ITV

Tag: Vasindra Mishra

  • Zee News’ Vasindra Mishra joins Network18

    MUMBAI: Vasindra Mishra has joined Network18 as a consulting editor.

    Mishra is a senior journalist with 29 years of experience. He spent 13 years in print journalism and 16 years in television media. 

    Starting his career with English newspapers, Mishra had switched to Hindi journalism. His last assignment was with Zee Media as the head and editor of Zee News Service.

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  • Revamp the Dominant News Pattern through India 24X7 Kya Khabar Hai!

    Revamp the Dominant News Pattern through India 24X7 Kya Khabar Hai!

    MUMBAI: India 24×7 ushers in a breadth of fresh air, revamping the dominant pattern of Indian News channel and bringing Hope amidst apparently gloomy happening. India 24X7 a national Hindi ‘Free To Air (FTA)’ news Channel is going to start operations in Indian domain from October 24, 2015.

     

    To cut the morass of market, the channel aims to serve family entertainment, healthy viewing and distinctive news to upgrade its viewers to make informed choices rather than only news. To draw fringe audience on to the channel, anchors will play a key role. Their personality, styling and reliability will determine which audiences find resonance with the brand.

     

     While the news genre is traditionally seen as largely an individual viewing space, India 24×7 wishes to create a family appointment viewing experience. It will attract different age groups and different gender skews. It will also address viewers who are young in terms of mindset and shared value.

     

    Channel Editor Vasindra Mishra said, “India 24X7 will choose clarity over aggression, Jankari over sensationalism. It endeavours to offer ‘distinctive news’ as opposed to breaking news, or sensational news. With our family viewing objective, the flavour of coverage will focus on the positive side of every story and also enliven us through its entertainment quotient.”

     

    Mishra went on to add, “If you look at existing news programmes, you will find that majority of the news channels are busy proliferating negativity in the society as if there is no hope available for them. But, India 24X7 believes in hope. We will try to fish out hope even from the tragic incidents.”

     

    Traditionally, news genre targets male 35+ audiences, but India 24×7 is young at heart through the presentation of its content.  The channel will work on inventory of 12 mins per hour giving more content and news to the viewers that brings knowledge and empowers them.

     

    The channel is available on major DTH platforms and local cable networks like Dish TV, Airtel, Tata Sky, DD Free Dish, Siti Cable, Fastway, Digi Cable, DEN, Hathway, In Cable, GTPL and other local cable networks.

  • Zee Uttar Pradesh/Uttarakhand Rechristened As ‘Zee Sangam’

    Zee Uttar Pradesh/Uttarakhand Rechristened As ‘Zee Sangam’

    MUMBAI: Zee Uttar Pradesh-Uttarakhand has been an integral part of the news-media landscape of these two states for many years. The channel, as a part of India’s largest news network, Zee Media Corporation Limited, has always been at the forefront with its incisive and unbiased coverage and analysis of news. In recognition of their trust in the channel, viewers in these states have consistently rewarded the channel with the No. 1 rank.  

    Zee Uttar Pradesh-Uttarakhand has now been renamed Zee Sangam, as it is the face and voice of the people of the land of the Sangam. Sangam is a name that symbolizes and epitomizes the essence and is truly representative of a culturally rich region and its proud people.

    Zee Sangam provides its viewers a fusion of local, regional, and global news apart from insightful programming and perspectives on local culture, trends, industry, agriculture, history and heritage. The channel has always showcased the authentic and real face of Uttar Pradesh & Uttarakhand. Whether in highlighting the accomplishments of its people with events like Avadh Samman or by first-on-ground coverage and critical analysis of disasters in Uttarakhand and riots in Muzaffarnagar, the channel has been a forerunner.

    It is therefore no surprise that as the leading news channel of these states, Zee Uttar Pradesh /Uttarakhand has maintained its numero uno position with more than 45% share in the market (CS 15+Tam, Wk 10, UP).

    Mr. Vasindra Mishra – Editor Regional Channel, said, “A symbolically rich name like ‘Sangam’ will create a more intense connect with our viewers as our content is a perfect blend of traditional and modern India. ‘Sangam’ serves its viewers not only with news of Uttar Pradesh & Uttarakhand, but also real-time coverage of national & international news.  Apart from news, there would be a blend of cultural programming, intellectual debates and many more flavors for the viewers of Uttar Pradesh and Uttarakhand to enjoy. We expect this to further strengthen the affinity that viewers have for our channel.”