MUMBAI: Akzo Nobel India, the maker of Dulux paints, is celebrating five years of its ‘Dulux Assurance’ programme with a new campaign that asks a cheeky question: What’s better? The unmatchable quality of Dulux paints or the unbeatable Dulux Assurance warranty.
Conceptualised by Lowe Lintas and directed by acclaimed filmmaker Prasoon Pandey, the “Lage Shaandaar, Chale Shaandaar” TVC plays out this dilemma in a lighthearted banter between characters, only to conclude that Dulux homeowners get the best of both worlds.
“For over 70 years in India, Dulux has been synonymous with world-class quality. The assurance programme reflects both our confidence in that quality and the trust consumers place in us,” said Akzo Nobel India Limited, chairman and managing director, Rajiv Rajgopal.
Adding to this, Akzo Nobel India, executive director, Rohit Totla noted that Dulux Assurance was introduced in 2021 as the industry’s first promise for colour, finish, and coverage, and was later expanded into a comprehensive warranty programme in 2023. “In just five years, Dulux Assurance has infused new confidence and is helping families across India, from Vellikulangara in Kerala to Nalbari in Assam, flourish with the magic of Dulux,” he said.
The Dulux Assurance journey has grown from its original “A coat of trust in every stroke” positioning to today’s celebratory “Lage shaandaar, chale shaandaar.” Pandey’s direction brings the story to life with trademark humour and visual charm.
Lowe Lintas, president – creative, Vasudha Misra added, “Some projects drain you, but this one re-energised us. Finding a fresh take on the warranty conversation and bringing it alive with Prasoon’s vision was an inspiring process.”
The integrated campaign launches with the TVC and will expand across connected TV, social media, digital platforms, and festive activations, reinforcing Dulux’s message of quality, durability, and peace of mind.
MUMBAI: That’s the playful pitch behind a new campaign by Lowe Lintas for Google Gemini, designed to take artificial intelligence out of the lab coat and into everyday life. Instead of talking about algorithms and tech jargon, the series of short films makes AI look like the friend who helps you file your expenses, revise for exams, or even sharpen your sports game.
The campaign spans nine snappy 20-second films, each capturing simple scenarios where Gemini comes to the rescue, whether you’re a student juggling assignments, a professional under pressure, or someone just trying to fix that stubborn office projector.
By rooting AI in real-world quirks rather than sci-fi fantasy, Gemini is positioned as ‘Your Everyday AI Assistant’, a guide for students, a productivity hack for busy professionals, and a time-saver for anyone stuck in life’s little muddles.
Sharing her thoughts on the campaign, Lowe Lintas, president (Creative), Vasudha Misra said, “AI often feels like a big, complex idea, but we wanted to show just how simple it can be. With Google Gemini, all it takes is one press of a button on your Android phone. No complicated setups, no jargon, just real help in real moments, whether it’s fixing a projector that won’t connect or revising for an exam. Suddenly, AI isn’t abstract anymore, it’s an everyday ally, ready when you need it most.”
The films carry a lightness of touch: relatable, quick, and quietly persuasive, encouraging viewers not just to admire the technology but to try it for themselves. The campaign is now live across digital and offline platforms.
MUMBAI: Britannia Nutrichoice is shaking things up on supermarket shelves with its bold new ‘Face the Facts’ campaign a refreshing take on snacking that’s as honest as it gets.
The brand’s revamped packaging throws pretence out the window, confidently declaring, ‘We’re a cookie, and proud of it!’ No exaggerated health halos or super food comparisons just a whole wheat, high fibre snack you can actually enjoy without second guessing.
Conceptualised by Lowe Lintas, the campaign embraces transparency and a straight talking approach, setting a new tone for mindful indulgence without guilt tripping consumers into unrealistic expectations.
