Tag: Varun Sharma

  • Vijay Raaz, Varun Sharma highlight EaseMyTrip’s ‘full-refund policy’ in new TVC

    Vijay Raaz, Varun Sharma highlight EaseMyTrip’s ‘full-refund policy’ in new TVC

    Mumbai: In these times of travel uncertainty with the third Covid-19 wave upon us, online travel platform EaseMyTrip has come out with a new television campaign that highlights its full-refund policy for medical emergencies. The quirky ad campaign featuring actors Varun Sharma and Vijay Raaz highlights in a witty manner the travel portal’s ‘free of charge, full-refund medical policy’ through which customers can claim a refund on domestic air ticket cancellations caused due to medical emergencies.

    Through this TVC, EaseMyTrip aims to target digital-savvy customers who make online bookings, while also highlighting how the platform is providing services and customer care support during such unprecedented times. The brand has chosen Varun Sharma and Vijay Raaz for their mass appeal and connect with both the young and old audience base.

    “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times,” said EaseMyTrip co-founder Prashant Pitti. “We are excited to associate with Varun Sharma and Vijay Raaz. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand’s narrative of providing an exceptional and hassle-free booking experience.”

    The campaign is now playing across all television and digital platforms. It will also be amplified through outdoor and print media presence.

    The company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature which offers discounted airfares to users with unconfirmed train tickets and many more, it said in a statement.

  • EaseMyTrip ropes in Vijay Raaz & Varun Sharma as brand ambassadors

    EaseMyTrip ropes in Vijay Raaz & Varun Sharma as brand ambassadors

    Mumbai: Homegrown online travel platform EaseMyTrip has announced the appointment of actors Vijay Raaz and Varun Sharma as brand ambassadors. This is the first time that the travel portal has onboarded any brand ambassadors.

    The actor duo will be part of the nationwide new campaign launched by the brand and with their mass appeal and connect with the audience will complement the brand’s image, said EaseMyTrip.  

    “We are thrilled to associate with Varun Sharma and Vijay Raaz as the faces of our brand. Similar to EaseMyTrip, they are the epitome of great performances. They have a unique mass appeal that cuts across all audiences and geographies,” said EaseMyTrip CEO & co-founder Nishant Pitti. “EaseMyTrip has revolutionised online travel by introducing initiatives such as a hassle-free booking experience, zero convenience fee and full refund due to medical reasons. Now is the right time for us to let more people be aware of such initiatives by EaseMyTrip through our brand campaign with Vijay Raaz and Varun Sharma.” 

    Vijay Raaz and Varun Sharma are known for their impeccable comic timings and both actors have created a niche in the market basis their unique performances. The association is in sync with the brand’s image where EaseMyTrip has established itself and gained market share purely basis performance to date, while being 100 per cent bootstrapped and profitable since inception, said the company.

    Sharing his excitement on the partnership, Varun Sharma said, “I am absolutely honoured and delighted to be partnering with one of the fastest-growing brands in the world. They have revolutionised the way we travel and looking forward to working closely with EaseMyTrip to create an exceptional brand connect.”

    Vijay Raaz added, “My best wishes to EaseMyTrip as the brand is well known for its customer centricity and consistent performance. Wish to work together and create something memorable.”

    EaseMyTrip has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, train waitlisted feature to offer discounted airfares to users with unconfirmed train tickets, among others, said the company in a statement.

  • Medlife’s new campaign urges people to “Lafaddu Matt Bano”

    Medlife’s new campaign urges people to “Lafaddu Matt Bano”

    MUMBAI: Online healthcare platform, Medlife, is bolstering its marketing and communication efforts with a new campaign, ‘Lafaddu Lal’.

    The campaign aims to showcase the ease, comfort and convenience of ordering medicines online. Medlife’s unique features like monthly subscription for medicines are also presented in a light-hearted way. Through this campaign, Medlife continues to build on the brand promise of being ‘obsessed with health’, urging people to explore the convenience of an e-pharmacy or risk being labeled ‘Lafaddu Lal’!

