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| Music industry seeks protection of IPR, enforcement of laws |
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MUMBAI: Riding high on technological changes, the music industry and its affiliates in India are not seeking much intervention from the finance minister this time round, except for better enforcement of laws. The Indian Music Industry (IMI), the body that looks after the interests of most of the music companies in the country, says that there is not much it expects from the Union Budget. But the Phonographic Performances Limited (PPL), the licencing arm of the IMI, is looking at some concrete intervention. PPL CEO Vipul Pradhan believes there should be a provision in the budget to reduce the VAT on cassettes. He says, “We are hoping the government reduces the VAT on cassettes, which is 12 per cent currently. The VAT applicable on CDs is four per cent which makes it more feasible for the people to opt for CDs instead of the audio cassettes. Reducing the VAT on cassettes also at four per cent will help in their sales.” “Also, the government has to undertake some kind of initiative for protection of intellectual property and rights. The growth of a country is determined by and large by the sale of computer and entertainment software and piracy is killing the industry. So, it is necessary to form a separate body to protect the intellectual property and also funding is required to educate the common masses about the ill effects of piracy,” adds Pradhan. The governing body for the music industry down south, Simca, too is not looking for drastic changes, but a stricter adherence to prevailing laws. Simca general secretary SL Saha says, “There are no budgetary or fiscal requirements that I expect in the budget but proper enforcement of the prevailing acts to promote the industry.” PDM Entertainment COO Aman Anand, who recently organised the Sunburn Music Festival in Goa, wants a lowering of entertainment tax in the budget. Mobile content company DNS Networks is looking at tax benefits for producers and film making companies, to enable good production values in films, which in turn help mobile content get marketed profitably throughout the world. “Mobile content based on movies, including music, will get an indirect but big boost if filmmaking corporate houses can avail of these tax benefits,” says DNA Networks’ MD Devashish Mishra. The Internet and Mobile Association of India’s wishlist for the Union Budget recommends that the nascent e-commerce industry in the country be encouraged by the removal of service tax on online internet transactions done through credit cards, debit cards and net banking transactions, a move that might help the online music stores that have been started by some music companies and content aggregators in the country. The IAMAI has also recommended that the state governments be directed not to impose entertainment tax on internet and broadband services. People Infocom CEO Manoj Dawane says, “The Indian Mobile VAS Industry is on a growth path, and the times ahead promise opportunities that will need to be capitalized on and avenues that will have to be chartered. Given the existing scenario, we hope for a Budget that provides our space the support to make the most of the opportunities presented. “Telecom and media are two of the most important interrelated industries for the MVAS space. Considering both these sectors, we would look forward to the implementation of a single levy system for the telecom sector making telecom services more affordable. We would also look forward to some relief in the Fringe Benefit Tax (FBT).” “It would be favorable for service tax regulations to be kept simple, which will result in increased compliance and greater tax collections, along with making Tax filings and administration simpler and taxpayer friendly,” adds Dawane. |
Tag: VCD
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Music industry seeks protection of IPR, enforcement of laws
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Moser Baer entertainment business CEO Harish Dayani : Harish Dayani- Moser Baer entertainment business CEO
Moser Baer is shaking up the home video market with its low pricing. While VCDs are available at Rs 28, DVDs are priced at Rs 34.
Will the market dynamics change as new players like Adlabs hatch plans to enter the business?
In an interview with Indiantelevision.com’s Sibabrata Das and Ashwin Pinto, Moser Baer entertainment business CEO Harish Dayani elaborates on how the home video market will never be the same.
Excerpts:
Why did Moser Baer decide to get into the entertainment and home video market?
Moser Baer is the world’s second largest optical storage manufacturer. As we make 10 million discs a day, we have economies of scale. We can manufacture a disc at a price that not too many people in the world can match. Having such a strong backend in this form of business, we were somewhere in the commodity space. The obvious forward integration for us was to add content. In India, there is nothing like entertainment as far as replication on a product like a disc is concerned. This is where the whole thing started around a year ago – and we had the money to do it.When several home video players like Time have folded up, what made you think that Moser Baer could fix it right?
We felt there were gaps in the industry which we could fill. The home video market is fragmented and has local players. We saw an opportunity in this to have a pan India presence. Distribution is another area that needed attention. Also, consumer branding is important.How did you take care of the content?
