ITV

Tag: Vatika

  • Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    BENGALURU: Dabur India Limited spent 9.6 per cent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 350.01 crore (16.5 per cent of Consolidated Net Sales or Total Income from Operations or TIO) as compared to Rs 319.38 crore (15.4 per cent of TIO) and 25.7 per cent more quarter-on quarter (QoQ) than the Rs 278.42 crore (13.3 per cent of TIO).

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    All numbers are consolidated unless stated otherwise

    Dabur’s products

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; homecare brands such as Odomos, Odonil and Sanifresh; food brands such as Real and Real Active.

    “The macroeconomic environment continues to be challenging and we faced several headwinds in the form of geo-political disturbances in key geographies in the Middle East and delayed winters in India. The ongoing political unrest in Nepal and blockade of the India-Nepal border severely impacted Dabur’s Foods business. However, we have taken steps to mitigate the impact by ramping up the production of juices in Sri Lanka and India to cater to our demand requirement, and are hopeful of reporting normal growths going forward,” said Dabur India CEO Sunil Duggal.

    “The overall demand environment remained tepid in the third quarter with some key segments showing deceleration while competitive intensity was at a high. We are pursuing a prudent growth strategy and have taken steps to efficiently manage the emerging risks and challenges. Despite a sharp fall in growth rates in most consumer products segments, Dabur continues to focus on brand-building and market expansion programmes that will pave the ground for future growth. Going forward, we will continue to pursue an aggressive growth strategy,” concluded Duggal.

    Trends

    The company’s ASP in Q3-2016 at Rs 350.01 crore (16.5 per cent of TIO) in the current quarter was the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the 13 quarter period starting Q3-2013 until Q3-2016. In the current fiscal, in Q1-2016, the company had spent Rs 330.61 crore (16 per cent of TIO) towards ASP, which is the second highest ASP in absolute rupees and in terms of percentage of TIO during the period under consideration. It must be noted that in 9M-2016 (nine month period ended 31 December, 2016) the company’s ASP has already exceeded the total ASP in FY-2014. In 9M-2016, ASP was Rs 921.77 crore, while in FY-2014, it was Rs 913.92 crore.

    Also, over the 13 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear increasing trend.

    Please refer to Fig 1 below, which indicates that ASP in terms of percentage of TIO follows a linearly increasing zigzag line, with peaks in Q1 (school holiday period) and Q3 (festival season in the country) and valleys in Q2 and Q4 of a financial year. This has been further substantiated by the company’s ASP in Q3-2016.

    Dabur’s TIO for the current quarter marked 2.1 per cent YoY growth at Rs 2,127.00 crore as compared to Rs 2079.02 crore and 1.3 per cent higher QoQ as compared to Rs 2,096.23 crore. The company’s TIO shows a linear increasing trend during the twelve quarter period under consideration in this report.

    Consolidated Net Profit for Q3-2016 reported a 12.6 per cent YoY jump to Rs 318.54 crore (15 per cent of TIO) as compared to Rs 282.78 crore (13.6 per cent of TIO) but was 6.6 per cent lower QoQ than Rs 341.1 crore (16.3 per cent margin). PAT in absolute rupees as well as in terms of percentage of TIO show linear increasing trends during the period under consideration in this report.

    Category Growths

    Dabur says that its oral care business led by Dabur Red Paste and Meswak, continued to grow ahead of the industry. The Skin Care business reported a near 10 per cent growth during the quarter, while the Home Care business grew by over eight per cent. The Over-The-Counter (OTC) & Ethicals category ended the third quarter of 2015-16 fiscal with a near eight per cent growth. The International Business Division for Dabur reported a 14.8 per cent growth during the third quarter of 2015-16.

  • Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    BENGALURU: Dabur India Limited spent 9.6 per cent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 350.01 crore (16.5 per cent of Consolidated Net Sales or Total Income from Operations or TIO) as compared to Rs 319.38 crore (15.4 per cent of TIO) and 25.7 per cent more quarter-on quarter (QoQ) than the Rs 278.42 crore (13.3 per cent of TIO).

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    All numbers are consolidated unless stated otherwise

    Dabur’s products

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; homecare brands such as Odomos, Odonil and Sanifresh; food brands such as Real and Real Active.