    Medlife’s unique offerings include a 48-hour delivery promise with an assurance of ‘100% Genuine Medicines’. It also offers assured savings on medicines every time a person places an order on the app. It also has a subscription feature through which, consumers with a chronic illness can get their monthly refills on-time without the hassle of running around the pharmacies.

    This 360o campaign, conceived by Soho Square, Bengaluru, features actors Boman Irani and Varun Sharma as a comical father-son duo. Boman plays a father who is particular about his medication and Varun as his ‘Lafaddu’ son who keeps forgetting to order his dad’s medicines from Medlife.

    These humorous films are supported through print and outdoor mediums as well. They show the father-son duo in different scenarios to bring out various benefits and offerings, available on the Medlife app.

    Medlife International CEO Tushar Kumar says, “Both Boman and Varun bring in a dash of freshness to the brand and stand for everything that clearly defines the attributes of Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent. We are really kicked up about this association and hope the journey ahead is going to be furthermore exciting.”

    Soho Square India chairman and chief creative officer Sumanto Chattopadhyay summarises the series of films as a chuckle-inducing campaign featuring a slightly sarcastic father and his bumbling son, help us deliver Medlife’s message in a memorable way.

    The consumer looks for availability, price and convenience and that’s what our film communicates in a light-hearted manner. Sarcasm and carelessness between a father and son is a very relatable behavior in the Indian context. Lafaddu Lal is the creative idea that binds the relationship. And, who better than Boman and Varun to play the characters!”

    The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact.

  • History TV18 brings Indian version of ‘Ice Road Truckers’ starring Mandira Bedi

    History TV18 brings Indian version of ‘Ice Road Truckers’ starring Mandira Bedi

    MUMBAI: History TV18 is all set to bring the India edition of Ice Road Truckers. In this Indian chapter titled India’s Deadliest Roads (IRT), the show features Mandira Bedi, Sangram Singh and Varun Sharma, and is slated to go on air 21 October. The trio will travel through the countries deadliest roads across the rugged mountains and valleys of Himalayas.

    “I’m sure it’s exciting news for all our viewers that local content & characters are being featured in formats of global repute. The show best epitomizes what the channel stands for: excellent production values, edge of the seat entertainment with innovative never seen before formats,” said History TV18 VP and head marketing Sangeetha Aiyer.

    During harsh winters, remote villages and work camps at the highest army stations of India’s Himalayan states are cut off from the world. To keep them supplied with essential commodities and also bring to fore connectivity issues, our hosts will drive trucks across 1500kms, at a height of 18,380 feet at sub- zero temperatures, for around two weeks.

    The journey begins from Manali in Himachal Pradesh and goes up to Turtuk in Ladakh through some of the highest motorable passes in the Himalayan ranges. The show captures the dangerous and life-threatening conditions that truckers have to face while scaling these heights.

    “We have associated with HistoryTV18, as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how Bharat Benz trucks are tailor-made for our customers’ needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains,” added Daimler India Commercial Vehicles product management and network vice president domestic sales Sominder Singh. The trucks used for the shows were vehicles by Bharat Benz.

  • History TV18 brings Indian version of ‘Ice Road Truckers’ starring Mandira Bedi

    History TV18 brings Indian version of ‘Ice Road Truckers’ starring Mandira Bedi

    MUMBAI: History TV18 is all set to bring the India edition of Ice Road Truckers. In this Indian chapter titled India’s Deadliest Roads (IRT), the show features Mandira Bedi, Sangram Singh and Varun Sharma, and is slated to go on air 21 October. The trio will travel through the countries deadliest roads across the rugged mountains and valleys of Himalayas.

    “I’m sure it’s exciting news for all our viewers that local content & characters are being featured in formats of global repute. The show best epitomizes what the channel stands for: excellent production values, edge of the seat entertainment with innovative never seen before formats,” said History TV18 VP and head marketing Sangeetha Aiyer.

    During harsh winters, remote villages and work camps at the highest army stations of India’s Himalayan states are cut off from the world. To keep them supplied with essential commodities and also bring to fore connectivity issues, our hosts will drive trucks across 1500kms, at a height of 18,380 feet at sub- zero temperatures, for around two weeks.

    The journey begins from Manali in Himachal Pradesh and goes up to Turtuk in Ladakh through some of the highest motorable passes in the Himalayan ranges. The show captures the dangerous and life-threatening conditions that truckers have to face while scaling these heights.

