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Tag: Vavo Digital

  • Vavo Digital announces collaboration with six content creators for LinkedIn

    Vavo Digital announces collaboration with six content creators for LinkedIn

    Mumbai: Vavo Digital has initiated a structured initiative to lend a fresh perspective to influencer marketing by exploring the coming-of-age social media platform LinkedIn.

    At the onset of this pursuit, Vavo Digital identified and signed up six key influencers. In the upcoming quarter, it aims to onboard 50+ talents on LinkedIn and further boost influencer marketing on this digital platform created especially for professional relationships.

    By onboarding personal branding experts Punita Parekh, M. Ayushi, and Shubhangi Madan, chartered accountant Palak Rathi, financial analyst Siddhant Garg, and audit analyst Sanskriti Pandey to facilitate collaborations with brands, the agency envisions assisting brands in reaching out to their target audiences through collaborations with these exclusive talents.

    Currently, the influencers onboarded are predominantly in the finance category; however, the agency envisions expanding the portfolio by being more inclusive and acquiring talent across multiple categories like technology, career coaches, HR professionals, marketing, public speakers, and content writers/freelancers.

    Commenting on the onboarding of these exclusive talents, Vavo Digital founder and CEO Neha Puri said, “As the first step towards establishing influencer marketing as a practical method on LinkedIn, the platform recently introduced a ‘creator mode’ that provides supplementary features and tools to users once activated. This significantly paved the way for content creators to establish themselves on LinkedIn. As an influencer myself, I view LinkedIn as an apt platform to associate with professional brands and gain a larger outreach. I believe it certainly helps to reach the right set of thriving entrepreneurs, as LinkedIn is home to all top decision makers, and that helps extensively in the appropriate development of emerging brands.” 

    At Vavo Digital, we are so pleased to have onboarded a talented set of independent content creators like Punita Parekh, M. Ayushi and Shubhangi Madan, Palak Rathi, Siddhant Garg, and Sanskriti Pandey from varied genres. We look forward to expanding the roaster and executing impactful campaigns for our brands. We aim to not only enhance the brand’s visibility but also create more engagement with the audience,” she added.

  • Sandu Pharma partners with Vavo Digital for digital influencer campaign

    Sandu Pharma partners with Vavo Digital for digital influencer campaign

    Mumbai: The leading name in the Ayurveda sector, Sandu Pharma, has collaboarted with India’s holistic digital marketing agency, Vavo Digital. The main objective of the digital campaign is to go beyond Sandu Pharma’s traditional set of audience of senior citizens and reach out to the younger generation and millennials by using modern mediums of advertising & influencing.

    Receiving encouraging response for the already deployed two campaigns for Sandu Pharma’s signature products – Makarprash and Gulkand, Vavo Digital is now planning to design campaigns delivering impactful key messages of the brand through collaboration with a relevant set of 15 micro and macro influencers. The key message is that the science of ayurveda has an array of options for immunity building supplements with minimal side effects yet extremely cost effective. The designing of the campaign comprises identifying the appropriate influencers that matches the image of a brand like Sandu Pharma, and who own a significant, pertinent yet real followers.

    Speaking on the collaboration, Vavo Digitq CEO & founder Neha Puri shared, “It is a matter of honour to not only be associated with a brand like Sandu Pharma but also be a catalyst for their marketing campaign with a fresh outlook. We have the advantage of working with the pioneers of the Ayurveda industry and help propagate the ideology and benefits of the age old ethnic medicinal practice to the current generation of our nation. We look forward to creating and designing effective campaigns for Sandu Pharma and delivering the key message to the end user.”

    Sandu Pharma marketing head Shivani Sandu said on the partnership, “Our interaction with VavoDigital helped us explore a new form of marketing on the social media platform Instagram. The proposed plan was to undertake influencer marketing via influencers appropriate to the brand and the product at hand. The research behind the campaigns were detailed and noteworthy. The target brand values and target audience were in tandem and thus helped achieve desired results. The team at VavoDigital is young, eager to put out the best possible campaign and values time.”