ROI). By moving beyond passive, run-of-the-mill ads to dynamic, interactive experiences, our vision is to supercharge advertising, empowering brands with innovative tools that drive deeper audience engagement and lasting brand recall”.

    VDO.AI, co-founder and CTO Arjit Sachdeva stated, “As cricket viewership, especially IPL, in the country has scaled to unprecedented heights, brands are vying for consumer attention and want to leave no stone unturned to maximise the ROI of their advertising campaigns. At VDO.AI, technology is at the core of everything we do. From real-time scorecard integrations to dynamic, moment-driven creatives and interactive QR codes, VDO. AI’s cricket-themed ad formats have the potential to help brands cut through the noise and transform such cricketing events into a hub for digital engagement.”

    The formats also go interactive with QR code integration and carousel galleries, nudging viewers toward immediate action whether it’s redeeming a promo, booking a ride, or diving deeper into the brand. No more passive scrolling, this is real-time call-to-action at its finest.

    Backed by an AI-powered contextual engine, VDO.AI’s innovation allows advertisers to make their content as thrilling as the match itself. And as the IPL season continues to keep millions glued to their screens, VDO.AI’s cricket-infused formats are giving brands a whole new way to play ball.

    In a season where every over counts, VDO.AI is making sure no opportunity goes un-hit blending cricket’s excitement with ad-tech smarts to deliver campaigns that truly score.
     

  • Vdo.ai round table helps make sense of the Gen Z ad code

    Vdo.ai round table helps make sense of the Gen Z ad code

    MUMBAI;  In a world where Gen Z tunes out the moment an ad feels off, Vdo.ai is on a mission to turn advertising from an interruption into an interaction. The video ad tech powerhouse just hosted a high-stakes roundtable, pulling together marketing’s sharpest minds to crack the Gen Z conundrum—how to sell to a generation allergic to brand loyalty, sceptical about data tracking, and always on the lookout for the next big trend.

    Vdo.ai co-founder & CTO Arjit Sachdeva set the tone. “Advertising is evolving fast, and Gen Z is calling the shots. If your ads aren’t immersive, interactive, and tailored to them, they won’t just scroll past—you won’t exist.”

    The event drew heavy hitters from brands that shape how we eat, drive, and shop: Arpita Gandotra (avp marketing, Reliance Digital Retail), Varun Sethuraman (business head, Nestlé), Anshuman Goenka (global director – incubation brands, Bacardi), Sneha Jha (head of media and CLM, KFC), Sakshi Malhotra (head – digital marketing & d2c, PNB MetLife), Anuj Somani (senior marketing manager, Volvo Cars), Karan Kumar (cmo, Hero Realty), Jitendra Choudhary (head of digital, Honasa Consumer Ltd – Mamaearth), and Himanshu Sirohi (head of digital marketing & credit card business, Apollo 24×7).

    Some of the nuggets that emerged from the roundtable included: 

    The numbers don’t lie:
    * 60 per cent of Gen Z disengage from ads they find irrelevant or overly personal.
    * Just 9.6 per cent feel any real brand loyalty—they care more about price and trends.
    * 43 per cent are wary of being tracked online.
    * A mere five per cent say product quality or cost matters more than a killer brand experience.

    What’s hot, what’s not:
    * Repeating an ad doesn’t build reputation anymore—it just builds resentment. Brands need sharp, engaging storytelling.
    * AI-driven content is rewriting the rulebook on audience targeting.
    * Digital-first touchpoints aren’t a nice-to-have, they’re the whole game.

    Vdo.ai chief business officer Akshay Chaturvedi pointed to the $1.8bn consumption potential Gen Z will bring to the table by 2035. “If brands want in, they need AI-powered, hyperlocal and immersive experiences—because attention is the new currency, and Gen Z isn’t handing it out for free.”

    As the conversation wrapped up, one thing was clear: the advertising playbook is being rewritten in real time. And keeping pace with that is crucial if one wants in with the GenZ audience. 

  • VDO.AI report outlines 2025 publisher profitability strategies

    VDO.AI report outlines 2025 publisher profitability strategies

    MUMBAI: What’s next for digital publishers navigating the turbulent AdTech seas?

    VDO.AI, a global AdTech powerhouse, has released its much-anticipated “2025: The Year of Publisher Profitability” report, packed with actionable insights to help publishers scale revenue in the face of industry challenges. If you thought the digital ad landscape couldn’t get any trickier, think again—this report doesn’t just highlight the hurdles but lays out the tools to leap over them.

    Did you know mobile advertising accounted for over 60 per cent of digital ad revenue in 2024, hitting a jaw-dropping $400 billion? In 2025, this figure is projected to grow even more, with native ads stealing the show. With advanced targeting and contextual alignment, native ads are expected to deliver 15-20 per cent higher revenue growth. For publishers, this isn’t just a trend; it’s a revenue revolution.

    Want to know the secret sauce for better profitability in 2025? The report points to premium ad formats like video and native ads as game-changers. Rewarded ads—those interactive, opt-in ads that users love—are set to drive a 30 per cent revenue increase alongside an 18 per cent jump in eCPM.

    What about interstitial ads? Brace yourself. With improved strategies and placements, these full-screen gems could make up more than 70 per cent of ad revenue in 2025. Are you ready to take your ad strategy up a notch?

    Despite the usual mid-year dips, VDO.AI forecasts a 20 per cent year-over-year increase in global ad spend for Q1 2025. By Q4, this figure is expected to climb to a stellar 23 per cent. The big question is: are publishers equipped to ride this wave of growth?

    VDO.AI chief business officer Akshay Chaturvedi puts it best, “2025 ushers in a transformative era for publishers, demanding resilience and strategic evolution. This report provides actionable insights to navigate CPM challenges, optimise premium ad formats, and build quality partnerships. By aligning monetisation with engagement and embracing innovation, publishers can discover new growth opportunities and achieve sustained profitability, setting a benchmark for success in digital advertising.”

    OLX head of programmatic advertising, Shanky Bhat chimed in with high praise for interstitial ads, “Interstitial ads have emerged as a top performer for OLX, delivering higher CPMs and revenue impact compared to other formats. With VDO.AI’s expertise, we overcame initial challenges with in-app integrations and now enjoy seamless ad placements. Their consistent results and collaborative approach make them a trusted partner, driving substantial revenue growth and positioning OLX for continued success.”

    The report doesn’t stop at trends; it’s a masterclass in digital advertising strategy. Among its key insights:

    . Video formats like in-stream and out-stream will continue leading revenue charts with improved engagement metrics.

    . Capitalising on seasonal ad surges is crucial, with tailored strategies for each quarter.

    . Choosing the right technology and forming premium SSP/DSP partnerships will be critical for transparency, performance, and competitive CPMs.

    VDO.AI’s report proves that success in digital advertising is about embracing innovation, investing in quality partnerships, and being bold with your strategies. Publishers who adapt will not just survive but thrive in 2025’s challenging landscape.

    If you’re a publisher looking to future-proof your strategies, this report isn’t optional reading—it’s your 2025 survival guide. Ready to dive into a transformative year for AdTech?