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Tag: Varun Mohan

  • MiQ taps Ribhu Mishra to power up India revenue play

    MiQ taps Ribhu Mishra to power up India revenue play

    MUMBAI: MiQ is turning up the heat in India’s adtech arena, elevating Ribhu Mishra to vice president – Revenue, India, as it gears up for a high-growth 2026 fuelled by Connected TV, advanced data, and its new Sigma AI platform.

    In his new role, Mishra will steer revenue strategy, lead commercial teams, and drive market expansion across India. The move reinforces MiQ’s intent to strengthen its leadership bench and scale innovation in one of its fastest-growing markets.

    Mishra, who joined MiQ from Amazon India in 2024 as AVP of Revenue, has been instrumental in shaping the company’s go-to-market approach and driving client success stories across verticals.

    “India’s digital ecosystem is entering a new era, and the coming year will be pivotal for data-driven programmatic execution,” said MiQ India chief commercial officer Varun Mohan. “Ribhu has been a key player in our growth story, and with this elevation, we’re doubling down on commercial excellence and innovation.”

    Sharing his excitement, Ribhu Mishra said, “MiQ has built a reputation for innovation and impact, and I’m thrilled to lead our revenue function at such an exciting time. My focus will be on deepening partnerships, expanding markets, and driving sustainable growth.”

    With more than a decade in media, adtech, and digital transformation, spanning roles at Amazon and Appier, Mishra brings a wealth of experience to the table.

    For MiQ, the move signals more than just an internal milestone, it’s a strategic step toward solidifying its place at the heart of India’s programmatic advertising revolution.
     

  • Rs 20000 plus shoppers steal the spotlight in MiQ festive trends 2025

    Rs 20000 plus shoppers steal the spotlight in MiQ festive trends 2025

    MUMBAI: When it comes to India’s great shopping season, wallets aren’t just opening, they’re positively bursting. Global programmatic media partner Miq’s Festive Shopper Insights 2025 Report finds that nearly half of consumers are gearing up to spend over Rs 20,000 this Diwali, reshaping how brands plan campaigns in the country’s most competitive retail quarter.

    Based on a survey of 4,800 festive enthusiasts, the report spotlights four key shifts. First up: the rise of the Rs 20,000 plus confident spender. About 43 per cent of shoppers, largely 25–34 year olds from Tier I and II cities, are ready to splurge on everything from electronics to limited-edition launches fuelled by discounts, cashback, and influencer-led Fomo. They’re digitally fluent, research six weeks in advance, and make Youtube and social platforms their hunting grounds for deals.

    The second shift is a brand discovery boom. With 45 per cent of consumers open to trying new names, this Diwali levels the playing field between D2C challengers and established giants. Expect AR try-ons, influencer reviews, and viral campaigns to drive choice. Third, advertisers themselves are going early launching campaigns 30 plus days ahead of the festival. Programmatic video, shoppable social, and OTT dominate, though CPMs continue to climb. Finally, regional aspirations are shaping purchase lists: North and Central India eye cars and appliances, South and East want tractors and jewellery despite gold prices, and urban buyers keep gold in vogue as an investment.

    “Festive season is no longer just about shopping, it is about cultural moments amplified by media,” said MiQ chief commercial officer India Varun Mohan. “The new Indian shopper is confident, experimental and digitally led. For brands, the mandate is clear launch earlier, speak authentically across regions, and embrace a full-funnel approach.”

    With CPM inflation and fiercer competition for eyeballs, marketers will need more than deep pockets to win. As MiQ’s report shows, this Diwali isn’t just about lights and laddoos, it’s about who shines brightest in the brand bazaar.

  • MiQ ropes in Vikas Khanchandani as strategic advisor to fuel India growth and scale up advanced TV strategy

    MiQ ropes in Vikas Khanchandani as strategic advisor to fuel India growth and scale up advanced TV strategy

    MUMBAI: In a market where programmatic media is rewriting the advertising playbook, MiQ has pulled in one of the industry’s seasoned players. Vikas Khanchandani has been appointed strategic advisor for MiQ India Commercial, the company announced today.

