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Tag: Vatsal Chaoji

  • Zee5 champions design innovation at Kyoorius Designyatra 2024

    Zee5 champions design innovation at Kyoorius Designyatra 2024

    Mumbai: Zee5 returned as the title sponsor of Kyoorius Designyatra 2024, for the second consecutive year. The three-day event, held from 26 to 28 September in Goa, offered a prestigious global platform for design and creative professionals across industries to showcase their work, collaborate, and celebrate artistic innovation.

    At Kyoorius Designyatra 2024, Zee5 organised an immersive experiential zone and workshop on design, UI/UX, product ideation, and creativity led by Vatsal Chaoji, at the event that attracted a large audience. Zee5’s Replay & Reimagine contest, featuring movies ‘Gyaarah Gyaarah’, ‘Sirf Ek Bandaa Kaafi Hai’ and ‘Gadar 2’, saw three young winners that showcased their immense creative prowess.

    Esteemed names like Studio Lotus’ founding principal Ambrish Arora, Aaquib Wani Design founder & director Aaquib Wani, and Studio Eeksaurus’ director Suresh Eriyat also graced the event with their expertise and vision, with a total of 22 speakers; coveted legends from the international circuit.

    Zee5 India CBO Manish Kalra said, “Designyatra stands as a premier platform, bringing together global representation across industries to celebrate and showcase design excellence. At Zee5, our commitment has always been to elevate the platform experience through various touchpoints, where design plays a crucial role in shaping our product offerings. We extend our gratitude to our partners for uniting the brightest minds in the creative industry, paving the way for a new era of design innovation.”

    Kyoorius founder CEO Rajesh Kejriwal said, “Kyoorius Designyatra in 2024 transformed into an Academy of Play, bringing together an anti-disciplinary speaker roster to inspire the next generation of design in India. The Kyoorius Design Awards 2024 has seen an influx of entries and is a testament to the growth and power of design in India. This is made possible by Zee5’s continued commitment to find India’s design excellence a spot on the global stage and inculcating an immense culture of design within their own practice.”

    Designyatra 2024 gathered global talent to explore the future of design. Zee5 partnered with the event to challenge designers to reimagine posters for iconic films like Gadar and Sirf Ek Bandaa Kaafi Hai. The focus was on reinterpretation, showcasing creativity through various mediums, including iPads and an iMac, in the Zee5 Hall of Fame. Winners received giveaways and special recognition.

    Zee’s head of product development Vatsal Chaoji introduced a card-based game to enhance designers’ understanding of product ideation from the end-user perspective, boosting Zee5’s tech capabilities.

    The event attracted students, industry veterans, and designers, promoting fresh narratives across graphic, interior, product, industrial, and furniture design.

  • ZEE5 partners with Designyatra 2023

    ZEE5 partners with Designyatra 2023

    Mumbai: ZEE5, India and Bharat’s largest homegrown video streaming platform, and the OTT arm of ZEEL, partnered with Kyoorius for Designyatra 2023 that took place between 26 to 28 October, in Goa. In line with ZEE5’s digital-first and consumer-centric philosophy, the 3-day yatra set a global stage for the design and creative enthusiasts across industries to interact, demonstrate, and celebrate their work of art. Showcasing new age entertainment exposures on OTT, ZEE5 created engaging and enriching exposures at the event which marked a presence of over 1000 attendees and multiple eminent speakers. Acclaimed names like Jonathan Barnbrook, who won a Grammy for David Bowie’s album cover design, and Nelly Ben Hayoun -Stépanian, the founder of NASA’s International Space Orchestra were also a part of the coterie.

    ZEE5 India chief business officer Manish Kalra said, “Designyatra is one of the most prominent platforms that witnesses global representation from various industries to showcase and celebrate design excellence. At ZEE5, the endeavor has always been to enhance platform experience through multiple touchpoints where design plays an integral role in the final product offerings. We are thankful to our partners for bringing together the most talented minds in the creative industry, leading the way towards a new era of design brilliance.”

    Kyoorius founder CEO Rajesh Kejriwal said, “Designyatra has always been a hub for creative stimulation. In 2023, this meant bringing together talented folks from all principles of design to create a cross-pollination of insights as a first in the industry. The Kyoorius Design Awards 2023 similarly pushed the envelope by recognizing the best of Indian Design and paving the path for the future. ZEE5’s commitment to fueling design thinking in India, and boosting the young generation manifested brilliantly at the conference through AR/VR experiences, capturing the Typography excellence in film, and workshopping for Responsible Design.”

    Experience zone:

    ZEE5 witnessed an encouraging response from the participants at the AR/VR zone as they put their imagination to test to design movie characters virtually. The on-ground contest saw an enthusiastic turnaround from the audiences to create avatars basis the plot of content titles. Further an illuminating experience was created at ‘Lite Bright’ where participants used coloured glowsticks to create patterns of their choice. The ‘Kyoorius Young Blood Awards’ segment was unveiled as part of ZEE5’s ongoing commitment to nurturing emerging creative talents, dedicated to fostering the next generation of innovators and artists.

    Sessions by ZEE5 Senior Management

    Vatsal Chaoji, head of product design from the ZEE Tech and Innovation Centre did an interactive session on ‘Responsible Design for OTT’ reflecting on the significance of ethical design attuned to consumer lifestyle and consumption patterns. The session opened discussions on the varied facets of responsible design, the current landscape of digital product experiences which necessitates intervention and regulations. The role of AI and creativity in marking the next phase of entertainment experiences on streaming platforms.

    ZEE5 creative director Vipul Salve conducted an insightful session titled ‘The Futura of Cinema is Gotham!’ which was a huge hit amongst the young crowd, where they engaged in an enticing conversation on how typography helped change the course of Cinema over the decades. Tracing the evolution of cinema and typography- hand-in-hand, the attendees explored right from the history of hand drawn title logos of single screen eras to the impactful legible typography that is consumed constantly by everyone today on OTT.

    The event saw attendance from students, industry veterans and designers from across geographies, who came together to celebrate design and discuss fresh narratives to match the flux of life, with ZEE5 at the forefront. Designyatra is a truly anti-disciplinary conference, hosting designers from the fields of graphic, interior, product, industrial, furniture, and many more.