    “We have associated with HistoryTV18, as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how Bharat Benz trucks are tailor-made for our customers’ needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains,” added Daimler India Commercial Vehicles product management and network vice president domestic sales Sominder Singh. The trucks used for the shows were vehicles by Bharat Benz.

  • ‘Dilwale:’ A fair entertainer

    ‘Dilwale:’ A fair entertainer

    Rohit Shetty and Shah Rukh Khan’s Red Chillies Entertainment join hands again to come up with Dilwale and make what Shetty makes best, an entertainer! 

    Shetty sticks to his proven track of comedy, action, blown-up cars flying high and some romance. To their credit, the makers have used many checks and balances; in script as well as casting. For instance, Khan doing traditional romance would not be readily palatable so his love story is about a past romance rekindled. And, who better than Kajol, his love in the legendary, Dilwale Dulhaniya Le Jaayenge? This has definitely generated interest in people and was also handy to plot the film’s promotion.

    The other balancing move is to also cast a young romantic pair, Varun Dhawan and Kriti Sanon, to cater to the youth, which contribute to a great extent in making such a film successful.

    Khan is the adopted son of don, Vinod Khanna. He is at loggerheads with another don, Kabir Bedi. Both operate out of Bulgaria. They play cat and mouse games, outwitting and stealing each other’s consignments. Khan is the star of Khanna gang and manages to steal a huge consignment of gold belonging to Bedi. The enmity only deepens. 

    On one of his outings with members of his gang following him in various cars, Khan’s car knocks down Kajol. He is charmed and gradually falls in love with her. The song and dance routine follows and soon both are ready to tie the knot. Before that, it is Kajol’s birthday and she wants him to be present. However, he has to ferry the gold he stole from Bedi across the border to Romania. She is upset till he promises to be back in time for her birthday celebrations. But, that is not to be as Khan is attacked while on his mission and injured badly. 

    He recovers. In fact, there are recoveries of all kinds, emotional as well. Khanna readily accepts Khan’s wish to marry Kajol and eventually, so does Bedi. Khanna and Khan are invited over to Bedi’s place. While Khanna is willing to forget the enmity, Bedi has other ideas. He wants to stop the wedding as well as settle the scores by killing his guests. A shoot out follows. While Khan is busy shooting the rookies, Khanna and Bedi shoot each other a la Duel At OK Corral, both shooting at each other from few feet apart. Both die. 

    Kajol steps in as the shootings are over only to see Bedi killed and thinks Khan did it. She shoots at him but Khan is a survivor. 

    Kajol has now left town with her kid sister to tend to her. Khan wants to clear her misunderstanding but she is untraceable. Khan and his two loyals decide to exit the business of don-giri and live a normal life. His men start a restaurant while Khan decides to take up remodeling of cars. The kid brother, who grows up to Dhawan, is brought back from the hostel where he was housed to keep him away from the life of violence.

    It is Dhawan’s time to fall in love. A new migrant in his town from Bengaluru, Sanon, is stalled because her Scooty would not move. She has to rush to the local authorities to seek a license for a restaurant. Dhawan happens to pass by and is ready to help. After that, he stalks her, fills her with lies about his tyrant brother and his pitiable life. Self-pity stories usually work with girls. It works on her too. The couple is in love and it is time to talk to their respective parents/ guardians.

    Khan is invited to Sanon’s house to meet her sister, her guardian. When Khan goes to meet her, there is a shock awaiting him; the sister is none other than Kajol who rejects the proposal for her sister. And, as has been her habit, warns Khan: “Next time I see you, I will kill you.” She always carries a firearm. The film plays like a family drama for a while till the misconceptions of Kajol are cleared and, while Dhawan – Sanon romance gets the green signal to bloom, that of Khan – Kajol is rekindled. 

    It is a usual Shetty script. The events may jump from one to another and from present to past but, on the whole, they keep you entertained. It follows the logic or lack of it of classic Manmohan Desai and David Dhawan films. Shetty is among very few directors who believes in entertainment. His casting is creditable. While the goons and lackeys in his films are also recognised faces, even for small roles he has cast Khanna and Bedi. And, for lighter moments, there are Boman Irani, Johnny Lever, Sanjay Mishra and the likes who all fit the bill aptly. 