We realized that if we were to be a major player, we needed to own content on a large scale. We acquired 7000 movie titles and have become the largest content owner, controlling one-third of the entire film production chain. We picked up content from different sources (including from Time). We decided to be the first company that deals with home video in all languages.Isn’t regional films a significant component of this?
We have close to 1800 Hindi titles. The rest is regional – Tamil, Telugu, Marathi, Punjabi, etc. Besides, we have around 600 international titles sourced mainly from independent producers.But how do you source top content when the big Bollywood studios like Yash Raj Films have set up their own home video labels?
We simply can’t. But there are many who don’t have their home video labels. And we ourselves will be in the film production business.Pricing seems to be an important strategy for Moser Baer. How much volumes do you have to reach to make this a profitable business model?
People say that Moser Baer sells products at a low price. For us, price was the outcome of other factors; it definitely was not the starting point. Surely, we wanted to have a pricing that the masses would find attractive. So we priced DVDs at Rs 34 and VCDs at Rs 28. And it is not that we are operating under negative margins.When you start buying big Bollywood movies and have to pay a high content cost, will your operating margins not puncture?
We have all kinds of movies. For me, a 1950 film is as important as Munnabhai as it will generate a certain amount of interest among a certain section of audience and be commercially viable. The concept of old and new movies are irrelevant. In terms of recent titles, we have films like Life Mein Kabhie Kabhie, Ek Chalis Ki Last Local. Apne has yet to come. We also have two films of Venus.How do you align with the international studios as they are already having exclusive distribution deals with the other home video players?
We will be busy for a year with the amount of titles that we have. Even if we release 30 titles a day, it will take me over a year and I am not a magician. In terms of tying up with big international studios, the question is in terms of adding value. We are setting up our business. When we have established ourselves, then we can talk to other players with confidence and authority. We have to demonstrate how our business model works.How are you sprucing up your distribution network?
When we were toying with the idea of entering into the home video market, we realized that we could have a strong backend but that does not necessarily make for a business model. Home video distribution, or for that matter the entire entertainment distribution, is wholesale-oriented. Entertainment firms have a few select group of wholesalers; what the wholesalers do after they get the product, nobody knows. We felt the need for a distribution network that is similar to an FMCG system. We wanted to have our own distributors spread across the country.Most home video businesses have 20-40 distributors across the country. We have 500. We feel that every town must have a distributor. We do not want to depend on a wholesaler in a large town who will cater to a small town. We tell distributors to give the product to retailers in their area. Entertainment product in this country is available in some 20,000 stores. Our product is available in 100,000 shops and we are just two months old. The aim is to take this to a chain of 300,000.
What are the margins you are offering to the distributors?
The wholesale distributor has a five per cent margin while the retailer enjoys a 25 per cent margin.‘Home video market is fragmented and has local players. We saw an opportunity in this to have a pan India presence. We decided to be the first company that deals with home video in all languages‘How crucial is branding as part of Moser Baer’s strategy?
The myth in the entertainment industry is that people just go and buy titles at any price and it does not matter who is selling them. We want to break that myth. Our message is that Moser Baer is adding a lot of value in terms of the quality of manufacture. We have a certain image. It is not just Munnabhai MBBS; it is Moser Baer Munabhai MBBS. It is important that we reinforce faith in our product in the mind of the consumers.Will you have your own stores as part of the branding exercise?
We have two – one in Pondicherry and the other in Ahmedabad. We will have 50 by the end of the year and 250 by the end of 2008.How has the deal with Pyramid Saimira helped expand your reach?
Pyramid Saimira makes and distributes films. We have the first right of refusal for home video rights. They also have a chain of theatres and have deals with malls. We are looking at opening Moser Baer franchisee stalls there. Our products will be available in the vicinity where people come. We are also talking to tie up with other theatre and mall owners.Are you looking at entering the rental market?
Firstly, this is an unauthorised business. If someone buys a Moser Baer disc for commercial exploitation, then it is against the law. We do not have plans to enter the rental business. However, we are not trying to discourage this. If somebody approaches us to do business with them, we would consider licensing our content.How about getting into alliances with broadcasters so that you can acquire wholesome rights?
We look at satellite content only if we find that we are not getting the home video rights. Do I need to align with other players? If I have 7000 titles and another firm comes up to me and says that he also has 7000 titles, then we might join hands to tackle the market together. This way we can take our own decisions that would be best for us.What are the plans on the film production front?