Britannia Industries Ltd. general manager, marketing Archana Balaraman stated, “Our Face the Facts campaign goes beyond a simple visual update. It is about opening a clear and direct dialogue with our consumers. The new Nutrichoice packaging is a reflection of our honest approach it sets the tone right from the first glance, without dressing things up. We want to empower consumers with knowledge, allowing them to confidently incorporate our cookies into their daily snack time.”
Lowe Lintas president (creative), Vasudha Misra added, “With this packaging refresh, we wanted to cut through the noise and simply put the truth out there. It’s about empowering our consumers with clear information, so they can feel good about enjoying a Britannia Nutrichoice with their daily chai.”
By embracing clarity and rejecting gimmicks, Britannia Nutrichoice celebrates the simple joy of snacking no filters, just facts.
MUMBAI: The Kyoorius Creative Awards 2025 is shaping up to be a celebration of unmatched creative excellence, as Kyoorius unveils its star-studded jury panel. Known for its transparent and rigorous judging, the awards continue to uphold integrity by assembling a diverse group of top creative minds from across India and abroad.
Kyoorius founder & CEO Rajesh Kejriwal said, “The Kyoorius Creative Awards have always stood for integrity and creative excellence. We take the time to get the jury right, ensuring an inclusive panel that truly represents the breadth of talent in the industry. With diverse perspectives coming together, we’re excited to see how this year’s jury upholds our commitment to recognising work that truly leaves its mark.”
The jury spans across disciplines, from integrated campaigns and branded content to film, digital craft, regional storytelling, health, and purpose-driven work.
Here’s a snapshot of the jury across categories,
Integrated, Commerce, Media, PR, B2B Industry stalwarts such as Prasoon Joshi (Mccann Worldgroup), Hephzibah Pathak (Ogilvy India), and Sandipan Bhattacharyya (Grey Worldwide India) join forces with names like Vikram Pandey (Leo India) and Theresa Ong (Meta).
Branded Content, Gaming, Direct, Experimental Global and homegrown talents including Paul Nagy (VML APAC), Jung A Kim (Innocean), Vasudha Misra (MullenLowe Lintas), and Pallavi Chakravarti (Fundamental) bring their unique storytelling lens.
Digital + Social + Tech, Digital Craft Creative tech minds like Rajdeepak Das (Publicis Groupe SA), Julie Jihyun Kang (Serviceplan Korea), and Pooja Ambulkar (Accenture GN Song) will evaluate work at the intersection of innovation and digital storytelling.
Film, Broadcast Visionaries like Kainaz Karmakar (Ogilvy India), Swati Bhattacharya (Godrej Creative Lab), and Adarsh Atal (Tilt Brand Solutions) join others to recognise excellence in visual storytelling.
Film Craft Renowned directors including Afshan Hussain Shaikh (Not Bad Films), Akanksha Seda (Good Morning Film), and Aakash Bhatia (LoudMouth) will honour the art behind the camera.
Press, Outdoor, Radio + Audio, Regional, Industry Craft Names like Surjo Dutt (Dentsu Creative India), Mayur Hola (Swiggy), and Suchitra Gahlot (FCB Ulka) add gravitas to this multifaceted category.
Health and Pharma Specialists like Praful Akali (Medulla Communications), Lyndon Louis (McCann Health India), and Juneston Mathana (Ogilvy) bring domain-specific insight.
Creativity for Good and Zee Equality Award Visionaries driving social impact, including Manish Bhatt (Scarecrow M&C Saatchi), Asha Kharga (Mahindra Group), and Rohan Mehta (FCB Kinnect), will lead this powerful category.
Judging begins on 24 April 2025, and the much-awaited Kyoorius Creative Awards Night will be held on 24 May 2025 at the Jio World Convention Centre, BKC, Mumbai.
Mumbai: Indian jewellery brand – Tanishq has launched its festive campaign ‘Nav-Raani’ with a film directed by international filmmaker Mira Nair, marking her first Indian TV commercial. Conceptualised by Lowe Lintas, the campaign celebrates modern women, portraying them as “queens” who embody grace, strength, and confidence.