    What also works is the music with some popular numbers: the Gherua song is a much played number already, Janam janam and Tujhse pyar… are soothing while Manma emotion jaage… has total youth appeal. In short, the music works for the film.

    Choreography has appeal. Photography captures the pleasant locations well. Editing is rarely satisfying ever and the same applies here.

    As for acting, the Khan – Kajol pairing may not be all that it used to be, but both try their best. Acting wise, both do well. Dhawan is fine in both silly scenes as well as emotional ones, Sanon makes her presence felt. 

    Dilwale is sure to get better opening day as well as the weekend footfalls as its opposition is a different genre film, which is not universally popular in India.

    The film caters to both, the Khan and Kajol fans as well as new, youth following of Dhawan. The fatwa against Khan andDilwale by various groups may affect the film for a day or so, so would the extreme cold wave in the country, especially in the North. However, the film will also enjoy a three week open run including the Christmas and the New Year week until when there is no new release in sight. And by that time the fatwas would have passed their expiry dates.

    Producer: Gauri Khan
    Director: Rohit Shetty
    Cast: Shah Rukh Khan, Kajol, Varun Dhawan, Kriti Sanon, Varun Sharma, Vinod Khana, Kabir Bedi, Johnny Lever, Boman Irani, Mukesh Tiwari, Pankaj Tripathi, Sanjay Mishra

    ‘Bajirao Mastani:’ Insipid grandeur

    For decades, ambitious filmmakers have announced or expressed their desire a film on Bajirao Mastani. Finally, Sanjay Leela Bhansali decides to go ahead with the legend — or was it a folktale? — of the great love story of the brave warrior from Pune, Bajirao Peshwa and Mastani, the valiant daughter of the Rajput ruler of Bundelkhand and his Muslim wife.

    Historical films in India have had poor track record mainly because our history chapters are basically full of losers. Whatever battles the regional rulers fought were usually on the Indian land and never with invaders at borders.

    Some media or PR machines are busy making comparisons between Bajirao Mastani and Mughal-e-Azam. That is sacrilege. A Mughal-e-Azam happens, you cannot set out to make it. Also, Mughal-e-Azam was a fictional love story: Anarkali never existed, she was created, a myth. With Bajirao Mastani, sadly, Bhansali attempts to make a fiction out of a real-life warrior, Bajirao’s account. He takes too many liberties using the disclaimer in the title scroll! 

    The elder Peshwa has passed away, Shahu Chhatrapati of Satara, Mahesh Majrekar, has called his court to decide on the next Peshwa, who will answer to the Shahu Chhatrapati and lead his army. Aditya Pancholi, the Shahu court Prime Minister, is the claimant but Bajirao, played by Ranveer Singh, the son of the late Peshwa, finds more takers in the court. He has to pass a bravery test as well as a general knowledge test. Obviously, he does. Ranveer is the new Peshwa who operates from Pune, annihilating all of Shahu and Maratha’s enemies, mainly Mughal knights. 

    Bajirao is said to have many battles but the film being a love story of Bajirao and Mastani, it deals mainly with one, the attack on Bundlekhand by Mughals. 

    One fine day, a female warrior barges into Bajirao’s abode despite being told that he is too busy to meet her. She fights Bajirao’s guards and is about to subdue them when Bajirao, who has been coolly watching the scene, decides to intervene and neutralises the invading warrior. Floored by Bajirao’s assault, her helmet falls off and that warrior turns out to be, Deepika Padukone aka Mastani, the daughter of the Bundelkhand ruler. She has come to seek help from Bajirao to save her kingdom, which has been surrounded by a Mughal leader. 

    Impressed with her fighting prowess, Bajirao agrees to go along. He takes the invaders of Bundelkhand by surprises and defeats them; Padukone is as much a part of the battle as him. She also saves Bajirao’s life during the attacks. Love has happened! And, it is mutual and it does not matter that Bajirao has a wife, Priyanka Chopra, at home with whom he has been siring children on a regular basis.