We have signed a co-production deal with filmmaker Anubhav Sinha for a basket of 12 movies. We have also signed up with Anthony D’Souza (Ishaan) and Priyadarshan. We are also negotiating with four big filmmakers. The first movie to kick off, though, is Shaurya.We will also produce movies that we will release for the home video market. This should happen sooner than later. We also plan to get into the film distribution business but at a later stage.
Are you looking at producing regional language movies?
We have signed with Prakash Raj for three films in Tamil and are also looking at other languages. Our eventual aim is to make films in all languages.How much are you pumping in for your entertainment business?
We intend to invest Rs 5 billion over three years. A major chunk of this, of course, will be towards the home video business.With low pricing, what growth can we expect in the home video sector?
Our estimate is that it would grow at four to five times the current size in three years. We want to have a 50 per cent share of this.Is the home video market dynamics up for total change?
Will consumers look at our price and wonder why other titles from other firms are priced much higher? Possibly. That is for them to decide. Some players may charge higher but eventually the price will come down from where it is now for everybody. I don’t believe premium or popular content can command a three figure price. The home video business model will be viable for those who are able to stay around in it.You have moved into HD DVD. Won’t the conflict between the two incompatible formats Blu Ray and HD DVD prevent quick uptake of the technology?
This is still five years away from happening in India. VCD players still dominate, though the number of DVD homes is growing.Does Moser Baer nurture ambitions of eventually becoming a studio?
Consolidation is happening in the entertainment space across the globe. This will also happen in India. Corporates are entering into the movie business and aggregation is taking place. We are also trying to be in the different entertainment value chains. -
eBay India celebrates Cricket Mania with Mandira Bedi
MUMBAI: Online marketplace eBay India, and Mandira Bedi have announced the launch of the eBay Cricket Mania campaign.
This is a campaign for the two million strong eBay India community toexpress their support to Team India as they prepare for the World Cup by wearing trendy “Go India Go!” bands in the Indian tricolours and win rare cricket collectibles.
eBay India is donating Rs. 5 to the NGO Mouth and Foot Painting Artists (MFPA) on behalf of every eBay member who sports the patriotic and colourful bands.
The eBay India Cricket Mania rewards all buyers on eBay India with cricket collectibles through the World Cup. One can shop on eBay India and win cricket gifts. Every buyer who hits a single (completes one transaction) wins a eBay India “Go India Go!” band.
If the buyer scores two runs (completes two transactions), he gets a special 100 years of cricket VCD compiled by David Gower. If the buyer scores 4 runs (completes four transactions), he is rewarded with a cricket ball autographed by Mandira Bedi. For all buyers hitting a sixer or completing six transactions, they get an original Sachin Tendulkar autographed biography – The making of a cricketer.
Bedi said, “I am thrilled to be associated with eBay which is one of the most exciting online brands and the India’s leading online marketplace. eBay Cricket Mania gives millions of Indians the opportunity to demonstrate their cricket passion by actively participating in the World Cup campaign and winning rare cricket memorabilia.”
eBay India country manager Rajan Mehra says, “At eBay India, we believe in engaging with the youthful online shopper by providing a shopping experience which is fun and exciting. As cricket is the national passion, we wanted to provide an opportunity for the Community to express their support for Team India at the World Cup. The eBay Cricket Mania initiative helps to build on the cricket fervor and additionally supports the noble cause of Mouth and Foot Painting Artists Association.”
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Shemaroo releases ‘Anwar’ on DVD, VCD
MUMBAI: Home video major Shemaroo has released the film Anwar on DVD and VCD.
This film, introduced Siddharth Koirala who is actress Manisha Koirala’s brother. It was made by director Manish Jha.
Shemaroo says that while the theatrical release has not made waves, its home video release has tremendous potential. The hope is that it will be popular among offbeat movie fans.
Anwar is a sensitive Muslim youth in his early twenties who inevitably faces a harsh reality, which stirs a conflict within him. It is this journey which the film takes you through. Nauheed Cyrusi is the love of Anwars life and through the film her constant effort is to battle the status quo placed upon Muslim women.
Manisha Koirala’s role forms the basis for large parts of the films narrative since she plays a principled journalist for a leading television channel, where she reports on the controversial situation.
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Moser Baer set to enter Kerala home video market with 101 Malayalam titles
MUMBAI: Moser Baer Ltd is expanding its home video business. The company plans to come out with Malayalam films in the VCD and DVD formats.