    With over 25 years of experience across media, advertising, and digital transformation, Vikas is expected to guide MiQ’s growth strategy, sharpen its media operations, and ramp up its advanced TV capabilities. The appointment signals MiQ’s deeper push into India’s high-potential adtech landscape.

    “We are delighted to welcome Vikas to the MiQ India leadership journey”, said MiQ India CCO Varun Mohan. “His experience, wisdom, and industry influence align perfectly with our mission to deliver market-leading innovation and value to our clients”.

    Khanchandani, who has worked across legacy media houses and new-age platforms, will focus on bolstering MiQ’s partnerships and helping it unlock new revenue avenues. His mandate includes navigating the increasingly complex media-tech stack and enhancing data-driven ad solutions.

    “I’m thrilled to be part of MiQ at such an exciting inflection point”, said Khanchandani. “MiQ’s commitment to innovation, client-centricity, and future-ready media solutions truly stands out. I look forward to contributing to its momentum—helping build stronger partnerships, unlocking new growth avenues, and shaping the evolution of data-driven advertising in India”.

    MiQ, a global programmatic media partner, has been steadily expanding its Indian footprint. Khanchandani’ appointment underscores its intent to stay ahead of the curve with both talent and technology.

  • Miq names Varun Mohan as chief commercial officer to supercharge India’s programmatic play

    Miq names Varun Mohan as chief commercial officer to supercharge India’s programmatic play

    MUMBAI: From crunching numbers to cracking markets, Varun Mohan is now calling the commercial shots at Miq India. The programmatic media powerhouse promoted Mohan to chief commercial officer (CCO) for India, marking a bold step to consolidate its position in the country’s red-hot digital ad space.

    Mohan has spent the last five years as head of growth & revenue, steering Miq through rapid growth phases with a blend of data muscle and business instinct. Under his leadership, Miq India became a magnet for high-performance campaigns and was lauded for industry-first innovations. In 2024, he was named one of India’s Top 35 Growth Visionaries by Indian StartupTimes.

    Now as CCO, Mohan will lead all commercial operations in India, focusing on revenue acceleration, strategic partnerships, and assembling a next-gen programmatic talent pool.

    “Miq has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,” said Miq co-founder Lee Puri. “Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in Miq’s future. Varun’s unmatched leadership abilities, combined with his understanding of Miq’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what’s possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening Miq’s position as the clear leader in the Indian market.”

    Mohan’s appointment lands at a key inflection point in Indian advertising. Connected TV (CTV) viewership is surging and platforms like Youtube are rewriting performance marketing playbooks—territory where Miq’s CTV capabilities are already making waves.

    “India’s digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating,” said Mohan. “Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes Miq truly differentiated is our ability to blend smart technology with local intelligence. I’m excited to lead our extraordinary team as we pioneer new innovations tailored for India’s diverse audiences and help our clients capitalise on emerging opportunities.”

    Mohan now leads the charge on Miq’s strategic investments in tech, talent, and partnerships. As the adtech race heats up, Miq is banking on Mohan’s playbook to keep them ahead of the curve.

  • IBS 2024: The future of marketing in a technology driven world

    IBS 2024: The future of marketing in a technology driven world

    Mumbai: The second edition of the Indian Brand Summit 2024, held in Mumbai, witnessed insightful discussions on how addressable advertising is transforming personalised marketing, the role of data in driving success, and the evolving landscape of OTT platforms and sports marketing. The event also explored the complexities of CTV and highlighted the rise of local brands to national prominence.

    The session titled “The future of marketing in a technology driven world” delved into how marketing is evolving to become more dynamic, personalised, and data-centric. As technology advances, marketers are rethinking their strategies and tools to better connect with consumers. Chaired by Publicis Groupe India’s CEO of digital technology business, Amaresh Godbole, the panel featured HDFC Bank’s SVP – growth marketing & martech, Deepak Oram; Pharmeasy’s Sr VP – growth, Akash Valia; Aditya Birla Capital’s brand head, Mahadev Srivatsa; and MIQ’s head of growth & revenue, Varun Mohan.

    Srivatsa emphasised the real-time capabilities of AI and its disruptive nature, stating, “The effectiveness of AI has shifted from mere delivery to creation, allowing us to better target consumers based on their evolving needs.” He highlighted the increasing availability of AI tools that streamline both the creation and delivery of marketing content, thus enhancing the consumer experience.