    “The macroeconomic environment continues to be challenging and we faced several headwinds in the form of geo-political disturbances in key geographies in the Middle East and delayed winters in India. The ongoing political unrest in Nepal and blockade of the India-Nepal border severely impacted Dabur’s Foods business. However, we have taken steps to mitigate the impact by ramping up the production of juices in Sri Lanka and India to cater to our demand requirement, and are hopeful of reporting normal growths going forward,” said Dabur India CEO Sunil Duggal.

    “The overall demand environment remained tepid in the third quarter with some key segments showing deceleration while competitive intensity was at a high. We are pursuing a prudent growth strategy and have taken steps to efficiently manage the emerging risks and challenges. Despite a sharp fall in growth rates in most consumer products segments, Dabur continues to focus on brand-building and market expansion programmes that will pave the ground for future growth. Going forward, we will continue to pursue an aggressive growth strategy,” concluded Duggal.

    Trends

    The company’s ASP in Q3-2016 at Rs 350.01 crore (16.5 per cent of TIO) in the current quarter was the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the 13 quarter period starting Q3-2013 until Q3-2016. In the current fiscal, in Q1-2016, the company had spent Rs 330.61 crore (16 per cent of TIO) towards ASP, which is the second highest ASP in absolute rupees and in terms of percentage of TIO during the period under consideration. It must be noted that in 9M-2016 (nine month period ended 31 December, 2016) the company’s ASP has already exceeded the total ASP in FY-2014. In 9M-2016, ASP was Rs 921.77 crore, while in FY-2014, it was Rs 913.92 crore.

    Also, over the 13 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear increasing trend.

    Please refer to Fig 1 below, which indicates that ASP in terms of percentage of TIO follows a linearly increasing zigzag line, with peaks in Q1 (school holiday period) and Q3 (festival season in the country) and valleys in Q2 and Q4 of a financial year. This has been further substantiated by the company’s ASP in Q3-2016.

    Dabur’s TIO for the current quarter marked 2.1 per cent YoY growth at Rs 2,127.00 crore as compared to Rs 2079.02 crore and 1.3 per cent higher QoQ as compared to Rs 2,096.23 crore. The company’s TIO shows a linear increasing trend during the twelve quarter period under consideration in this report.

    Consolidated Net Profit for Q3-2016 reported a 12.6 per cent YoY jump to Rs 318.54 crore (15 per cent of TIO) as compared to Rs 282.78 crore (13.6 per cent of TIO) but was 6.6 per cent lower QoQ than Rs 341.1 crore (16.3 per cent margin). PAT in absolute rupees as well as in terms of percentage of TIO show linear increasing trends during the period under consideration in this report.

    Category Growths

    Dabur says that its oral care business led by Dabur Red Paste and Meswak, continued to grow ahead of the industry. The Skin Care business reported a near 10 per cent growth during the quarter, while the Home Care business grew by over eight per cent. The Over-The-Counter (OTC) & Ethicals category ended the third quarter of 2015-16 fiscal with a near eight per cent growth. The International Business Division for Dabur reported a 14.8 per cent growth during the third quarter of 2015-16.

  • Leo Burnett CEO Saurabh Verma’s Top 5 ads

    Leo Burnett CEO Saurabh Verma’s Top 5 ads

    There are some television commercials that leave you with a fuzzy feeling that lingers on much after the 30 seconder has gone off air, there are some that make a strong statement so simply that you’re bound to sit up and take notice and then there are some classics, which are forever etched in your mind.

    Indiantelevision.com spoke to Leo Burnett India CEO Saurabh Verma to get his list of Top 5 ads in India from June – October, 2015.

    Read on to know what he picked:

    1) Amazon’s ‘Aur Dikhao’ campaign was created by Orchard Advertising and captured everyone’s heart by their tagline ‘Aur dikhao.’

    “I really appreciate the ad because it gives variety to people. Its niche is very interesting as it gives cultural insights about Indians and their need for speaking more all the time, which has become part of popular culture. Furthermore, the role of the brand in the campaign is very integral.”

