MUMBAI: Varuna Pumps has appointed Scarecrow Communications as its creative agency after an extensive pitch process.
Varuna Pumps director – marketing Varun Gajjar said, “We are providing pumping solutions mainly for domestic and agriculture segment. Both these customers have different buying patterns, different needs and different characteristics. We were looking for an agency that can understand our customers, products and market demands, and provide us a holistic communication solution.”
“After a lot of effort, time and review, we reached the conclusion to appoint Scarecrow as our creative agency. Team Scarecrow has demonstrated really strong strategy, creative and content capabilities that will help our growing brand to grow,” Gajjar further added.
Scarecrow Communications founder director Manish Bhatt said, “Whether it is domestic or agricultural segment, pumps play a critical role to fulfil the fundamental human need of water, just like a heart, which plays a critical role in human body to circulate blood and sustain life. Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy in this category is a great opportunity for Scarecrow, especially when we are working with the visionary, Gajjar family, at a personal level.”
Scarecrow Communications associate vice president, account management Amitabh Sreedharan added, “Working with Varuna Pumps at this point, when the ‘branded pump’ category in India is evolving and seeing consistent growth, gives us an opportunity to create insightful communication. We look forward to contribute to this exciting phase for Varuna.”