    But, Bajirao has gifted his dagger to Padukone, which in Bundelkhand means marital bond! So, she already considers herself married to Bajirao though the same ritual may not be valid in Pune. After convincing her royal parents, she embarks on a trip to her sasural in Pune. 

    Once in Pune, the battles of Bajrao are kept aside for his twin romances: with his wife, Chopra, and his paramour, Padukone. Add to that the palace intrigues, involving Bajirao’s mother, Tanvi Azmi. No way would she accept a girl born out of a Muslim mother as her son’s woman. First, she tries to convert her into a court dancer and later to kill her.

    Bajirao was a rare Brahmin warrior and, in his palace, the writ of the Brahmin priests runs large. Also, Bajirao may be the man of the house, but his mother, Tanvi, rules the palace! Chopra only learns much later of her husband’s indulgence. Initially distanced from Padukone, she is willing to do a song and dance with her when the director connives such a situation! (After all, the similar situation worked in Devdas, so why not try again?)

    Time comes when Bajirao has been dethroned form his Peshwa-ship by Tanvi because of his affair with Padukone. But, soon, there is a threat from the Nizam from Hyderabad to the Shahus and Bajirao is convinced also to take back his job. Things get a bit funny after this. 

    Bajirao plans to invade the Nizam before he does. The Nizam is ready with his 20,000 strong army to invade Shahus, which counts its army in 10,000. Milind Soman, Singh’s advisor, warns him about the inequality about numbers. But, Singh plays a dialogue from some gangster enmity movie: We know we have half their army, Nizam does not! And one thought NIzams were not fools and like all rulers, they too had their spies, known as guptchars, in that era. 

    Next, Singh walks into the Nizam’s camp and gives him a hull (a Marathi slang meaning a false threat), that Shahu’s army of 40,000 is placed right behind Nizam’s army to finish his reign. The Nizam is scared enough to agree to all terms of Bajirao. Those are to not invade Shahus while Bajirao is away invading the Mughal throne in Delhi!  This is really stretching the cinematic liberty. 

    After that side show with Nizam, Singh is back to facing the family hassles as the film gets more banal. 

    Bhansali seems to have bitten more than he can chew with Bajirao Mastani. For one thing, this was always a regional subject and Bhansali has gone ahead and made it more so by using Marathi tunes, Marathi language and many actors identified mainly with Marathi stage or cinema. (A similar trick worked in Ramleela, with him using some Gujarati words and music, but you can’t push your luck forever.)

    Bhansali also takes many liberties and goes ahead with discrepancies and the war scenes are just not appealing. Dialogue is good at places but at other times, it tries to be too deep, which means it is not for the mass. While Bhansali crams the film with songs, none have appeal. His idea of music seems to be gathering crowds without faces for song picturization. Filling the screen is not enough. Photography is okay but shooting to camouflage sets passing for locations forces the makers shoot in low light and that is depressing. Editing is missing. Only plus for the film are the colourful sets and, at times, visuals. 

    Performance wise, two names that stand out are Padukone and Azmi. Padukone is good generally but excels in some scenes. Azmi plays, probably, her first negative role, and is great. Chopra hardly fits the sad second fiddle to not only Singh but also in casting. As for Singh, he is cast in a role too huge for his standing as well as acting abilities. Rest of the cast has no scope as such.

    Bajirao Mastani has had a weak opening, may not appeal to the youth and is rather too costly to be a safe bet at the box office only on the strength of grandeur.

    Producer: Sanjay Leela Bhansali
    Director: Sanjay Leela Bhansali
    Cast: RanveerSingh, Pryanka Chopra, Deepika Padukone, Tanvi Azmi, Milind Soman, Mahesh Manjrekar, Aditya Pancholi

  • Abbas-Mustan’s ‘Kis Kisko Pyaar Karoon’ to release on 25 September

    Abbas-Mustan’s ‘Kis Kisko Pyaar Karoon’ to release on 25 September

    MUMBAI: Kapil Sharma’s debut movie Kis Kisko Pyaar Karoon is all set to release on 25 September, 2015.

     

    The film, which is a comic family entertainer also stars Manjari Fadnis, Simran Kaur Mundi, Elli Awram and introduces Sai Lokur with Varun Sharma and Arbaaz Khan.