    Oram pointed out the critical importance of bridging gaps in customer service through technology. He noted that “consumers today research online before visiting retail stores,” underlining how digital footprints have transformed consumer behavior and marketing strategies. This shift, he explained, requires a more integrated approach, where customer behavior can inform service delivery in real time.

    Valia added a regulatory perspective, acknowledging the balance between technological advancements and compliance in healthcare. He noted that while AI can streamline processes, “the consumer experience must remain efficient,” stressing the importance of adhering to regulations while leveraging technology to enhance service delivery. He elaborated on Pharmeasy’s commitment to improving operational efficiencies, emphasizing the role of technology in expediting the prescription process.

    Mohan discussed the complexities of interpreting data across diverse consumer markets, saying, “Understanding user behavior is critical for effective campaign execution.” He highlighted MIQ’s approach to leveraging data for pre-campaign insights and continuous optimisation during campaign flights, illustrating the need for a data-driven mindset in marketing.

    The session illustrated that as technology continues to evolve, so must the strategies marketers employ to engage consumers effectively. Each panellist highlighted the necessity of adapting to changing consumer behaviors and leveraging innovative solutions to enhance the overall marketing experience.

  • MiQ bolsters its India commercial leadership team

    MiQ bolsters its India commercial leadership team

    Mumbai: MiQ, a global data-driven programmatic media firm, announced strategic hiring and promotions to spearhead growth, enhance client services, and reinforce its position as a leading programmatic player in India.

    MiQ has announced the appointment of associate vice president, revenue & agency partnerships, Ribhu Mishra with additional focus on driving business operations for the west region. Ribhu brings over a decade of expertise in media and digital advertising, having previously led partnerships and agency development at Amazon for major media agencies across India. His extensive experience at companies like Amazon and Appier will be pivotal in enhancing MiQ’s client relationships and accelerating growth in programmatic, connected TV, and retail media domains.

    Speaking on his new role, Ribhu said, “I am thrilled to join MiQ and embark on this exciting journey. I look forward to driving scalable revenue growth and strengthening partnerships with brands and agencies. Together with the MiQ team, I am eager to create new success stories and achieve new milestones.”

    To deliver greater value and localised support to clients across key regions in India, MiQ has made two key promotions in its regional commercial leadership team. MiQ elevated Meenal Gupta to regional director for the south region and Juhi Lalchandani to regional director for the north region.

    Meenal has been with MiQ for over two years and has over 15 years of experience in business development, client relationship management, and account management in the media and advertising industry with OLX, Hindustan Times, Inmobi, and Yahoo.

    Juhi is a seasoned business professional with over 14 years of experience spanning media, food technology, and manufacturing industries. Having contributed to leading companies such as Zee5 and Uber Eats, Juhi has developed a robust expertise in driving revenue growth and managing high-impact accounts.

    “I am very excited to take on regional leadership responsibilities. My key focus will be to increase revenue across the South region by expanding our geographical reach and building and nurturing relationships with agencies and clients.” said Meenal on her elevation.

    Speaking on her new role, Juhi said, “I firmly believe that the future of digital advertising lies in leveraging data and technology to reach the right users at the right time and place with personalised communication. I am confident that MiQ, with its innovative data and tech DNA and deep customer focus, will set new standards in the industry. I am grateful and thrilled to be a part of this pathbreaking journey.”

    These leadership appointments will be pivotal to MiQ’s growth strategy in India by strengthening its presence in key regions and deepening its understanding of client requirements across diverse markets and industries.

    Speaking on these appointments, MiQ India & South Asia head of growth and revenue, Varun Mohan said, “We are excited to onboard Ribhu to our regional leadership team, along with the well-deserved elevations of Meenal and Juhi. Their combined expertise, strategic vision, and commitment to excellence will be pivotal as we continue our journey of ambitious growth. These appointments underscore our dedication to providing exceptional solutions and unmatched service to our clients and agency partners. MiQ continues to invest heavily in the Indian market with a strong focus on Connected TV (CTV), retail media, and our innovative data solutions, reaffirming our commitment to lead the programmatic industry and make it better.”