    2) Vatika’s ‘Brave & Beautiful’ is an ad created by Linen Lintas and produced by Film Farm Mumbai. It is a strong ad that gives a completely different insight into the idea of a woman’s beauty. The ad dismisses the common perception that the beauty of a woman lies in her lustrous hair.

    “It is a spectacular ad because the client has done something, which is least expected in this kind of ad category. It was very brave of the brand to do something like this. They have taken a position in the market place by their strong way of communication. It is a purposeful work and very humane.”

    3) HDFC Life’s ‘Apne Dum Pe, Sar Utha Ke’ ad is life created by Leo Burnett. The ad film depicts the importance of a man in empowering his family to live a respectful life. This three minute ad leaves a strong message by its core thought about ‘Sar utha ke jiyo.’

    “I like this ad as it has fantastic content, which deals on the whole brand proposition of ‘sar utha ke jiyo.’ The role of the brand is very integral to the communication. It is very uplifting, positive and optimistic piece of work in the insurance category. I don’t think any insurance company has worked like this for their ad.”

    4) Ambuja Cement’s ‘Great Khali’ ad created by Publicis South Asia. The ad came up with simple yet strong idea by roping in former WWE world champion ‘The Great Khali.’

    “This is the most fantastic piece of work in the entire year. I like this ad because it has taken a very simple yet strong concept. It communicates the message through a playful manner. The content is placed perfectly and is shareable. It has great vitality and has strong storytelling with fantastic characters.”

    5) Star Sports’ ‘Mauka Mauka’ (World Cup) ad produced by Bubblewrap Films has competitive content where India challenges Pakistan for a match. Pakistan had never won a WC game against India in last six attempts and again they lose their ‘mauka’ of winning.

    “It’s a series, it’s a campaign… an idea that extends beyond one’s imagination. According to me it was a spectacular campaign because it had strong content as well as the ability to live in the current period and get people to interact with the content depending on what was happening contextually with the matches.

  • Goa Fest: JWT India leads metal tally, Linen Lintas wins solitary Grand Prix

    Goa Fest: JWT India leads metal tally, Linen Lintas wins solitary Grand Prix

    GOA: As the third and final day of Abby Awards Goa Fest came to an end, metals galore were distributed amongst creative souls across various categories.

     

    “With a beach 50 meters away and beers available 24 hours, having more than 70 per cent filled rooms in all the sessions signifies that Goa Fest 2015 was a success,” says AAAI president M.G. Parameswaran

     

    Goa Fest 2015 saw a versatile group of speakers, charming and ecstatic ambience, and allusive advertisements played one after another. The creative minds enjoyed their time collecting one metals after another for different categories. The third day saw 29 Golds, 51 Silvers and 94 Bronze bestowed amongst the creative lot.

     

    Though Goa Fest organizational committee does not publish any agency ratings, if the metal tally is analysed JWT India with 35 metals (nine golds, eight silvers and 18 bronze) bags the pole position. The solitary Grand Prix was won by Linen Lintas for Dabur Vatika Premium Naturals Shampoo’s Brave and Beautiful campaign. 

     

    The number of Grand Prix though got down from three in 2014 to one in 2015. The total number of metals went up to 344 (69 Golds, 102 Silver and 172 Bronze) compared to last year’s 336. The Advertising Club and chairman of the Awards Governing Council (AGC) Pratap Bose said, “You have to do something unique and extraordinary in order to win a Grand Prix and the jury found only one such entry and hence we have only one Grand Prix in 2015.” 

     

    The total number of golds went up to 69 compared to 50 and 44 in 2014 and 2013 respectively.     

     

    The number of agencies winning Abby metals has also gone up, which is an encouraging development for the creative fraternity. A total of 106 agencies won metals in 2015 compared to 85 and 73 in 2014 and 2013 respectively. The number of entries were also an encouragement for the organizing committee as it went up from 2012 to 2823. However it must be noted that in 2013, 4376 entries were registered for the same festival.

     

    The highest number of golds were distributed in the broadcast category as 14 metals were distributed in the category. With 40 metals OOH grabbed the pole position when it came to the total number of metals amongst all categories. 

     

    Click here to read the full winner list

    Click here to read the full winner list 

    Click here to read the full winner list