The entry into this market will be with Tiger which has Suresh Gopi, Murali and Gopika as star cast. This will be released in both VCD and DVD formats.
“We plan to launch 100 other titles from our library of over 600 Malayalam titles, both from catalogue as new films. This is the first time that a launch of such an unprecedented scale of titles will take place in Kerala. While all the titles will be introduced in VCD format, 12 key titles are planned to be introduced in DVD format also,” the company said in a statement.
Moser Baer has already lined up 26 distributors in Kerala and stocks shall be available immediately in around 5,000 outlets which will be scaled up in future. “We will be advertising the concept of low cost, original VCDs and DVDs in local TV channels and press starting from 1 February,” the company said.
On 10 January, Moser Baer launched over 101 Tamil titles in Tamil Nadu. The company releases video content on DVD and Video CD formats using its proprietary and patented technology which it claims “enhances quality” and significantly reduces cost.
Moser Baer is in final negotiations to acquire copyrights/exclusive license of more than 7000 titles in all major Indian languages. “This initiative in Kerala is poised to bring a paradigm change in the home video market. We believe this will lead to much higher consumption of content on home video, and encourage people to build libraries and eschew piracy. We have planned distribution to reach virtually every town where there is a movie loving family. Our rich library, world-class packaging and production, and unbeatable value propositions for customers will surely propel Moser Baer and this new venture into the top end of the market in a very short time,” said Moser Baer executive director Ratul Puri.
The new initiative will release titles in Hindi, Tamil, Telugu, Malayalam, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi languages. “With 18 CFAs, 400 distributors and a dedicated sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances with large format stores. One such branded outlet was already inaugurated and isfunctioning at Pondicherry,” the company said.
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Moser Baer acquires home video rights for Telugu movies from Baba Arts
MUMBAI: Moser Baer has sgned an exclusive agreement with Baba Arts Ltd to manufacture, market and distribute VCDs and DVDs of over 450 Telugu movie titles for the company in the Indian market. The rights will be for a eight-year period.
Baba Arts Ltd is the sole copy right holder of over 450 Telugu Titles. The Company has entered into this tie up as the Telugu video market is seeing pacy growth. Baba Arts Ltd can exploit the manufacturing and marketing capabilities of Moser Baer to generate income and realise profits.
Baba Arts Ltd had entered the Telugu market in 2006 and since then has acquired titles like Bhakta Prahlad, 10 Class, Manasantha Noove, Veede, Bobby, Bombay Priyadu, Varshani, Chennakesava Reddy, Bhatka Tukaram, Dil, Illarikam.
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‘Open Season’ comes to your home this new year
MUMBAI: Sony Pictures Home Entertainment played Santa Clause to kids during the recent festive season. The exciting and fun-filled ‘Open Season’, the first animation film from the Sony Pictures stable, is now available in VCD format. The VCD will be sold across the country in an attractive gift pack.
An ‘Open Season School Essentials kit’ will be given out free with every VCD of this fun, animated movie. The inside of the VCD jacket will have an exciting Boog & Elliot board game, which is based on the storyline of ‘Open Season’, where Boog, the bear is lost in the forest and he has to find his way back home, overcoming the hurdles that come in his way. This VCD will serve as the ideal gift from parents to their children irrespective of the occasion.
To coincide with the release of this VCD, a contest was run which asked kids to match character names to the picture of the character. Lucky winners got to win cool Open Season Christmas gifts.
Says Mr. Anupam Sengupta, Marketing Manager, Sony Pictures Home Entertainment, India, “India is the first country in which this movie is being offered in VCD format & we are delighted to be distributing it this season. With this offering, we hope to able to help parents with their quandary of the right gift to give their kids this festive season. It will be a delight for the kids to receive especially since it comes with a school kit as well as a board game. Kids will just love showing off the kit at school.”
Protecting wildlife and nature is probably the finest way to demonstrate love and concern for our threatened planet. Boog and Elliot reinforce this key message amongst kids and parents, after all “Open Season” is all about ‘conservation and not allowing man to abuse wildlife’.
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Shemaroo releases ‘RK Films-The Immortal Collection’
MUMBAI: Shemaroo has released the album RK Films – The Immortal Collection on VCD. The album, which is a six VCD pack, is a collector’s item featuring 72 songs from films produced under the RK Banner. Three VCDs of the pack comprise 36 songs from Black and White era while the other three comprise 36 songs in colour.