The Nav-Raani collection features intricately handcrafted jewellery, merging traditional designs with contemporary flair. Set against a Diwali backdrop, the film showcases women in festive moments, wearing the collection to enhance their elegance and power, reflecting their ability to balance family and professional life with ease.
Tanishq CMO Pelki Tshering said, “This Diwali, we are excited to bring to you ‘Nav-Raani’ – royal jewellery for modern-day queens. In true Tanishq tradition, our campaign celebrates the brilliance of women who wear their grace, warmth, and elegance like a crown, effortlessly winning hearts and shining in every aspect of their lives. It reflects Tanishq’s enduring belief that every woman is a modern queen, deserving of jewels that mirror her inner beauty and strength. Through her deeply personal and nuanced storytelling, Mira captured the essence of Tanishq and modern royalty in a truly compelling manner.”
Speaking about the campaign, Lowe Lintas president (creative) Vasudha Misra added, “The age of royalty may well have set in India, but if you look closely, you will still find many queens ruling, nurturing and expanding their kingdoms. These are the Nav-Raanis that Tanishq seeks to celebrate through this campaign. Queens who might not be at their resplendent best every day of the year. But come Diwali, she adorns herself with the jewels that befit her inner beauty and strength. The grand empress of cinema, Mira Nair, has infused each sequence with splendour of course, but also with a personal, intimate touch that makes each woman in the film, identifiable to every woman who’ll watch them.”
Tanishq has consistently connected with women through campaigns that go beyond jewellery, reflecting their lives and stories. The latest campaign reinforces the brand’s belief that every woman is a queen, deserving of jewellery that reflects her strength and beauty. As Diwali approaches, Tanishq encourages women to embrace their inner Nav-Raani and adorn themselves with the season’s unique jewels.
Mumbai: Dabur Real, renowned for its innovative beverage offerings, is to announce the launch of a captivating new campaign starring Bollywood heartthrob Sidharth Malhotra. conceptualised by Lowe Lintas, the campaign spotlights Dabur Real’s exciting range of Fizz beverages, which includes tantalizing flavours such as cranberry, orange, jeera cola, apple, and Nimbu.
The film has been beautifully choreographed to complement a captivating soundtrack, enhancing the visual appeal and charm of the film. With its lively presentation and a catchy melody, the TVC promises to resonate strongly with viewers, showcasing Dabur Real’s commitment to delivering delightful beverage experiences.
Dabur India vice president of Marketing Mayank Kumar said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”
Commenting on the campaign, Lowe Lintas regional creative officer Vasudha Misra shared, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”
Mumbai: Terribly Tiny Tales (TTT), the acclaimed storytelling platform, is delighted to launch a powerful anthology of short films called ‘Journeys’ powered by Maruti Suzuki Arena.
Enabled by Lintas CEX, Journeys promises to be a riveting ride.
Marking the launch on Women’s Day is a special webisode where four prolific women filmmakers along with Maruti Suzuki India’s ED, Shashank Srivastava talk about Journeys, in this special 20-minute roundtable discussion full of inspiring conversations.
The highly popular platform of TTT brings forth four eminent women directors – Alankrita Shrivastava, Sonam Nair, Tahira Kashyap, and Tanuja Chandra – who engage in a candid conversation hosted by renowned presenter Gaurav Kapur. Shashank Srivastava, Executive Director – Sales and Marketing, Maruti Suzuki India, also joins the discussion.
This insightful webisode serves as a springboard for Journeys, which will see four short films directed by the featured filmmakers released on the TTT YouTube channel in the coming weeks. Each film delves into the diverse experiences of women, capturing their stories of sisterhood, freedom, and joy.
The round table video aims to delve into the inspiring journeys of the four women directors and their experiences in the filmmaking industry. Shrivastava’s invaluable insights into the “Joy of Mobility” and the evolving role of women in the automotive sector add depth to the discussion, highlighting the synergy between storytelling and Maruti Suzuki Arena’s commitment to empowering women.
