ITV

Tag: Varun Goswami

  • Revv tells potential car owners to “Keep it Open”

    Revv tells potential car owners to “Keep it Open”

    MUMBAI:  The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options. They like to play the field, and not tie themselves down to choices that have an element of permanence in them. This has led to the growth of the renting and sharing economy and the launch of services and products across the spectrum and is representative of this emerging narrative. The traditional ownership of a car often comes with a certain degree of permanence, which is inherently at odds with this mindset, which seeks to own a car without actually buying it.

    OPEN, a new car subscription service launched by Revv Cars taps into this insight in the latest campaign conceptualised by GREY group India, which brings to life the campaign thought of “ Keep it OPEN” on the back of a multi-film digital campaign. 

    Revv Cars spokesperson said, “Automobile is one of the most critical lifestyle choices today. Consumers should be able to shift cars as per their dynamically changing life styles and life stages! But the financial burden, buying hassles, demands of maintenance and last but not the least, and geographic uncertainties of professions, can at times hold people back from buying a car. With OPEN, we wanted to introduce the new way of owning a car without the usual hassles associated with traditional way of car ownership. OPEN enables flexibility of ownership with zero down payments, zero road tax and zero maintenance.”

    GREY Group senior vice president Suvikrant Maira added, “In today’s ever-changing world, consumers are always looking for options that don’t tie them down. And, with Revv, the hassles that come with owning a car is not one of them. With Revv they retain their freedom along with the convenience of having their own set of wheels, for as long as they deem comfortable. With the OPEN option they have an added advantage of a brand new car at there disposal every 12 months. And, with the new comms that we have put out on Open, the idea highlights the ease and convenience the consumer gets by choosing our product.”

    GREY Group executive creative director Varun Goswami said, “The phrase “settle down” is unsettling for this generation. They don’t want to settle down. Nor do they want to be bound to a place, a city or even a thing. In a world that is constantly conspiring to get them to take the biggest decisions of their lives and “settle down”, REVV allows them to keep one such decision, “Open”. Purchasing a car is seen as one of the symbols of settling down. And while you can’t keep every important decision open, this is one you surely can."

  • Eno asks you to live life non-stop

    Eno asks you to live life non-stop

    MUMBAI: Fun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food is an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

    Enter Eno with its claim of getting to work in just 6 seconds, Eno has led the fight against unsavoury bouts that can hijack occasions of joy and celebration.

    Conceptualised and executed by Grey group, the latest campaign for Eno brings to life one such moment in the life of four friends. It demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.

    Grey group India executive creative director Varun Goswami says, “Part of the joy of a train journey is in sampling the many local delicacies that are served at platform food stalls. Often a representation of the local flavour, these rich, surprising, unpredictable culinary samplers are a part of what makes train journeys, charming and memorable.”

    Speaking on the new asset, Grey group India president of North and growth officer of North and West Ketan Desai mentions, “While the film is steeped in culture, and immediately connects with our audience, we have also embarked on a journey to create memorable assets like the Eno ‘O’, extenuating the relief moments with the effervescent bubbles, ensuring memorability and a strong brand asset that we can use across multiple medias and touch points.”

  • Not a Grey moment to lose, Advance with Crocin

    Not a Grey moment to lose, Advance with Crocin

    MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we’re constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

    ‘Not a moment to lose’, is what Grey group India’s new campaign for Crocin Advance tries to bring to the fore. The campaign depicts the situation of an ambulance driver and how, given the critical nature of his job, he can’t afford any downtime when there are others depending on him. It also includes a doctor’s recommendation of Crocin Advance for the first time ever. Thus, further validating its legitimacy and effectiveness.

    Grey group India north president Ketan Desai said, ”The communication challenge was to convince the consumers that Crocin Advance has Optizorb formula that releases medicine in five minutes. TVC is engaging that leverages a deep insight & creates a strong story. It establishes competitive superiority vs. other Paracetamol tablets strongly.

    Grey group India executive creative director Varun Goswami added, “The campaign started with a simple realisation that while pain can strike at any time, there are some situations in which a person can’t afford to let that pain slow him down. This is the story of one such individual.”

    It will be spread across different media, comprising of a T.V. commercial, press ads and POS.

  • Not a Grey moment to lose, Advance with Crocin

    Not a Grey moment to lose, Advance with Crocin

    MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we’re constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

    ‘Not a moment to lose’, is what Grey group India’s new campaign for Crocin Advance tries to bring to the fore. The campaign depicts the situation of an ambulance driver and how, given the critical nature of his job, he can’t afford any downtime when there are others depending on him. It also includes a doctor’s recommendation of Crocin Advance for the first time ever. Thus, further validating its legitimacy and effectiveness.

    Grey group India north president Ketan Desai said, ”The communication challenge was to convince the consumers that Crocin Advance has Optizorb formula that releases medicine in five minutes. TVC is engaging that leverages a deep insight & creates a strong story. It establishes competitive superiority vs. other Paracetamol tablets strongly.