The RK Banner is synonymous with melodies and good music which has entertained music lovers over several decades. Raj Kapoor always believed that good music was an essential ingredient for the success of a film. Over the years R. K Banner has delivered some of the best songs which are considered to be Gems for music lovers.
Shemaroo says that the pack celebrates 51 years of R.K.Films, right from Aag (1948) to Aa Ab Laut Chalen (1999) as it unfolds one melody after the other from India’s most prestigious movie-making banner. The films range from the ones in which Raj Kapoor has acted/ directed to the ones which he has only directed. It also consists of films like Boot Polish, Ab Dilli Dur Nahin and Jagte Raho which were directed by rank outsiders for the R.K.Banner as well as films like Kal Aaj Aur Kal which was directed by Randhir Kapoor.
Shemaroo adds that The Immortal collection series has been presented in the form of an album.
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Sony Pictures looking to release TV titles on DVD, VCD
MUMBAI: A little over a year has gone by since Sony Pictures Releasing of India set up its home video unit.
The company has put out around 200 films so far. It also has dubbed 80 films into Hindi for VCDs (the highest amongst any of the Hollywood players the company says) and 18 VCD Tamil titles.
Speaking to indiantelevision.com on the company’s plans Sony Pictures Releasing of India Home Entertainment country head N Muthuram says, “We are currently launching some titles in Telugu and Bengali and exploring if there is a possibility to expand our business in these markets. We are also looking to release titles from the world of television.” We are considering this option seriously. We are presently working on the operational aspects of this and will soon have some releases of our catalogue of TV shows. This should happen sometime next year. Our aim was to establish our film products first which we have been able to do.”
Muthuram adds that each month Sony releases about 10 -12 titles and this generally amounts to about 25 SKU’s. “The major titles coming up are Open Season for family and Kids, Monster House, Click – Adam Sandlers most successful film. Next year Casino Royale, Ghost Rider with Nicholas Cage will be released. We also release titles that go straight to video. They bypass the theatres. We have Robert Ludlum’s Hades Factor, Final Fantasy VI as well as action titles with Steven Segal, Cuba Gooding Jr, Wisley Snipes and Van Damme. Of course for a few premium theatrical titles like The White Countess we only release the DVD.”
When asked as to whether classics also sell or if the demand is mainly for oven fresh titles he points out that India is a great catalogue market and classics sell well here for all studios. “In our case Makenna’s Gold, Bridge on the River Kwai, Guns of Navarone etc do very well and these are steady sellers. Fresh titles do contribute to the business in a big way. But the key is to work on the catalogue and push sales in this category.”
He reiterates the point that dubbed products are an important part of the business. Hindi is a mainstay now. “We have actually dubbed titles in Hindi that were not done theatrically and met with good sales. And we have also dubbed products like Fun with Dick and Jane and released in Hindi.
“The other focus dubbed markets are Tamil and we are working on cracking the Telugu market. More languages are being considered and we will explore possibilities from a business point of view. As a studio we will continue to focus on the dubbed market and expand the business.”
When asked as to whether Sony is also talking to other film companies both from India and abroad to distribute their products in India he says that having had a good first year there are plans of expanding and growing the business. “We are looking at various options to do so.”
In terms of manufacturing the products he says that Sony has had its manufacturing plant for a while in India. They operate as a separate company and replicate audio CD’s, VCDs and for the last year DVD’s also. This plant is in the same class as the world wide Sony manufacturing plants.
“We are the only studio who replicate all our DVD titles and most of the titles are locally authored. By this we customise the product to suit our markets and a lot of our titles on DVD have the Hindi, Tamil, Telugu dubs on the DVD (not sub titles but language dubs).”
Distribution and marketing: Distribution of course is the key to this business. Sony has a strategic tie up with Sony BMG to use their supply chain infrastructure and systems. This gives a nation wide network with warehouses across 12 locations. Muthuram says that Sony has a focussed sales team that work out of the metros and service the regions to ensure supply and sales from the regions. “We also do ties ups with the likes of planet M, Crossroads. However we do not plan to set up our own retail outlets. This is not a core business area for us. The logistics are very different.”
One area that Sony has worked hard on to push its DVDs and VCDs has been in marketing. Sony Pictures Releasing of India Home Entertainment marketing head Anupam Sengupta says that the firm has aimed at setting benchmarks in marketing video products.
” For starters we have been able to differentiate our packaging from the competition. The colours , the genre bands , the graphic icons all contribute to excellent visibility at the retail level. Secondly we have been aggressive in visual merchandising and have given it a new dimension, which our competitors now follow.