Terribly Tiny Tales founder & CEO Anuj Gosalia expressed his excitement for the collaboration, stating, “Partnering with Maruti Suzuki Arena marks a significant milestone for TTT. ‘Journeys’ goes beyond celebrating the remarkable achievements of these four talented women directors. It’s about amplifying their unique voices and perspectives, showcasing the power they hold to shape narratives and inspire others. We’re excited to work with Shashank and
the team at Maruti Suzuki Arena, along with the powerhouse team at Lowe Lintas to bring Journeys to screen.”
“We believe storytelling can foster empathy, spark dialogue, and ultimately drive positive change in the world. ‘Journeys’ is a testament to this belief, and we’re stoked to embark on this journey alongside a brand like Maruti Suzuki Arena, who shares our commitment to empowerment and inclusivity.”
Targeting a diverse audience, including young adults, especially women (18-35), fans of the featured directors, aspiring filmmakers, and cinephiles, the webisode promises to captivate viewers with its engaging dialogue and thought-provoking narratives. This initiative invites all to join the conversation and experience the unique perspectives shared by the women directors during the roundtable discussion.
Speaking on the collaboration, Lintas CEX creative lead Vasudha Misra, said, “Opportunities to women usually come with conditions attached. With caveats. With a ‘do what you want with this while we do the rest’. Opportunities, so to speak, with the handbrake on. Well, we took it off. And handed control, all of it, to 4 women directors. Not to work on our scripts, but to create their own stories. Direct them in their own way. And then bring it to the table. Imagine what women can do if they are given the opportunity? We got tired of imagining.”
Maruti Suzuki India Sr. executive officer – sales and marketing Shashank Srivastava said, “We, at Maruti Suzuki Arena, are honoured to collaborate with Terribly Tiny Tales on the impactful ‘Journeys’ initiative, championing the extraordinary talent and ingenuity of women filmmakers. Through this partnership, we strive to uplift and inspire audiences, recognizing the transformative power of storytelling in driving positive change.”
The round table video will premiere on TTT’s YouTube channel on 8th March 2024, coinciding with International Women’s Day, while the first short film directed by Sonam Nair is set to release on 21st March 2024. Subsequent films will follow on a weekly or bi-weekly basis, offering audiences a diverse range of stories celebrating the essence of womanhood.
As TTT embarks on this exciting new journey with the Maruti Suzuki Arena, audiences can expect a series of compelling narratives that resonate with the spirit of empowerment and inclusivity. Stay tuned for more updates and join us in celebrating the power of storytelling this International Women’s Day with Terribly Tiny Tales and Maruti Suzuki Arena.
Mumbai: Airfryer brand- Philips Airfryer has launched its new campaign ‘What’s new on the menu’ challenging the common misconception about the limited usage of the gadget when it comes to creating Indian recipes. The campaign emphasises on the appliance’s versatility in the Indian setting, showcasing a variety of traditional, everyday dishes that can be expertly and easily prepared using the Philips Airfryer.
The campaign comprises three films which have been pivoted around some of the most basic ingredients like ‘besan’ (chickpea flour), chicken and readily available vegetables such as ‘gobi’ (cauliflower) that can be found in today’s kitchen and Philips Airfryer’s ability to turn them into appetising recipes. While the first film depicts two girls at the supermarket being amazed at the amount of recipes that can be churned out using ‘Gobi’ (cauliflower), the second commercial captures flatmates discussing the variety of dishes that can be made with leftover ‘besan’ (chickpea flour) and the last one showcasing a couple awakened by a hen’s clucking sound when the half-asleep husband begins with a monologue on chicken based munchies. All the flavours culminate into the Philips Airfryer, transforming everyday cooking into a wholesome experience.
