ITV

Tag: Vasanth Kumar

  • Lifestyle launches 20-20 Bash with Tiger Shroff kickstarting celebrations

    Lifestyle launches 20-20 Bash with Tiger Shroff kickstarting celebrations

    MUMBAI: Lifestyle, India’s favourite fashion destination, has announced a month long 20-20 bash to celebrate 20-year anniversary of its operations in the country. Unveiling its 20-year celebration logo in a glamorous ceremony with Youth Icon Tiger Shroff in Mumbai, the brand announced a slew of attractive offers across categories that the customers will get to enjoy every weekend of April.

    Every weekend of April, Lifestyle is offering its customers exciting offers across popular categories such as Menswear, Womenwear, Kidswear, Make-up, Footwear, Handbags and more. Each of these offers will be applicable on popular brands across the store and will allow customers to shop from the latest collection at a great value.

    “This is a remarkable milestone for us” Mr. Vasanth Kumar, Managing Director – Lifestyle International Pvt. Ltd. said “Completing two decades of successful operations in the country, we feel humbled by the support we’ve received from our customers who have been a critical part of this incredible journey. We, therefore, are dedicating the whole month of April to our customers and inviting them to enjoy great offers every weekend on our new collection”.

    “Lifestyle is a brand that has been a part of the fashion retail story for over two decades in the country. I love their fashion offering, especially denimwear brand Forca. I am happy to be here for this significant moment and wish them many more years of similar success.” added youth icon and Bollywood actor Tiger Shroff.

    During the 20 years of its existence Lifestyle has significantly contributed in continuously improving the shopping experience of the customers in the country. Bringing together the latest trends from across the globe, leading national & international brands, curated fashion lines, friendly customer service and tech-enabled convenience, Lifestyle has served millions of customers across the country with delightful shopping experiences. In its endeavor to allow its customers the convenience to shop from anywhere anytime, the brand introduced omni-channel commerce in the year 2019 and currently has a country wide presence across 77 stores in 44 cities and delivers to over 26000 pin codes through its online store, www.lifestylestores.com .

  • TV5 to spawn business news channel TV5 Money

    TV5 to spawn business news channel TV5 Money

    MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

    Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

    The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

    The test signal was started in an informal programme on 29 July by Ravindranath.

    Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

    Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

    Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

    A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”

  • TV5 to spawn business news channel TV5 Money

    TV5 to spawn business news channel TV5 Money

    MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

    Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

    The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

    The test signal was started in an informal programme on 29 July by Ravindranath.

    Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

    Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

    Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

    A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”