    Grey group India executive creative director Varun Goswami added, “The campaign started with a simple realisation that while pain can strike at any time, there are some situations in which a person can’t afford to let that pain slow him down. This is the story of one such individual.”

    It will be spread across different media, comprising of a T.V. commercial, press ads and POS.

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    MUMBAI: Grey group India launched a new television commercial for the brand, Kamdhenu Paints.  The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them.

    The campaign extends from an inherently Indian insight where most of us indulge in quick-fix cover ups rather than finding proper solutions. If there’s dirt on the floor, we often cover it with a rug. A mark on the wall is often hidden by a portrait. A stain on the couch is often accounted for by flipping the cushions. We’ve all at one point or the other indulged in something similar. Kamdhenu Paints offers customers to make an informed choice to beautify wall surfaces of their homes, offices and other premises through the attractive and wide range of color shades offered by them.

    “In a category obsessed with swirls, mosaics and textures, the campaign re-purposes paints in the minds of the consumers. Paints are not just meant for beautification. They are equally responsible for rectifying and improving the condition of the wall they’re used on,” shared Varun group India ECD Varun Goswami.

    The campaign line, ‘Chupao nahin sudharo’ propagates the message of finding solutions over a superficial cover-up. The campaign features a TVC, supported by press, radio and on-ground & digital activations.

    “In a category where the top three brands have huge ad spends, it is very easy to get drowned by sticking to the category codes. For a challenger brand, it is very important to have a perspective that is differentiated and manages to make its mark with a very limited spend. Chupao Nahin, Sudharo retains why paints are primarily used and links to the larger social context.” added Samir Datar, Vice President and Office Head, GREY group India, Delhi.

  • Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    MUMBAI: Grey group India launched a new television commercial for the brand, Kamdhenu Paints.  The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them.

    The campaign extends from an inherently Indian insight where most of us indulge in quick-fix cover ups rather than finding proper solutions. If there’s dirt on the floor, we often cover it with a rug. A mark on the wall is often hidden by a portrait. A stain on the couch is often accounted for by flipping the cushions. We’ve all at one point or the other indulged in something similar. Kamdhenu Paints offers customers to make an informed choice to beautify wall surfaces of their homes, offices and other premises through the attractive and wide range of color shades offered by them.

    “In a category obsessed with swirls, mosaics and textures, the campaign re-purposes paints in the minds of the consumers. Paints are not just meant for beautification. They are equally responsible for rectifying and improving the condition of the wall they’re used on,” shared Varun group India ECD Varun Goswami.

    The campaign line, ‘Chupao nahin sudharo’ propagates the message of finding solutions over a superficial cover-up. The campaign features a TVC, supported by press, radio and on-ground & digital activations.

    “In a category where the top three brands have huge ad spends, it is very easy to get drowned by sticking to the category codes. For a challenger brand, it is very important to have a perspective that is differentiated and manages to make its mark with a very limited spend. Chupao Nahin, Sudharo retains why paints are primarily used and links to the larger social context.” added Samir Datar, Vice President and Office Head, GREY group India, Delhi.

  • Cheil Worldwide SW Asia announces a raft of creative appointments

    Cheil Worldwide SW Asia announces a raft of creative appointments

    MUMBAI: Cheil Worldwide SW Asia [Cheil India] has bolstered its creative department with the appointment of seven new members.

     

    The names include Jayant Mathew, Varun Goswami, Joy Sen Gupta, Prashant Sharma, Navajyoti Pegu (Oyio), Prasanth G and Ankur Kalita.

     

     “These are truly exhilarating times at Cheil India as we see top talent making a beeline to join us,” said Cheil Worldwide SW Asia COO Hari Krishnan. “This creative infusion will give impetus to our philosophy of ideas that move in creating winning solutions for our clients.”

     

     “At Cheil, we are always on the lookout for talent and we have been steadily filling the place with good people at all levels. This time, however, an opportunity presented itself because of which we were able to open our doors to all these guys in a matter of a couple of months,” added Cheil Worldwide, SW Asia chief creative officer Nima DT Namchu.

     

    At Cheil India, Jayant Mathew will be partnering Navin Theeng, group creative director-copy. Both Varun Goswami and Joy Sen Gupta will be working as a team as will be the case with the duo- Prashant Sharma, and Navajyoti Pegu (Oyio). Prasanth G will be working on brand Samsung for SAARC and Ankur Kalita will report to Navin Theeng.

     

    Jayant Mathew moves from Publicis where he was creative director and will now take charge as group creative director – art.

     

    Varun Goswami and Joy Sen Gupta, both join from Lowe Delhi where they were unit creative directors. Goswami’s will join sr creative director –copy while Gupta is the new senior creative director –art.

     

    Prashant Sharma joins from McCann World Group where he was creative director- art and will join in as senior creative director-art. Similarly, Navajyoti Pegu (Oyio) will be joining as senior creative director- copy who was earlier with McCann World Group.

     

    Prasanth G joins from JWT and will be the new sr creative director-art.

     

    Ankur Kalita has moved from McCann World Group, where he was creative leader at their New Delhi office.  His current designation will be creative director – copy.