The films conceptualised by Lowe Lintas, also captures the Philips Airfryer’s unique rapid air technology which provides 360-degree cooking results, allowing users to explore a variety of dishes while cooking with up to 90 per cent less fat.
Commenting on the new campaign, Versuni India Home Solutions Ltd (formerly known as Philips Domestic Appliances) chief marketing officer Pooja Baid said, “The essence of our campaign lies in inspiring more and more Indian households to use the Philips Airfryer in everyday cooking. The idea was to showcase its versatility even with the most ordinary ingredients that can be found in our kitchen’s today along with encouraging our consumers to explore a wide array of homegrown delicacies from crispy snacks to hearty meals, prepared in a healthier and a more convenient way. Our endeavour continues to be to establish Philips Airfryer as the new way of cooking for Indians.”
Lowe Lintas regional creative officer Vasudha Misra added, “These commercials could have easily been for a food delivery service, or for a flavour-enhancing masala. Which is actually the point! An Aifryer commercial that breaks the codes of a typical Airfryer commercial. Whether it be showing college-going girls, or mouth-watering non-vegetarian dishes being prepared. Which we hope will help Philips Airfryer reach out to new and old audiences by making them look at the product in a new light. Of course, that the commercials also make you giggle, or chuckle, or (dare we hope) laugh, doesn’t hurt either.”
The campaign will go live across digital, TV, and OTT platforms.
Mumbai: HP India on Monday announced the launch of its latest range of HP Spectre laptops with a multi-film campaign.
Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to professionals, both young and experienced, enticing them with the laptops’ intelligent technology and new smart features.
The new HP Spectre comes loaded with intelligent AI-powered features, such as gesture control, auto framing, and glam cam. Lowe Lintas creates entertaining situations through the new films to highlight these three key features. Each film highlights how the end user benefits from these smart features in a relevant yet appealing manner.
Talking about the campaign, HP India chief marketing officer Prashant Jain said, “The AI-based features of the new HP Spectre line-up are designed to help you thrive in today’s hybrid world. The campaign brings to life three truly unique features. We hope to inspire everyone to “Be Your Best You” as you navigate seamlessly across the hybrid environment.”
The films show an interplay between two start-up business partners who are poles apart but are always looking to create the best version of themselves. The situations involve conversations between the two characters – Ravi (Rahul Bose) and Kunal (Ishaan Khatter) – with simple interactions that ease into a technical benefit for a reveal at the end of each of the films. The conversations revolve around a senior, experienced businessman and a young, tech-friendly entrepreneur who introduces a smarter way of making perfect presentations using the HP Spectre.
The sarcastic and witty banter between the characters, which leads to each feature reveal, keeps the films light, special, and yet slightly professional. Despite the light-hearted tone of the films, it remains aspirational and premium to draw in the right target audience of professionals. In a never-seen-before pairing, Ishaan Khatter and Rahul Bose fit the roles perfectly with their sense of humour and comic timing.
Sharing more sights about the campaign, Lowe Lintas regional creative officer Vasudha Misra said, “Sometimes all it takes is going back to basics. Make the product the focal point of the communication. And that is just what we did. To this mix, Sidhant Mago added characters that are steeped in modern folklore – startup founders. And finally, the casting took these films to the next level.”
The integrated campaign is now live across social media and offline media with an extension of the same message across different platforms.
MUMBAI: International dating app OkCupid has launched its first 360-degree campaign in India – ‘Find My Kind’ – a conceptual take that reflects Indian millennials’ changing preference to find ‘my’ kind vs ‘others’ kind. Aimed at an informed generation to whom freedom of choice is non-negotiable, the campaign overturns decades of patriarchal values and rigid gender roles with thoughtfulness and quirk. The integrated campaign, conceptualised and executed by BBH India, highlights the importance of personal agency at a time when Indians are increasingly confident in taking control of their decisions.
