ITV

Tag: Varun Pasricha

  • Excitel partners with Jio Cinema and launches the campaign

    Excitel partners with Jio Cinema and launches the campaign

    Mumbai: The fast internet speed of Excitel Broadband, a leading home internet start-up has reached the grounds of IPL 2024. Excitel has partnered with Jio Cinema to launch a new campaign  “Speed ka Man of the Match”  during the Man of the Match award presentation for IPL 2024.

    In a move to maximize visibility and highlight its speed advantage, Excitel has partnered with Jio Cinema to feature Excitel’s branding under the “Man of the Match” category during the IPL award presentations. To add excitement for users, Excitel has launched a contest where participants who spot the Excitel branding and share a picture to Excitel’s Instagram handle stand a chance to win 20 free OTT subscriptions. This specifically targets Connected TV (CTV) users, particularly those who engage with IPL matches through Jio Cinema on their Smart TVs/Smartphones. This segment represents a significant proportion of broadband users in India.

    Speaking about this significant milestone, Excitel’s chief operating officer Varun Pasricha highlighted, “IPL is more than just a sports event; it’s an emotion, a celebration for many in India. As a young brand, we’re always seeking innovative ways to connect with our audience. Our IPL debut not only positions brand Excitel during a key milestone every day, but also helps us build our speed advantage with our  target audience.”

    Excitel’s branding will be visible across the tournament, every day during key moments of recognising the Man of the Match. This visibility is backed by Excitel’s achievement in the Fixed Broadband sector as highlighted in last year’s Ookla report, where it outperformed industry giants like Jio and Airtel with speeds exceeding 200 Mbps across major cities like Delhi, Bangalore, Hyderabad, Kolkata, Chennai, etc. 

  • Excitel and OTTplay launch southern OTT pack at affordable price

    Excitel and OTTplay launch southern OTT pack at affordable price

    Mumbai: Excitel home internet startup has introduced the ‘Southern OTT Pack’ for modern entertainment enthusiasts in key southern cities like Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, etc. In response to the surging global demand for high-speed internet coupled with diverse entertainment choices, this plan offers speeds up to 400 Mbps, 17 premium OTT, and a variety of more than 300 live TV channels, including Aha, SunNXT, RAJ Digital TV, ETV, NammaFlix in partnership with OTTplay.

    At an affordable price starting at just Rs 599/month for a 12-month subscription. This is an internet plan featuring content from major southern cities and languages, including Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, and more.

    On the launch of this plan, Varun Pasricha COO Excitel commented, “At Excitel, we’ve been at the forefront of redefining home entertainment. Today, we are thrilled to present India’s first South Plan, tailored for the rich tapestry of languages and cultures in regions like Tamil Nadu, Andhra Pradesh, Karnataka, and more. In response to the evolving landscape of home broadband and Cable TV, we’re putting an end to the era of restrictive DTH subscriptions and costly add-ons.

    Our new OTT Pack, starting at an affordable Rs 599/month for 12 months, not only offers affordable, high-quality viewing but also revolutionises user experience. By integrating over 17 OTT platforms into one seamless OTTplay app, we eliminate the hassle of multiple subscriptions and interfaces. Users can now enjoy a library of over more than 50,000 titles and shows with a single sign-on.

    Further, OTTplay’s cutting-edge AI technology enhances the viewing experience by analysing user preferences and viewing history. This results in personalised, cross-platform content recommendations, transforming the way our users discover and enjoy entertainment.

    Excitel and OTTplay Premium, AI-powered streaming platforms have joined forces with a shared vision to revolutionise home entertainment. This partnership aims to upgrade the experience as you navigate through your preferred shows, movies, and live TV—all consolidated into one dynamic and comprehensive package.

    OTTplay CEO and co-founder Avinash Mudaliar expressed his excitement about this partnership, saying, “This partnership is a watershed moment for Indian entertainment. With Excitel’s lightning-fast internet and OTTplay’s AI-powered recommendations, we’re creating a personalised content universe that redefines how viewers experience entertainment.”

    Excitel is actively collaborating on an exciting initiative to introduce a comprehensive north Plan, aiming to broaden its services. This expansion goes beyond just incorporating OTT apps, as Excitel plans to include a variety of regional northern apps. This strategic step reflects Excitel’s commitment to delivering diverse and region-specific content, ensuring that subscribers nationwide can enjoy a rich selection of entertainment.