     

    The film is directed by Abbas-Mustan and will see the duo venture into comedy genre after a long time. Kis Kisko Pyaar Karoon is produced by Ratan Jain, Ganesh Jain and Abbas Mustan under their banner Venus Records & Tapes in association with Abbas Mustan Films Production.

     

    The film is edited by Hussain A Burmawala, story and screenplay has been penned by Anukalp Goswami, dialogue is by Anukalp Goswami and Dheeraj Sarna and cinematography is by Dilshad V.A.

     

  • ‘Dolly Ki Doli’ a hit in Pakistan; earns 50 lakh on Day 1

    ‘Dolly Ki Doli’ a hit in Pakistan; earns 50 lakh on Day 1

    NEW DELHI: The film Dolly Ki Dolly starring Sonam Kapoor with Pulkit Samrt, Rajkumar Rao and Varun Sharma has become a major hit in Pakistan earning Rs 50 lakh in its opening day on the big screen.

     

    Produced by Kinesis Films and Arbaaz Khan Productions, the film also did good business in the United Arab Emirates.

     

    The hilarious comedy was screened at 35 cinemas on 65 plus screens (68-70 screens approximately in total including e-print and DCP) in cinemas nationwide.

     

    The success of the film in Pakistan could be due to the wholesome family entertainment quotient and the song “Mere Naina Kafir Ho Gaye” by Rahat Fateh Ali Khan- a hightlight in the film.

     

    Malaika Arora Khan’s item number and Saif Ali Khan’s guest appearance all add to the Bollywood masala the film has to offer.

     

    Kinesis Films director Samir Gupta said, “The film has performed very well in Pakistan in week 2 despite the other releases and is continuing in 30 cinemas even in week 3. While Khoobsurat had the advantage of the popular Pakistani actor Fawad Khan, this has been a super effort by Sonam and the rest of the cast to bring in family audiences and keep them entertained.”

  • Draftfcb Ulka creates Amul: Eats Milk with Every Meal campaign

    Draftfcb Ulka creates Amul: Eats Milk with Every Meal campaign

    MUMBAI: Eats Milk with Every Meal is the new Amul campaign. Executed by Draftfcb Ulka, the campaign showcases the goodness of the entire range of Amul

    products. The brand had earlier positioned milk as ‘Worlds original energy drink‘ in its campaigns. The campaign is a step towards educating Indian consumers of the goodness of milk and milk products.

    Eats Milk with Every Meal is a print campaign that brings alive the nutritional benefits of various dairy products, be it milk, butter, paneer, ice cream or even ghee. The tone of the campaign is quirky and resonates well across audiences. The press campaign will be published in leading national English dailies. The campaign will be extended in the digital space too. An app on Facebook and a microsite will also be designed where users can create their own memes with messages using their friends‘ pictures.

    GCMMF managing director R S Sodhi stated, “Milk and milk products form an integral part of the diet of every Indian. However, in this era of fast food, we do not want the goodness of milk in our food to be compromised. This campaign forms a part of our efforts to re-position milk and make our entire range of Amul dairy products trendy and appealing to all.”

    Draftfcb Ulka group creative director Haresh Moorjani said, “The idea was to make dairy products part of consumers daily diet but in an exciting and interesting manner. Leveraging popular culture inherent to the brand, we strategised a digital campaign Eats Milk with Every Meal – Create your own Meme.”

    The Create your own meme application enables the youth to create, participate and share memes socially. “The memes are ideal tools to generate online chatter and aid virality for the brand in the social space. The application is hosted on the microsite via Facebook social login. In print we have designed a series of 100 cc ads all appearing on the same day in one newspaper for impact,” added Moorjani. 

    The core target audience for the new Amul campaign is housewives and youth for print and digital campaigns respectively. Amul plans to extend the campaign on other mediums as well.

    The TVC was headed by national creative director K S Chakravarthy. The creative team comprised Haresh Moorjani, Mehul Patil, Bhushan Pandit, Varun Sharma and Chaitanya Joshi. Account Management was handled by Ruta Patel, Pranay Merchant and Rohan Patil.