The campaign draws insight from user responses to questions on the app, breaking stereotypes about what relationships mean for Indians today. An overwhelming 92 per cent feel their values vastly differ from their parents’, and a majority of them (79 per cent) do not believe they echo their friends’ preferences either, clearly establishing them as a generation that values what they want, not what others want for them. In fact, 67 per cent would rather find a meaningful relationship in the serendipity of a dating app than have friends or family arrange a set up. Surprisingly, 68 per cent don’t even believe marriage is mandatory for people in love. When it comes to the kind of relationship they want, 72% believe traditional gender roles, such as men being default heads and not househusbands, or women taking care of chores and children or changing names, have no place in their lives. In line with the campaign messaging, 87 per cent users don’t conform to society’s judgements, with 88 per cent saying they would follow their passions over high-paying lucrative jobs. ‘Find My Kind’ builds on these insights to present a relatable message echoing this generation’s need for a meaningful relationship with a like-minded partner who shares their values and celebrates their quirks. The campaign resonates with those for whom a relationship is a choice, not a destination, and the ‘right’ companion is someone who is right for themselves, not determined by society, family or friends.
The campaign lynchpin is OkCupid’s first TVC in India, directed by ‘Bob’ (Shashank Chaturvedi) of Good Morning Films. The film showcases a man and a woman in their 20s making conscious choices in life as other people’s expectations attempt to interrupt them. The film opens with the woman being introduced to a prospective match in a typical arranged marriage situation – she grabs a samosa, speaks her mind, and gracefully leaves. The man, similarly, dodges a forced setup by his friends. By answering the questions on the app, both protagonists make individualistic choices that do not conform to societal norms, to finally arrive at a crossroad, where they glance at their phones and find each other to choose ‘something real’- a 93 per cent match on OkCupid – and a partner who is on their wavelength – their kind.
OkCupid India brand manager Shuti Gupta says, “Today’s single Indian is battling “suitable” recommendations by parents, friends, extended family or matrimonial services that don’t account for personal preferences. At the other end are exploratory dating services that don’t cater to Indian millennials who want a genuine partnership based on shared personal values. OkCupid celebrates people who are expressing their own preferences in this important decision and empowers them to live life on their own terms.”
OkCupid global CMO Melissa Hobley adds, “At OkCupid, and in this campaign, we celebrate true, authentic connections based on the things that matter to you. Find My Kind, our first-ever brand campaign in India, taps into the desire of single Indians to exercise their right to choose their own partner. Considering that's one of the most significant decisions you'll ever make, we think finding someone who is YOUR kind is of utmost importance! Find My Kind celebrates people who are looking for something real, and won't compromise or adjust to suit other people's expectations.”
BBH India executive creative director Vasudha Misra said, "Relationships in the world today – they seem to be either for a fluid let's-not-define-things kind or a let's-get-married scenario. The in-betweeners seem to be left to their own devices (sorry for the pun). Enter OkCupid. A place for people to find that person to share something that's more meaningful. A place for people who know themselves and know what they are looking for in a partner. The idea celebrates these people who aren't letting anyone else decide for them – not parents, not society, not even their own inhibitions."
The TVC covers major national channels with a focus on English entertainment and movie channels. The outdoor and print campaigns are indexed to metro cities – Delhi-NCR, Bengaluru and Mumbai with a quirky, contextual take on Indian matrimonial listings to bring focus on matching over what matters, and highlighting the difference in approach between millennials and their families. To build resonance with the digital generation, OkCupid worked with a variety of social influencers who speak about the relevance of individual choice in their lives. The campaign is being taken on-ground with an all girl comedy tour -OkCupid, My Kind of Funny- focussing on dating, relationships and experiences of millennials growing up in India. Female comedians Urooj Ashfaq, Aishwarya Mohanraj, Supriya Joshi, Niveditha Prakasam, Shreeja Chaturvedi, will take the stage across Mumbai, Bangalore and Delhi, to bring their experiences to life through fun stand up acts.