” We have done inovations like the 500+ product standee at landmark or Lama standees for The Da Vinci Code, Flex vinyls , Translites , Sunpack mini stands, innovative counter tops etc,. window displays at Music world Delhi , Music Land Delhi , Landmark Bangalore and Chennai. All these are now being copied by our competitors.”
He goes on to add that Sony does not use television blindly to push home entertainment products. Television gives great reach but the effective reach may not be that good for home entertainment which is more niche compared to theatrical releases.
He elaborates further saying, “Contrary to TV advertising our focussed advertising approach has yielded better deliveries in our media spends. Full Page Press advertising across key publications like Mumbai Mirror, Hindustan Times, Deccan Chronicle, Internet buys, localised radio campaigns on stations like Power Fm, Radio One and focussed outdoor campaigns like having a presence in multiplexes and mall branding are new trends set by us.”
He goes on to add that at a time when piracy is a serious threat it is important to give the consumer a solid reason to buy a product that will cost more. For instance it offered a bonus disk with The Da vinci Code. It also offers merchandise, price benefits on the catalogue. “This way there is always a compelling reason to purchase a so called ‘second hand product’. We had The Da Vinci code bonus disk of never-before-seen features , Spiderman Animated series came with the Stuart Little 3 DVD, Kate Beckinsale Pin-Up posters came with with Underworld DVD/VCD” he adds.
Sony also ties up with different parties to push products. “On our local dubbed products we innovate in packaging so as to suit local tastes and local media like Navbharat Times, Punjab kesri, Daily thanthi etc are used to drive awareness and media weights” says Sengupta.
Television is used is when kids/family films have to be pushed. Ads are done on kids channels. Radio spots on the other hand give parents a reason why the product is good for their children. Ads are also carried in kids specific medias like Tinkle, Champak,Chutti Vikatan along with packaging and merchandise.
The internet is used a lot. Sony has done tie ups with MSN, Yahoo! and Sify. For instance for The Da Vinci Code Sony had given an exclusive bonus video feature to MSN to use as a platform to push the home video release of the film. With Yahoo! it did a contest for the film. Content is also given to these sites like interviews. It also did an initiative with Cafe Coffee Day where visitors could see posters of trhe film. The net result is that Planet M alone has sold 2500 DVD copies of The Da Vinci Code in two weeks he says.
It also helps that Sony goes a step further by positioning films differently for the home video release. For instance for The Da Vinci Code it used ‘ Get inside the code’ as a strategic positioning stmt rather than unlock the code. The aim was to get the message across that the DVD is offereing more dope about the film. Then for the Jim Carrey comedy Fun with Dick and Jane Sony gave it a local spin with the tagline ‘ Move over Bunty and Babli’,
Sony also has its website which Sengupta says logs more than 5000 hits per day. “We create exciting rich media content, sweepstakes, trivia to drive traffic and plug our url www.sonypictures.in in all possible advertising.”
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Shemaroo releases VCDs, DVDs of ‘Naksha’
MUMBAI: With in a month of its theatrical release, Shemaroo Video has released home video of the action-adventure film Nakhsha-Unlock The Mystery.
Directed by Sachin Bajaj Naksha stars Sunny Deol, Viveik Oberoi, Jackie Shroff and Sameera Reddy in the lead roles and boasts of a totally new theme which weaves Indian mythology into its story-line.
Shemaroo says that the film is a wholesome entertainer and has received a positive response for its special effects and action sequences.
The DVD has promos, teasers, Song promos, a Making of the film feature. This offers a sneak preview of the thought process behind Naksha. There are also cast and crew interviews, locations, sets and look of the film, stunts and action sequences, difficult shots, Music and dance choreography.
In the film a mystery lies buried under the dust of centuries – a secret so powerful that it can change lives forever. Only Naksha holds the key to the mystery. Two brothers – ‘Veer’ (Sunny Deol) and ‘Vicky’ (Vivek Oberoi) defy death while racing against the unscrupulous enemy – ‘Bali’ (Jackie Shroff), for if the secret gets in his hands, it shall spell doom to mankind. On their journey through dense forests, cannibalistic tribes, deep ravines and rugged mountains, they are joined by an unexpected ally – a beautiful girl – ‘Riya’ (Sameera Reddy). Did the trios succeed in their quest? Or did the evil reach before them?