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Tag: Varun Mundra

  • Jiostar sparks insights with new advertising series

    Jiostar sparks insights with new advertising series

    MUMBAI: Advertising just got a front-row seat. Jiostar Entertainment has launched The Collective, a new series designed to convene India’s leading marketing voices to explore the future of advertising in entertainment.

    https://ads.jiostar.com/jiohotstarctvplaybook/thecollective/

    The premiere episode featured a star-studded panel, including Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s) and Jiteen Aggarwal (Hettich India), in conversation with Jai Lala of Zenith India.

    Discussions ranged from the rise of connected TVs as India’s central household screen and the measurability of CTV campaigns, to OTT’s expanding role in digital adoption and co-viewing patterns. The session also explored how brand-safe OTT environments deliver enhanced value for advertisers.

    The Collective will continue as an ongoing series, bringing fresh conversations with brand leaders, marketers and industry experts to decode the fast-evolving advertising and entertainment landscape in India. 

  • Motilal Oswal elevates marketing maven Mundra to group media head

    Motilal Oswal elevates marketing maven Mundra to group media head

    MUMBAI: Financial services giant Motilal Oswal has promoted Varun Mundra to group head of media and innovations, capping the digital-first marketer’s swift rise through the company’s marketing ranks.

    Mundra, who joined the firm less than three years ago, steps up from his previous role as senior vice president of marketing for the wealth management division, where he spearheaded brand growth and product excellence initiatives for India’s seventh-largest broking house.

    “The journey has been nothing short of amazing—filled with learnings, challenges, and some big wins along the way,” Mundra said of his time at Motilal Oswal. He credited senior leadership, including Sandeep Walunj, for their “trust and support” in his ascent.

    The ET Brand Equity Shark 2024 “Rising Star” winner brings a distinctive pedigree to the role, having cut his teeth at several top-flight advertising agencies. Before joining Motilal Oswal in 2022, Mundra served as director of business and client relations at The Glitch, where he managed campaigns for CoinSwitch, Kuber, SleepyCat and Netflix India.

    His résumé includes stints at White Rivers Media, Isobar, Jack in the Box Worldwide and Dentsu Webchutney, where he honed his craft working with blue-chip clients like Hindustan Unilever, Visa India, CEAT Tyres and Godrej.

    Industry observers note that Mundra’s promotion coincides with Motilal Oswal’s aggressive push to modernise its marketing approach and capture India’s digitally-savvy retail investor community.

    The marketing executive’s previous initiatives at the firm included securing branding rights to Mumbai’s Malad Metro Station—establishing “Motilal Oswal Malad West”—and creating branded studio partnerships with financial news channels CNBCTV18, CNBC Awaaz and CNBC Bajar.

    Mundra’s entrepreneurial spirit emerged early when, as a 17-year-old college student, he founded a digital agency that landed him features on CNBCTV18’s Young Turks and in The Times of India. He holds degrees from the University of Westminster and Coventry University London.

  • Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Mumbai: Motilal Oswal Wealth Management (MOWM) has launched the ‘Khaas Mahurat, Khaas Basket’ campaign, inspired by the insight that people seek quality experiences during Diwali.

    Reinforcing MOWM’s commitment to research-backed stock recommendations, the campaign film portrays family members preparing meticulously for Diwali, from looks and sweets to time with loved ones.

    It highlights the role of ‘Khaas research’ in selecting ‘Khaas stocks’ for Muhurat Trading, helping investors make the most of this festive occasion.

    Motilal Oswal Financial Services group CMO Sandeep Walunj said, “The campaign highlights the importance of in-depth analysis and robust research behind our recommendations, which enable our investors to capitalize on strategic growth opportunities, including the Khaas Muhurat basket. Muhurat Trading is an auspicious occasion when investors kick-start the new year with strategic investments to begin on a positive note. We at Motilal  Oswal Wealth Management, celebrate the festival of light with investors, through carefully selected  investment recommendations, backed by a comprehensive analysis.”

    Motilal Oswal Wealth Management SVP- marketing, Varun Mundra said, “Diwali is a time when everyone seeks exclusivity and unparalleled experiences in the pursuit of their ‘Khaas moment’, and that’s exactly what our film embodies. The narrative revolves around a family’s quest for excellence in all aspects of life. By aligning this sentiment with ‘Khaas research’ for ‘Khaas stocks’,  we aim to connect with our audience and deeply resonate with them, making their Muhurat Trading  experience truly memorable.”

    Motilal Oswal Wealth Management’s ‘Khaas Mahurat, Khaas Basket’ campaign aims to blend the festive spirit of Diwali with research-backed advice, allowing consumers to start accumulating wealth on this auspicious day.

    The film, conceived and scripted in-house by the Motilal Oswal marketing team, was led by group chief marketing officer Sandeep Walunj, senior vice president Varun Mundra, associate vice president Kartik Shinde, senior manager Anshul Srivastava, manager Ruchi Rajkumar Varma, and manager Rahul Rajan Elayath. It was produced by De Works Communications (DWC) CEO & founder Nitin Mali and his team.

  • Motilal Oswal’s campaign stresses the importance of solid investment advice

    Motilal Oswal’s campaign stresses the importance of solid investment advice

     Mumbai: Motilal Oswal Financial Services Ltd (MOFSL) has unveiled its iconic brand campaign called ‘The Man From Motilal Oswal’.  

    The multimedia campaign features a distinguished character who embodies MOFSL’s brand essence and USP of offering research-backed insights and solid relationships. Through engaging dialogues, the character emphasizes the challenges of building wealth, addressing real-life concerns and constraints of investors with reassuring messages such as, “Investment ke liye hum hain na,” and warns people against tips by asserting “I don’t give tips, only solid advice” He rounds up his advice by emphasising on the three R’s of investing — research, research, and research. The 360° multimedia campaign will be  featured across broadcast, print, OOH displays, and digital platforms

    Motilal Oswal Financial Services has also announced the launch of their “Wealthline” number,  9234592345, a dedicated helpline for investors throughout India. “Wealthline” provides to be a one stop shop to get their queries resolved before they begin their investing journeys. This initiative  underscores Motilal Oswal’s commitment to help its clients with complete investment advisory.

    Motilal Oswal Financial Services Ltd group chief marketing officer Sandeep Walunj said, “With this creative campaign, Motilal Oswal aims to drive its differentiation & underline its leadership position. With a combination of originality, perceptive communication, and a distinct vision, The ‘Man from Motilal Oswal’ highlights the criticality of suitable advice before investors start their investment journeys. As a Call to Action, it offers a helpline with requisite advice”

    At MOFSL, we are committed to providing advice that aspire investors towards long-term in potential growth. This campaign touches upon the significant gap in financial literacy, even in urban areas. With  ‘The Man From Motilal Oswal,’ we aim to address these gaps with research-backed insights.” said Motilal Oswal Financial Services Ltd SVP – marketing, wealth management Varun Mundra.

    Motilal Oswal Financial Services also took an innovative leap by overhauling its Instagram presence— removing its bio, display picture, and over 4,000 posts. This activity created a wave of curiosity and discussion amongst the financial industry. The excitement hit the rooftop with an enigmatic social media teaser featuring a silhouette with a dapper hat and cryptic captions. They also shared cryptic audio notes to build intrigue before the campaign launch.

    The sweet spot for the idea and creative inputs – Ramnik Chhabra.